This document discusses plans for a conceptual music video to showcase an up-and-coming solo artist in a rebellious and edgy way. The video will focus on conveying themes of rebelliousness and individualism through unique, dramatic visuals rather than a narrative story, in order to draw attention to the artist and music itself and increase the artist's popularity and identity.

1. Assignment 39
Type of video
Harvey Karavis

2. Type of video - Conceptual
 We have decided to use a conceptual music video to convey the theme of
rebelliousness and make the video more edgy
 We want this to be a unique and dramatic way of showing this theme
 We also want the audience to focus on the music and get a vibe from it and not
just concentrate on how the Dj looks in his performance. By him being in the music
video it suits his personality of him wanting to be the centre of attention
 Our artist will be a mainstream artist who is somewhat new to the industry – similar
to Marshmello. We want to aim to increase his identity and popularity as a solo
artist, hence why we are not going to have a narrative with lots of characters in it
because that would take attention away from the artist
 This conceptual video also promotes him because it shows him as the centre of
attention, rule breaking, unique and mysterious