4. EMPLOYER BRANDING “ In the war for talent, targeting the right audience with the right message and benefits is critical for the Employer Brand. Continuous, consistent branding is key” _The Employer Brand, Richard Mosley .
5. THE HR CHALLENGE “ Talented people are key to making any organisation ‘shine’ Excellence in attraction, retention and engagement strategies are crucial to creating a competitive advantage in the market for top talent.”
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8. Audit Online Questionnaire & Interview METHODOLOGY Participation Form Certification Awards Ceremony Star Scores Publication & Promotion
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10. Certification Seal Benchmark and Toolkit Book Graduate Fair Handout Website PR DELIVERABLES www.britainstopemployers.co.uk
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20. Timeline Project Schedule 1. Registration Mar - Nov 2011 2. HR Research Questionnaire & Interview Mar - Sep 2011 3. Audit Nov 2011 4. Production Dec 2010 - Jan 2012 5. Launch Feb 2012 6. Phase 1 - Distribution Mar 2012 7. Phase 2 – Graduate Fairs/Marketing Support Summer/Autumn 2012
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