The combination of the documentary and ancillary texts (a 30-second radio trailer and a double page magazine spread) was effective in promoting and advertising the products. Consistency across the three products was key. The radio trailer used clips and excerpts from the documentary voiceover to create an uncomfortable montage that would grab listeners' attention. It was broadcast on Capital FM, a station that targets the desired 16-19 year old audience. The magazine spread used screen shots from the documentary to create brand identity and give viewers a sense of what to expect. The chosen shots conveyed themes of isolation and cyberbullying. Together, the ancillary products complemented the documentary and sold it effectively to the target audience.

1. 2) How effective is the combination of your main product and ancillary texts?
In addition to creating our documentary we also constructed a 30-second radio trailer and a double
page spread from a television listings magazine, the aim of these products were to endorse and
advertise our products, these creations had to be eye-catching and persuasive, convincing people –
not just our target audience – but the general television viewing population to tune into our
documentary. The overall aim was to create two ancillary products that complimented the main
product effortlessly, above all else across the three products needed to work together well and
consistency was key.
Target Audience: “…Focused on teen, by teens & consumed by teens, too.”
Target Audience: Males and Females aged 16-19 years, ranging further to those in their early
twenties and beyond.
Our primary target audience was teenagers and young adults making their way through the
education system, primarily the focus was on teenagers aged sixteen and older due to the fact they
would of left school and would currently be experiencing college/university for the first time,
naturally we wanted to focus mainly on older teens as our documentaries main focus was after all
bullying in higher education and bullying in academia, naturally we wanted to bring attention to an
area of bullying that was clearly neglected by education institutions, government and the news
media. One of the main reasons why this was such an obvious target audience for us was due to
something I have already talked about in question one; ‘New Media’. One of conventions of ‘New
Media’ is that the users are also participants, this usually relates to Facebook for example where the
users of the site are able to participate in its running, dictating what appears on their page,
managing it and making suggestions about future features, in the case of our documentary many of
the same principles apply as the people who participate in it (interviewees, students at the college,
members of the general public) are also destined to become users of the product (mainly teenagers
due to the fact there is a direct correlation between ‘New Media’ and youth as well emerging
technologies allowing as much as 24 hour media access) not only watching the documentary but also
criticising and praising it, evaluating its message and linking the documentary to the online global
conversation about bullying. This is why aiming our bullying documentary at teens makes perfect
sense, because they are the ones most likely to spread the word about it so to speak, re-uploading it
to various sites video sharing sites such as YouTube, Vimeo and Dailymotion and discussing it on
forums and above all else because bullying in higher education is relevant to them most they are the
ones who can stop it through the use of social media and demanding something be done about it,
above all else it matters to them most, to their age group more so than any other older or younger.
The aim of the documentary being to raise awareness and ultimately put a stop to bullying then
essentially it must connect with the generation of teens who are currently being bullied and doing
the bullying higher education.
Although this is certainly an issue that lay in the students consciousness and mattered to them most,
even if some did not realise it that did not mean that it could not appeal to various other
demographics, in fact due to the message being a very important social issue we wanted to make
sure as many people saw the documentary as possible. Our secondary target audience would be for
example parents of those teenagers at secondary or school level, parents/caregivers/teachers and
older members of society were certainly people whom we targeted our documentary at, as they also

2. hold the power to impact social issues as the likelihood is being older they wield more power and
influence and have the authority to influence social issues and society positively if issues are brought
to the forefront of their agenda, that is the reasons behind our primary and secondary target
audience although we did go further to involve the broadest amount of people we could by asking
members of the public about focus on bullying when children were younger, this informs and
involves first time parents who may educate their child on the issue from what they learnt from
watching the documentary, this had an extremely positive effect as not only does it teach the next
generation to grow up without having to bully or be the victim of bullying but it also passes the
knowledge on younger children perhaps who are only a short while away from secondary school, still
in primary school but on the cusp of being a teenager meaning it is relevant to them or will be soon
but they might not be able to watch it as it airs at 9:00pm (due to the distressing nature of the
subject matter) being too young they are still able to benefit from it as the information and
knowledge the documentary offers is passed along down the chain. This is ultimately what we
wanted to achieve, we had a clearly defined primary and secondary audience but overall we wanted
to involve as many people as we possibly could.
Further information on Target Audience:
Traditionally under the various demographics society is split according to various different
characteristics, with certain programmes aiming themselves at particular groups in society, this is
not something we wanted to do, we wanted our documentary to be as broad as possible as I have
already outlined, for two main reasons; one, the broader the appeal the more commercial success
the programme will enjoy as the higher the viewing figures the more companies will want to take
out advertising space and as a result more revenue is produced. Secondly, bullying is a problem
based around excluding people or preying on certain minorities, naturally we wanted to discuss the
problem as something that involved the entire society, not by focusing on a specific race, religion or
people with a particular disability. We do however talk about race relations, ethnic diversity and
sexual orientation in our documentary but in a sense relating to why such minorities e.g.
homosexuals often fall victim to bullying. Finally, location was also an important factor, we travelled
to the Sixth Form College, Solihull an area rich in diversity so it was clearly an appropriate location, in
addition to that deprived areas in which there is diversity and problems caused by it such as
animosity between different religious or ethnic groups is somewhere this documentary should be
exhibited in order to defuse the situation.
Ancillary Products:
Judging how both of the ancillary products appeals to the target audiences shows whether all three
products are combined together effectively, as well the question, are the two ancillary tasks selling
the main product (the documentary) effectively enough? One example of how both products clearly
do back up the main product and themselves are consistent as pieces of advertisements can be seen
through the use of clips, excerpts and photos from the documentary in the ancillary tasks.
Radio Trail –
In the radio trail much like how we created the opening montage in the documentary (the
reconstruction of a student in higher education being bullied) we overlapped a series of clips, these
excerpts both from the opening reconstruction in the documentary and extracts from the voiceover

3. from various points in the documentary were combined and overlapped in order to get the desired
effect. Many of the extracts from the voiceover are key pieces of narration, memorable and likely to
have been stuck in viewer’s minds from the radio trail when you come to watch the documentary
which is one of the reasons we chose to include them as they combine together so well. The effect
this montage has on a radio listener is that it becomes uneasy to listen, difficult to concentrate on an
individual piece of speech as a single voice is constantly tuning in and out and overlapping the last
statement, making the listener uncomfortable was something that was required as bullying was a
touching and delicate issue to focus on it was important not to let this documentary go to waste so if
shock tactics were required we were willing to use them, making the audience feel uncomfortable
was just one tactic/convention in which we employed to keep their attention and getting them
tuning in once the documentary aired on television. Furthermore the repetition of the words such as
‘Why’ and ‘Bullying’ work to distress the listener further, tugging on their emotions and making
them ask fundamental questions; ‘bullying is clearly happening, but why do we let it go on?’
Aside from the clips we extracted from the documentary to construct the radio trail, the rest of the
speech the radio trail contained was written specifically for it. We wrote a short script for the radio
trail (which can be found on the blog) and I read it, my voiceover starts and ends the documentary
providing context for the clips heard. When I read the script for the radio trail I decided to go for
quite an enthusiastic tone in order to entice and interest listeners, mentioning the time and channel
twice was another effort to grab listener’s attention and latch onto it earlier in the advertisement. In
addition to that when reading the voiceover for the radio trail in character as a radio disc jockey I
tried to make the character sound concerned when I read the script, lines such as; “It sounds the
touching subject…” creates poignancy and concern for the listener and affirms to them that this is a
serious topic that is going to be discussed in this documentary. A final important factor to note is
apart from my voiceover the only other point in the documentary were one voice isn’t speaking over
the top of another is when the montage falls silent and the question is repeated which was first
asked in the documentary; “So, why is it that an issue as widespread as bullying is so neglected?”
this the perfect extract from the documentary in which to end the montage on as it poses the an
obvious question but one that is increasingly difficult to answer.
Overall I think the radio trail is an effective piece of advertising and works well to sell the
documentary, I feel the radio trails clearly explains albeit briefly what they can expect from our
documentary. The radio trail will be on Capital FM the reasoning behind selecting this radio station
and making sure the primary target audience heard it was something I will now discuss.
Capital FM –
Capital Radio will be the perfect station in which to broadcast our radio trail as it will easily reach the
right target audience for a documentary on Channel 4. Capital is a network of nine stations. The
stations serve an audience of 7.1 million listeners and target a core audience in the 12-20 age group,
this is the perfect demographic as I have already mentioned our primary target audience for our
documentary is teens aged sixteen years and onward, the fact that the station actually targets
younger children sometimes as young as 12 means it will reach other people outside of our primary
target audience, this was good news and presented another good reason for choosing Capital Radio
to exhibit our documentary. Besides the fact that the radio station was popular with the young
demographic there was another important factor which sway us toward selecting Capital Radio, the

4. fact they have such a large listenership, with millions as I have already mentioned tuning in
everyday, furthermore the location was also an important factor as Capital reaches out to people all
over the country, airing radio shows in major cities such as Birmingham and Manchester and
London, this is important as the documentary will be able to reach people across the country,
nationwide, something we wouldn’t of been able to achieve if we had selected a smaller station that
didn’t broadcast to as many major cities as Capital does. It was especially important to reach out to
big cities not just because of their large potential viewership but because of their diversity and large
proportions of young people, all of whom are targeted by the documentary and it is essential such
people see it if the issue is ever going to be combatted.
In conclusion, the radio station and television network we selected go together perfectly, attracting
the same target audience and having a large viewership/listenership and the ability to reach people
all over the country meaning as people as possible will see and hear about the documentary and be
able to catch it when it airs on Channel 4. The elements that we put in our radio trailer, such as the
documentary clips, voiceover, background beat and ambient sound (such as the laughter) all help
back up the documentary and combine them both very well together, the selection of Channel 4 and
Capital Radio work to combine the two products even more successfully.
Double Page Spread – Photos Screen Shots
We used screen shots from the
documentary as images in our
television listings double page
spread, this helped create ‘brand
identity’ between the
documentary and double page
spread. The idea of creating
‘brand identity’ across the three
products is seen here for a second
time as we included excerpts from
the documentary in the ancillary
tasks in this case it was images
and in the case of the radio trail it
was sound bites from the voiceover and the opening reconstruction not only does this link the
products together very well but it also showed elements (be it sound or stills) from the documentary
views can expect to see later when the documentary airs. This helps them get a ‘feel’ for the
documentary early on, making them think that they have an inside track as they already have
knowledge about the topic and the documentary’s general message due to reading the double page
spread or either listening to the radio trail.
Only two of the images on the double page spread are screen shots (the images are clearly labelled
with orange arrows above to designate them from the rest, while the rest were original images) the
reason why we selected to use images is obvious as I have already discussed it aimed to create
‘brand identity’ but the reason behind selecting those two screen shots above all of the images we
could of captured from the documentary is a rather more complex issue. The reason behind
selecting the black and white image in the top right hand corner was mainly because throughout the

5. products we were trying to connote the loneliness and isolation experienced by those who get
bullied this can be seen throughout the documentary during the reconstruction and the title
sequence for example when I (playing the character of a bullied student) appear to be crying on a
bench alone, expressing how those who are considered ‘loners’ are often the ones bullied in the first
place, the harassment and intimidation eventually leads to the victim shutting themselves off from
society even further, this is something we wanted to continue to put across to the audience as we
felt we did it successfully in the documentary, so we chose to include this image in the documentary
to continue to promote the idea of isolation and the ill effects it causes, this can be clearly observed
through the nature of the image my character is walking far ahead alone, nearest the camera so the
emotions of the victim can be clearly seen, three girls can be seen in the background walking a short
distance behind, laughing, the caption reads; “Deflated…John was harassed walking to college,” the
caption clearly highlights what is happening in this image and what the documentary itself is going to
be about, not only is the ‘John’ character experiencing at the very least verbal and emotional abuse
(as the three background characters are laughing at him) he is also totally isolated from friends,
teachers and peers. This is what this image aimed to demonstrate our reason for including this
screen shot in black and white we felt made it more effective as it contributed to the idea of
sadness, depression and misery emotions often experienced by those who are bullied, the black and
white imagery highlights the bleak and gloomy world of bullying victims were there is no laughter,
joy or amusement.
The second image inserted into the double page spread from the documentary highlights an entirely
different concept of bullying, as with many other documentaries produced previous to ours they
focus on physical and verbal confrontation, this is obviously something we too tackled, but our
documentary aimed to paint a broad picture of the bullying issue and when doing this we decided to
include a brief section on cyber-bullying toward the end of the documentary. In the world of bullying
using new technologies to harass and intimidate is an ever increasing problem, one of our aims was
to highlight how through the use of social networking sites bullies are able to pull in large groups and
anonymously meaning the bullying now follows students home, infiltrating the home environment,
the bullies are able to tap into the various number of sites available to them to harass and torment
victims, this is something we tried to present toward the end of our documentary highlighting the
fact that if something isn’t done about the bullying issue it is going to become increasingly worse as
new technologies mean it’s becoming harder and harder to identify who is doing the bullying, this
reason is one of the main motivations behind selecting the image we did, the bully in the photo can
be seen using twitter (one of the many social networking sites available) to post an abuse tweet to
fictional victim John; “I’m going to knock you out when I see you!” when you see the clip in the
documentary in which we show the abusive message being set there is clearly grammatical errors
and excessive use of exclamation marks, we did this to make subtle references toward the fact the
bullying is often ‘forgotten’ or ‘left behind’ by the education system, jealous of others success and
intelligence, feeling cheated they prey on those they are envious of, this is often a defence
mechanism as they themselves are feeling weak and cheated by society as a whole. Furthermore the
fact that the bullies face is obscured in the photograph aimed to highlight the anonymity of it all, as
people are able to get away with bullying those they see in class every day without the victims,
parents or staff ever finding out, the fact they’re face isn’t shown contributes to the idea of them
being cowardly and hiding behind the screen, a sentiment often express by anti-bullying advocates
toward those who cyber-bully peers.

6. Furthermore the other two main images on the double page spread were original images, with the
smaller image on the right below the black and white image which shows the bullied John character
played by myself sitting in the Foetal Position, this was done to highlight the extreme trauma the
bullied character is going through the Foetal Position is often associated with those who suffer
anxiety attacks, often assuming the position during particularly traumatic episodes, this is an
indication that our victim through the relentless bullying and having nobody to turn to has caused
him to have a breakdown of sorts, we tried to reinforce this not only by the caption; “Isolated…John
was shunned by his peers,” but also the camera shot and angle we employed. We deliberately
included the lockers down the left hand side, as well as taking the shot from a fair distance away, we
did this to create depth to the image, the lockers look as if they run off into the distance giving the
impression that the victim, John is a ‘long way off’ so to speak, this represents his damaged emotion
state, he is lonely, broken down but he may as well be a million miles away as nobody can really see
what is taking place. Overall we felt this image was highly effective, as well as the fact it contributed
to the idea of ‘brand identity’, although this was an original image taken specifically for the double
page spread we used similar camera angles to achieve shots at various points in the documentary
you can see an example of this below:
Another example of the bullied character being found in
the Foetal Position, to represent anxiety as well as the
use of camera angles and positioning to make the
character seem a much further distant away than they
are in reality.
The final image, the main image in fact is an example of an area in which we had problems and had
to make compromises, if you watch the opening title sequence in the documentary you will see a
very similar, almost identical image of the main character John sitting on a bench alone, crying. The
only element that is significant is the lack of snow in the shots on the documentary whilst snow is
present in the main image found on the double page spread, the reason behind this was severe time
constraints and a series of problematic weather conditions forced us to shoot some of our shots in
the snow, this did not affect the documentary but rather the main image of the double page spread,
we did consider the option of using a still from the documentary but when it was blown up to the
appropriate size the quality was often grainy and as we didn’t want to compromise the quality of our
main image being as it is the focal point of the double page spread we decided instead to go with
our image in the snow and adjust the caption accordingly in order to make it work in our favour;
“Left out in the cold…John was bullied for years.” Adjusting the caption in this meant we could use
an otherwise defective image to our advantage as once again we were able to highlight the raw
emotions, with the snow signalling the harsh, bitter winter it had undeniable links with the victim
John’s emotions including feeling alone in the harsh climes both metaphorically and literally as well
as the phrase ‘Left out in the cold..” having an obvious double meaning. Apart from the issue with
the snow there is little else that needs to be said about the image as it is very self-explanatory, in
conclusion we felt it worked well toward the idea of creating a ‘brand identity’, despite the snow the

7. viewer will clearly be able to associate the main image from our double page spread to the very
similar image used in our opening sequence.
Further Images –
The final image on the double page spread in which I would like to briefly discuss is the image of the
I-Phone, this image is neither directly original or from our documentary (although the same I-Phone
is used in the documentary the one on the double page spread isn’t a still) firstly, we took a
photograph of an I-phone carefully manipulated the image cutting out the background so the image
stood alone, we then using InDesign created our own message which we doctored onto the original
I-Phone image, the message alert read: “TIPMYSCHOOL Joe Public is beating up John Smith behind
the school.” The idea behind writing this message was to highlight the issue of cyber bullying,
toward the end of our documentary we devote a small segment (although a reasonable portion of
our time considering the documentary is only 5 minutes) to the problem of emerging technologies
and how once possessed by bullies the whole problem becomes a lot harder to stop, as a student
could be getting bullied by someone who sits next to them in class everyday but never know it. In
the case of our image however it is somewhat of a special case as it isn’t anonymous cyber bullying
we present on the message of our I-Phone image rather it is an announcement that our victim ‘John’
is being beaten up, the message aimed to display just how cold hearted bullying really is, that people
will both actively and passively engage in bullying, even if they aren’t themselves performing
physical or verbal abuse on a victim their presence be it observational for entertainment purposes or
their lack of speaking up for vulnerable victims makes them complicit, which is what the message on
the I-Phone aims to promote, that even those who are witness to bullying but chose to do nothing
are partly responsible for the vicious and hurtful activity continuing.
Furthermore, the use of ‘John’ being beaten up helped create consistency as we followed this
victim’s story, as we see this character so often portrayed in the same fashion – alone, distressed,
nervous etc. – we begin to empathise with him more and more as well as understand the characters
story, we’ve seen him being bullied (images of it are included on the double page spread, a
reconstruction in the documentary) and even when the focus switches away from him it turns out
those who are perpetrators of cyber bullying are attacking this victim also, the continual focus on
‘John’ worked not only to help the audience become emotionally invested in the character but also
his mention becomes repetitive in a sense working to strengthen the idea of the all-encompassing
nature of bullying and how today if your bullied at school, in college or the workplace the bullying
can follow you home through abuse texts, social networking sites and posting videos of the bullying
taking place online.
Again, ‘brand identity’ was important here; the use of the character John as well as the cyber
bullying theme is something that helped forge a closer relationship between the documentary and
the double page spread, as well as strengthening the back-story to our documentary, something I
will discuss in more detail when I move onto the article.
The Article –
It is possible some minor criticisms could be levelled against the article written for the double page
spread as it perhaps doesn’t appeal to the target audience as much as the radio trail does for
example, the reason for this is because its written to a high standard, with complex language and

8. above all else is generally long and complex. We decided to go ahead with a complex article for the
article had a professional finish for a serious topic. However this did cause some problems,
traditionally speaking we chose a radio station (Capital) which would play our radio trail because for
lack of a better word it is considered a ‘young’ radio station, this obviously gelled perfectly with our
product, however in regard to the double page spread we felt T.V. listings magazines that had a
predominantly younger readership were too ‘tacky and unprofessional’ such as ‘TV Easy’ and ‘TV
Choice’ with many of them lacking the in depth articles (many substituting them for large coloured
blocks with only snippets of text) we felt we needed to express the reality of the topic in detail, this
put us in somewhat of a predicament as the types of listings magazines that suited our target
audience did not necessarily suit our double page spread, specifically the article.
Despite the possibility of not maximizing on our target audience we proceeded with a more
traditional double page spread layout, we felt on the whole it was worth the sacrifice as the article
was a fundamental piece of writing and it was essential we didn’t ‘dumb it down’ for any other
listings magazine which is why in the end we selected the more conventional and traditional radio
times.
Readership – The Radio Times
“The latest circulation figure (July–December 2009) for the Radio Times is 1,000,648 making
it third in the TV listings magazine market behind TV Choice (1,302,382) and What's on TV
(1,243,933)”
Although early on there were some minor issues with the target audience not being met, it should
be noted however the problem ceased to exist once we had finished extensive research into the
radio times as our concerns began to fade away once we realised that although the magazine didn’t
necessarily fit our target audience to the same level that say Capital Radio did. It did however
provide us with much faith once we found out the latest circulation figures, with it being the third
largest listings magazines (behind TV Choice & What’s on TV, both of which we ruled out) as well as
the fact that the radio times was predominantly read by those considered our secondary target
audience, not so much teens and young adults but rather professionals such as; teachers, social
workers, lecturers, community organisers as well as parents of those currently in schools, colleges
and universities.
The result of this was not only is there a high chance the radio times primary readership will likely
pass on the message about such a documentary and the anti-bullying message in general to
teenager sons or daughters, students or other adults but there was also the chance of the magazine
going into ‘circulation’ this means when for example an middle aged parent buys a magazine it is
often read by others in the house this will include teenage sons or daughters:
“On average between 2003 and 2010, each copy of the Radio Times has 2.3 – 2.9 readers.”
This means that although the radio time’s primary readership may not be our primary target
audience once the article and double page spread goes into circulation there is a strong chance it
will fall into the hands of many teens and young adults who inadvertently stumbled upon a product
that was designed with them in mind originally.

9. The radio times includes many different articles from those ranging with a target audience of BBC 2
viewers to articles, stories and other promotions aimed at a much younger audience who watch
Channel 4 or BBC three, although significantly less is focused on teens there is still a clear attempt by
the publishers and editors to add the younger generation to its pre-existing predominantly older
readership. As there radio times often includes articles on a diverse range of topics for a variety of
different age/social groups including a double page spread on a serious topic like bullying is
uncommon. Therefore I can say with confidence the radio times remained appropriate for our
double page spread to be printed in. However, if anything did let us down in terms of association
and combinations between the ancillary tasks this was it, as perhaps the radio times differed too
significantly from Capital, meaning although ‘brand identity’ wasn’t compromised maybe market
penetration was.
The Article – ‘Brand Identity’
I would like to briefly discuss how the article written for the double page spread creates a strong
sense of ‘brand identity’ between it and the main task, the documentary. The idea behind the
double page spread was to represent two areas of the documentary; the first as I have already
explained was done through the images as they continued the victimisation of John – the storyline
we began in the documentary through the reconstruction is a central theme and we continued this
with the images used for the double page spread either having John in them or being about John,
the effect this had was help people associate between the two products, if they had read the double
page before watching the documentary they have an idea of a backstory, as well as being reassured
early on they are watching the right thing as the reconstruction featuring John is in the very opening
of the documentary, alerting people early on to the association between the two products,
furthermore the article itself aimed to create association through strengthening and solidifying the
backstory of how the documentary came to be.
The idea of using the double page spread’s article as a platform to express the story behind the
filmmakers who made the documentary was a revelation we felt by telling their story it made the
documentary more personal and allowed the reader/viewer to empathise further with the subject
matter as these filmmakers had been bullied and they were simply trying to act upon experience and
do there bit to stop an age old problem. The result of this was not only was there ‘brand identity’,
the association when deeper than that, the use of a detailed backstory created depth, meaning and
solidarity with the viewer, as they are ‘everyday guys’, something that couldn’t of been achieved if it
had been produced by one of the ‘big six’ – 20th Century Fox, Warner Bros. Pictures, Paramount

10. Pictures, Columbia Pictures, Universal Pictures and Walt Disney Pictures- the idea of this being a
personal project or a project of passion would have been compromised if it was produced in any
other way than independently.
Early notes on various aspects
relating to the double page article.
Conclusion:
Combination of three products – Documentary, Double Page Spread, Radio Trail.
Overall we felt the combination between our three products was very good, we felt all three
successfully combine to promote the three products. Our extensive use of common elements such
as images from the documentary on the double page spread or sound bites from the documentary
used in the radio trailer strengthened the ‘brand’ we ended up creating for these products. They are
cleared banded together by their common elements, unity in the message they promote and
cohesion in their distinct style, feel and overall look.
Promotion –
I feel the two ancillary products work exceptionally well together to advertise and promote the
documentary, the clear target audience we set out to reach was clearly well advised and ideal for
our product, our products nonetheless retained the ability to appeal to a wide range of different age
groups as I have talked about earlier secured their place in print media and radio. The winning
combination of stylized editing techniques, consistent images, a detailed backstory, empathetic and
personal characters as well as controversial and thought provoking subject matter and many more
elements created a winning formula, were just one small element (nevertheless, an important one)
‘brand identity’ helped create an effective combination between the main product and ancillary
texts.

11. The article john’s brand association
Combination paragraph and promotion paragraph
John bullying consistency
TWO MAIN PRIORITIES:
GET STARTED ON QUESTION 3
TAKE SCREENIES
And read stickie notes
Iphone is a special case
Created consistency with john being bullied
We edited an iphone, the idea was lockers made him seem a long way off emotionally distant.
A problem was the snow that was something we had to overcome, be frank but we made it work,
left out in the cold.
They were original images but taken to promote inspiration, modelled after the doc. But still original
- Paragraph on images
- Paragraph on article
Double Page Spread Article.
- Screenies Friday morning break
- Upload Friday afternoon 1 & 2
- Work on question 4 when get home, Friday, sat and sun. also reupload prezi’s sat/sun?
We didn’t just do radio we targeted print media too
I didn’t feel they did this with have to cut tom’s segment from doc but it had to stay in dps.
Creation of backstory also the dps used a different mode to expository
Here you need to look at how effectively your 3 texts combine. You need to consider how issues
such as how effectively they all target the same audience and to what extent you feel that you
have created a clear ‘brand identity’ for your 3 texts. You also need to consider how effectively
you feel your radio trailer and your magazine article promote your documentary. Be honest and
reflective here. Again, use examples from your texts to support the points that you make here.
VERY IMPORTANT

12. Discuss the beat – do at home can’t listen at college.
Overall it it a good advertisement, why?
Fail at brain identity – PROMOTE