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Day Late Records
   Marketing
The 4 P’s of Marketing
Our 4 P’s
• (product) Stop Drop and lol (EP)
• (price) $3.00 each
• (place) Loyola University and local New
  Orleans venues
• (promotion) Social media, Flyers, Posters, etc.
The EP
•   MC Duck (artist)
•   Nerd Core Hip Hop (sub-genre of hip hop)
•   4 tracks
•   $3.00 each
•   50 albums printed
•   Available November 25-30, 2011
The Video
• Filmed during live performance
• Edited by Iggy Vision
• Directed by Day Late Records
Live Performance
•   Siberia Night Club
•   2227 St. Claude Ave. New O rleans, LA
•   10 pm
•   Main Act – David Liebe Hart
•   Flyers and Posters on Tulane and Loyola
    Campus, and Downtown New Orleans
Website
• Means of interaction with fans
• Photo shoots and sound clips will be posted
  prior to album release
• Designed by Day Late Records Creative
  Services
Creating an Image that Stands Out
• Photo from www.mspmentor.net
Creating an image for this artists is not an easy
  task, due to us entering an undeveloped
  genre.
Radio Promotion
•   1 single will be sent out prior to release date
•   WWOZ
•   Crescent City Radio
•   The Dolphin
Sales and Distribution
• We plan on having the majority of our sales
  confirmed before printing.
• Our artist and his fans have a close
  relationship and we plan to thrive off of this.
SWOT
• (strengths) New Genre, No Boundaries, Full
  Creativity
• (weaknesses) New Recording Artist, No
  Experience, Small Budget
• (opportunities) To be a Part of the
  development of a new musical genre
• (threats) That this experiment will go
  nowhere, and be no more than an experiment
Works Cited

• Senior Seminar in Music Industry Studies
  reports
• Blackwell, Chris. “How to Market a New
  Artist.” Artistshousemusic.com
• Rabin, Mitch. “Creating a Marketing Plan as an
  Independent Artist.” Artistshousemusic.com
Conclusion
Although there are many obstacles ahead of us,
  If we do not deviate from our strategic plan,
  we can successfully accomplish our goals of
  75% albums sold, and 50-100 people at our
  live show.

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Day late records

  • 1. Day Late Records Marketing
  • 2. The 4 P’s of Marketing
  • 3. Our 4 P’s • (product) Stop Drop and lol (EP) • (price) $3.00 each • (place) Loyola University and local New Orleans venues • (promotion) Social media, Flyers, Posters, etc.
  • 4. The EP • MC Duck (artist) • Nerd Core Hip Hop (sub-genre of hip hop) • 4 tracks • $3.00 each • 50 albums printed • Available November 25-30, 2011
  • 5. The Video • Filmed during live performance • Edited by Iggy Vision • Directed by Day Late Records
  • 6. Live Performance • Siberia Night Club • 2227 St. Claude Ave. New O rleans, LA • 10 pm • Main Act – David Liebe Hart • Flyers and Posters on Tulane and Loyola Campus, and Downtown New Orleans
  • 7. Website • Means of interaction with fans • Photo shoots and sound clips will be posted prior to album release • Designed by Day Late Records Creative Services
  • 8. Creating an Image that Stands Out • Photo from www.mspmentor.net Creating an image for this artists is not an easy task, due to us entering an undeveloped genre.
  • 9. Radio Promotion • 1 single will be sent out prior to release date • WWOZ • Crescent City Radio • The Dolphin
  • 10. Sales and Distribution • We plan on having the majority of our sales confirmed before printing. • Our artist and his fans have a close relationship and we plan to thrive off of this.
  • 11. SWOT • (strengths) New Genre, No Boundaries, Full Creativity • (weaknesses) New Recording Artist, No Experience, Small Budget • (opportunities) To be a Part of the development of a new musical genre • (threats) That this experiment will go nowhere, and be no more than an experiment
  • 12. Works Cited • Senior Seminar in Music Industry Studies reports • Blackwell, Chris. “How to Market a New Artist.” Artistshousemusic.com • Rabin, Mitch. “Creating a Marketing Plan as an Independent Artist.” Artistshousemusic.com
  • 13. Conclusion Although there are many obstacles ahead of us, If we do not deviate from our strategic plan, we can successfully accomplish our goals of 75% albums sold, and 50-100 people at our live show.