Tirana Business Research Center
Tirana Business Research Center is a market research and intelligence center which excels in company, market and consumer
research. We have the best professional specialist with higher eduacation and experience , master qualifications from top
institution programs includes MBAs, MSCs, CFAs and CAs.
At TBRC, we help our clients achieve information
We help you optimize business decisions by
leveraging appropriate quantitative, qualitative,
and traditional techniques. Our holistic approach
allows us to maximize the usefulness of available
information to meet your business needs. We can
help at each step, from problem/opportunity
identification and study design to delivery of
actionable solutions. We approach each
opportunity with the business experience found in
large research firms; the rigorous methodological
understanding of academia; and the enthusiasm
and creativity found only in smaller firms.
We Focus on Getting Accurate and Relevant Data Quality
research starts with quality data, and the best answers
come from well thought out questions. Whether we are
working with internal business data or gathering
primary research, we make sure that projects are of
correct and sufficient scope to accurately address the
At TBRC, we operate under three guiding principles to help
our clients gain the information advantage.
Who we are
We Focus on Applying Effective and Appropriate
As the business environment changes, so must the
techniques used to understand it, therefore we use
new technology to improve traditional techniques.
We approach each client’s situation and optimal
solution as being unique. Therefore, we do not
offer black-box/one-size-fits-all solutions. Our focus
is always on understanding the needs of our client
first, then selecting the best and most efficient
Our deliverables go beyond graphs, charts and
percentages. We help our clients visualize the
information holistically and always offer actionable
solutions. We understand that each project needs
to stay relevant within a larger framework.
Communication is a key, and we provide our clients
with answers that are both thorough and
We Focus on Producing Actionable Advice.
Who we are
What we do
Our activity consists in asking the right questions, quantifying opinions, desires and expectations. It also consists
in observing, measuring and analyzing; TBRC implements this know-how allied with new technologies in its
We explore market potential and market trends. We measure service quality. We help our clients build long term
relationships with customers. We study people and their perceptions.
Generally, qualitative research is better at answering the “why” and quantitative research better answers the
“how much/many”. At TBRC, we are frequently able to leverage state-of-the-art technology to merge
traditionally quantitative or qualitative techniques.
While we offer quantitative solutions (such as surveys) and qualitative solutions (such as focus groups, one-on-
one interviews,), creative study design often allows us to incorporate the benefits of both types of research
within one methodology, providing more robust and actionable insights. The services we provide commonly
address the following clients’ needs:
What we do
Tirana Business Research Center is expert in helping you find new customers. You can specify the criteria for
companies you wish to find and the information you need and we will do the rest.
Tirana Business Research Center offers surveying capabilities to keep you on the pulse of consumers in your
market. We offer services from end user surveys, to business-to-business surveys targeting specific job roles
within companies. Methods include telephone interviews, focus groups and online surveys.
Tirana Business Research Center helps you understand your competitors and plan your strategy against them.
Financial, strategic, research and development, supplier, customer, marketing, investment, and Merger and
Acquisition information are tracked. Analytical frameworks such as SWOTs, gap analysis and competitor
benchmarking are used to communicate the implications and help you take action
What we do
How big is your market? How much is it growing? How will new regulation affect it? What share do you have,
What share do your competitors have? These are critical questions for any business, allowing you to react sooner,
take opportunities, and avoid pitfalls. Tirana Business Research Center can help you with this insight, with the
support of clearly reasoned models and exhaustive sourcing. Conclusions are delivered through frameworks such
as PESTLE, Porters 5 forces and matrix-es to make the implications clear and help you plan a winning strategy.
Develop Products and Services
Tirana Business Research Center can help you create, test and develop your products and marketing strategies.
Approaches range from consumer panels to opinion studies with industry participants and key opinion leaders,
and from product creation to longitudinal studies on established offerings. The aim is always to give you
actionable information on your market and help you sell more.
Identifying the right companies and assets to invest in can be the difference between success and failure. With
strong target identification, financial and operational due diligence and asset modelling capabilities, Tirana
Business Research Center can help you find the winning investments to drive your future growth.
Brand Research : Brand Equity
Brand Research : Brand Identity
Brand Research : Brand Image Tracking
Brand Research : Brand Loyalty / Satisfaction
Brand Research : Brand Positioning
Brand Research : Corporate Image/Identity
Business-to-Business Research : Professionals /
Consumer Research : General
Customer Satisfaction : Benchmark Studies
Customer Satisfaction : Customer Loyalty / Value
Customer Satisfaction : Customer Satisfaction
Customer Satisfaction : Employee Surveys
Customer Satisfaction : Problem Detection /
Customer Satisfaction : Service Quality Needs &
International Research : International Marketing
Pricing Research : Price / Pricing Research
Product Research : General
Product Research : Concept Development
Product Testing : Car Clinics
Strategic Research : General
Strategic Research : Market Segmentation Studies
Data Collection : Field Services
Ethnography / Observational Research :
Ethnography / Observational Research
Interviewing – Method : Mail Questionnaires /
Interviewing – Method : Telephone – CATI
Interviewing – Method : Telephone – General
Interviewing – Method : Telephone – IVR
Interviewing – Method : Telephone/Mail
Market Research : Full Service
Market Research : Quantitative Research
Market Research : Tracking Research
Mystery Shopping : General
Mystery Shopping : Competitor Shops
Mystery Shopping : Incentive Programs
Mystery Shopping : Merchandising Audits
Mystery Shopping : Merchandising Services
Mystery Shopping : Online Reporting
Mystery Shopping : Operational Audits
Mystery Shopping : Price Audits
Online Communities : Crowdsourcing & Co-
Social Media Research : Monitoring and Analysis
Social Media Research : Sample & Recruiting
Industries & Demographics
Advertising Agencies : Advertising Agencies
Automotive : Automotive
Casinos / Gambling : Casinos / Gambling
Computers: : Computer Hardware
Computers: : Computer Software
Financial : General
Financial : Banking – Commercial
Financial : Banking – Retail
Financial : Credit Cards
Financial : Insurance
Financial : Investment Banking
High Technology : High Technology
Retail : General
Retail : Convenience / Gasoline
Retail : Fast Food Industry
Retail : Supermarkets
Retail : Mass Merchandisers
Retail : Restaurants / Food Service
Technology : Technology
Telecommunications : Telecommunications
Travel / Tourism : Hospitality / Hotels / Resorts
Travel / Tourism : Travel
MARKET RESEARCH SPECIALTIES
Tirana Business Research Center are a highly motivated, committed and passionate
team who take pride in delivering efficiently and obtaining appreciation from clients.
Backgrounds include extensive industry and market research experience. Senior
Consultants who lead projects have more than 5 years’ experience in investigative
research and are highly trained in specialist research techniques. All TBRC specialist are
experienced researchers who are qualified by the Market Research for research skills.
Advanced research techniques
Tirana Business Research Center uses a range of advanced research techniques depending on the project
•Primary research techniques to identify people who matter, persistently and persuasively engage with them and
maximize what we learn from each discussion.
•Advanced secondary research techniques to find information others miss and access to third party and proprietary
•Large-scale data gathering and normalising, classifying and content authoring.
•Driving efficiency through technologies e.g. web crawlers, spiders, text analytics.
•Filtering and statistical analysis on large data sets.
•Financial and operational analysis using chartered accountants and CFAs
•A range of project-specific research techniques such as physical tracking, reverse engineering, social media
monitoring or mystery shopping, to find the information our competitors don’t reach.
The service delivery at TBRC :
• Research findings are delivered in person or by video conference
• All questions are answered
• The relevant analytical techniques are used to deliver findings: Gap Analysis, Benchmarking, Porters 5 Forces,
SWOTs, PESTEL, ‘BCG’ matrices, Financial and Industry Ratios.
• Interactive financial and market models are delivered in Excel
• All documents are sourced thoroughly, including sourcing to full summaries of primary research interviews
QUALITY service at TBRC:
• Quality Conformance – Tirana Business Research Center maintains multiple levels of quality control on 100% of
output to ensure quality. Quality parameters in the form of Service Level Agreements are shared and agreed
upon with the client.
• Standards – We follow the Market Research Society (MRS)
• Ethics – Tirana Business Research Center follows the highest ethical standards. Client confidentiality
requirements are strictly adhered to. We have internal controls to check:Data Security – We use controlled
environments with restricted hardware and software access.
Misuse of confidential information
Sharing of client information with third parties
• We will meet project deadlines without compromising on agreed specific delivery guidelines.
Survey Telephone Survey
‘In a tıme of unıversal DECEIT tellıng the TRUTH ıs a
- George Orwell
Tirana Business Research Center has a strong track record of handling projects from area of
the capital city ,Tirana. In others cities we support a local network of trained researchers
who can handle projects in any geography of Albania.