The document discusses the creation of an organizational name and logo for a group focused on distraction and driving safety. Key words were identified including AT&T's "It Can Wait" campaign and concepts of safety, distraction, texting, and risk. A name of "Distrafety" was created by combining "distraction" and "safety", which captures the two key elements of the organization in a catchy way. Several logo sketches and versions were developed with the final logo including the name "Distrafety" integrated with typography.

1. Clint Quappe
Words to Create Organizations Name
AT&T “It Can Wait”
National Safety Council
SAJD
Safety
Distraction Driving
Texting
Risk
Computer Graphics

2. Clint Quappe
Computer Graphics
Created Organizational Name
Distraction + Safety =
Distrafety
This name sounds catchy and uses both
distraction and safety which are the key
elements in my organization

3. Clint Quappe
Reference Images
Computer Graphics

4. Clint Quappe
Logo Sketches
Computer Graphics

5. Clint Quappe
Logo Version 1
Computer Graphics

6. Clint Quappe
Logo Version 2
Computer Graphics

7. Clint Quappe
Logo Version 3
Computer Graphics

8. Clint Quappe
Logo with Typography
Computer Graphics