This document provides an overview of Jaymart Public Company Limited's operations and performance through a series of slides. It discusses the company's structure, the size of Thailand's mobile phone market, Jaymart's market share and sales growth, revenue by product and brand, average selling prices, retail store performance, and future expansion plans in Myanmar. Financial information shows steadily increasing revenue and profit margins across Jaymart's mobile, rental, and debt acquisition businesses between Q2 2012 and H1 2013.

1. Photo Album
by Songsak (ทีPUBLIC COMPANY LIMITED
่
JAYMART ปรึกษา Marcom)
Opportunity Day Presentation : H1 2013
The Stock Exchange of Thailand
August 19, 2013
Page 1

2. Company Structure
• Establish 1988
(25 Years)
• Mobile Retail
• Listed June 25, 2009
• Collection Service
• Debt Acquisition
• Listed Nov 27, 2012
• Property Rental
• Listed Q3, 2014
(Target)
• Establish 2013
• Investment in AEC
Page 2

3. Thailand Mobile Phone Market Size
Unit: Million Set
50
40
30
20
10
0
12
15
20
2011
2012
2013
2011
2012
2013
40
30
2014
2014
2015
2015
Thailand market
 Handset model not operator subsidy (poor credit record)
 68 Million population
 Penetration 130% (89 Mil.)
Page 3

4. Thailand Market Size : 3G Handset
Operator
Mil.subscribers
3G Handset
Actual Q2/13
Remaining
38
30.00
28
5.50
22.50
23
Total
8.00
5.50
17.50
89
% 3G Handset
19
21%
70
79%
Page 4

5. Subscribers Growth
Unit: Million Number
150
80
92
100
16
30
60
64
62
40
2012
2013
2014
110
100
50
0
2G
•
•
•
•
•
110
2015
3G
License granted Oct 16, 2012
Network expansion 80% in Y13
100% migration from 2G to 3G in 3 year
Today operator pay profit sharing to TOT&CAT around 20-30%
3G license the fee to NBCT only 5.7%
• Tablet will replace PC
• Mobile phone will replace camera
Page 5

6. Mobile Market Share
Thailand Market Size
QTY
MB
Sales QTY (Mil. Sets)
Market
Jaymart
%Share
Sales Value (Mil.B)
Market
Jaymart
%Share
YEAR
2011
YEAR
2012
YEAR
2013*
YEAR
2014
YEAR
2015
16
1
6%
16
1.1
7%
20
1.5
8%
30
2.5
8%
40
3.0
8%
50,000
4,840
10%
60,000
6,776
11%
72,000
10,000
14%
110,000
15,000
14%
130,000
18,000
14%
Page 6

7. Business Performance
Unit: Million Baht
7,000
956
6,000
5,000
821
994
34% Growth
854
1,000
800
4,000
28% Growth
613
39% Growth
538
600
6,323
3,000
2,000
1,200
1,097
3,796
3,901
271
311
1,888
Q1/12
4,523
302
1,475
3,869
Q1/13
400
267
3,876
2,903
1,000
1,428
200
1,989
0
0
2008
2009
2010
2011
2012
Mobile Phone (MB)
Q2/12
Q2/13
H1/12
H1/13
Unit (Thousand)
Page 7

8. Revenue by Product Segmentation
90%
90%
74%
80%
64%
70%
64%
61% 63%
60%
50%
40%
36%
31%
30%
26%
20%
20%
18%
10%
10%
6%
10%
20%
8%
0% 0%
0%
Featured Phone
2009
2010
Smart Phone
2011
2012
Tablet
Q1/13
Q2/13
Page 8

9. Average Selling Price
8,000
7,000
6,873
6,000
5,824
5,578
5,000
4,542
3,000
6,192
+51.6%
4,869
4,481
3,002
4,000
5,727
6,376
6,250
3,014
2,909
2,903
3,422
3,224
3,556
4,206
4,100
4,000
2,000
1,000
-
Q1/11
Q2/11
Q3/11
Q4/11
Q1/12
JAYMART
Q2/12
GFK
Q3/12
Q4/12
Q1/13
Q2/13
 51.6% better than market
 Source : GFK
Page 9

10. Mobile Brand Share
Brand Share
Sales Growth (H1/2013)
Oppo
737%
jFone
372%
Sony
82%
Samsung
61%
LG
50%
iPhone/iPad
45%
HTC
33%
NOKIA
-2%
BlackBerry
-90%
Other
43%
Total
36%
4%
5%
0%
3% 2%
6%
10%
8%
60%
Samsung
NOKIA
iPhone/iPad
Oppo
Sony
LG
jFone
HTC
BlackBerry
Other
Page 10

11. Accessory
Page 11

12. Accessories
Unit in MB
70
60
50
40
30
20
10
-
62
34
29
29
28
8
8
8
10
13
14
17
Q1/11
Unit in MB
Q2/11
Q3/11
Q4/11
Q1/12
Q2/12
Q3/12
SALES
150
100
50
-
44%
46
43%
51
46
43
14
21
27
Q2/12
Q2/13
H1/12
MARGIN
SALES
20
19
21
Q4/12
Q1/13
Q2/13
MARGIN
128
89
66
66
62
40
H2/13
H1/13 Performance
 44% sale growth
 46% margin growth
Page 12

13. Accessories Revenue
60.00
Y2013
50.00
Forcast
40.00
30.00
Y2012
20.00
10.00
-
Jan
Feb
Mar
Apr May Jun
2012
Jul
Aug Sep
Oct
Nov
Dec
2013
Page 13

14. Operators
Page 14

15. Operators Revenue
Unit in MB
14
15
10
30
77%
77%
6
6
Q3/11
Q4/11
Q1/12
Q4/12
Q1/13
6
Q2/11
11
14
14
H1/12
Q3/12
Q2/13
Margin Performance
Q2/13
Q2/12
25
8
Q2/12
6
11
-
Unit in MB
10
5
Q1/11
5
20
8
9
H2/13
H1/13 Performance
 77% margin growth
Margin Performance
Page 15

16. Revenue Growth
Page 16

17. Our Stores
Retail Stores
Jaymart
Jaymart Smartphone&Tablet
Samsung Brand Shop
Consignment
Consignment: The Mall/BigC
Franchise:
Page 17

18. Shop Performance
Total
Shop Performance Y2013
Q1
Q2
Q3
Q4
Branch
Old Shop
213
213
213
213
New Shop
5
11
10
11
37
Total Shop
218
229
239
250
250
Old Shop
35%
36%
25%
25%
44%
New Shop (MB)
11
180
230
480
Growth QoQ
Average Sales Per Shop (MB)
2.00
11.00
9.00
13.00
Page 18

19. Revenue by Sales Channel
120%
100%
80%
60%
67%
65%
67%
73%
70%
73%
75%
79%
81%
33%
35%
33%
27%
30%
27%
25%
21%
19%
2006
2007
2008
2009
2010
2011
2012
Q1/13
Q2/13
40%
20%
0%
Retails
Wholesales
Page 19

20. Inventory Turnover
80
73
70
60
50
50
40
40
38
37
40
Y2011
Y2012
45
44
30
20
10
-
Y2007
Y2008
Y2009
Y2010
Days
Q1/13
Q2/13
Linear (Days)
Page 20

21. Our Partners
Mobiles
Operators
Accessories
Note : The only one retail shop in thailand , multi brands and multi operators
Page 21

22. Jaymart Quality Service
Page 22

23. Jaymart Quality Service
Standardization – Service Blueprint
Page 23

24. JMS : Jaymart Mobile Show
Page 24

25. JMS : Jaymart Mobile Show
Page 25

26. Jaymart Mobile Show 2013
Page 26

27. Jaymart Mobile Show 2013
Miss Mobile Thailand 2013
Jaymart Cover Dance 2013
Jaymart Smart Teen 2013
Jaymart Smart Singing 2013

28. Jaymart Mobile Show 2013

29. Activities Q3-Q4 2013
Page 29

30. Strength






Over 20 years experience
Company listed in Thailand stock exchange (SET) 2009
Rank Number1 mobile retail in Thailand
Leader in mobile retail store and mobile show
Leader in mobile market place (IT Junction)
The only one multi operators / multi brands in Thailand market
Page 30

31. Jaymart in Myanmar
Page 31

32. Summary Population VS Mobile Sub
NO.
Country
Population(Million)
MB Penetration
1
Vietnam
100
140%
2
Thailand
68
130%
3
Cambodia
16
94%
4
Loas
7
93%
5
Myanmar
60
5%
Page 32

33. Yangon Expansion Plan
Mingala
dorn
North
Point
Confirmed
1.Junction 8
2.Insein Road
3.Junction Square
4.Dagon Center
5.Junction Maw Tin
6.Yankin Center
7.U Chit Maung
8.Thin Gan Gyun
Market
9.People’s Park
Kaber
Aye
Road
1
South
Okalapa
Thamine
Junction
Pending
2
6
12
Hledan
8
7
3
9
Lanmadaw
Township
4
Latha
Township
11
Tamwe
Township
Kyautada
Township
1.Pansodan
2.Latha
3.Hledan Center
Thaketa
Township
Focus Township
Potential Location
Jaymart Shops

34. Company Structure
Page 34

35. JAS Asset Company Limited
• Start in year 2003
• Today 35 IT Junction and target total 42 by end 2013 (2014 expect
to reach 50 IT Junction)
• Rent to 1,200 mobile phone dealers, 11,000 sq.m
• JAS Asset Company Limited spin off in year 2012 (Plan to IPO in year
2014)
Page 35

36. IT Junction Locations
35 Branches ~1,200 Units / 11,000 Sq.m.
Page 36

37. Our Stores: IT Junction
:
Page 37

38. Our Stores: IT Junction
Page 38

39. Our Stores: IT Junction
Page 39

40. Marketing Activity
Page 40

41. IT Junction Expansion Plan 2013-2015
6%
Branchs
Y2013
Y2014
Y2015
Existing
35
42
82
Expansion
7
40
25
Total
42
82
107
Page 41

42. J MARKET @ AMORNPAN
6%
Concept: Neighborhood market
Investment:
30 mb
Opening: June 2012
Page 42

43. J MARKET @ WANGHIN
Concept: Neighborhood market
Investment:
370 mb
Opening: Sep 2014
6%

44. Strength
 Strong teamwork , experience more than 15 years.
 High growth business (Telecom).
 Economy of scale, low cost – High margin
 Strong Brand “IT Junction”
 Good business model
 Strong growth both profit and revenue
Page 44

45. Company Structure
• Collection Service
• Debt Acquisition
• Insurance Broker
Page 45

46. Debt Acquisition Performance
Page 46

47. Debt Acquisition Performance
Page 47

48. Debt Acquisition Performance
Page 48

49. Debt Acquisition Performance
Page 49

50. Debt Acquisition Performance
Page 50

51. Debt Acquisition Performance
Page 51

52. Debt Acquisition Performance
Page 52

53. Debt Acquisition Performance
Page 53

54. Debt Acquisition Performance
Page 54

55. Debt Acquisition Performance
Page 55

56. Opportunity
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กลุมสนเชอเชาซอรถ ขยายตัวในการขายหนีมากขึน
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้
คาดว่าทังปี 2556 น่าจะประมูลได ้ประมาณ 4,700
้
ล ้านบาท เพิมขึนจากปี 2555 เท่ากับ 100% โดยมี
่ ้
เป้ าหมายพอร์ตรวม 30,000 ล ้านบาท
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การเปิ ดสาขา Legal representative office จะชวย
ให ้เพิมศกยภาพในการดูแลคดีความได ้มากขึน โดย
่ ั
้
ไม่เพิมต ้นทุนในการบริหาร
่
Page 56

57. Opportunity
ิ
JAM จะมีบทบาทในการเพิมโอกาสและประสทธิภาพ
่
ในการจัดเก็บหนีมากขึน
้
้
ผลกระทบ พรบ.ทวงถามหนี้ อาจทาให ้สถาบัน
ี่
การเงินมีความเสยงในการเก็บหนี้ NPL ได ้น ้อยลง
ทาให ้อัตรา NPL มีโอกาสสูงขึนในทางอ ้อม
้
Page 57

58. Financial Statement
Jaymart Group
Page 58

59. Margin
JMT Business
Mobile Business
5,000
14%
4,000
3,000
14%
12%
2,000
1,000
4,451
3,405
2,264
1,682
12%
Q2/12
Q2/13
H1/12
15%
14%
14%
13%
13%
12%
12%
11%
53%
200
180
160
140
120
100
80
60
40
20
0
52%
50%
46%
186
181
49%
48%
46%
101
88
Q2/12
H1/13
54%
52%
Q2/13
44%
42%
H1/12
H1/13
Rev. (MB)
Rev. (MB)
Rental Business
200
150
20%
17%
14%
100
50
0
60
79
Q2/12
Q2/13
121
Rev. (MB)
H1/12
20%
156
25%
20%
15%
10%
5%
0%
H1/13
Page 59

60. Jaymart Group Performance
Unit: MB
6,000
5,000
4,000
3,000
2,000
1,000
-
45% Growth
120
38% Growth
53% Growth
78
51
173
95
69
1,868
2,368
1,851
2,443
Q1/12
Q1/13
Q2/12
Q2/13
TOTAL REV.
3,719
H1/12
4,812
200
180
160
140
120
100
80
60
40
20
-
H1/13
NET PL
Page 60

61. Jaymart Performance
Unit: MB
3,000
120
96
2,500
2,000
1,500
25
38
1,000
500
1,329
1,437
50
58
51
78
95
81
69
100
80
60
1,612
1,677
1,876
1,851
2,036
2,398
2,368
2,443
40
20
-
0
Q1/11
Q2/11
Q3/11
Q4/11
Q1/12
TOTAL REV.
Q2/12
Q3/12
Q4/12
Q1/13
Q2/13
NET PL
• Q4/12 exclude 43.9mb gain for fair value
of the property
Page 61

62. Financial Ratio
27
29
26
26
ROE
13
12
ROA
23
16
15
11
7
1.50
2008
5
1.31
2009
13
7
0.92
2010
% ROE
1.05
2011
% ROA
0.75
2012
0.71
Q1 /13
0.90
Q2/13
D/E
D/E
Page 62

63. Revenue and Net Profit Development
Unit: MB
120
100
80
60
40
20
-
30
16
17
93
81
83
Q2/11
Q3/11
67
Q4/11
101
Q2/12
Q2/13
TOTAL REV.
47
186
182
H1/12
103
106
94
88
Q2/12
Q1/12
50
20
88
20
101
85
TOTAL REV.
30
27
16
Q1/11
100
32
20
18
200
28
Q3/12
Q4/12
Q1/13
35
30
25
20
15
10
5
0
Q2/13
NET PL
H1/13
60
40
20
-
NET PL
Page 63

64. Financial Ratio
Financial Ratio
29
27
23
16
15
13
11
7
1.50
2008
5
1.31
2009
7
0.92
2010
1.05
2011
% ROE
0.75
2012
% ROA
26
13
0.71
Q1 /13
23
13
0.26
Q2/13
D/E
Page 64

65. Revenue and Net Profit Development
Unit: MB
90
80
70
60
50
40
30
20
10
-
5
4
2
63
58
-
Q2/12
Q2/13
TOTAL REV.
79
71
81
4
Q2/12
Q3/12
15
81
8
19
200
9
10
2
TOTAL REV.
4
58
5
9
6
Q1/12
100
6
20
5
77
160
H1/13
Q1/13
Q2/13
NET PL
• Q4/12 exclude 43.9mb gain for fair value
of the property
10
H1/12
NET PL
Q4/12
-
H1/13 Performance
 108% Revenues growth
 200% Net Profit growth
Page 65

66. Q&A
Page 66