1. Question 1
In what ways does your media product use, develop or challenge the codes and
conventions of real media projects ?
My final media product (2:30 minutes long music video) predominantly use the conventions of rea

2. We only needed one actor for our music videos and we decided to use a female teenager. The cost
On the right
we have our
artist in
different
costumes,
we intended
to make her
look similar
to one other
famous
artist that
you can see
on the left,
who is also a
famous indie
artist. The
style is very
similar.

4. Andrew Goodwin’s Theory
According to Andrew Goodwin’s theory he states that a music video has five key aspects to it, that
Thought beats- seeing the sound in your head
Narrative and performance
Star image
Relation of visuals to the song
Technical aspects of the music video

5. Thought beats- seeing the sound in
your head
First step- we have to look at the music video and interpret it by looking at the structure of it and t
Second step- The actual voice in the song, the voice within the song ‘The artist’s voice is extremely
Third and final step- Goodwin states that songs can be seen as a story and the artist themselves a

6. Narrative & Performance
Music videos have narrative however some fails to complete the narrative via the music video, in

7. Star Image
Star image is definitely the most vital aspect of music videos. The artist needs to look unique so th

8. Relation of visuals to the song
Music videos are promoted in three different ways; Illustrate, Amplify and Disjuncture.
gs
bility, meanin
repeata tantly
Very similar to anipulated cons he
re m u gh t
and effects a e audience thro
to th
and show
Amplify music vi
deo
Music videos can use a group of visuals
Illustrate to try and bring out the meaning of their
lyrics and genre, this is very common in
Disjuncture most music videos
This the
ti
meanin me where the
go
comple f he song is
tely ign
ored.
These are the 3 ways in which a music video can promote a song

9. Technical Aspects
The technical aspects hold the music video together via different devices. The technical aspects ar
The speed , the camera movement, editing, cutting are all done during the post production. The m
The cuts and beats are cut so that it follows the rhythm of the music track. This make it looks mor

10. Looking at Andrew Goodwin’s theory and Rowland Barthes codes and conventions the group and

11. Throughout the music video we only see our female performer, she can also be described as the p
We wanted to put Andrew Goodwin's theory to use by challenging the codes and conventions of

12. We used different camera techniques but they were all specific to the codes and conventions of th