SlideShare a Scribd company logo
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
2b.
• During certain periods of time at the gym the weights are not
put away which can cause disorganization which can get out of
hand real quick
• The gym attendants constantly remind the gym goers to put the
weights away and sometimes come into the gym to do it
themselves
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
• In this photo the weights
are left on the machine
and disorganized. This
could be fixed by putting
up signs at places where
weight disorganization is
the greatest.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
• To encourage people to rack there weights they could simply
put up a better sign over the weight holder that reminds gym-
goers to do so
• Design Tip: To encourage people to select a specific option,
make it the default; likewise to discourage people from selecting
an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
2c.
2c.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
*Sign to hang above weight racks
3a.
• Change in German = Änderung
• Behavior in French = Comportement
• Concept in Italian = Concetto
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
3b.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
3b.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
3c.
Psychology
• Spanish = psicología
• Dutch = psykologi
• Bosnian = psihologija
• Name = Psykologi
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
3d.
Research, Branding, Motion Graphic for Nudge Design Clint Quappé
3e.
11 2 3
4 5 6
Clint Quapp e, Professor Klinkowstein
Fa 102 C
Motion Graphics Identity
Behavior Design Studio
Research, Branding, Motion Graphic for Nudge Design Clint Quappé

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Quappe fa102 c powerpoint 1013

  • 1. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 2. 2b. • During certain periods of time at the gym the weights are not put away which can cause disorganization which can get out of hand real quick • The gym attendants constantly remind the gym goers to put the weights away and sometimes come into the gym to do it themselves Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 3. • In this photo the weights are left on the machine and disorganized. This could be fixed by putting up signs at places where weight disorganization is the greatest. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 4. • To encourage people to rack there weights they could simply put up a better sign over the weight holder that reminds gym- goers to do so • Design Tip: To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default. Research, Branding, Motion Graphic for Nudge Design Clint Quappé 2c.
  • 5. 2c. Research, Branding, Motion Graphic for Nudge Design Clint Quappé *Sign to hang above weight racks
  • 6. 3a. • Change in German = Änderung • Behavior in French = Comportement • Concept in Italian = Concetto Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 7. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 8. 3b. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 9. 3b. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 10. 3c. Psychology • Spanish = psicología • Dutch = psykologi • Bosnian = psihologija • Name = Psykologi Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 11. 3d. Research, Branding, Motion Graphic for Nudge Design Clint Quappé
  • 12. 3e. 11 2 3 4 5 6 Clint Quapp e, Professor Klinkowstein Fa 102 C Motion Graphics Identity Behavior Design Studio Research, Branding, Motion Graphic for Nudge Design Clint Quappé