Collective.studio

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Collective is a brand consulting studio that provides business development solutions and services to partners such as brand consulting, brand communication, content development, location marketing, and entrepreneurship expertise. They believe in standing behind companies to help with business performance, brand recognition, and execution. Their team has extensive experience developing strategies and campaigns for both local and international clients across various industries.

Marketing

Collective is about the right people who
stand behind strategy and creativity. We are
your «collective» for business development

We cultivate our business and appreciate
our partners: sense of purpose/excellence
humanity/ transparency/shared vision

Achieve goals together
Business and marketing targets
of our clients are our primary objective

Nataliia Pirak: Over 10 years of experience
in business development /business process
organization/ marketing/event production/

Nataliia Pirak. CEO: Moreca
Founder/CEO: FlyAcademy /NеbоFest
Marketing &Event: art-zavodPlatforma /L’Oreal
Nestle /LVMH /Amway /JapanTobaccoInternational
Pernod Ricard /Huggies /Philip Morris Ukraine
Charity: CharityWeekend

Michael Cherniak. Campaign development
experience: BTL development. Rebranding:
Kyivstar/HIke /Obolonska /Rotex /Foodmaster
Dorna /Gurieli /Dolce /Picnic etc. Integrated
communication marketing campaigns:
Coca-Cola /Pepsi /Purina /Nestle /Danone
Kraft Modeleze /UNISEF etc.
BTL: Pepsi /BAT/PhilipMorris /JTI etc.

Panita Thawron is a designer with over 10 years of experience in brand design, marketing, and product design. She currently manages design for Smooth Express, overseeing their logo, branding, marketing campaigns, and website. Previously, she held senior brand design roles at Brandi Corporation and Beyond Living, where she created branding identities, marketing materials, and ensured projects met deadlines and budgets. Panita also has experience in product design, having created packaging, displays, and graphics for several companies. She holds a Bachelor's Degree in Industrial Design from Rangsit University.

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Concept Design: Strategic Market Planning

Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas. In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed. In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping. Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints. The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals. Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

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The core essence of a company can be captured in its Business Model — the key methods used for Value Creation. That model allows companies to maximize their cycles of Creating / Messaging / Distributing / Trading. Many companies will often share the same business model but there are usually significant differences in the development of their Market Positioning. The core elements of a business model also allow better comprehension of essential questions that determine 3 key pillars of Value Creation: Value Chain / Value Proposition / Revenue Model. The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals. Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

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Collective.studio

2. Collective is the brand consulting studio that provides business development solutions for partners

3. Collective is about the right people who stand behind strategy and creativity. We are your «collective» for business development

5. We believe our collective is willing to stand behind your company, be useful for your business performance and brand recognition. Our Collective belief—execution is the new king

6. Brand consulting Brand check up / The Author’s Workshop / Brand strategy 6P / New business development / Digital / HR brand

7. Brand communication Brand consulting Creative idea / Tone of voice / Storytelling / Style guide Channels / Ideas for projects / Visual communication Brand check up / The Author’s Workshop / Brand strategy 6P / New business development / Digital / HR brand

8. Content development Brand communication Brand consulting Creative idea / Communication channels Scenarios development / Production Creative idea / Tone of voice / Storytelling / Style guide Channels / Ideas for projects / Visual communication Brand check up / The Author’s Workshop / Brand strategy 6P / New business development / Digital / HR brand

9. Location marketing Content development Brand communication Brand consulting Creative idea / Communication channels Scenarios development / Production Business goals check up / Creative idea Promotion strategy / Ideas for projects Creative idea / Tone of voice / Storytelling / Style guide Channels / Ideas for projects / Visual communication Brand check up / The Author’s Workshop / Brand strategy 6P / New business development / Digital / HR brand

10. Entrepreneurship expertise Location marketing Content development Brand communication Brand consulting Creative idea / Communication channels Scenarios development / Production Business consulting / Strategy development / Organization structure HR-brand / Transformation and efficiency improvement Business goals check up / Creative idea Promotion strategy / Ideas for projects Creative idea / Tone of voice / Storytelling / Style guide Channels / Ideas for projects / Visual communication Brand check up / The Author’s Workshop / Brand strategy 6P / New business development / Digital / HR brand

11.

12. We cultivate our business and appreciate our partners: sense of purpose/excellence humanity/ transparency/shared vision

13.

14. Achieve goals together Business and marketing targets of our clients are our primary objective

15. Deep immersion into the business & category Achieve goals together Our work is based only on the evidence based professional marketing data and sources such as brand business, category and consumer qualitative and quantitative research Business and marketing targets of our clients are our primary objective

16. You will never walk alone Deep immersion into the business & category Achieve goals together We lead the process in close cooperation with the client, project teams and contractors from the very beginning to the final stage of completion Our work is based only on the evidence based professional marketing data and sources such as brand business, category and consumer qualitative and quantitative research Business and marketing targets of our clients are our primary objective

17. The author’s methodics & International standards You will never walk alone Deep immersion into the business & category Achieve goals together We lead the process in close cooperation with the client, project teams and contractors from the very beginning to the final stage of completion With our International experience and knowledge proven on different markets we use efficient tools and innovative frameworks to solve your tasks Our work is based only on the evidence based professional marketing data and sources such as brand business, category and consumer qualitative and quantitative research Business and marketing targets of our clients are our primary objective

18. Customization The author’s methodics & International standards You will never walk alone Deep immersion into the business & category Achieve goals together We lead the process in close cooperation with the client, project teams and contractors from the very beginning to the final stage of completion We use optimal tools and frameworks to meet each client’s unique needs With our International experience and knowledge proven on different markets we use efficient tools and innovative frameworks to solve your tasks Our work is based only on the evidence based professional marketing data and sources such as brand business, category and consumer qualitative and quantitative research Business and marketing targets of our clients are our primary objective

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20. Nataliia Pirak: Over 10 years of experience in business development /business process organization/ marketing/event production/

21. Nataliia Pirak. CEO: Moreca Founder/CEO: FlyAcademy /NеbоFest Marketing &Event: art-zavodPlatforma /L’Oreal Nestle /LVMH /Amway /JapanTobaccoInternational Pernod Ricard /Huggies /Philip Morris Ukraine Charity: CharityWeekend

22. Facebook Linkedin

23. Michael Cherniak: Over 10 years experience in brand communication development and consumer research. Brand strategy development as strategic planning director and independent brand consultant. Сonsumer trend research as head of TrendWatchingUkraine. Cross-category experience with/for local and international companies. Brand strategy development tools and frameworks knowledge and practicing

24. Michael Cherniak. Campaign development experience: BTL development. Rebranding: Kyivstar/HIke /Obolonska /Rotex /Foodmaster Dorna /Gurieli /Dolce /Picnic etc. Integrated communication marketing campaigns: Coca-Cola /Pepsi /Purina /Nestle /Danone Kraft Modeleze /UNISEF etc. BTL: Pepsi /BAT/PhilipMorris /JTI etc.

Collective.studio

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