The document provides analysis of two conceptual music videos - Raleigh Ritchie's "Stronger Than Ever" and Lana Del Rey's "Summertime Sadness". For Raleigh Ritchie's video, it notes the use of blurred backgrounds, long shots showing body language, and close-ups of his face to convey emotions. It also notes his jacket blowing away while others' clothes remain normal to create a feeling of distress. For Lana Del Rey's "Summertime Sadness", it discusses the use of a sunset at the beginning possibly suggesting meaning, and symbolic effects used. Specific symbols analyzed include standing on a bridge suggesting suicide, a blurred white costume suggesting being killed, and being

1. ASSIGN 4 -
CONCEPTUAL MUSIC
VIDEOS
Seokjin Kim

2. Raleigh Ritchie - StrongerThan Ever (Thematic)
Use of blurred
background this can
make the audience feel
isolated.
Use of long shot
to show the
characters body
language within
the video.
Close up of his face
can show the
audience his
emotions and
expressions easier
His jacket blowing
away whilst the other
characters clothes
staying normal can
make the audience feel
distressed and
confused

3. Lana Del Rey - Summertime Sadness (Symbolic)
Long use of sunset at the
beginning could suggest certain
meaning towards the audience
In a symbolic
music video
there’s quite a lot
of effects used in
the video
Standing on a bridge
suggests suicide.
Blurred white costume
was used to suggest that
she might have been
killed.
Being in a forest suggests
that the character is lost.