The first music video aired in 1981 was "Video Killed the Radio Star" by the Buggles. It was a performance video that showed various shots of the band playing their instruments. While the main purpose of music videos is to promote artists, some indie artists use them to convey a message. Music videos have developed over time through advances in technology and increased demand for product placement and collaborations. People can now watch music videos through various social media platforms rather than just on MTV, giving audiences more control over what they view.

1. ASSINGMENT 10
Introduction to Music Videos

2. THE FIRST MUSIC VIDEO
 The first music video was aired in 1981 by the Buggles called ‘ Video
killed the radio star’
 It is a performance video with a variety of shots of the band members
playing their instruments.
 They were pioneers
 https://www.youtube.com/watch?v=W8r-tXRLazs

3. THE PURPOSES OF MUSIC VIDEOS
 Essentially the main purpose of a music video is to promote the artist
 For more mainstream artists they are commonly made to increase the
marketing of their song
 However for some indie artists they like to have a message behind it

4. EVALUATION OF MUSIC VIDEOS
 Music videos have developed by obviously the advancement in
technology, the increase in demand for product placement,
intertextuality and collaborations.

5. WAYS TO WATCH MUSIC VIDEOS
 When the first wave of music videos came out you would only be able
to watch the on a programme called ‘MTV’. The music videos were
being controlled by VJ’s as they had control over what videos they
wanted to play
 Whereas now because of social networking platforms evolving.
Platforms such as Vevo and YouTube
 These allow audiences to access the music videos of the artist of their
choice which gives audience the control and freedom to what they
watch

6. MOST VIEWED MUSIC VIDEOS