The document discusses augmented reality and the potential use of augmented reality holograms in the workplace. It describes a product called the Meta that allows users to manipulate 3D holograms using hand gestures, creating a natural interface. The document also mentions a product called the Android Hard Hat that can overlay digital instructions on real-world equipment without needing manual operation. The document goes on to select the name "VirtuGlass" for an augmented reality glasses product and includes a brand character diagram and research on logos with a futuristic style.

1. Augmented Reality in the Workplace Clint Quappe
FA102a, Research and Brand Development

2. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“3D augmented reality holograms are
finally here (almost)”
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

3. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
Creates a non-invasive visual interface
that is friendly for the brain and avoids
cognitive overload.
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

4. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“The Meta is a natural machine, which
uses the things that have evolved to
manipulate our environment, namely, our
hands. You reach out and you manipulate
holograms…”
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

5. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“It can show instructions and other
digital elements superimposed against
real-world equipment and objects without
having to be manually operated.”
http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/

6. Augmented Reality in the Workplace Clint Quappe
Assignment One, Description of Future Product or
Service
Augmented Reality in the Workplace

7. Augmented Reality in the Workplace Clint Quappe
Assignment Two, Naming Process
Selected words from the original post:
Virtual, Holographic, Glasses, Machine
Generated name possibilities:
HoloMachine (Created by combining Holographic and Machine)
VirtuGlass (Created by combining Virtual and Glasses)
Selected Name:
VirtuGlass
Justification:
Suggests to consumer that it is a pair of glasses that can augment into a
virtual world

8. Augmented Reality in the Workplace Clint Quappe
Assignment Two, Brand Character Diagram

9. Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research, Word from
Diagram
Futuristic

10. Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research
http://www.nvidia.com/content/global/global.php
http://www.citroen.com/
http://www.aura-astronomy.org/

11. Augmented Reality in the Workplace Clint Quappe
Assignment Three, Finished Logotype