SlideShare a Scribd company logo
1
www.aspectmr.com
Aspect MR: Evidence Based Consultancy
We provide effective consultancy around key business
issues grounded in real-world behaviours
2
www.aspectmr.com
EVIDENCE BASED CONSULTANCY
Aspect MR is a leading marketing
consultancy based in Manchester.
We help our clients make tough
decisions about entering new markets,
re-energise existing markets, develop
new products and services and improve
the customer experience.
ABOUT US
3
www.aspectmr.com
• New product / service
development
• Branding / Brand development
• Market entry strategies
• Supply chain evaluation
• Distribution strategy
• Employee engagement
• Brand equity research
• Packaging research
• Strategy development
• Product range extension /
rationalisation
• Improving customer experience
How we help
4
www.aspectmr.com
Established in 1996 Over 500 field staff
All executives have 10+ years
experience
Around 80% of work is repeat
business (most of remainder
through referrals)
100% of project deadlines
achieved during 23 years of
trading
Experience in UK, Western
Europe, N. American and
Middle East markets
Broad client base
Experience of niche and
difficult to reach samples
Reductive reporting and
disruptive innovation not data
dumping
Company background
5
www.aspectmr.com
Our clients
6
www.aspectmr.com
Based in central Manchester we
work for global blue chip clients
and have delivered projects across
the world.
O U R C O V E R A G E
Where we work
7
www.aspectmr.com
Deborah McWilliamAinur AkhmatullinaJon FraserRichard Barron
Over 30 years of senior
experience with clients ranging
from national governments to
start-ups. Richard has an
extensive experience in brand
development, communications
strategy, new product / service
development. He provided
consultancy for major
advertising and communication
companies including Saatchi &
Saatchi. He is known for taking
an active ‘hands-on’ role in
every project from briefing to
delivery
The team
With a background in
psychology, media and
technology Jon views all user
touch points and interactions
as opportunities to test, learn,
measure, improve and adapt.
For over 2 decades he has
worked with leading
organizations creating
innovative and effective
strategy, products and
communication
Holds a Masters in Sociology
and has more than 15 years of
experience in delivering insight
projects for major multi-
national corporations in the UK,
Asia and the Middle East. She
has also worked for advertising
and communication companies
as well as prominent retailers.
She has extensive experience of
survey design and analysis and
a special interest in data
modelling
She changed her career path
from the forefront of
Biomedical Sciences Research
to studying human behaviour
when she joined Aspect in 2014.
Debbie handles all aspects of
project management from
meeting deadlines to
coordinating multi-country
studies that deliver against the
most challenging client
requirements
8
www.aspectmr.com
CONTACT US
PHONE: 0161 831 7171
EMAIL: INFO@ASPECTMR.COM
54-56 BRIDGE ST
MANCHESTER
B3 3BW

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Aspect Market Research - credentials 2019

  • 1. 1 www.aspectmr.com Aspect MR: Evidence Based Consultancy We provide effective consultancy around key business issues grounded in real-world behaviours
  • 2. 2 www.aspectmr.com EVIDENCE BASED CONSULTANCY Aspect MR is a leading marketing consultancy based in Manchester. We help our clients make tough decisions about entering new markets, re-energise existing markets, develop new products and services and improve the customer experience. ABOUT US
  • 3. 3 www.aspectmr.com • New product / service development • Branding / Brand development • Market entry strategies • Supply chain evaluation • Distribution strategy • Employee engagement • Brand equity research • Packaging research • Strategy development • Product range extension / rationalisation • Improving customer experience How we help
  • 4. 4 www.aspectmr.com Established in 1996 Over 500 field staff All executives have 10+ years experience Around 80% of work is repeat business (most of remainder through referrals) 100% of project deadlines achieved during 23 years of trading Experience in UK, Western Europe, N. American and Middle East markets Broad client base Experience of niche and difficult to reach samples Reductive reporting and disruptive innovation not data dumping Company background
  • 6. 6 www.aspectmr.com Based in central Manchester we work for global blue chip clients and have delivered projects across the world. O U R C O V E R A G E Where we work
  • 7. 7 www.aspectmr.com Deborah McWilliamAinur AkhmatullinaJon FraserRichard Barron Over 30 years of senior experience with clients ranging from national governments to start-ups. Richard has an extensive experience in brand development, communications strategy, new product / service development. He provided consultancy for major advertising and communication companies including Saatchi & Saatchi. He is known for taking an active ‘hands-on’ role in every project from briefing to delivery The team With a background in psychology, media and technology Jon views all user touch points and interactions as opportunities to test, learn, measure, improve and adapt. For over 2 decades he has worked with leading organizations creating innovative and effective strategy, products and communication Holds a Masters in Sociology and has more than 15 years of experience in delivering insight projects for major multi- national corporations in the UK, Asia and the Middle East. She has also worked for advertising and communication companies as well as prominent retailers. She has extensive experience of survey design and analysis and a special interest in data modelling She changed her career path from the forefront of Biomedical Sciences Research to studying human behaviour when she joined Aspect in 2014. Debbie handles all aspects of project management from meeting deadlines to coordinating multi-country studies that deliver against the most challenging client requirements
  • 8. 8 www.aspectmr.com CONTACT US PHONE: 0161 831 7171 EMAIL: INFO@ASPECTMR.COM 54-56 BRIDGE ST MANCHESTER B3 3BW