Assessment Item 3 Written ReportDue date Value LengthTask.docx

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Assessment Item 3 Written Report Due date: Value: Length: Task: • • • • • 13 May Mid night (Thursday, midnight, Darwin Time) 45 % Maximum 3000-3500 words Select below university: Charles Darwin University Consider their presence in Australian market only. Examine their website and social media presence (including LinkedIn, Facebook, Twitter and any others). Analyse the impact of Social Media on their core business. For this purpose, you will need to follow these steps. Select any institution from the list above that you would like to investigate within Australia Identify all their social media channels and what they are being used for (for example, they may be using social media for recruitment, marketing, sales, creating a presence and increasing the reach etc) Analyse how each of these channels are being used by the business and report this. Establish the positives and negatives of the use of social media. Identify any issues or problems with the current social media usage. Identify additional social media channels that can be used to enhance their business and profits. Provide clear recommendations with a forward planning strategy as to what the business should do, with justifications. This may include removing some channels that are not reliable, adding on more channels or a better mix, etc. Tables, graphs, visuals may be used as embedded in the text. References will be as per Harvard Referencing style, in text citations and a list of references. Assessment criteria: The assessment criterion is mentioned in the assessment rubrics for the assessment item. .

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business and report this.
Establish the positives and negatives of the use of social media.
Identify any issues or problems with the current social media
usage.
Identify additional social media channels that can be used to
enhance their business and profits.
Provide clear recommendations with a forward planning
strategy as to what the business should do, with justifications.
This may include removing some channels that are not reliable,
adding on more channels or a better mix, etc.
Tables, graphs, visuals may be used as embedded in the text.
References will be as per Harvard Referencing style, in text
citations and a list of references.
Assessment criteria:
The assessment criterion is mentioned in the assessment rubrics
for the assessment item.

Task: Select any one from the list below: Prepare report  Harvey Norman  Commonwealth Bank of Australia  Jetstar  BUPA Health insurance Consider their presence in Australian market only. Examine their website and social media presence (including LinkedIn, Facebook, Twitter and any others). Analyse the impact of Social Media on their core business. For this purpose, you will need to follow these steps. 1. Select any business from the list above that you would like to investigate within Australia 2. Identify all their social media channels and what they are being used for (for example, they may be using social media for recruitment, marketing, sales, creating a presence and increasing the reach etc) 3. Analyse how each of these channels are being used by the business and report this. 4. Establish the positives and negatives of the use of social media. Identify any issues or problems with the current social media usage. 5. Identify additional social media channels that can be used to enhance their business and profits. 6. Provide clear recommendations with a forward planning strategy as to what the business should do, with justifications. This may include removing some channels that are not reliable, adding on more channels or a better mix, etc. 7. Tables, graphs, visuals may be used as embedded in the text. 8. Minimum 35 References as per Harvard Referencing style, in text citations and a list of references. .

5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx

blondellchancy

5-2 Final Project Milestone Two Jackson Adam Jackson Professor Cole COM 310 February 10, 2020 Social Platforms and Business Examples The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies Business goal SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm. Instagram Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page. Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained. Facebook This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services. Effective and Ineffective Use of Social Media One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is ...

5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docx

BHANU281672

BUS2SMV Social Media and Visualisation Assessment 2 Socia

VannaSchrader3

BUS2SMV Social Media and Visualisation Assessment 2: Social Media Marketing Plan Word limit – 1500 words (+-10%) (excluding Cover Page, Executive Summary, References and Appendices) Format – Times New Roman, 11 font size, 1.15 spacing, 12pt spacing between paragraphs. Brief Structure NORTH Link’s Assistive Technology Cluster Purpose To develop a social media marketing strategy and campaign to raise the B2B profile of our new Assistive Technology cluster and bring in new organisations to work with. Organisational Background NORTH Link is a strong regional partnership of industry, education, health and government, established in 1995, that plays an integral role across northern metropolitan Melbourne. A business network and regional economic development advocacy group representing Melbourne’s northern region, NORTH Link comprises local councils, local tertiary education institutions, industry, and health. NORH Link manages/operates a number of projects contributing to the overall aim of economic development of Melbourne’s north. On top of advocacy to government and research into the region, projects NORTH Link manage/run include: • Melbourne’s North Food Group and Melbourne’s North Advanced Manufacturing Group, industry groups that grant SMEs discounted access to trade shows, information webinars, industry tours, collaborative opportunities and more. • Jobs Victoria Employment Services provider, helping long term (or at risk of long term) unemployed people find work – particularly those with disabilities, poor English, single parents, etc. • Data Analytics Hub and Northern Industry Student Placement Program, two student placement programs that connect businesses with education to set up student placements and real-world class projects such as this. Relevant Project Marketing Goal Theams • Draw interest from businesses that don’t currently engage with our program • Drive collaboration and communication between health and manufacturing • Create sharable content that executive staff at larger organisations will show to less senior staff to broaden knowledge throughout partner organisations as to the work being done. NORTH Link is launching a new Assistive Technology Cluster. Assistive technology are devices or other goods that assist disabled people in living with their disability. A wheelchair or hearing aid could be considered an assistive technology. Australia often imports these kinds of devices, which are often not fit for purpose or require customisation to be properly effective. This may mean needing to send the devices back overseas if the customisation is especially critical. https://northlink.org.au/ Challenges 1. The Assistive Technology Cluster is competing for communications airspace with several other programs and regional news. How can we ensure that we have a continuous feed of interesting content for the Assistive Technology Cluster t ...

The Data Savvy PR Firm

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SOCIAL MEDIA ANALYSIS WITH REFERENCE TO CAMBRIDGE ANALYTICA.pptx

vindhiyasaravanan1

HCS 539 Enhance teaching/tutorialrank.com

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Cutting through the Noise- Simplifying & Socializing (Updated 2/10) is about taking a step back and revealing that underneath all the “noise” of social media there is a solid communication tool that, if used correctly, can have a positive impact on an organization's recruiting efforts. This is an encore presentation originally given at HR Tampa in September 2009, although this version includes updates within the industry and more current statistics. Presented at the SHRM Jacksonville monthly meeting, February 2010.

The project for this course is the creation of a social media consul.docx

oscars29

The project for this course is the creation of a social media consultation document. Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. The project is divided into two milestones , which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five . The final product will be submitted in Module Seven . In this assignment, you will demonstrate your mastery of the following course outcomes: Illustrate social media best practices for achieving organizational goals Choose appropriate social media content for meeting the communications needs and goals of organizations Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals Devise effective approaches for constructively addressing audience feedback on social media Prompt For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy. Specifically, the following critical elements must be addressed: Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.

COM 310 Final Project Guidelines and Rubric Overview .docx

clarebernice

COM 310 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a social media consultation document. Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes:  Illustrate social media best practices for achieving organizational goals  Choose appropriate social media content for meeting the communications needs and goals of organizations  Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals  Devise effective approaches for constructively addressing audience feedback on social media Prompt For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy. Specifically, the following critical elements must be addressed: I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you t ...

Social Media Strategy

Svein Arne Røed

The final project for this course is the creation of a social me.docx

todd771

The final project for this course is the creation of a social media consultation document. Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster. In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication. The project is divided into two milestones , which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three and Five . The final product will be submitted in Module Seven . In this assignment, you will demonstrate your mastery of the following course outcomes: Illustrate social media best practices for achieving organizational goals Choose appropriate social media content for meeting the communications needs and goals of organizations Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals Devise effective approaches for constructively addressing audience feedback on social media Prompt For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy. Specifically, the following critical elements must be addressed: Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and canno.

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Hcs 539 Massive Success / snaptutorial.com

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Hcs 539 Success Begins / snaptutorial.com

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Write a 700- to 1,050-word reflection on current health care marketing techniques. Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include advertising trends in pharmaceutical marketing, promoting specialized clinics and hospitals, public relations events related to health care, or promoting health care products or services. Address the following points: • What types of marketing are being used? How are they being used? • What is your opinion on current health care marketing techniques and trends? • Do you feel current techniques are affecting consumer trends? If so, how?

Mkt574 v1 strategic marketing planmkt574 v1page 3 of 3ass

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Employee as Brand: Key Findings from the 2016 JEM State of Employee Advocacy ...

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Assigned Community River Ward District, 19137, 19134 Philadelphi.docx