This document introduces Language Logic's Ascribe customer content platform and solutions. Key points: - Ascribe is a leading text analytics platform that processes over 200 million customer comments annually. - It provides solutions to help customers understand voice of the customer insights and drive business value. - Language Logic has over 300 global customers, 10+ years of experience, and offices in North America and Europe.

1. ASCRIBE TM INTRODUCTION
June 1, 2010
Improving Research Productivity

2. Leading provider of innovative “Voice of the Customer” technology solutions.
INTRODUCTION
Language Logic
Language Logic is a leading provider of innovative text analytics software and solutions to businesses
throughout the world. Our customers, primarily Global 1000 companies and Market Research agencies, rely
on our data processing, analysis and reporting solutions to hear the “Voice of the Customer” to build
business value.
Our industry leading AscribeTM Customer Content platform is scalable, secure and flexible and recognized for
providing solutions to that enable revenue growth and deliver measurable return on investment (ROI).
• Global focus on delivering innovative “Voice of the Customer” technology solutions
• Industry leading reputation with 10 years of experience
• Over 300 global customers and used by 60% of the leading global market research firms
• Process more than 200 million customer comments each year on AscribeTM Customer Content platform
• Offer a wide spectrum product and services that addresses the needs of global corporate and market
research customers
Established in 1999 to provide productivity and quality solutions for the labor intensive verbatim coding and
data processing industry, Language Logic is recognized today as a leader in delivering solutions that drive
business value by creating better understanding and ongoing management of customer content.
Language Logic is passionate about building a global company valued by our clients, employees, business
partners, investors and communities. We are pioneers in developing innovative “Voice of the Customer”
technology solutions. Language Logic employs nearly 100 people and has offices in North America
(headquarters) and Europe.
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3. AscribeTM Solutions is known for Responsiveness, Quality and Cost Efficiency
CAPABILITIES
Language Logic
Language logic offers a broad range of data management, text analytics and coding services to clients
around the world. Both our industry leading AscribeTM Customer Content platform and our AscribeTM
Solutions team are recognized for providing results that enable revenue growth and deliver measurable
return on investment (ROI) for our customers.
AscribeTM Solutions offers comprehensive coding/translation/transcription services. Our leading
technology and experience allow us to deliver customers the highest quality coding services at globally
competitive prices.
• Broad Domain Expertise – Language Logic possesses meaningful expertise in the following industries:
Agriculture Hospitality
Automotive Legal
CPG Market Research
Entertainment Pharmaceutical
Financial Services Restaurant
Food & Beverage Telecommunication
Healthcare Textile Services
High Technology
• Experienced Team - Ascribe Solution's team is comprised of a highly trained and experienced staff:
− 63 Coders (22 Account Managers)
− 10 Dedicated Medical/Healthcare Coders/Account Managers
− 23 In-language Certified specialists:
French Scandinavian Languages
German Japanese
Italian Chinese, Mandarin, Cantonese
Spanish European/ Mexican Arabic Dialects
Portuguese, Latin American Korean
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Russian Hebrew

4. Ascribe™ Research Process Advantages
RESEARCH PROCESS
Single Source Solution
Combined Ascribe™ Solutions services and easy to use Ascribe™ software will provide clients a
single platform with which to transfer information, evaluate textual, audio and image information
and provide interactive reports to clients. Successfully meeting all Customer requirements while
requiring less time from client service and DP staff.
• Ability to upload multiple content formats to a single, open database
• Guaranteed support for all data collections applications.
• Automated data transfer processes
Global Access to Information
An unlimited number of staff and their clients have access to on-demand reporting and customer
content via any Internet connection. Access to respondent level information is supported for
reporting and analysis.
Multilingual Functionality
Ascribe™ applications are fully Unicode compliant and support any character set. Ascribe™
Solutions offers in-language coding for multilingual studies using a global network of Content
Management professionals (+23 languages offered) and Translation experts.
• Ascribe™ Discovery’s Automated Coding Model technology, ACM
• Support for German, French, Italian, Spanish and English.
• Ascribe Productivity ™ screens are fully translatable. {Ipsos Korea has translated
Ascribe™}
Account Management
Ascribe™ Solutions account managers are responsible for all outsourced data import, codebook
development, coding, quality review and deliverables. Single point of contact for client service.
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5. Ascribe™ Infrastructure Advantages
INFRASTRUCTURE
Enhanced Data Integration
Open, flexible import/export options in Ascribe™ Exchange allow for a variety of data integration and backend
reporting capabilities between clients and their customers. The Ascribe™ Exchange open data storage schema
adds value to offerings by providing more direct data interchange with its Customers.
Scalability
Ascribe™ platform scalability allows unlimited storage for any number of studies, Coding Models, Codebooks,
Reports, Audio & Image data along with a global repository of all survey case data and responses. Highly
available, clustered server infrastructure offers global access to all survey case data and metadata.
Security
Ascribe™ provides multiple levels of security against loss of service. The Ascribe™ database server operates in
an active-passive configuration. In the event of failure of the active database server, it will fail over
automatically to a passive server.
•Redundant Web Servers - Ascribe™ uses identically configured web servers. In the case of failure of either,
the other server may be used. The web servers store no user information, so no data loss can occur from
failure of a web server.
•Multiple Internet Backbone Connections - Use of multiple network carriers to prevent loss of service resulting
from a network failure at a given carrier.
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6. AscribeTM the Voice of the Customer Productivity Leader
ASCRIBETM PRODUCTIVITY
Sources of Productivity Improvements
Coding Process
Load Code Export
Automatic file loading Efficiencies gained from Automatic file export to multiple
from multiple sources: the following: applications:
• Microsoft Office Applications
• Load data and study • Auto Code when loading
• Confirmit
information from the data • SPSS
− Automatically codes new CFMC
following file types responses from previous
•
• Excel coded work
• Phrase Analyzer • Ability to define your data output
• Mapped Ascii and create custom scripting files
− Automatically organizes
• CSV
similar responses and
• Tab delimited consolidates to one line • Real time results
• CFMC for rapid coding
• SPSS • Pattern Matching Customer Content Discovery and
• Confirmit
− Automatically organizes Analysis
similar responses and • Use AscribeTM Discover for automatic
• Define file types that are groups together for rapid graphing and charting
coding
specific to your situation
• Intuitive User Interface
− Search functionality
− Related question
information
− Filtering
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7. Enhanced Reporting and Graphing Capabilities
GRAPHING CAPABILITIES
Language Logic enables enhanced graphing and reporting capabilities to allow customers to view
and export their data in a variety of ways. Ascribe™ offers the option of creating graphs and
exporting them directly to Microsoft Office applications.
Pie Chart - Pie charts are good illustrations when
considering how many parts of a whole
Bar Graphs - Bar graphs are a common type
of graph best suited for a qualitative
independent variable.
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8. Enhanced Reporting and Graphing Capabilities
GRAPHING CAPABILITIES
Correlation Matrices -Correlation matrices allow Co-occurrence Maps - A co-occurrence map
you to look at the strength and direction of a displays how frequently an idea or concept are
relationship between two concepts. applied. It also displays which ideas or concepts
are applied together.
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9. Account Manager
CONTACT
Nicole Price
Language Logic, LLC
nicole.price@languagelogic.net
Office: 513.241.9112 (ext. 22)
Mobile: 513.519.5446
North America Offices:
35 East 7th Street, Suite 620
Cincinnati, Ohio 45202
217 Executive Drive, Suite 101
Cranberry, PA 16063
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