Assignment 5b

1. Augmented Reality in the Workplace Clint Quappe
FA102a, Research and Brand Development

2. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“3D augmented reality holograms are
finally here (almost)”
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

3. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
Creates a non-invasive visual interface
that is friendly for the brain and avoids
cognitive overload.
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

4. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“The Meta is a natural machine, which
uses the things that have evolved to
manipulate our environment, namely, our
hands. You reach out and you manipulate
holograms…”
http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

5. Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“It can show instructions and other
digital elements superimposed against
real-world equipment and objects without
having to be manually operated.”
http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/

6. Augmented Reality in the Workplace Clint Quappe
Assignment One, Description of Future Product or
Service
Augmented Reality in the Workplace

7. Augmented Reality in the Workplace Clint Quappe
Assignment Two, Naming Process
Selected words from the original post:
Virtual, Holographic, Glasses, Machine
Generated name possibilities:
HoloMachine (Created by combining Holographic and Machine)
VirtuGlass (Created by combining Virtual and Glasses)
Selected Name:
VirtuGlass
Justification:
Suggests to consumer that it is a pair of glasses that can augment into a
virtual world

8. Augmented Reality in the Workplace Clint Quappe
Assignment Two, Brand Character Diagram

9. Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research, Word from
Diagram
Futuristic

10. Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research
http://www.nvidia.com/content/global/global.php
http://www.citroen.com/
http://www.aura-astronomy.org/

11. Augmented Reality in the Workplace Clint Quappe
Assignment Three, Finished Logotype

12. Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding,
Research
Dell: https://www.facebook.com/Dell
Xbox: https://www.facebook.com/xbox
Oakley: https://www.facebook.com/Oakley

13. Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Creating
Community
• Word of mouth
• Self promotion
• Telling friends

14. Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding,
Facebook Pages

15. Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding,
Facebook Pages

16. Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding,
Facebook Pages

17. Augmented Reality in the Workplace Clint Quappe
Assignment Five, Webpage Layout Research For
Wireframes

18. Augmented Reality in the Workplace Clint Quappe
Assignment Five, Webpage Layout Research For
Wireframes

19. Augmented Reality in the Workplace Clint Quappe
Assignment Five, Wireframe

20. Augmented Reality in the Workplace Clint Quappe
Assignment Five, TagLine Research
• Betcha Can't Eat Just One - Lays
• Got Milk? – CMPB
• Ask about it at work – Aflac
• Melts in your mouth, not in your hands –
M&M’s

21. Augmented Reality in the Workplace Clint Quappe
Assignment Five, Homepage Visual Design In
Browser
https://projects.invisionapp.com/share/5X1RG
T6FU#/screens