3. • From the beginning of the video, the audience is
immediately aware that the genre is mainstream
pop because of specific camera angles, costume
and how the artist is presented. Close-ups are
typical for this genre as the audience can see
emotion from the artist as well as revealing
outfits. The start of the music video when Geri is
in an audition room automatically gives a sense
of Laura Mulvey’s male gaze as the older man is
watching the audition gazing at Geri, giving a
sense of the prospect ‘all eyes on her’.
Performance in location changes to excite the
audience and the movements fit well with the
beat of the music along with the editing and
transitions.
4. Visuals and Lyrics: mostly amplifies,
not literally illustrative – rain but not
‘raining men’.
5. • The visuals in the music video such as the rain
relate to the lyrics as well as the males which
suggest the idea in the lyrics of raining men. It
doesn’t literally mean that men will be
raining! The performance and dance works
well in the video as it is an upbeat pop song
and it needs to be energetic and exciting in
order to promote the artist and the song. The
video also highlights Geri Halliwell as the main
artist.
6. Visuals and Music: changes in pace of
song visible in editing, change of
location with change of music, cutting
on the beat at times.
7. • The visuals changed regularly with changes of
setting and costume as well as camera angles
to fit to the music. There are a range of
different shots showing Geri in different
angles to the music. Changes in setting make
the video more exciting and enjoyable to
watch for the viewer of the video as the
visuals should be unique and original in order
to be remembered.
8. Selling the Artist: changes in costume,
use of close-ups, showing off ‘talent’,
selling Geri’s new image.
9. • In this particular music video of Geri Halliwell,
selling the artist is extremely important because
she’s trying to make a comeback in the music
industry after her Spice Girls days. The directors
have managed to do this well in the video as a
range of different shots are used to show
personality and her figure, and also close-ups on
Geri which is a convention in music videos. By
putting Geri in revealing clothing, it also sells her
as a confident woman. By using shots of her
toned figure also sells her as a person. There is
also a shot of Geri and her dog which shows that
she is in fact a normal and down to earth woman.
11. • There is an extremely close pattern to J-Lo’s
video ‘I’m Glad’ which shows that she is trying
to do a better version of the video, however it
is up to the viewer to decide which is better in
their opinion. There are also references to
‘Flash Dance’ which is very well known.
12. Voyeurism: Geri’s new body image,
fragmentation in early sequence,
structure of characters looking at her,
echoes gaze of viewer.
13. • There are references to Laura Mulvey’s male
gaze as in the audition room the older man is
looking at Geri’s nicely tones figure. This
slightly objectifies her as a female. However,
she is confident and selling her new figure in
her video. The characters in the sequence who
are constantly looking at her also relate to the
ides of the male gaze which is a key element in
music videos.
