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Prepared By:-
Devshi Shah
Roll No:-
36
Division:-
B
Submitted to:-
Prof. MiteshDadhania
2
About TNS
TNS is a leading marketing research company focused to deliver the
insight of business. The company has global footprint and existence in
more than 80 countries. It is headquartered in London, UK.
TNS advises clients on specific growth strategies around new market
entry, innovation, brand switching and stakeholder management,
based on long-established expertise and market-leading solutions.
With a presence in over 80 countries, TNS has more conversations with
the world’s consumers than anyone else and understands individual
human behaviors and attitudes across every cultural, economic and
political region of the world.
As one of the largest research agencies worldwide they provide
actionable insights that help their clients to make impactful decisions
that drive growth. TNS is part of Kantar, one of the world's largest
insight, information and consultancy groups.
3
What they do? How they work?
TNS focus on understanding client’s business issues so they can provide
the right solutions and expertise to uncover the insights you need to
make impactful decisions that will drive growth.
By expertise
Their experts around the world focus on understanding client’s
business issues so they can recommend solutions that help them make
informed decisions that lead to growth.
 Brand & Communication research tools:
Building irresistible brands
Winning the brand share battle
Optimizing touch point management
Enhancing the creative process
Effective communications to build brand
Optimize media performance
Delivering precision in the moment
Key brand metrics in a matter of hours
 Customer Complete solution portfolio:
Decoding customer relationships
4
Unlocking social customer insight
Transform your business through customer insight
Activating the customer opportunity
Building a high performance organization
 Empowering marketing in the digital age:
The truth about mobile
Mining social insight
Unlocking the co-creative power of the internet
Identify winning concepts fast
Testing and identifying winning initiatives to drive sales in-store
Transform your business through customer insight
Decision making in a connected world
Identifying where and how to influence connected shoppers
Optimizing media performance
Delivering precision in the moment
 Innovation & Product Development research tools:
Pinpoint growth opportunities
Crafting insights from consumer learning
Unlocking the co-creative power of the internet
Translating insights into actions
Generating breakthrough ideas grounded in strategy
5
Unlocking the co-creative power of the internet
Identifying and prioritizing winning concepts
Identify winning concepts fast
Building winning market scenarios
Nurturing early stage concepts to develop winning propositions
Unlocking the co-creative power of the internet
Crafting products for launch readiness
Optimizing launch success
Winning the brand share battle
 Qualitative research tool:
Shaping real human behavior to drive brand performance
Combining rigor and creativity to inspire high-potential growth
ideas
Engaging with consumers anywhere, anytime, anyhow
Partnering with some of the world’s best qualitative practitioners
Developing strategies that resonate with your target markets
 Shopper research tool:
Building channel strategy for growth
Influencing shoppers on the path to purchase
Activating category growth and influencing shoppers
Testing and identifying winning initiatives to drive sales in-store
6
TNS key research tools:
Optimizing touch point management
Connect
Connect provides a 360-degree view of your brand performance across
all touch points and marketing tasks. It helps you build brand equity by
optimizing performance in relation to marketing spend and competitor
performance.
It measures and diagnoses the impact each touch point has on your
brand equity. It identifies the most effective touch points, so you can
extend your brand’s message more impact fully and optimize return on
media spend.
Questions:
 Which touch points yield the best return and how can you
optimize marketing spend?
 What mix of paid, owned and earned media touch points is most
powerful?
 Which touch points have most impact on brand strength and sales
conversion?
 Which touch points deliver most impact at each stage of the
customer journey?
Benefits:
 Precise touch point strategy recommendations for your brand
 Integrates behavioral economics and is highly predictive of
behavior
7
 Incorporates touch point synergies and interactions
 Provides detailed competitive analysis
Identifying and prioritizing winning concepts
Concept eValuate
Question:
 Which concepts offer the greatest top-line growth potential?
 Which ideas should I progress, and which should I priorities?
 Is the potential big enough to justify future investment in product
development?
 Which ideas have the potential to be breakthrough innovations?
 How can I optimize my most promising concepts?
Benefits:
 Database benchmarks give clear advice on whether concepts are
good enough
 Flexibility to provide guidance for branded or unbranded and
priced or unpriced ideas
 Individual modeling has been proven to double the accuracy of
the incremental trial estimate
 Early Adopter analysis ensures you don’t kill bold breakthrough
ideas
8
 Clear direction for optimizing development to increase speed to
market
 Option for a ballpark volume estimate to check viability versus
business plan
Winning the brand share battle
Conversion Model
While brand share may look stable, the reality of today’s marketing
environment is far more dynamic. Overall brand share dangerously
disguises people’s movement from brand to brand and spending
patterns across repertoires. The key to share protection and growth lies
in managing this promiscuity.
To help brands thrive, Conversion Model thoroughly evaluates the two
critical factors affecting brand choice: power in the mind (how people
feel about a brand) and power in the market (situational factors such as
price and availability that also influence decisions).
Conversion Model uses our understanding of individual consumers to
provide detailed insights into category dynamics and spending patterns,
pinpointing opportunities to attract new consumers, re-win existing
ones and to optimize their spending.
Questions:

What potential is there to grow my brand?
 Where are the risks and opportunities for my brand?
9
 Which competitors pose a threat or opportunity for my brand –
and what do I need to do to protect my brand share or gain from
competitors?
 How can I attract new customers or increase my share of
customer’s spends?
 What motivates people to use a particular product? And which
market factors enable or restrict choice
Benefits:
 Proven over 25 years as a model for understanding and predicting
brand growth
 Track record of driving brand growth for clients through tailored,
actionable recommendations
 Provides a holistic brand strength framework that links directly to
behavior and is essential to understanding a brand’s position in
the marketplace
 Delivered by the world’s leading brand and communications
research agency with more than 400 experts worldwide
 Rooted in a deep understanding of habits, decision-making and
behavior change
Pinpointing opportunities for growth
Matrix
Matrix uses a systematic, structured approach to identify the right
growth opportunities for your business. It takes the guesswork out of
10
the critical front end of the innovation process and improves success
rates by up to six and a half times industry norms.
Equally effective for product renovation and innovation, Matrix
searches all of the places where opportunities can hide. It identifies
sizes and prioritizes these based on their growth potential, providing a
full understanding of key success factors and a precise guide for the
next steps in the development process.
Question:
 What are the underlying drivers of product choice in my category?
 What are my biggest opportunities for top-line growth?
 Where are the greatest threats to my business and how can I
innovate to address them?
 How can I change my product mix to deliver incremental portfolio
growth?
Benefits:
 Over 30 years’ experience in guiding innovation decisions
 A network of experts in every major country and every
conceivable product category
 A proven consumer behavioral model that guides survey design
and removes ROI uncertainty
 An approach tailored by client goals and capabilities
 Uniquely clear, individual-based understanding of market
dynamics
11
Building irresistible brands
Need Scope
There are many popular brands, but only a few have the magnetic
power of irresistibility. Irresistible brands evoke a powerful desire that
makes choosing them inevitable and competing with them impossible.
Irresistibility drives real strategic and economic advantage.
At the heart of irresistibility is a deep understanding of consumer needs
including the underlying emotive needs driving choice?
Need Scope understand what drives irresistibility with proprietary
models to uncover these needs and a powerful brand planning
framework that adds value throughout the marketing process?
Find out how to make your brand irresistible with Need Scope.
Question:
 Is my brand irresistible – and how can I improve its irresistibility?
 What are the greatest opportunities in my market – and how can I
position my brand to take advantage?
 How can I optimize my brand or product portfolio?
 Are there unmet consumer needs my brand could be addressing?
 Can my brand stretch to new areas through innovation?
Benefits:
 In-depth qualitative and quantitative research to reveal what your
category really means to consumers
 A precise understanding of the range and depth of emotive needs
driving brand choice – and how to address them
12
 unique insight on the 8 apps that drive irresistibility for brands,
with a customized plan for competitive advantage
 Identify and size the need-states that offer the opportunity for
irresistibility, with clear strategies for achieving and maintaining it
 Can my brand stretch to new areas through innovation?
Thank You
13

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TNS Research Firm - RM Project

  • 1. 1 Prepared By:- Devshi Shah Roll No:- 36 Division:- B Submitted to:- Prof. MiteshDadhania
  • 2. 2 About TNS TNS is a leading marketing research company focused to deliver the insight of business. The company has global footprint and existence in more than 80 countries. It is headquartered in London, UK. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world. As one of the largest research agencies worldwide they provide actionable insights that help their clients to make impactful decisions that drive growth. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
  • 3. 3 What they do? How they work? TNS focus on understanding client’s business issues so they can provide the right solutions and expertise to uncover the insights you need to make impactful decisions that will drive growth. By expertise Their experts around the world focus on understanding client’s business issues so they can recommend solutions that help them make informed decisions that lead to growth.  Brand & Communication research tools: Building irresistible brands Winning the brand share battle Optimizing touch point management Enhancing the creative process Effective communications to build brand Optimize media performance Delivering precision in the moment Key brand metrics in a matter of hours  Customer Complete solution portfolio: Decoding customer relationships
  • 4. 4 Unlocking social customer insight Transform your business through customer insight Activating the customer opportunity Building a high performance organization  Empowering marketing in the digital age: The truth about mobile Mining social insight Unlocking the co-creative power of the internet Identify winning concepts fast Testing and identifying winning initiatives to drive sales in-store Transform your business through customer insight Decision making in a connected world Identifying where and how to influence connected shoppers Optimizing media performance Delivering precision in the moment  Innovation & Product Development research tools: Pinpoint growth opportunities Crafting insights from consumer learning Unlocking the co-creative power of the internet Translating insights into actions Generating breakthrough ideas grounded in strategy
  • 5. 5 Unlocking the co-creative power of the internet Identifying and prioritizing winning concepts Identify winning concepts fast Building winning market scenarios Nurturing early stage concepts to develop winning propositions Unlocking the co-creative power of the internet Crafting products for launch readiness Optimizing launch success Winning the brand share battle  Qualitative research tool: Shaping real human behavior to drive brand performance Combining rigor and creativity to inspire high-potential growth ideas Engaging with consumers anywhere, anytime, anyhow Partnering with some of the world’s best qualitative practitioners Developing strategies that resonate with your target markets  Shopper research tool: Building channel strategy for growth Influencing shoppers on the path to purchase Activating category growth and influencing shoppers Testing and identifying winning initiatives to drive sales in-store
  • 6. 6 TNS key research tools: Optimizing touch point management Connect Connect provides a 360-degree view of your brand performance across all touch points and marketing tasks. It helps you build brand equity by optimizing performance in relation to marketing spend and competitor performance. It measures and diagnoses the impact each touch point has on your brand equity. It identifies the most effective touch points, so you can extend your brand’s message more impact fully and optimize return on media spend. Questions:  Which touch points yield the best return and how can you optimize marketing spend?  What mix of paid, owned and earned media touch points is most powerful?  Which touch points have most impact on brand strength and sales conversion?  Which touch points deliver most impact at each stage of the customer journey? Benefits:  Precise touch point strategy recommendations for your brand  Integrates behavioral economics and is highly predictive of behavior
  • 7. 7  Incorporates touch point synergies and interactions  Provides detailed competitive analysis Identifying and prioritizing winning concepts Concept eValuate Question:  Which concepts offer the greatest top-line growth potential?  Which ideas should I progress, and which should I priorities?  Is the potential big enough to justify future investment in product development?  Which ideas have the potential to be breakthrough innovations?  How can I optimize my most promising concepts? Benefits:  Database benchmarks give clear advice on whether concepts are good enough  Flexibility to provide guidance for branded or unbranded and priced or unpriced ideas  Individual modeling has been proven to double the accuracy of the incremental trial estimate  Early Adopter analysis ensures you don’t kill bold breakthrough ideas
  • 8. 8  Clear direction for optimizing development to increase speed to market  Option for a ballpark volume estimate to check viability versus business plan Winning the brand share battle Conversion Model While brand share may look stable, the reality of today’s marketing environment is far more dynamic. Overall brand share dangerously disguises people’s movement from brand to brand and spending patterns across repertoires. The key to share protection and growth lies in managing this promiscuity. To help brands thrive, Conversion Model thoroughly evaluates the two critical factors affecting brand choice: power in the mind (how people feel about a brand) and power in the market (situational factors such as price and availability that also influence decisions). Conversion Model uses our understanding of individual consumers to provide detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimize their spending. Questions:  What potential is there to grow my brand?  Where are the risks and opportunities for my brand?
  • 9. 9  Which competitors pose a threat or opportunity for my brand – and what do I need to do to protect my brand share or gain from competitors?  How can I attract new customers or increase my share of customer’s spends?  What motivates people to use a particular product? And which market factors enable or restrict choice Benefits:  Proven over 25 years as a model for understanding and predicting brand growth  Track record of driving brand growth for clients through tailored, actionable recommendations  Provides a holistic brand strength framework that links directly to behavior and is essential to understanding a brand’s position in the marketplace  Delivered by the world’s leading brand and communications research agency with more than 400 experts worldwide  Rooted in a deep understanding of habits, decision-making and behavior change Pinpointing opportunities for growth Matrix Matrix uses a systematic, structured approach to identify the right growth opportunities for your business. It takes the guesswork out of
  • 10. 10 the critical front end of the innovation process and improves success rates by up to six and a half times industry norms. Equally effective for product renovation and innovation, Matrix searches all of the places where opportunities can hide. It identifies sizes and prioritizes these based on their growth potential, providing a full understanding of key success factors and a precise guide for the next steps in the development process. Question:  What are the underlying drivers of product choice in my category?  What are my biggest opportunities for top-line growth?  Where are the greatest threats to my business and how can I innovate to address them?  How can I change my product mix to deliver incremental portfolio growth? Benefits:  Over 30 years’ experience in guiding innovation decisions  A network of experts in every major country and every conceivable product category  A proven consumer behavioral model that guides survey design and removes ROI uncertainty  An approach tailored by client goals and capabilities  Uniquely clear, individual-based understanding of market dynamics
  • 11. 11 Building irresistible brands Need Scope There are many popular brands, but only a few have the magnetic power of irresistibility. Irresistible brands evoke a powerful desire that makes choosing them inevitable and competing with them impossible. Irresistibility drives real strategic and economic advantage. At the heart of irresistibility is a deep understanding of consumer needs including the underlying emotive needs driving choice? Need Scope understand what drives irresistibility with proprietary models to uncover these needs and a powerful brand planning framework that adds value throughout the marketing process? Find out how to make your brand irresistible with Need Scope. Question:  Is my brand irresistible – and how can I improve its irresistibility?  What are the greatest opportunities in my market – and how can I position my brand to take advantage?  How can I optimize my brand or product portfolio?  Are there unmet consumer needs my brand could be addressing?  Can my brand stretch to new areas through innovation? Benefits:  In-depth qualitative and quantitative research to reveal what your category really means to consumers  A precise understanding of the range and depth of emotive needs driving brand choice – and how to address them
  • 12. 12  unique insight on the 8 apps that drive irresistibility for brands, with a customized plan for competitive advantage  Identify and size the need-states that offer the opportunity for irresistibility, with clear strategies for achieving and maintaining it  Can my brand stretch to new areas through innovation? Thank You
  • 13. 13