Crisis Times. Turn Joomla into a job opportunity.
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Presentation given at the Joomla and Beyond 2014. It includes the speaker's full text in English and Spanish.
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Crisis Times. Turn Joomla into a job opportunity.
- 1. Crisis Times. Turn Joomla into a job opportunity.
- 2. According to Google trends.
- 3. Find evidence… Joomla!: out of the game Joomla! has its spot a few years ago when WordPress was still being short for everything that was more than a blog. However, considering the actual possibilities of WordPress, now it doesnt even result serious to even consider Joomla as an alternative. The mistake of Joomla! was in its conception. Intending to allow that anybody with little technical knowledge could do almost everything from the control panel and with some mouse clicks. And of course, this is impossible. This has become a chaotic code, that converts into hell the existance of a developer that intends to implement a custom design or functionality. Not to mention the constant and serious security failures (specially in its extensions) or the problems and difficulties that carry some updates. Documentation? Doesn't exist, so everything is based in many tests and errors and visits to populated forums with answers from pseudo-technicians who usually are more lost than the person who comes searching for help. In favor of Joomla! we have clients that in its special circumstances make of Joomla! the perfect solution http://www.iberinternet.info/helpdesk/140196-Qu%C3%A9-es-un-gestor-de-contenidos-o-CMS-Cu%C3%A1l-es-el-mejor?r=1. Constant and serious security failures (specially within the extensions) Intends to allow that anybody with little technical knowledge can do almost everything from the control panel and with a mouse. ¿Documentation? Doesn’t exist Forums populated with answers from pseudo-technicians
- 4. See opportunities where others see problems Wordpress Joomla! Drupal Language PHP PHP PHP Price Free Free Free Open source? Yes Yes Yes Market quote 64.96% 10.91% 9.15% Difficulty to program extensions Low High Mid Flexibility implementing fitted functionalities High Low Very High Administrator difficulty Low Mid High Difficulty to implement any design Very Low High Mid Difficulty and issues about updates Low High High SEO recently installed the CMS Excellent Mid/bad Bad Documentation quality Excellent Inexistent High Users Community quality High Very Bad High Famous sites that use them BBC America, The Rolling Stones, Official Yahoo! Blog, SAP, NBC Danone, The Eiffel Tower, Peugeot, Villarreal C.F, Guggenheim The Withe house, Harvard University, Louvre Museum, Twitter website for designers, Mattel Conclusion A corporate or news website? Don’t doubt it! Don’t even think about it (except in very few exceptions) The choice for big webs or with a lot of fit functionality Comparative table of content management Comparative of the most important features of the three main CMS: http://www.iberinternet.info/helpdesk/140196-Qu%C3%A9-es-un-gestor-de-contenidos-o-CMS-Cu%C3%A1l-es-el-mejor?r=1. Opportunity 1 Opportunity 2 Opportunity 3 Opportunity 4 Opportunity 5 Opportunity 6 Opportunity 7 Opportunity 8
- 5. Weak points? • Joomla Disadvantages • Built-in performance pretty sluggish/clunky. • Horrid built-in URLs. • Weak weblog section. • Hard to theme. A Mambo/Joomla site looks like Mambo/Joomla, like it or not. • Crappy built-in SEO. Leading SEO plugin belongs to a very peculiar developer and is encrypted (have fun repairing the SEO plugin, we reverse engineered and decrypted it for our site to make our changes even after paying for it). • Nasty, nasty core code. Very difficult to fix broken items. • Fractured community (never healed after Joomla/Mambo split back in 2006). • Most good plugins are pay. • Rather mediocre developers. Anyone who likes to code in Joomla/Mambo in 2011 ought to see a psychiatrist. • Developer pricing is all over the map as there are many old-school Mambo/Joomla developers still ought there churning out convoluted future-resistant code quite affordably. http://foliovision.com/2011/04/drupal-vs-joomla-mambo-vs-wordpress
- 6. ¿Where is Joomla today?
- 7. Who is Who • WordPress has behind the company Automattic, Joomla has the Open Source Matters Association. Both base their development in “the community”. They both base their growth in “the community”. They both use open licenses and their code is open source. Their both a good product technically and functionally. • “The community” of Joomla users denies the companies as members of the same. The community of WordPress is proud that each day more companies support the project. In fact, the capital of more than 300 million US dollars that Automattic has proceeds from companies like New York Times, Tiger Global invested or CNET Networks.
- 8. Its a means to reach an end
- 9. Lets lose the complexes Truth 1: Joomla is a product that we can earn money with. Truth 2: I want to EARN MONEY with Joomla Truth 3: Im proud to EARN MONEY with Joomla All these truths summarize in one: My benefit must benefit the Joomla project
- 10. Who is Joomla? The hosting company The business consultant The developer The marketing expert The template developer The analyst The Joomla administrator The project manager The salesperson The economist The businessman The publicist The designer The SEO The content creator The final user
- 11. ¿Who to make money with Joomla?
- 13. Where am I? (II) 20 2 3 4 2 10 4
- 14. Rival-Partner
- 15. A step further • Do you know what Open Software is? • Do you know what Joomla is? • Do you know the features of the open software and the differences with the commercial software? • Can you tell me 3 characteristics of Joomla?
- 16. Pool results Do you know what Joomla is? YES NO Do you know what open source software is? YES NO Do you know the diferences…? YES NO Do you know 3 Joomla characteristics? YES NO
- 18. Specilization not is autism
- 19. The Open Source is the enviroment • Environment Conditions • Anti-pirate Campaigns • Forced hardware renovation • Software security problem
- 20. Joomla is the door… • Minimum entry barriers • Program and Documentation available on the Internet • Increasing availability of information in local languages • Investment according to the possibilities and needs of the company
- 21. …to infinity… • Various business models available. • How to enhance the competitive advantages of firms • Dormant client portfolio • Worldwide location • Human resources available • Know how within community
- 22. …and beyond! • Possibilty of collaboration and cooperation locally, regionally or internationally. • Licensing model defined to ensure the interests of those involved in projects and initiatives • TIC Implementation without “customer- locking” and with more control over the technologies investment.
- 23. We must not confuse the end with the means Joomla is just the means… The business is the end!
Editor's Notes
- Lets see another example, a company with 20 developers, 2 designers, 3 technicians, 4 content creators, two experts in SEO and 10 salespersons. Which of the two companies has more possibilities to produce larger benefits? ---------------------------------------------------------------------- Veamos otro ejemplo una empresa con 20 programadores, 4 administradores, 2 diseñadores, 3 técnicos, 4 creadores de contenidos, dos expertos en SEO, 10 comerciales. ¿Cuál de las dos empresas tiene más posibilidades de producir grandes beneficios?
- Imagine that the first solitary businessman is a good developer. He would get together with another entrepreneur whose strength is the marketing side. And both with a third who is good in desgining. But not like a join-ventur, no in a “formal” way, each of them just simply do what they are best at, taking charge only that the Joomla COMMUNITY which they are completely part of, complement those points in which they are weaker . And tomorrow our first friend is working in another project with another marketing company that needs some modifications in an extension already done. And in a few weeks, he is collaborating in a project from a Hosting company, that wants a tool to massively upgrade an extension. We have the same “image” that we have in the previous slide. We cover all the business opportunities of our client working with our Opponent-Partner But we must not stop here.... ------------------------------------------------------------------ Imaginemos que el primer empresario solitario, que es un buen programador. Se juntara con otro emprendedor cuyo fuerte sea la parte comercial. Y ambos con un tercero que fuera bueno en diseño. Pero no como join-ventur, no de una manera “formal”, sencillamente cada uno de ellos se encarga de hacer lo que mejor sabe, encargándose únicamente de que la COMUNIDAD de Joomla de la que forma parte complemente aquellos puntos en los que el es menos fuerte. Y mañana nuestro primer amigo trabaja en otro proyecto con otra empresa de marketing que necesita un ajuste en una extensión ya hecha. Y dentro de unas semanas colabora en un proyecto de una empresa de Hosting, que quiere una herramienta para actualizar masivamente una extensión. Tenemos la misma imagen que en el slider anterior. Cubrimos todas las posibilidades de negocio que necesita nuestro cliente, trabajando con nuestros Rival-Partners! Pero no debemos quedarnos ahí…
- ANTES DE LEER LA TRANPARECIA Before coming, I went to the plaza of my city and asked questions to 300 people between the age of 25 and 60 years old. An intense weekend which confirmed me a frightening scenario. -------------------------------------------------------------------------- Antes de venir, me acerque a una plaza publica en mi ciudad, e hice estas preguntas a 300 personas entre 25 y 60 años. Un fin de semana intenso que me ha confirmado un panorama estremecedor.
- Only a little more than 30% knew what free software is, and from these, almost half “believed” to know what differentiated it from the private software. That is to say almost 45 people from a total of 300 adults, thought to know what open source software is, so we can think that at a certain moment they knew their Android, or their Firefox were licensed this way. When we analyze the answers regarding the other two questions, the data is significant. It doesnt even reach the 20% of those who dare to say they “believe” to know what Joomla is. And of these, only a 3% “believe” they are able to say three features of Joomla. Talking in figures: from 300 people only 2 people “believed” to know what Joomla is with a certain level of detail. How do we turn this into a plus point? Solo algo mas de un 30% sabía lo que era el software libre, y de esos casi la mitad “creían” saber que lo diferenciaba del software privativo. Es decir casi 45 personas de una total de 300 adultos, creían saber lo que era el software libre, por lo que podemos pensar es que en algún momento han sabido que su Android, o su Firefox estaban licenciados de esta manera. Cuando analizamos las respuestas de la gente respecto a las otras dos preguntas, el dato es significativo. No llega al 20% de los que se atreven a decir que “creen” saber lo que es Joomla. Y de estos solo un 3% “cree” ser capaz de decir tres características de Joomla. En cifras: de 300 personas solo 2 personas “creían” conocer que era Joomla con cierto nivel de detalle. How can we convert this into a point in our favor?
- Know the possibilities that the products in your environment can offer . Expand your market. Copy from the extension or template distributors, they already build for different products apart from Joomla. What to say about the hosting providers… Their staff is specialized in Joomla, that is true. But surely they have found themselves more than once with a Drupal or Alfresco configuration. Joomla is not an island in an ocean of clients. Its a fish in an ocean full of fishes, which has to create its slot to grow. And instead of growing isolated from the rest of the fish in a fish tank, he must grow together with the rest of the members of its species. Extend the number of Rival-Partner with those companies and professionals that can increase the added value that you offer to your clients. Go back home from the J and Beyond with ALL the cards from those who you believe can cover one of your today weak points and make it one of your strengths. Javier Gómez, teached me many years ago that French is not better than English, that you may need to work in the Eifel Tower from Paris and there English is less useful than French. The best in one the cases doesnt have to be the best of the other. In a project where your value as template developer may be necesarry to use a CCK for Joomla and in another one for WordPress. Surround yourself with an ecosystem of Rival-Partners which allow you to demonstrate that you are good in giving solutions to the clients, very good with Joomla (of course), but your not less proficient in applying the technology or the business to other products which provide market solutions. ----------------------------------------------------------------------------- Conozca las posibilidades que ofrecen los productos de su entorno. Amplíe su mercado. Copie de los distribuidores de extensiones o plantillas, ellos ya construyen para distintos productos además de Joomla. Que decir de los proveedores de hosting. Su personal está especializado en Joomla, cierto. Pero seguro que se han encontrado más de una vez con la configuración de un Drupal, o un Alfresco. Joomla no es una isla en un océano de clientes. Es un pez en un mar lleno de peces, que tiene que hacerse su hueco para conseguir crecer. Y por eso en lugar de crecer aislado de los demás peces en una pecera, debe crecer junto con los demás de su especie. Amplia el número de Rival-Partner con aquellas empresas y profesionales que pueden aumentar el valor añadido que ofreces a tus clientes. Vuelve a casa del Joomla and Beyond con las tarjetas de TODOS los que creas que pueden cubrir uno de los que hoy son tus puntos débiles y conviértelo en uno de tus puntos fuertes. Javier Gómez, me enseño hace muchos años que no es mejor el Francés que el Ingles, que puedes necesitar trabajar en la Torre Eifel de Paris y que el Ingles sea menos necesario que el francés. Lo mejor en un caso no tiene por que serlo en otro. En un proyecto donde tu valía como programador de templates puede ser necesario usar un CCK para Joomla y en otro uno de WordPress. Rodéate de un ecosistema de Rilval-Partner que te permita demostrar que eres bueno en dar soluciones a los clientes, muy bueno con Joomla (por supuesto), pero no eres menos competente en aplicar la tecnología o el negocio en otros productos que aporten soluciones al mercado.
- In the automobile world, we all understand. The BMW mechanic in the BMW official car shop (Remember that you are Joomla) is the person who is best going to solve your problem… But surely if he has to «touch» a Mercedes-Benz because its a business opportunity and he wants to win a client… he would do it with an excellent quality. And for sure that if he needs to touch the motor, paint, etc… Its not just one mechanic, but two specialists… Well, thats the model! ----------------------------------------------------------------------------------- En el mundo de los coches, todos lo entendemos. El mecánico de BMW en la casa oficial de BMW (Recuerda que tú eres Joomla) es el que mejor va a solucionar tu problema… Pero seguro que si tiene que atender un Mercedes-Benz porque es una oportunidad de negocio y quiere ganar un cliente… seguro que lo hace con una calidad excelente. Y seguro que si tiene que tocar mecánica de motor, y pintura… No es un único mecánico, sino dos especialistas… Pues ese es el modelo!
- It is well seen by society It is politically accepted. It is “modern” It is “legal” The changes to new machines or technologies foster the change to new products without license. They are maintained by a wide user communities. Which guarantees the detection of erros and the evolution of the products. ---------------------------------------------------------------------------------- Esta bien visto por la sociedad Esta politicamente aceptado. Es “moderno” Es “legal” Los cambios a nuevas maquinas o tecnologías propician el cambio a nuevos productos sin licencia. Están mantenidos por amplias comunidades de usuarios. Lo que garantiza la detección de errores y la evolución de los productos.
- Enter in the professional open source software world with Joomla. Offer SOLUTIONS to your clients. ¿Why? --------------------------------------------------------- Entra en el mundo profesional de software libre con Joomla. Ofrece SOLUCIONES a tus clientes. ¿Por qué?