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Augmented Reality in the Workplace Clint Quappe 
FA102a, Research and Brand Development
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
“3D augmented reality holograms are 
finally here (almost)” 
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
Creates a non-invasive visual interface 
that is friendly for the brain and avoids 
cognitive overload. 
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
“The Meta is a natural machine, which 
uses the things that have evolved to 
manipulate our environment, namely, our 
hands. You reach out and you manipulate 
holograms…” 
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Research 
“It can show instructions and other 
digital elements superimposed against 
real-world equipment and objects without 
having to be manually operated.” 
http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
Augmented Reality in the Workplace Clint Quappe 
Assignment One, Description of Future Product or 
Service 
Augmented Reality in the Workplace
Augmented Reality in the Workplace Clint Quappe 
Assignment Two, Naming Process 
Selected words from the original post: 
Virtual, Holographic, Glasses, Machine 
Generated name possibilities: 
HoloMachine (Created by combining Holographic and Machine) 
VirtuGlass (Created by combining Virtual and Glasses) 
Selected Name: 
VirtuGlass 
Justification: 
Suggests to consumer that it is a pair of glasses that can augment into a 
virtual world
Augmented Reality in the Workplace Clint Quappe 
Assignment Two, Brand Character Diagram

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Assignment 2

  • 1. Augmented Reality in the Workplace Clint Quappe FA102a, Research and Brand Development
  • 2. Augmented Reality in the Workplace Clint Quappe Assignment One, Research “3D augmented reality holograms are finally here (almost)” http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
  • 3. Augmented Reality in the Workplace Clint Quappe Assignment One, Research Creates a non-invasive visual interface that is friendly for the brain and avoids cognitive overload. http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
  • 4. Augmented Reality in the Workplace Clint Quappe Assignment One, Research “The Meta is a natural machine, which uses the things that have evolved to manipulate our environment, namely, our hands. You reach out and you manipulate holograms…” http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
  • 5. Augmented Reality in the Workplace Clint Quappe Assignment One, Research “It can show instructions and other digital elements superimposed against real-world equipment and objects without having to be manually operated.” http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
  • 6. Augmented Reality in the Workplace Clint Quappe Assignment One, Description of Future Product or Service Augmented Reality in the Workplace
  • 7. Augmented Reality in the Workplace Clint Quappe Assignment Two, Naming Process Selected words from the original post: Virtual, Holographic, Glasses, Machine Generated name possibilities: HoloMachine (Created by combining Holographic and Machine) VirtuGlass (Created by combining Virtual and Glasses) Selected Name: VirtuGlass Justification: Suggests to consumer that it is a pair of glasses that can augment into a virtual world
  • 8. Augmented Reality in the Workplace Clint Quappe Assignment Two, Brand Character Diagram