The document discusses editing techniques in music videos. It analyzes two music videos: "Revenge" by Dave, which uses fast cuts at the beginning to show different aspects of his life and portray his character, reinforcing the song lyrics. It also analyzes "I Need Your Love" by Calvin Harris and Ellie Goulding, which uses jump cuts to break continuity, unsettling the audience and giving them a better perspective of the music video, setting, and location.

1. ASSIGNMENT 24: CAROL
VERNALLIS THEORY
By Fazal Mahmood

2.  ‘Edits can be done really obviously and noticeably to draw attention to
themselves such as wipes and special effects’
Revenge - Dave
As you can see from the images above, the artist Dave has used fast cuts at the
beginning of the video to show different aspects of his life. In one image he is
rapping juxtaposed to the other image of where he is training. This portrays his
character and shows what type of person he is which is reinforces by the lyrics in
this song.

3.  ‘Jump cuts are often used’
I need you love – Calvin Harris
In the video ‘I need your love’ by Calvin Harris and Ellie Goulding a variety of
jump cuts have been used to break continuity and unsettle the audience. This
enables the audience to get a better perspective of the music video and the
setting and location of where they are in. This also helps the audience getter a
better idea of the music video and the concept of it.