Ten Social Media Mistakes
•
2 likes•245 views
This short presentation of ten common social media mistakes was first given at the November 2012 networking lunch hosted by the Young Executive Council of Rivers Club in Pittsburgh.
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Ten Social Media Mistakes
Similar to Ten Social Media Mistakes (20)
Recently uploaded
Recently uploaded (20)
Ten Social Media Mistakes
- 1. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 Ten Social Media Mistakes Your Company Can Learn From John Carman @AveDesign Avenue Design STUDIOSDesign STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM Avenue // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM // 11/19/12
- 2. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 1. Not having a social media strategy ■■ Experiment with methods, but have defined goals: Awareness, Sales, Loyalty, Research ■■ Who is your audience? Where are they? ■■ What brand experience do you want your network to have? Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 3. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 2. Expecting Unrealistic results ■■ Set goals that are possible and sustainable ■■ Quantitative Followers, Likes, Subscribers, SEO rankings, etc. ■■ Qualitative Are we part of the industry’s conversation? How well are we connecting with our network (users/constituents/supporters)? Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 4. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 3. Not allocating enough resources ■■ Shift employee responsibilities to include time for social media writing/management ■■ The intern or junior employee may not best represent your organization’s voice ■■ Consider hiring or outsourcing ■■ MUST have executive-level involvement Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 5. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 4. Having too many social media outposts ■■ Don’t join every social network ■■ Different social networks require different levels/ types of interaction ■■ One social media outpost may be better for your organization than another Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 6. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 5. Overly automating posting ■■ It takes just a minute or two to customize a message for multiple social networks ■■ A flowchart can help streamline posting without relying on automation Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 7. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 6. Posting too much or too little ■■ Create a sustainable posting schedule specific to each outpost and adjust based on feedback Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 8. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 7. Being spammy ■■ Overly promotional content is often seen as spam ■■ Social media is more personal and casual than traditional advertising ■■ Don’t use social for the hard sell Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 9. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 8. Not listening/responding ■■ Never ignore a comment/reply/post ■■ Always respond in a timely manner ■■ A negative comment is a great way to improve your business and create loyal customers Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 10. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 9. Not integrating with offline strategies ■■ Social is not a replacement for email or print ■■ Tailor content for each medium, but have a unified message ■■ A flowchart can help your team to understand the process and their responsibilities Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 11. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 10. Poor branding/design ■■ Your social media outposts should be branded consistently with your website and print collateral ■■ Spend the time to create a profile that clearly represents your brand Avenue Design STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM
- 12. Ten Social Media Mistakes Your Company Can Learn From // 11/19/12 I hope you learned From Those social media mistakes John Carman @AveDesign Avenue Design STUDIOSDesign STUDIOS // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM Avenue // (412) 573-9228 // AVENUEDESIGNSTUDIOS.COM // 11/19/12