This music video for Gucci Mane's song "I Bet the Bag" features his name in a distinctive gold font that has become his brand over time. The gold font represents the wealth and luxury items he raps about in his lyrics. Additionally, the bold font stands out, reflecting his extroverted and bold artistic persona.

1. Assignment 20
Harvey Karavis

2. Gucci Mane- I Bet the Bag
• This is the artists name and is shown
right at the beginning of the music video.
The same font and colour is used in the
majority of the artists music video
because over time it has become his
brand as it represents what he is about:
• The gold font represents a lot of what he
raps about as it is majority about his
wealth and luxury items he has
• Also the bold font stands out which could
have been used because he is an
extrovert and very ‘in your face’ type of
artist