Evaulation 2
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The combination of the music video and ancillary products like the digipak and advertisements were effective because they maintained a consistent visual style. Key visual links between the products included the London setting featured in the video also being depicted on the digipak, and the artist's clothing in the video also being featured in stills used in ancillary materials. Maintaining consistency in visual elements like colors, fonts, and close-ups of the artist helped the audience clearly recognize the products were linked and part of the same campaign for the new artist.
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Negus
Will.i.am is described as a synthetic artist because his music sounds heavily edited with a focus on computer editing rather than live instruments. He uses auto-tune to manipulate his voice to appeal to target markets and focuses more on his unusual fashion sense and image than the music itself. Will.i.am has been signed to different labels that have shaped and marketed his image to different audiences. In contrast, Adele is described as an organic artist who wrote and performed songs for a school project that gained attention on MySpace and led to her being signed. Throughout her career, she has not significantly changed her appearance and appeals to audiences through her vocals rather than her image.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
statement of intent.docx
The document is a statement of intent by a student named Holly Waller for a media studies assignment. It discusses two media products the student intends to create: 1) a music video for a love song targeting 16-25 year olds, using locations, lighting, shots and editing to emotionally engage the audience, representing sexuality and gender. 2) A website to promote fictional artist Eden Rhodes, including behind-the-scenes photos, interviews, and social media links to enable audience interaction, following the model of successful artists signed to Universal Music Group. The student explains they will link the products through shared branding elements like logo, font and color scheme, and by including a link and behind-the-scenes video from the music video on
How did you attract
We aimed to appeal to our target teenage audience by using up-to-date music, trendy clothing, popular phones and drinks in our production. The script and soundtrack used commonly known slang and songs that teenagers would easily relate to. Close-up and long shots of the party scene were used to engage viewers and give the feeling of being part of the party.
Companies that produce & distribute rn b genre
This document discusses distributing and producing R&B music videos. It analyzes three famous R&B songs - Mariah Carey's "We Belong Together," Beyonce's "If I Were a Boy," and Jennifer Hudson's "If This Isn't Love." For each song, it identifies the record label that distributed the song and the producer. The producers discussed often work in R&B and related genres like hip hop and soul.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Presentation 8
The document analyzes three music digipaks:
1) Tinie Tempah's digipak uses consistent fonts and colors that match his "Frisky" music video, promoting synergy.
2) Jessie J's digipak is simple with a black, white and gold color palette that matches her "Who You Are" music video and allows her flexibility.
3) Cheryl Cole's digipak has a common font and gray, brown, and white colors expected in promotional materials and music videos, being a simple design despite her established status.
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Negus
Will.i.am is described as a synthetic artist because his music sounds heavily edited with a focus on computer editing rather than live instruments. He uses auto-tune to manipulate his voice to appeal to target markets and focuses more on his unusual fashion sense and image than the music itself. Will.i.am has been signed to different labels that have shaped and marketed his image to different audiences. In contrast, Adele is described as an organic artist who wrote and performed songs for a school project that gained attention on MySpace and led to her being signed. Throughout her career, she has not significantly changed her appearance and appeals to audiences through her vocals rather than her image.
In what ways does your media product use
This document discusses how the media product uses and develops conventions of real indie pop music products. It analyzes the conventions found in digipaks, magazine ads, and music videos of indie pop artists like Lana Del Rey and Florence and the Machine. For the digipak, conventions like color schemes, positioning of the artist, and inclusion of synced images from the music video were developed. The magazine ad follows conventions of font styles and positioning of text. The music video develops conventions of conceptual themes, grayscale color schemes, inclusion of the artist, and conservative costumes to establish the indie pop genre.
Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
statement of intent.docx
The document is a statement of intent by a student named Holly Waller for a media studies assignment. It discusses two media products the student intends to create: 1) a music video for a love song targeting 16-25 year olds, using locations, lighting, shots and editing to emotionally engage the audience, representing sexuality and gender. 2) A website to promote fictional artist Eden Rhodes, including behind-the-scenes photos, interviews, and social media links to enable audience interaction, following the model of successful artists signed to Universal Music Group. The student explains they will link the products through shared branding elements like logo, font and color scheme, and by including a link and behind-the-scenes video from the music video on
How did you attract
We aimed to appeal to our target teenage audience by using up-to-date music, trendy clothing, popular phones and drinks in our production. The script and soundtrack used commonly known slang and songs that teenagers would easily relate to. Close-up and long shots of the party scene were used to engage viewers and give the feeling of being part of the party.
Companies that produce & distribute rn b genre
This document discusses distributing and producing R&B music videos. It analyzes three famous R&B songs - Mariah Carey's "We Belong Together," Beyonce's "If I Were a Boy," and Jennifer Hudson's "If This Isn't Love." For each song, it identifies the record label that distributed the song and the producer. The producers discussed often work in R&B and related genres like hip hop and soul.
Evaluation Q2
The document discusses album covers and advertisements for indie rock bands. It notes that indie rock artists typically use simple images that do not focus on the artist themselves. The document also emphasizes using consistent branding across album covers and advertisements to create a recognizable identity for the artist. It examines how various indie bands, like Arctic Monkeys and Kodaline, utilize similar imagery and fonts to link their different promotional materials.
Presentation 8
The document analyzes three music digipaks:
1) Tinie Tempah's digipak uses consistent fonts and colors that match his "Frisky" music video, promoting synergy.
2) Jessie J's digipak is simple with a black, white and gold color palette that matches her "Who You Are" music video and allows her flexibility.
3) Cheryl Cole's digipak has a common font and gray, brown, and white colors expected in promotional materials and music videos, being a simple design despite her established status.
EVALUATION 4
The document summarizes feedback received on a music video. It discusses targeting 16-21 year old female pop fans and incorporating darker, more feminine colors based on research of pop artist marketing strategies. The video was viewed at a Screen on the Green event where the overall feedback was positive. Key lessons from the feedback included that audiences enjoyed the edits and transitions in the video, though one scene on a bridge was poorly lit. Viewers also recognized the links between the music video and ancillary products, showing the connections were successful.
Assignment 14- Mainstream Audiences (Updated)
Adele is a mainstream British singer-songwriter whose first two albums earned her critical and commercial success. She received a songwriting Oscar for "Skyfall." Adele returned to the charts in 2015 with "Hello." Lucy Rose is an indie British singer-songwriter whose debut album was released in 2012 and her second in 2015 through Columbia Records. A comparison shows Adele has significantly more views, subscribers, and net worth than Lucy Rose, demonstrating the larger reach and recognition of a mainstream artist over an indie one.
Mise en scene planning
The document discusses the mise en scene plan for a music video. It will feature actress Caleah as the main artist, shooting at two main locations - a small bar that hosts music performances, and a kitchen. At the bar, they will film party scenes to depict the artist performing. The kitchen provides a quiet background to depict the artist feeling disconnected from reality. Makeup, clothing and lighting will portray signs of drug use without explicitly showing drugs. Props like drug packets and bottles will also imply drug use.
Audience
The two main characters are teenage girls around 16-17 years old. Due to the film's content, it received a 15 rating from the BBFC, targeting its audience at older teenagers aged 15-25. To appeal to this demographic, the film uses actors their age and is set in an urban environment with modern technology and music to make it relevant and relatable.
A2 Media Studies - Evaluation Question 2
The document discusses the themes, mise-en-scene, motifs, and target audience of various promotional materials for the album "B.E.A.S.T.Y." and single "Beast Mode" by artist WhosFiz. The front cover features a composite image of the artist's face with a beastly creature to represent the album title. Scenes in the music video alternate between black and white and color. Elements from the music video also appear on the back of the digipak. The promotional materials aim to present the artist in a positive yet simple way to appeal to younger audiences and focus their attention on the music and artist.
Assignment 14 v3
The document compares the mainstream British artist Adele to the indie artist Lucy Rose. Adele has achieved massive commercial success with her albums 19, 21 and 25, selling over 30 million albums worldwide. She also received a songwriting Oscar. In contrast, Lucy Rose is an indie singer-songwriter from Warwickshire whose albums have achieved more modest success. While Adele appeals to an older demographic and has over 1 billion video views, Lucy Rose has a younger target audience and only 3 million video views, highlighting the major differences in their levels of recognition and popularity.
Task 1 final
This document discusses genre conventions in music videos, digipaks, and websites for bass house music. It provides examples of how the student's media product challenges conventions through the use of unusual costumes, lighting, and mysterious artist images that don't clearly show their faces. Conventions that are followed include shots of dancers that are distant or close to engage the audience, simplistic design that focuses on the music, and dark color schemes that create an alternative feel. Comparisons are made to other artists in the genre.
Eval task 1 feedback
The document discusses conventions in bass house music videos, digipaks, and websites. It analyzes how the student's media product challenges and follows genre conventions through comparisons to other artists like Kiasmos, Tchami, and Odesza. Shots from different music videos are examined in terms of lighting, costumes, shots of dancers, and how they relate to technical and symbolic conventions or challenge expectations. Designs of digipaks use simplicity and dark colors while websites maintain artist mystery. Overall, the analysis considers how the student's work aligns with or diverges from typical bass house genre styles.
Question 2
The combination of brand identity elements across Rihanna's music albums, clothing line, and other products has helped make her brand highly recognizable and successful. Her consistent use of the letter "R" logo builds brand awareness and allows fans to easily identify her various works.
Similarly, the band in the document has established a unified brand identity using consistent font styles, colors, and imagery across their music video, advertisements, CD cover, and digital packaging. Elements like the album name in italic font and inclusion of pinks and blacks help connect the products and communicate the band's pop genre to audiences. Maintaining cohesive branding across multiple media helps promote and sell all of the band's works.
Research Conclusion
Thomas Mendel conducted research on dance-pop music videos, album packaging, advertisements, and artists. He found that across all mediums, the focus is on prominently featuring the recognizable image of the young (18-25 years old), usually conventionally attractive artist. Bright colors and the artist's unique appearance are used tactically to appeal to and sell music to their target teenage audience.
Magazine Article Research
The advertisement for Rihanna's album "RATED R" uses a simple black, white, and red color scheme to attract attention. It highlights the album's two singles "Russian Roulette" and "Hard" to entice audiences who may already be familiar with those songs. The poster features the same image of Rihanna used on the album cover so viewers can easily connect it to the album. The dark color palette and imagery reflect the album's darker musical style compared to Rihanna's previous work.
Evaluation question 1 media
The media product uses, develops, and challenges several conventions of real music videos.
The opening was influenced by Jay-Z and Kanye West's "N****s in Paris" video to make a strong statement. Fashion and imagery drew from artists like Little Mix, Stooshe, and Janelle Monae to promote the new artists.
Shots and editing were influenced by Kanye West's "All of the Lights" to match beats to colored backgrounds. Camera shots focused on the artists to promote them, as is a music video convention.
The video also challenged conventions by dressing the female artists in unconventional clothing to avoid the "male gaze" and focus on lyrics over appearance.
Radial analysis 2000
The document discusses the design choices for the packaging of an album. It describes how the colors red and blue were used to represent the two artists, and how the label's logo helped portray the group's independent background. It also discusses the use of a yellow background to signify the genre of RnB with African influences, and how plain white t-shirts were chosen to show the artists as ordinary people. Additional details provided on the back cover include institutional information and the extended label logo to further indicate the group's independent status.
Digipak advert planning
The document discusses plans for a new studio album by The Killers titled "The Lost." It will be released as a digipak containing a CD and DVD. The digipak and accompanying magazine advertisement will feature dark imagery of Hong Kong to represent the album's theme of feeling lost in a city. The digipak draft includes designs for the front and back covers, booklet, CD, and DVD. The advertisement draft highlights key details like the band name, album title, release date, and a featured song. Both are meant to attract audiences and promote the new album in line with The Killers' style.
Evaluation 2
The combination of the main product (music video) and ancillary texts (digipak and poster) effectively promote the new album through consistent tone and themes. The music video, digipak, and poster all emphasize themes of romance and depression that were shown to appeal to the target audience of teenagers and young adults. Specifically, the music video depicts a romantic relationship from beginning to end with struggles and flaws. The dark-toned digipak and faded poster visuals further communicate feelings of loss and depression. Across all products, extensive exposure of the band helps build their brand recognition to audiences.
Evaluation question 2
Evaluation Question 2 -How do the elements of your production work together to create a sense of "branding"?
Choosing a record label!
Universal Music is the world's leading music company operating in over 60 countries. They distribute mainstream pop artists like Ariana Grande and Florence & The Machine, as well as more alternative artists. Sony Music evolved from Columbia Records, the oldest label, and includes labels like Columbia, Epic, and RCA. They distribute pop artists like Britney Spears and Avril Lavigne. Island Records is a division of Universal Music Group founded in Jamaica in 1962 and has influenced progressive music. It handles pop artists like Ariana Grande and Demi Lovato who have achieved commercial success.
Digipak analysis
The document analyzes three different album digipaks. For the first digipak, the labels distributing the album are identified and the front cover design is described as modern and clean with the artist name and album title prominently displayed. The second digipak is summarized as having a nostalgic retro title style and vibrant colors, with the facial expressions suggesting a calm, soothing album. The third digipak is described as abstract and colorful, depicting the artist reaching toward a fan, with graffiti on the back cover potentially relating to the songs' themes.
Rihanna rated r
This advertisement analyzes Rihanna's album "Rated R". It implies the album will contain explicit adult content based on the title. The dark color scheme of black, white, and red implies a darker nature compared to her previous pop albums. Rihanna's hair, clothing, and demeanor in the ad also reflect a edgier style than her earlier bright pink hair and flowing dresses. The direct address of Rihanna in the primary viewing area is intended to intrigue viewers and entice them to learn more about the album.
Assignment 14- Mainstream Audiences.
The document compares the mainstream British artist Adele to the indie British artist Lucy Rose. It notes that while both artists attract similar target audiences, the scale of Adele's audience is much larger. Specifically, Adele's song "Hello" has over 1 billion views on YouTube and 13 million subscribers, while Lucy Rose's most viewed video has just over 3 million views and 48 thousand subscribers. This shows a huge variation in the size of the audiences that each artist attracts.
Evaulation question 2
Mosaic Films would produce the documentary and Journeyman Productions would distribute it. Marketing would include a social media presence 6 months before release, teaser posters 5 months before, and full posters 4 months before. Clips and trailers would be released 3 months before. A radio ad would air 3 weeks before alongside synergy marketing of the soundtrack. The film would screen at independent cinemas in London as part of short film festivals to reach the target audience. Online platforms would also be used to maximize exposure. The marketing strategy follows the AIDA model of raising awareness early and building interest, desire, and action over time. While some elements like radio ads may not be practical, the plan shows an understanding of effectively promoting an independent
Pitch - Approaching the Evaluation Questions
This document outlines four evaluation questions and how the media product will be evaluated for each. It will: 1) compare the media product to other real media productions to analyze what is similar, different, better or could be improved; 2) define ancillary texts and present how the main product and ancillary texts are linked and what could link them better; 3) gather audience feedback through interviews to identify good and bad points and what could be improved; 4) make a list of the media technologies used in research, planning, construction and evaluation and analyze how effectively they were used.
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EVALUATION 4
The document summarizes feedback received on a music video. It discusses targeting 16-21 year old female pop fans and incorporating darker, more feminine colors based on research of pop artist marketing strategies. The video was viewed at a Screen on the Green event where the overall feedback was positive. Key lessons from the feedback included that audiences enjoyed the edits and transitions in the video, though one scene on a bridge was poorly lit. Viewers also recognized the links between the music video and ancillary products, showing the connections were successful.
Assignment 14- Mainstream Audiences (Updated)
Adele is a mainstream British singer-songwriter whose first two albums earned her critical and commercial success. She received a songwriting Oscar for "Skyfall." Adele returned to the charts in 2015 with "Hello." Lucy Rose is an indie British singer-songwriter whose debut album was released in 2012 and her second in 2015 through Columbia Records. A comparison shows Adele has significantly more views, subscribers, and net worth than Lucy Rose, demonstrating the larger reach and recognition of a mainstream artist over an indie one.
Mise en scene planning
The document discusses the mise en scene plan for a music video. It will feature actress Caleah as the main artist, shooting at two main locations - a small bar that hosts music performances, and a kitchen. At the bar, they will film party scenes to depict the artist performing. The kitchen provides a quiet background to depict the artist feeling disconnected from reality. Makeup, clothing and lighting will portray signs of drug use without explicitly showing drugs. Props like drug packets and bottles will also imply drug use.
Audience
The two main characters are teenage girls around 16-17 years old. Due to the film's content, it received a 15 rating from the BBFC, targeting its audience at older teenagers aged 15-25. To appeal to this demographic, the film uses actors their age and is set in an urban environment with modern technology and music to make it relevant and relatable.
A2 Media Studies - Evaluation Question 2
The document discusses the themes, mise-en-scene, motifs, and target audience of various promotional materials for the album "B.E.A.S.T.Y." and single "Beast Mode" by artist WhosFiz. The front cover features a composite image of the artist's face with a beastly creature to represent the album title. Scenes in the music video alternate between black and white and color. Elements from the music video also appear on the back of the digipak. The promotional materials aim to present the artist in a positive yet simple way to appeal to younger audiences and focus their attention on the music and artist.
Assignment 14 v3
The document compares the mainstream British artist Adele to the indie artist Lucy Rose. Adele has achieved massive commercial success with her albums 19, 21 and 25, selling over 30 million albums worldwide. She also received a songwriting Oscar. In contrast, Lucy Rose is an indie singer-songwriter from Warwickshire whose albums have achieved more modest success. While Adele appeals to an older demographic and has over 1 billion video views, Lucy Rose has a younger target audience and only 3 million video views, highlighting the major differences in their levels of recognition and popularity.
Task 1 final
This document discusses genre conventions in music videos, digipaks, and websites for bass house music. It provides examples of how the student's media product challenges conventions through the use of unusual costumes, lighting, and mysterious artist images that don't clearly show their faces. Conventions that are followed include shots of dancers that are distant or close to engage the audience, simplistic design that focuses on the music, and dark color schemes that create an alternative feel. Comparisons are made to other artists in the genre.
Eval task 1 feedback
The document discusses conventions in bass house music videos, digipaks, and websites. It analyzes how the student's media product challenges and follows genre conventions through comparisons to other artists like Kiasmos, Tchami, and Odesza. Shots from different music videos are examined in terms of lighting, costumes, shots of dancers, and how they relate to technical and symbolic conventions or challenge expectations. Designs of digipaks use simplicity and dark colors while websites maintain artist mystery. Overall, the analysis considers how the student's work aligns with or diverges from typical bass house genre styles.
Question 2
The combination of brand identity elements across Rihanna's music albums, clothing line, and other products has helped make her brand highly recognizable and successful. Her consistent use of the letter "R" logo builds brand awareness and allows fans to easily identify her various works.
Similarly, the band in the document has established a unified brand identity using consistent font styles, colors, and imagery across their music video, advertisements, CD cover, and digital packaging. Elements like the album name in italic font and inclusion of pinks and blacks help connect the products and communicate the band's pop genre to audiences. Maintaining cohesive branding across multiple media helps promote and sell all of the band's works.
Research Conclusion
Thomas Mendel conducted research on dance-pop music videos, album packaging, advertisements, and artists. He found that across all mediums, the focus is on prominently featuring the recognizable image of the young (18-25 years old), usually conventionally attractive artist. Bright colors and the artist's unique appearance are used tactically to appeal to and sell music to their target teenage audience.
Magazine Article Research
The advertisement for Rihanna's album "RATED R" uses a simple black, white, and red color scheme to attract attention. It highlights the album's two singles "Russian Roulette" and "Hard" to entice audiences who may already be familiar with those songs. The poster features the same image of Rihanna used on the album cover so viewers can easily connect it to the album. The dark color palette and imagery reflect the album's darker musical style compared to Rihanna's previous work.
Evaluation question 1 media
The media product uses, develops, and challenges several conventions of real music videos.
The opening was influenced by Jay-Z and Kanye West's "N****s in Paris" video to make a strong statement. Fashion and imagery drew from artists like Little Mix, Stooshe, and Janelle Monae to promote the new artists.
Shots and editing were influenced by Kanye West's "All of the Lights" to match beats to colored backgrounds. Camera shots focused on the artists to promote them, as is a music video convention.
The video also challenged conventions by dressing the female artists in unconventional clothing to avoid the "male gaze" and focus on lyrics over appearance.
Radial analysis 2000
The document discusses the design choices for the packaging of an album. It describes how the colors red and blue were used to represent the two artists, and how the label's logo helped portray the group's independent background. It also discusses the use of a yellow background to signify the genre of RnB with African influences, and how plain white t-shirts were chosen to show the artists as ordinary people. Additional details provided on the back cover include institutional information and the extended label logo to further indicate the group's independent status.
Digipak advert planning
The document discusses plans for a new studio album by The Killers titled "The Lost." It will be released as a digipak containing a CD and DVD. The digipak and accompanying magazine advertisement will feature dark imagery of Hong Kong to represent the album's theme of feeling lost in a city. The digipak draft includes designs for the front and back covers, booklet, CD, and DVD. The advertisement draft highlights key details like the band name, album title, release date, and a featured song. Both are meant to attract audiences and promote the new album in line with The Killers' style.
Evaluation 2
The combination of the main product (music video) and ancillary texts (digipak and poster) effectively promote the new album through consistent tone and themes. The music video, digipak, and poster all emphasize themes of romance and depression that were shown to appeal to the target audience of teenagers and young adults. Specifically, the music video depicts a romantic relationship from beginning to end with struggles and flaws. The dark-toned digipak and faded poster visuals further communicate feelings of loss and depression. Across all products, extensive exposure of the band helps build their brand recognition to audiences.
Evaluation question 2
Evaluation Question 2 -How do the elements of your production work together to create a sense of "branding"?
Choosing a record label!
Universal Music is the world's leading music company operating in over 60 countries. They distribute mainstream pop artists like Ariana Grande and Florence & The Machine, as well as more alternative artists. Sony Music evolved from Columbia Records, the oldest label, and includes labels like Columbia, Epic, and RCA. They distribute pop artists like Britney Spears and Avril Lavigne. Island Records is a division of Universal Music Group founded in Jamaica in 1962 and has influenced progressive music. It handles pop artists like Ariana Grande and Demi Lovato who have achieved commercial success.
Digipak analysis
The document analyzes three different album digipaks. For the first digipak, the labels distributing the album are identified and the front cover design is described as modern and clean with the artist name and album title prominently displayed. The second digipak is summarized as having a nostalgic retro title style and vibrant colors, with the facial expressions suggesting a calm, soothing album. The third digipak is described as abstract and colorful, depicting the artist reaching toward a fan, with graffiti on the back cover potentially relating to the songs' themes.
Rihanna rated r
This advertisement analyzes Rihanna's album "Rated R". It implies the album will contain explicit adult content based on the title. The dark color scheme of black, white, and red implies a darker nature compared to her previous pop albums. Rihanna's hair, clothing, and demeanor in the ad also reflect a edgier style than her earlier bright pink hair and flowing dresses. The direct address of Rihanna in the primary viewing area is intended to intrigue viewers and entice them to learn more about the album.
Assignment 14- Mainstream Audiences.
The document compares the mainstream British artist Adele to the indie British artist Lucy Rose. It notes that while both artists attract similar target audiences, the scale of Adele's audience is much larger. Specifically, Adele's song "Hello" has over 1 billion views on YouTube and 13 million subscribers, while Lucy Rose's most viewed video has just over 3 million views and 48 thousand subscribers. This shows a huge variation in the size of the audiences that each artist attracts.
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Evaulation question 2
Mosaic Films would produce the documentary and Journeyman Productions would distribute it. Marketing would include a social media presence 6 months before release, teaser posters 5 months before, and full posters 4 months before. Clips and trailers would be released 3 months before. A radio ad would air 3 weeks before alongside synergy marketing of the soundtrack. The film would screen at independent cinemas in London as part of short film festivals to reach the target audience. Online platforms would also be used to maximize exposure. The marketing strategy follows the AIDA model of raising awareness early and building interest, desire, and action over time. While some elements like radio ads may not be practical, the plan shows an understanding of effectively promoting an independent
Pitch - Approaching the Evaluation Questions
This document outlines four evaluation questions and how the media product will be evaluated for each. It will: 1) compare the media product to other real media productions to analyze what is similar, different, better or could be improved; 2) define ancillary texts and present how the main product and ancillary texts are linked and what could link them better; 3) gather audience feedback through interviews to identify good and bad points and what could be improved; 4) make a list of the media technologies used in research, planning, construction and evaluation and analyze how effectively they were used.
Evaluation - 13th Nov
The document provides an evaluation of a film shoot that took place on November 13th. It notes that the team worked well together, all equipment was well-maintained, and safety precautions were followed. However, it was discovered that the whiteboard's edge was visible in all footage, making it unprofessional. Additionally, the boys who helped will not be available for reshoots and more time was wasted than anticipated. Looking ahead, reshoots with new actors are needed, editing will continue, and finding better lighting for a motorbike scene. Reaching 100 blog posts for all members is also a goal.
Evaluation – Filming 17th Nov
The document summarizes the filming of a project, noting what went well, what difficulties arose, and next steps. It was positively noted that they got a variety of shots, worked well as a team, and finished on time. Challenges included some group members not attending, the performer running late, and the first hour of filming being too dark. Going forward, they will focus on editing their rough cut to meet the deadline.
Consumer Behaviour
1. The document discusses a research study on the influence of brand name on consumer decision making when purchasing cars. It outlines the objectives to understand consumer decision processes when buying cars and the impact of brand name.
2. The literature review discusses past studies that found brand names influence consumer choices, with consumers preferring well-known brands over unknown brands.
3. The proposed study will use a questionnaire survey of 50 respondents to examine the relationship between brand image and consumer buying behavior factors like quality consciousness, price consciousness, and customer motives. The goal is to analyze how brand name impacts the consumer decision process.
Things that went well filmday1
The cinematography captured multiple perspectives of settings and characters. A particularly effective shot showed the main characters hugging on the beach with the sunset creating a silhouette. Lip syncing shots of the main character were filmed from different parts of the song in various locations. The makeup and fake blood used looked realistic in portraying the character's state. Weather conditions were sunny, allowing all needed shots to be captured under good lighting. All group members were motivated and organized in their filming roles.
Evaluation Q3
This document discusses potential film institutions that could distribute a media product. It analyzes several major Hollywood film studios like Warner Bros. and Universal Studios, noting that Universal has distributed many famous thriller films like the target genre. It also considers independent British distributors like Film4 and BBC Films as options. The document decides that the group will create their own production company, KLS Picture-House Productions, and their own distribution company, HAGE Studios, to hypothetically distribute their opening title sequence. If choosing from major studios, Universal would be a good fit to reach both male and female audiences.
SAS Online Training Hyderabad India
ONLINESASTRAININGS.COM provides SAS online training courses taught by certified professionals with 5 years of experience. The training covers introductory topics such as managing SAS windows, reading and manipulating data, as well as advanced topics including SQL, macros, data warehousing and relevant SAS procedures. Courses are taught live online and the full course content listing is available on the website http://www.onlinesastrainings.com/.
Evaluation questions – notes for q3 and q4
The document provides potential questions and ideas for evaluating a media project. For question 3, it suggests having an example of audience feedback to discuss what was learned, such as that the audience knew what they wanted and noticed things the creators did not. For question 4, it prompts listing the media technologies used for research, planning, and evaluation of the project, and discussing how the team worked together and evaluated their work. It also provides suggestions for media that could be used to present the answers, such as videos, presentations, and screen recordings.
Training Evaluation workshop slides.may2011
PD518, Training Evaluation Workshop course slides. U.S. Department of State. Foreign Service Institute.
Media Evaluation Question Two Answer
The document discusses the effectiveness of a short film, film review, and film poster. It includes links to the short film and behind-the-scenes footage. The main message of the short film is about the long-term consequences of short-term pleasures like drinking and drink driving. Both the poster and review aim to portray a dark storyline and the grief and dangers of drink driving through ominous imagery and desaturated colors. The review, poster, and film represent each other through similar imagery, fonts, and color schemes. The mode of address for each is informal to appeal to audiences but maintains a serious tone. The unique selling points are the large ominous image in the review and the intriguing photograph and tagline in the poster. The
All type of interview question and answer
This document provides guidance on answering common interview questions. It begins by explaining the importance of preparing mentally for an interview by understanding what types of questions may be asked. It then lists 50 standard interview questions and provides sample answers for some of the more difficult questions. The responses are structured to highlight relevant skills and experiences. The document also covers topics like being a team player, handling conflicts, and discussing weaknesses. It advises tailoring answers to the specific role and company rather than memorizing responses. The document aims to help candidates feel prepared for different interview scenarios.
Training Evaluation
This document discusses various models and approaches for evaluating training programs. It describes Hamblin's model of evaluation which evaluates at four levels: reaction, learning, job behavior, and functioning. Kirkpatrick's and Warr's models are also summarized. The document outlines the need for evaluation, the training cycle, pre-training evaluation including identifying needs and objectives, input evaluation, evaluation during training using methods like observation and course audits, and post-training evaluation of reaction, learning, and job behavior. It also discusses evaluating training staff and the effectiveness of training programs.
Training evaluation
This presentation discusses training evaluation and provides the following key points:
1. Training evaluation involves assessing the effectiveness of training programs by collecting data on participant satisfaction, skills enhancement, and workplace application of new skills.
2. Kirkpatrick's four-level model is commonly used to evaluate training programs at the reaction, learning, behavior, and results levels.
3. The evaluation process includes identifying purposes, selecting methods, designing tools, collecting and analyzing data, and reporting findings to stakeholders such as training directors and funding agencies.
Types of test
This document discusses different types of tests including true/false, short answer, essay, and matching tests. It provides details on each type, including guidelines for constructing them and advantages/disadvantages. True/false tests can assess basic knowledge but have high guessing rates. Short answer tests reduce guessing and assess lower-level thinking but are time-consuming to score. Essay tests measure higher-order skills but are difficult to score reliably. Matching tests are easy to construct and score but often assess trivial information. Proper construction and clear guidelines are important for all test types.
Answer to question 3 of A2 evaluation
The document discusses feedback received on a documentary. The most unexpected feedback was about noisy cars in an interview that could have been reduced. This feedback and examining other shots made the filmmaker realize some themes were represented too strongly. Additional feedback was that the documentary conveyed that youth today are changing their views on faith and religion, and the church could have a place among youth if balanced correctly. Feedback on lighting and lens flares in some shots was not surprising. Overall the feedback provided valuable lessons about obtaining audience perspectives early in the filmmaking process.
Training evaluation ppt 6
The document discusses training evaluation and outlines its importance, key concepts, and best practices. It explains that evaluation assesses the effectiveness of training programs and identifies outcomes to measure. A good evaluation involves planning measurable outcomes, choosing an appropriate design, conducting the evaluation, and analyzing results. Finally, the document discusses cost-benefit analysis to determine a training program's return on investment.
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Similar to Evaulation 2
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
Q2
The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the package
Ques 2
The document discusses the design and marketing of products for a hip hop artist, including a music video, digital album packaging, and print advertisements. Key elements that were intended to be effective included representing the artist's image and journey of redemption across all products. While some conventions of the genre were followed, the music video also aimed to subvert expectations by portraying themes of equal power and rejecting mainstream portrayals of women. Market research supported that the products met audience needs and expectations.
Ancillary textnew
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist across the different materials, improving promotional power.
Ancillary textnew
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity across all products.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist and her "No Time Fi Dem" song, increasing promotional power through different sales channels.
Ancillary textnew
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By keeping the ancillary texts consistent with the themes and visuals of the music video and each other, the combination helps the target audience easily recognize the artist and products.
Ancillary textnew
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist across the different materials, improving promotional power.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
Evaluation Task 1: In what way does your media produce use, develop or challe...
The document discusses genre conventions in media products, specifically in the music industry. It provides examples of conventions used in music videos, digipaks, and websites. Conventions discussed include symbolic elements like character positioning and technical elements like camera angles. The document argues that while it is important to adhere to some conventions to establish genre, artists also develop and challenge conventions to distinguish themselves and attract audiences. The high-level summary is:
1) Genre conventions in media include symbolic and technical elements that help target audiences.
2) Artists must follow some conventions to establish genre but also develop conventions to attract audiences.
3) The document discusses conventions used, developed, and challenged in a music video, digipak,
Question 2 - Evaluation Question
The document discusses how the video and ancillary texts for a music project effectively link together through shared visual elements. It describes how the black and white color scheme in the early part of the video carries through to the album cover and advert. Roses featured prominently in the video also appear on a wall shown. Red lipstick worn by the artist ties the video and album cover together, while red font connects to the color scheme on the advert. The video, texts and clothing were designed to appeal to the target 16-20 year old audience through an urban style with graffiti fonts, printed sweatshirts and urban locations.
Evaluation- Question 2
The document discusses the effectiveness of synergy between a music video and ancillary promotional materials like a digipak and advertisement.
Key points:
- The student aimed to create clear visual links between the music video and ancillary products to show they are connected, like Daft Punk and Katy Perry do.
- For the video, bokeh lights and wind effects were featured to represent synergy. However, recreating these effects proved challenging for still images used in promotional materials.
- The student found solutions like projecting light images and positioning themselves to show hair movement.
- It was concluded that both the video and promotional materials are effective in different ways at introducing a new artist, while also following
How effective is the combination of your main
The document discusses how the creator linked their main music video product to two ancillary texts, a digipak and magazine advert. To create links between the products, the creator used consistent elements like featuring the main artist in all products dressed in the same black clothing. The creator also used similar body language and a black and white color scheme across all products to visually connect them and represent the hip-hop genre. The goal was to clearly connect all products so the target audience of British 12-20 year olds would recognize them as promoting the same music video.
N:\Music Video Evaluation
The document discusses a group's music video project and its use of conventions from professional music videos. It summarizes the conventions they used, such as lip syncing, storylines, locations, and photographs instead of filmed shots. It also discusses conventions they did not use like band performances or formal dance routines. Feedback indicated the pacing and emotions came across well but there were some issues with jump cuts and lip syncing timing. The group learned from researching professional examples online and using editing software to improve shots and add effects.
Evaluation presentation
The document discusses a group's music video project and its use of conventions from professional music videos. It summarizes the conventions they used, such as lip syncing, storylines, locations, and photographs instead of filmed shots. It also discusses conventions they did not use like band performances or formal dance routines. The group received feedback that their pacing and use of photographs worked well but that jump cuts were too sharp and lip syncing was slightly off at times.
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Question 2 evaluation
Here is a word document on the second evaluation point which focuses on the brand and identity of my media products, as well as how I have shown the genre.
Coursework Evaluation
The document summarizes a student's advanced portfolio coursework project creating a music video with an indie/rock theme. The student worked with a friend to film and write up the project, contributing equally. Their target audience was defined using demographic profiling as mainly white, aged 16-24, from socio-economic class C1. The music video fulfills conventions of the genre through visuals relating to lyrics and music. Album covers were also created to appeal to the target indie audience and maintain the edgy brand image established.
Question 2
The document discusses how synergy is achieved between a music video and its ancillary products through consistent use of color schemes and imagery. Black and white is used in the early part of the video and on the album cover and advert. A rose featured prominently in the video is also referenced on album packaging. The artist wears red lipstick in the video and on the album cover. Font and styling are kept consistent across products to target a young, urban audience interested in graffiti art.
Evaluation final
Our media product is a dancehall music video that follows conventions of the genre but also challenges them in some ways. We received positive feedback on our ancillary texts but mixed feedback on the music video, with some finding the storyline confusing. Audience research helped us target 13-25 year olds but some felt we could have simplified the narrative. New media technologies helped with research, production and evaluation.
Combination of media product and ancillary tetxsw
The document discusses the creation of a "digi-pack" or digital package to promote an artist and their song. The digi-pack combines a magazine advertisement, album artwork, and a music video. It provides a comprehensive image of the artist and song to advertise them conventionally. Consistency and synergy between the products is achieved through similar styles, locations, and effects to clearly portray the genre and message.
Similar to Evaulation 2 (20)
Evaluation Task 1: In what way does your media produce use, develop or challe...
Evaluation Task 1: In what way does your media produce use, develop or challe...
Evaulation 2
- 1. EVAULATION – QUESTION 2 How effective is the combination of your main product (video) and ancillary texts (digipaks and advertisement)?
- 2. VISUAL LINKS – ANCILLARY PRODUCTS Ancillary products has to be consistent as well. For our digipak and advertisement to link we chose a house style. Which were the colours, the font. The fonts we chose Colours we chose
- 3. VISUAL LINKS The main visual link we had was the setting from the music video, which was the streets of London. We chose to make this a visual link as our artist “DeeBanks” is fond of representing where he is from, so the back outward panel has a photo of where filmed which is Westminster London
- 4. VISUAL LINKS Another main visual link from the video and ancillary products were the outfits, which was mainly his hat and upward clothing. So in the print screen below it shoes that he always wear his snapback, a white top or a body warmer. Keeping it urban for the target audience as it is aimed at young males.
- 5. VISUAL LINKS A different visual link we had was camera work, in most music videos, close ups are very popular. Nearly all music video has close up, in our case as our artist was new, we had to use loads to introduce and present our artist.
- 6. CONSISTENCY A successful music video would have clear visual links with its ancillary products. I first kept to the house style, which we chose as a group. So keeping with mainly the blue and black colours, the colour was chosen as we filmed at night time and the colour blue as the bridge was lit up in that colour.
- 7. HOW CAN THE AUDIENCE RECOGNISED THEM AS LINKED PRODUCTS? The audience can clearly differentiate between the two products that they are linked clearly. As the music video consist of mainly Dee Banks and only featuring Delilah. Whereas the ancillary work has his image written across it. So therefore the audience can recognise that they are linked products.
- 8. HOW SUCCESSFUL DO YOU THINK YOUR MAIN AND ANCILLARY PRODUCTS ARE? Overall I believe that my main and ancillary was successful. As they have visual links and meet the genre of the artist. Which makes it a successful product. Also the ancillary work is visually pleasing promoting the same artist. What makes it successful is that it meets the requirements. The genre of our music was Hip-hop/Grime/Rap and the target audience was young males aged from 14 to 19 from a working class. The wider audience is young females from the age 17 to 25 that are interested in the same type of genre. I think that the target audience will be attracted to the main and ancillary work as it is aimed at them. Also with the age range they go with today's trend. As for the setting, it shows and urban upbringing they had which they share with the artist. So having a link between the artist and target audience help the products appeal to them.