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- 2. •Automated Coding & •ContentExploration •Coding & Classification Classification •Sentiment Scoring •No Volume Constraints •Highly Scalable •Concept Extraction •Human Precision •Tracking Projects •Multi-lingual •Multi-lingual •Multi-lingual Fully Automated Hybrid Manual Data Visualizations – Reports, Charts, Cross Tabulation
- 3. Integrated Approach Automation Detail of Insight High Automation High Detail
- 4. Ascribe Inspector –Text/Sentiment Analytics
- 5. Ascribe Accelerator –Automated Coding Case Study Results Accelerator’s perfect combination of human training and automated coding is, in essence, a manual start with a push-button finish. The client realized dramatic reduction in human costs, while at the same time it increased productivity. Testing revealed: • 96% of total responses were coded through automation. • Productivity improved by nearly 400%, with Accelerator coding • 603 responses per hour versus manual coding of only 122 responses per hour • Human costs were reduced by 80%, to 3 cents per response from 14 cents per response. • Response categorization consistently yielded accuracy scores of 85% to 95%. By turning to Ascribe Accelerator, the client realized its high efficiency goal.
- 6. Ascribe Accelerator™ How itworks … It’s an Iterative Process 1. Prepare 2. Run Accelerator 3. Evaluate Results • Use an experienced Ascribe CoderTM • Import training examples • Quality check model accuracy • Approve an optimized codebook • Train the model • Correct miscoded responses • Code responses • Run model to code responses • Manually code uncoded responses • Quality Review responses In- Survey Coding (Quality Review Responses) 4. Improve Model • Import Quality Reviewed responses as training examples 7 • Repeat steps 3 and 4
- 7. Ascribe Coder –World’s Leading Coding Tool Case Study Results – Global Company In addition to impressive productivity gains within each team, the company found that Ascribe has helped them offer better quality and faster service to customers. Working collaboratively on coding also helped this company increase accuracy of their coding efforts. A productivity analysis showed that the Ascribe platform delivered: • 97% increase in productivity – on average 90RPH (responses per hour) increased to 177RPH • 50% reduction in labor costs – representing a saving of nearly $9 million per year (for processing 70 million responses) • 95% accuracy for coded results Resulting in an annual return on investment of more than 10 times the technology expense (1000% ROI – technology spend versus labor savings).
- 8. Ascribe Illustrator –Visualization Dashboards
- 9. Ascribe Solutions Comment IntelligenceExperts – High Quality, Cost-Effective Ascribe Solutions offers comprehensive outsourced coding, translation and transcription services that transform words into wisdom. Whether you require simple overflow work or complete outsourcing services, our team can manage your coding needs in a seamless manner for consistent and accurate results, regardless of industry or location. Our multilingual Ascribe Solutions group undergoes cross-disciplinary training and uses innovative technology to provide more detailed coding from your customer comments and verbatim survey data. Ascribe Solutions provides even deeper insights by combining results with Ascribe Illustrator, or by delivering data for your internal reporting needs. Global Leadership, Quality Results Our clients seek rapid understanding of massive amounts of data, in many languages, and expect specific, accurate results – all at a low cost. Ascribe Solutions’ client-customized teams deliver high- quality results at globally competitive prices, coding in native languages using a rigorous quality-review process to ensure accuracy and consistency. Broad and Deep Domain Knowledge The Ascribe Solutions team has gained expertise across a wide range of industries, including consumer packaged goods, retail, manufacturing, financial services, entertainment and technology. Ascribe Solutions maintains a specially trained team to manage medical, healthcare and pharmaceutical coding.
- 10. Ascribe Solutions -Benefits Coding • Single-source solution • Global staff • Multilingual specialty • Medical specialty Industry Expertise • Translations,Surveys,Responses • Agriculture Experienced Team • Transcriptions • Automotive Ascribe Solution's team is • Multimedia coding • CPG comprised of a highly trained and • Data integration • Entertainment experienced staff: • Variable cost structure • Financial • 60 Coders (20 Account • Scalable • Healthcare Managers) • Language certification testing • High Tech • 10 Dedicated • Low translation costs • Hospitality Medical/Healthcare • Use with self-service solutions • Legal Coders/Account Managers • Market Research • 40+ In-language Certified • Pharmaceutical specialists: • Restaurant • Retail French, German, Italian, • Telecom Portuguese, Mexican, Spanish, Russian, Japanese, Chinese, Korean Translation in any language
- 11. Ascribe Solutions -Benefits Provide an enterprise-wide solution for management of all survey response data, verbatim coding, translation, and report delivery via a robust online interface accessible to client service staff and external Customers. Drive inherent costs from data capture and delivery processes through automation of data transfer, text categorization and reporting. Reduced turnaround times and on-demand data access enable stakeholders to include diagnostic information in verbatim and social network content in their business decisions. Support the entire process with highly experienced account management staff and 24x7 technical support services making use of continuous productivity tracking measures to insure quality and efficiency on all projects.
- 12. Ascribe Solutions –Case Study Results In its first year, Ascribe Solutions had eliminated all internal coding rework. The firm’s researchers observed increased quality in insights and expressed confidence and satisfaction with the work delivered. The new solution: • Reduced verbatim coding costs by 65% • Generated actual savings of over $800,000 in the first year • Transformed an error rate of 35% to accuracy levels that exceed 95% • Provided richer insights, restoring researchers’ confidence in coded data • Reduced the time required to produce coded data • Delivered all of this with a variable cost model sought by the company
- 13. Rudy Bublitz Global BusinessDevelopment rudy.bublitz@goascribe.com +1 513 241 9112 x12 +1 513 307 4925 mobile Office 600 Vine Street, Suite 2020 Cincinnati, Ohio 45202
Editor's Notes
- #12 Single Source SolutionCombined Ascribe™ Solutions services and easy to use software will provide WorldOne Global offices a single platform with which to transfer information, evaluate textual, audio and image information and provide interactive reports. Successfully meeting all Customer requirements while requiring less time from WorldOne client service and DP staff.Global Access to InformationAn unlimited number of WorldOne staff and their clients have access to on demand reporting and customer content via any Internet connection. Access to respondent level information for reporting and analysis included.Multilingual FunctionalityAscribe™ Solutions offers in-language coding for multilingual studies using a global network of Content Management professionals (+23 languages offered) and Translation experts. Automated Coding Model technology, ACM, support for German, French, Italian, Spanish and English. Translatable application screens.Account Management Ascribe™ Solutions account managers are responsible for data import, codebook development, coding, quality review and deliverables. Single point of contact for WorldOne client service.Enhanced Data IntegrationOpen, flexible import/export options in Ascribe™ allow for a variety of data integration and backend reporting capabilities between SSI and its Customers. The Ascribe ™ open data storage schema adds value to SSI offerings by providing more direct data interchange with its Customers.ScalabilityAscribe™ platform scalability allows unlimited number of studies, and response storage. Highly available, clustered server infrastructure offer global access to all survey response and Panelist information.SecurityAscribe™ provides multiple levels of security against loss of service. The Ascribe™ database server operates in an active-passive configuration. In the event of failure of the active database server, it will fail over automatically to a passive server. Redundant Web Servers - Ascribe™ uses identically configured web servers. In the case of failure of either, the other server may be used. The web servers store no user information, so no data loss can occur from failure of a web server.Multiple Internet Backbone Connections - Use of multiple network carriers to prevent loss of service resulting from a network failure at a given carrier.Automated Coding Model “ACM” Technology ACM offers SSI a cost effective and accurate “instant-code” capability using predesigned content models to offer lower cost options and faster turnaround compared to manual coding.RepositoryOnline storage and on-demand availability of previous codebooks and Automated Coding Models (ACM) for reuse on future projects will allow SSI to increased amount of automatically coded responses in studies of any size.Productivity Metrics Detailed time and cost accounting statistics are reported in Ascribe™ to gauge productivity and costs by activity, study, coder and question over time. Provide better visibility of job costs and aid in determination of pricing for new projects.Variable Cost StructureUse of Ascribe™ Solutions and software is charged on a usage model such that cost components are related directly to individual surveys/projects. There are no fixed fees for upgrades, maintenance, support or storage fees.