This document analyzes the layout and design of a magazine double page spread and newspaper advertisement. The magazine spread analysis notes that the large central celebrity image takes up most of the page with shallow focus, drawing the eye to the headline below in an unconventional shape. Simple black text runs down the side column. The newspaper ad analysis describes a large central image taking the visual hierarchy, with words, horse, man, and logo placed over it. The slogan is in caps and punctuation to engage the audience, using natural dark colors for the text against the image. Scheduling information and the channel logo fit with the color scheme while avoiding overpowering the image and slogan.

1. Assignment 29:
Real Life Ancillary Analysis
Chelsea Fashole-Luke

2. Double Page Magazine Spread

3. Double page magazine spread Analysis
Primary image
• Large image
• Takes up 2/3
of page
• Image of celeb
interviewed
for article
Denotation:
• Kesha holding
a white kitten
Connotation:
• Innocence
• calmness

4. Double page magazine spread Analysis
Primary image
• Visual hierarchy
– from main
image to title
to text
• Shallow focus
• Large, bold
picture in the
foreground

5. Double page magazine spread Analysis
Headline
• Title in
unconventional
shape
• Eye follows the
text downwards
• Matches the
colour scheme
with shades of
blue

6. Double page magazine spread Analysis
Body text
Simple
column
down the
side
Text is in a
simple small
font
Black text

7. Newspaper Advert
‘My Big Fat Gypsy
Wedding’
~ The Guardian
newspaper

8. Newspaper advert analysis
Main Image
Main image:
- Large
- Takes up whole advert
- visual hierarchy, begins
with horse, moves to
man holding horse
- words, then
horse, then man, then
logo, then date

9. Newspaper advert analysis
Slogan
- use of language, caps lock
and full stops draw audience
in
- simple layout with text over
large image, yet captivating
and punchy
- natural colours used, whites
and browns - mostly dark
colours except for text
- text stands out against
boldly against image
- slogan links to title of show
'big fat gypsy weddings'
- slogan is clear and in your
face

10. Newspaper advert analysis
Channel logo
- logo fits in with
colour scheme
- logo is larger than
slogan, yet placed
to the side to avoid
overpowering
- sponsor
in bottom
right
corner

11. Newspaper advert analysis
Graphics/Scheduling info
- graphics
appear for
display of
the date
- date is shown
against white
background
text box

12. Newspaper advert analysis
Hashtags etc.
- no hash tags or
websites
- audience are expected
to be aware of the show
being advertised due to
no actual title being
shown
- emphasises the
popularity and
knowledge public have
of the show

13. The End.