The initial experience potential students have on your website has a major impact on what they think of your brand and whether or not they will begin the admissions process. See 17 examples of superior website features for adult students.
Introduces the idea of "Just Enough Code" -- to add a 2- or 3-week module on Web coding into courses like editing, or design, or multimedia. There are 2 reasons to do this. One is to demystify how Web and mobile sites are made. The other is to open a door -- for (at least) some students -- to something they might really have an aptitude for, something they might really enjoy, if you just have a chance to explore it.
Multimedia Journalism Innovations in the ClassroomMindy McAdams
For a panel about "Innovation in Journalism Education": How teaching multimedia journalism has changed since 1999, and how I have adapted my classes and pushed my department to innovate. Journalism students don't have to be programmers, but they should have an opportunity to learn how to create new story forms for web and mobile platforms.
Introduces the idea of "Just Enough Code" -- to add a 2- or 3-week module on Web coding into courses like editing, or design, or multimedia. There are 2 reasons to do this. One is to demystify how Web and mobile sites are made. The other is to open a door -- for (at least) some students -- to something they might really have an aptitude for, something they might really enjoy, if you just have a chance to explore it.
Multimedia Journalism Innovations in the ClassroomMindy McAdams
For a panel about "Innovation in Journalism Education": How teaching multimedia journalism has changed since 1999, and how I have adapted my classes and pushed my department to innovate. Journalism students don't have to be programmers, but they should have an opportunity to learn how to create new story forms for web and mobile platforms.
Centennial College (http://www.centennialcollege.ca) post-graduate students in Children's Entertainment were asking me for additional resources/reference material on UX/UI, while the incoming post-graduate students in Interactive Digital Media were asking for reference/resource materials to review before they start for the new semester. This is what I created for them all!
Workplace Skills Series: Attendance and Self-presentation, Career Advancement...Illinois workNet
To succeed in the workplace, it is important to possess certain skills. You can gain those skills through experience and training. Often, employers provide you with additional technical training. However, it is up to you to demonstrate that you have soft skills, such as a good work ethic and a great attitude. This series of three webinars will address the most important soft skills that you need.
This session from September 9th covered Attendance and Self-presentation, Career Advancement, and Communications.
Are you looking for a high school diploma for adults? Our website Tires free academy is providing the best opportunity to high school diploma for adults in USA. The most of the advantage is that you can simply get your diploma over the internet or other ways. To get more detail, visit at http://www.tiersfreeacademy.org
Are you looking for a high school diploma for adults? Our website Tires free academy is providing the best opportunity to high school diploma for adults in USA. The most of the advantage is that you can simply get your diploma over the internet or other ways. To get more detail, visit at http://www.tiersfreeacademy.org
The Next Zuck is startup show covering startups. We're traveling across the country to feature student run startups, college entrepreneurs, investors, startup programs and more.
This short presentation of ten common social media mistakes was first given at the November 2012 networking lunch hosted by the Young Executive Council of Rivers Club in Pittsburgh.
Think of it like a portfolio, for starters. With SeeSaw, students capture what they are working on with videos, photos, audio recording, drawing, captions, text, PDFs, and links to other apps. Thus they can document their learning as it occurs, reflect on the learning process and evaluate progress. You can control what is shared with others and what comments are possible. It’s widely accessible, easy to use with email or Google accounts, and combines so many useful functions in one tool.
In these slides, Clare McGrath introduces its main features, and explores with you possibilities for exploiting it in different contexts for a range of purposes, particularly the journal and class blog features.
Centennial College (http://www.centennialcollege.ca) post-graduate students in Children's Entertainment were asking me for additional resources/reference material on UX/UI, while the incoming post-graduate students in Interactive Digital Media were asking for reference/resource materials to review before they start for the new semester. This is what I created for them all!
Workplace Skills Series: Attendance and Self-presentation, Career Advancement...Illinois workNet
To succeed in the workplace, it is important to possess certain skills. You can gain those skills through experience and training. Often, employers provide you with additional technical training. However, it is up to you to demonstrate that you have soft skills, such as a good work ethic and a great attitude. This series of three webinars will address the most important soft skills that you need.
This session from September 9th covered Attendance and Self-presentation, Career Advancement, and Communications.
Are you looking for a high school diploma for adults? Our website Tires free academy is providing the best opportunity to high school diploma for adults in USA. The most of the advantage is that you can simply get your diploma over the internet or other ways. To get more detail, visit at http://www.tiersfreeacademy.org
Are you looking for a high school diploma for adults? Our website Tires free academy is providing the best opportunity to high school diploma for adults in USA. The most of the advantage is that you can simply get your diploma over the internet or other ways. To get more detail, visit at http://www.tiersfreeacademy.org
The Next Zuck is startup show covering startups. We're traveling across the country to feature student run startups, college entrepreneurs, investors, startup programs and more.
This short presentation of ten common social media mistakes was first given at the November 2012 networking lunch hosted by the Young Executive Council of Rivers Club in Pittsburgh.
Think of it like a portfolio, for starters. With SeeSaw, students capture what they are working on with videos, photos, audio recording, drawing, captions, text, PDFs, and links to other apps. Thus they can document their learning as it occurs, reflect on the learning process and evaluate progress. You can control what is shared with others and what comments are possible. It’s widely accessible, easy to use with email or Google accounts, and combines so many useful functions in one tool.
In these slides, Clare McGrath introduces its main features, and explores with you possibilities for exploiting it in different contexts for a range of purposes, particularly the journal and class blog features.
Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.
Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.
People find your website through online search or in response to your advertising, but how well do you convert them after they arrive? Check this presentation for key examples from 18 colleges and universities.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
Imagining the Impossible: Recruitment Communications in a World Without PaperBob Johnson, Ph.D.
In this time of tight finances, large admissions print budgets are logical areas for cost-cutting reviews. What would you do if you had no money for print materials to recruit students?
Review these pages and imagine a new recruitment communications plan using current and emerging technology and based on a strong recruitment-oriented website.
Imagine the impossible. In 5 to 10 years this future might be real.
Beyond Facebook Cascade Server User Conference Session, by James Horigan, Dig...hannonhill
What is your social media strategy? Is Facebook on its way out? Why do students prefer twitter? Why is YouTube the largest social community? What about social apps like Instagram? Are you getting measurable results? Do your students even want you in their social streams?
Let’s have a frank conversation about the rapidly changing social media landscape and where the opportunities for success are. This round table discussion will be lead by veteran web strategist, James Horigan, Co-Founder of Digital Wave.
This session will help instructors utilize social media to create a more inclusive and collaborative classroom through effective technology use. By showing instructors how to set up social media accounts for their classes and how to use key features, instructors will be able to spend less time reminding students about assignment due dates while being able to create and foster group work as well as building 21st Century skills.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
Mobile marketing and social media opportunities for graduate and professional school student recruiting. Case study examples from University of Phoenix and University of Tulsa
Developing students’ employability skills through social mediaSue Beckingham
This session will demonstrate the importance of embedding the use of social media and technology within the curriculum to develop a range of graduate attributes and employability skills. Examples will be shared of how students can develop:
authentic learning experiences to develop confident digital communication and collaboration skills
ways to engage with employers through social media through professional social networking
students' digital capabilities (Jisc 2015) awareness of the importance of lifelong learning and becoming a digital lifewide learner (Beckingham 2015) employability skills which include social skills such as communication and teamwork which increasingly in the workplace is also taking place online.
It is important that the constant evolution of social media is understood (Beckingham, Purvis and Rodger 2015), and that students are given authentic learning experiences to allow them to learn how to use the affordances of these digital spaces in a professional context. Active listening and curation; online collaboration and communication; creativity and the ability to create digital resources using multimedia; and digital connectedness, are all skills that can be developed further through participation of digital activities set in the context of the students discipline. The ubiquitous use of mobile technology opens numerous opportunities for students to use their own devices for learning Nerantzi and Beckingham (2015).
Why is this important?
The annual survey produced by the CBI (Confederation of British Industry) considers employers' requirements for graduate skills and highlight the dissatisfaction that employers feel over graduates' preparedness for the workplace. Over half of businesses (55%) were not confident there will be enough people available in the future with the necessary skills to fill their high-skilled jobs (CBI 2015:6) and noted that "Businesses look first and foremost for graduates with the right attitudes and aptitudes to enable them to be effective in the workplace – nearly nine in ten employers (89%) value these above factors such as degree subject (62%)." (CBI 2015:56).
Key areas of concern in this report were communication and team working skills. In today's digital age these skills need to be demonstrated confidently both face to face and online. Increasingly the first contact an employer makes with a prospective candidate is online. Particular attention should therefore also be given to the development of a professional online presence.
Participants will also have the opportunity to share and discuss their own use of social media and technology to develop employability skills.
In an attempt to contribute in improving studies in the final year, a symposium was organized by WCA on January 23rd at Somatel Hotel with a main objective to empower 265 final year students of 31 higher institutions in Yaoundé and 20 jobseekers. This leadership symposium allow the gathering of final years students of 31 professional institutions in Yaoundé including: Polytechnic, ENAM, Faculty of Medicine and Biomedical Sciences ,FMBS, UY1, Biotech Center,Public works, Siantou University complex , IRIC , Pan African Institute for Development- West Africa, CITEC, Higher Institute of Environmental Sciences, UYII, Pan African University, Ecole des Postes et telecommunications, ENS, ICT UniversitY, IFORD CRESA, ENAM, CRADAT, INJS, ISSEA, Catholic University of Central Africa, ESSTIC , Yaoundé Business School, (ACCA, CAT & SIMA study centers), Center for international Training, Bastos, Hermes IS-MASA, ISTI , ESCA, ESSACA , Lead Higher Institute, Institut Matamfen, Power batche institute .
The speakers were experts from 15 different works of life with rich professional and academic experience.
• Keynote speech by Prof. Alfred Njamshi
• Tips on the recommended attitude and character of a potential employee by Mr. Lukong Terence, Eneo
• How skilled are you by Mr. Tata Bolivian, KOICA
• The Importance of Academic mentorship by Mr. Ndach Thierry, SIEMENS
• How to write a good CV by Dr. Numbem Simeon, UN
• How to make it at the interview by Mr. Acha Harry, Israel Embassy
• Using Social media professionally by Dr. Adidja Amani,
• Importance of networking by Yaa Gladys Viban, US Embassy
• How to write a good dissertation by Prof. Alfred K. Njamnshi, FMBS-UY1
• How not to give a bad talk by Prof. Njilah Isaac K., FS-UY1
• The National Employment Fund: Eye opener by Representative from the National Employment Fund
What will you do if you can no longer use print communications in student recruitment?
This presentation uses illustrations from 23 colleges & universities to build a comprehensive online communication plan, for the time of a first website visit to orientation and selecting a roommate.
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.
GDPR privacy regulations from the European Union bring new marketing challenges and new marketing opportunities that we review in this 90 minute workshop for the eduWeb Digital Summit conference. Topics include (1) Advertising, (2) Inquiry forms, (3) Email and text marketing, (4) College Board "Student Search" data, and (5) the new California Consumer Privacy Act.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.
The first experience a potential student has on your website is critical: If the first experience is not a good one, people will leave and not return. Your key to increased conversion is a focus on (1) fast finding and completion of top tasks and (2) clear content presentation. In this session, we present and discuss strong examples of home pages, academics, affordability, outcomes, and inquiry forms and landing pages that can boost your recruitment results.
You cannot run and hide from today's interest in college cost and affordability. Making sure your that both your affordability message and your financial aid communication are strong and clear in the eyes of two key audiences—potential students and parents— is key to moving admitted students through the final stage of the recruitment cycle, and getting them to deposit and enroll. Emphasizing timing, frequency, and channel, this presentation offers insights into successful affordability and financial aid communication strategies.
The impression that potential students get from your website is very often the deciding factor as to whether or not they will keep you on their list of potential colleges and continue to engage with you. Through examples of strong websites, with an emphasis on giving priority to the top tasks of potential students rather than "marketing speak" content, you will see new ideas to increase the marketing strength of our website. to help build your inquiry pool and increase conversions throughout each stage of the recruitment process.
The premise here is simple: no matter how easy you make it for people to find important content on your website, if the content presentation style does not make it easy for people to scan a page in 5 seconds or less when the page opens, too many will leave the page. Scannability is critical.
Key points covered here include the use of sub-heads and bullet points, sentence and paragraph length, font size, and language. Examples for higher education websites illustrate best and the not-so-best practices.
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.
You make people happy with your website and gain marketing strength when your website lets visitors quickly find and complete the top tasks that brought them to the site.
This presentation reviews the basics of top task research and shows examples of college and university websites in 4 key areas: home pages, student recruitment, advancement & alumni, and academic programs and services.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
Old-style financial aid web content fails to meet the expectation of potential students in today's climate of increased concern over college costs. Review here how a selection of private and public sector universities are presenting "affordability" information on their websites.
How can colleges and universities effectively create "value messaging"? With a special focus on a "Tale of Two Augustanas" this conference presentation reviews from a marketing perspective how the value message might best be delivered on websites, social media, and email communications.
Detailed review of best practices in higher education websites from a marketing perspective. Overall focus is on starting with the top tasks that potential students want to complete on college and university websites. The first experience people have on a website makes the recruitment process much easier... or much more difficult.
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.
Explore a range of expert opinions about the most likely changes in marketing communications in the near term (the next year or two), take an in-depth look at online advertising for brand strength and lead generation and conversion, and speculate about what’s likely to happen in the next five years. Our goal: Understand how the major issues at play will continue to unfold, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and the most important steps to take now to craft an effective marketing strategy for the future.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageBob Johnson, Ph.D.
Increased concern over the cost of earning a college degree means increased interest in the "affordability" of one institution compared to another. Over the past year some schools have introduced "affordability" pages on their websites to replace or augment traditional "financial aid and scholarship" pages.
Review examples here from 5 diverse schools: American University, Strayer University, Wellesley College, University of Findlay, and Southern New Hampshire University.
Don't miss the appendices with examples of "affordability" for lead generation, universities that compare their tuition directly with competitors, and use of the "affordability" word without a great deal of substance.
What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Bob Johnson, Ph.D.
If your website pages don't download in less than 5 seconds you risk losing at least 20% of potential students visiting your site for the first time. But overall, website pages are taking longer to download then ever before.
This presentation reviews key steps to take to make your site operate more quickly from the time of first visit to key elements of presenting content for rapid viewing after a page opens.
Among the people attending at this conference who tested their sites on Mobitest,results ranged from 4 sends to 10 seconds. Test your site, compare with your competitors, and take steps to gain marketing advantage.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
Online advertising opportunity review from my eduWeb2013 workshop, with emphasis on using direct marketing techniques recruiting for individual academic programs. Case study for Facebook & Youtube and review of retargeting, display ads, co-op ads and more.
Key Steps to Increase Adult Student Recruitment ResultsBob Johnson, Ph.D.
Affordability and career advancement content on your website is the key to successful initial contact with potential students. Rapid response to a prospect by phone and/or email is essential to increase application conversions. These points and more are covered here, with examples from universities that do these things well.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
39. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com