Day Late Records is marketing an EP by MC Duck called "Stop Drop and lol". The EP will cost $3 each, with 50 albums printed. It will be distributed at Loyola University and local New Orleans venues from November 25-30, 2011. Marketing efforts will include social media, flyers, posters and a music video. A live performance by MC Duck and David Liebe Hart is scheduled at Siberia Night Club. The marketing plan addresses the 4 P's of marketing - product, price, place and promotion. It also discusses creating an image for the new genre, radio promotion, sales/distribution and a SWOT analysis. The conclusion expresses confidence that following the strategic plan will accomplish goals of selling 75% of albums and