The document discusses several men's grooming brands, including Old Spice, L'Oreal Men Expert, Hackett London, Fish Soho, Lynx, and Mr. Natty. It analyzes the target demographics, typical customers, and branding strategies for each. Old Spice targets younger men through comical ads, while L'Oreal Men Expert focuses on anti-aging products for men in their late 20s and older. Hackett London products are more affordable than their clothing line. Fish Soho targets fashionable men ages 18-20s, whereas Lynx aims for teenage boys. Mr. Natty appeals to a traditional barber shop aesthetic for customers in their mid-20s to 40s

1. AS – Point of Sale
Ross Capon

2. Hamilton Watches
The layout of the watches creates a messy, unorganised
look. Even though this makes the products less
exclusive, it allows the brand to display a variety of their
products. This means that when a customer comes to buy
a certain watch they may see a nicer, more expensive
watch next to and spend the extra money, leading to
more profit for the brand. Hamilton Watches is an original
Military watch makers, However this PoS does not portray
this very much in the way that it is designed. The colour
scheme of this PoS does not fit in at all well with the
brands history and the use of orange and grey makes the
watches look of less value.
Guerlain Fragrance
This PoS concentrates on one specific fragrance of the
brand, this implies the idea of exclusiveness. This suggest
that the product is a one off, limited edition product even
when it isn’t. Customers are attracted by the large
cardboard cut out at the rear of the PoS portraying a fairy
like figure. This allows for easy recognition that this
product is directed to the female market. The PoS makes
the product’s price justifiable as it implies the product is a
one off, limited edition product. However, as a PoS no
prices are displayed which may turn away customers as
they can’t be bothered to go and find out the cost of the
product. This may be because the fragrance is quite
expensive and the price may put off customers if they
were displayed, furthermore increasing the theme of
exclusiveness.
Dior
This PoS allows a large amount of the brands products to
be displayed in one place. This means that the customer
can get the majority of what she needs in one place. The
PoS also has six draws at the bottom allowing for staff to
easily re-stock the PoS. Some information about each of
the products is displayed under each product, this means
that customers are more likely to purchase them because
they don’t have to find out the price etc. However, the
PoS does look slightly cluttered and maybe there are
slightly too many products displayed. Despite this, the
variety of colours stands out on the sleek and modern
background which catches the attention of customers.
Swatch
This PoS is very eye catching and can be seen as soon as a
customer enters the shop. This means that the customer
is more likely to go over and have a closer look. This PoS
also displays a large amount of products sold by the brand
and this allows for comparison and decision making to be
a lot easier. The PoS is of a rather Art based design and
portrays the brands clean and simple, Swiss styling. This
also attracts the attention of younger customers. This PoS
allows the customer to try the watches on which will
mean that once they have tried it on, they are more likely
to purchase the product. However, this PoS does not
display much information on the price of the watches.
This could turn customers away as they have to go and
ask about the price etc.
Swatch
This PoS shows the brands newest product in the shops
window. The use of the glass case adds to the idea of
exclusivity, and relates to the idea of containing precious
items in places such as museums. Also the layout of the
products adds to the Arty side of the brand. The products
displayed next to the main products show the customer
another model of watch that the shop sells. This means
that the customer, after seeing this in the window, may
venture into the shop to have a better look, possibly even
making a purchase. The products are clearly displayed in
the PoS and show the range of colours that are available
for purchase. Despite these things the use of the glass
cabinet restricts access to the product. This means that
the customer cannot try the watch on and no price is
displayed for the product which could turn customers
away as the cannot be bothered to go into the shop and
ask.
Waterstones
These PoS’s concentrate on one single product. This could
be showing that this product is more special than the rest
as it has it’s own, individual PoS. These PoS’s are
positioned right at the front of the shop, as soon as you
walk in. This means that these products will have been
seen by anyone that enters the shop. This could be to
make the customers interested in why they have been
positioned there, consequently looking and possibly going
on to purchase the book. However, these PoS don’t have
the price clearly shown. This means that customers could
quite easily walk past them as there is nothing eye
catching saying that they are reduced etc. The ‘New this
week’ PoS draws the attention of the customer by the use
of the coloured ‘New’ sign below each row. This attracts
the attention of customer due to the way that most
people are interested and intrigued by a ‘New’ Product.

3. Oakley Golf Shoes
This PoS displays an individual product. This brings in the
idea of exclusivity and suggest that the product is a
limited edition piece when it actually isn't. The use of a
image in the centre of the PoS implies that there is allot of
technology behind the project. This may persuade
customers to purchase the product on the grounds that it
is worth spending the extra money as they think they are
getting a product that has a lot of proven technology
behind it. However, the use of a contained glass case also
has a negative effect on the sale of the product. It doesn’t
allow the customer to try on the product or examine it
further. This could lead to the customer walking away
without purchasing the product.
Samsung Galaxy S III
This PoS is positioned right in the middle of the room. This
means that it is impossible to miss and the lighted text at
the top of the PoS attracts customers. This PoS is very
interactive. It allows you to fully use the product itself to
get a good understanding of the product. The use of the
‘Hi’ written on the mount is showing how interactive the
product is and almost suggesting that it will be like your
new best friend. The PoS uses very modern, sleek, almost
futuristic colours and materials. This shows the customer
that they are buying an incredibly advanced piece of
technology. However this PoS does not provide much
information on the product. This means that the
customer would have to go and ask a member of staff.
Despite this the customer would be able to interact with
the product so would then know whether they would like
to purchase it.
Oakley Sunglasses
This PoS concentrates on one specific product. This
suggests that this product is a one off, limited edition
product. This makes the customer think they are getting a
more exclusive product when they aren’t at all. The use of
the image on the front of the PoS suggests that a lot of
technology and detailed design has gone into the product
where actually it is just injection moulded plastic. This
does not suit the brand very well. However, the use of an
enclosed glass cabinet means that the customer cannot
try the sunglasses on which is crucial when purchasing a
pair of sunglasses. This means that the customer could
just walk off as they would want a closer look before
purchasing.
Old Spice
L’Oreal Men Expert
Old Spice was traditionally a Grooming
product aimed at older men. Recently they
have changed their branding to appeal to the
younger generation. They have done this
through the use of comical advertising and
rebranding their products, (However still
selling the original product). Old Spice is now
aimed at Men aged between 20 to early 30’s.
L’Oreal Men Expert has only been around for a few
years (Since 2005). They concentrate on Men's anti-
ageing skin products. L’Oreal Men Expert is aimed at
Men aged between late 20’s to whenever male anti
ageing skin products become un-effective. L’Oreal
men expert is aimed at customers younger than the
faces of their brand, this is to make men purchase
their product because they want to look like the
men portrayed in the adverts when their skin
appearance starts to decrease with age.

4. Fish Hackett London
Lynx Mr Natty
Hackett London is a expensive clothing brand
based in London. It is aimed at higher income
people and relates itself to sports such as Polo
and Motor Racing. Hackett’s is aimed at
customers aged around 20 to early 30’s. Despite
this, Hackett’s grooming products are no where
near as expensive as its clothing. This may be
because people want to be using products of a
well known brand, but do not want to spend a lot
of money on such products.
Fish Soho originated from a Hair Salon in
Soho, London. It customers are often fashion
conscious yet unique and individual. It offers a
range of styling products, which were
originally used in the Salon. Fish is aimed at
customers around 18 to mid-20’s. However,
Fish uses a traditional salon feel, yet I do not
think that this is portrayed well in their
branding and use of modernistic colours.
Lynx is aimed at the teenage generation. Its main
sale point is that if you use it’s products you attract
more attention from girls. It uses a sexy, however
also quite sexist themes. It is aimed at customers
aged between 13 and 18. After this age group men
often look for a more mature, more expensive
brand of grooming products. It uses models such as
Kelly Brook to feature in it’s advertising to increase
attention of teenage boys.
Mr Natty is based around the
traditional British barber shop. It
consists of a range of products but
also has a large selection of facial
hair and hair moulding products. It’s
aimed at customers around mid-
20’s to late 40’s. The brand portrays
it’s traditional roots through the use
of wood in it’s branding and
advertising and a old fashioned style
of font.

5. L’Oreal is one of the most world renowned beauty and hair care
powerhouses and has 23 well established brands to its name, which currently
appear in 130 countries worldwide. With 64,600 employees and nearly a
century’s worth of specialist expertise it’s a market leader in male grooming.
L’Oreal Men Expert is L’Oreal’s line of made-to-measure skincare solutions
designed specifically for men’s skin whatever their age and lifestyle. L’Oreal
launched the first men's anti aging line in April 2005, consisting of eight
separate products, produced at L’Oreal’s state of the art laboratories. They
are proud of the proven technology that goes into their products.
L’Oreal Men Expert Research
Brand History
Customer Profiling
L’Oreal Quote:
“2010 will give rise to a new male stereotype, the “Retrosexual” man, who
reclaims an idea of masculinity based on old-fashioned male values,
unashamedly incorporating personal grooming as a sign of pride and
confidence.”
L’Oreal Men Expert Customer:
•Aged between Late 20’s and to the end of when a male skin care product
would be used.
•A man who cared about their facial appearance.
•A man who wanted to show his peers that he is still self respected, wants to
look professional and sophisticated.
L’Oreal Men Expert use very simple, yet sleek, no messing around packaging.
It’s straight to the point but still has that professional, sophisticated look.
The use of Black, Silver and Orange adds to the theme of sophisticated and
shows that the product is directed at more middle age men. The design of
the packaging also adds to the theme of the technology that the products are
based around. For example the use of the name ‘Hydra Energetic’ and the
addition of the logo (adS) at the bottom left. This reassures the customer
that what they are buying is based on scientific technology and actually
works.
Products and Packaging

6. Design Brief
Design a new point of sale display unit for a male grooming company. The unit must
display at least 1 product from their range and must clearly identify the brand. Possible
brands are Old Spice, Fish, L’Oreal Men Expert, Mr Natty, Lynx and Hackett London. The
brand I am choosing is L’Oreal Men Expert.
L’Oreal Men Expert has been around for a few years now (Created 2005) and are still using
very basic Point of Sales along with their original branding. This may be a problem with
regard to advertising the product to the next, up and coming generation of L’Oreal Men
Expert customers. With a new PoS, sales would increase due to more potential customers
being attracted by the presence of the PoS.
Situation
An example of a current, very basic L’Oreal Men Expert PoS. It is very
simple and does not draw enough attention to the product that it is
displaying. This could mean that customers could easily walk straight past
the PoS, meaning that less products would be sold, resulting in a decrease
in profits for L’Oreal.
Existing L’Oreal Men Expert PoS

7. Task Analysis
Environment:
Shop, Shopping Centre, Marketing Events.
Aesthetics/Themes:
Modern, Sleek, Simplistic, Light, Dark, Colourful,
Patterned, Vintage, Retro, Natural, Un-natural,
Misconceptions, Hidden, Subtle, Folding, Organic, Sharp,
Bold, Linear, Original, Un-original.
Safety:
Round edges, Stability, Hazard, Injury, Bottom Heavy, Trip
Hazard.
Ease of Construction:
Flat Pack, Pop Up, Screws, Nuts and Bolts, Slot Together,
One Piece, Minimal Parts, Tools, Time, Difficulty,
Instructions.
Future:
Recyclable, Changeable, Sustainable, Biodegradable.
Social Media:
Facebook, Twitter, QR Reader, Website, Internet,
E-mail, Contact Information, Attracts Attention, My-
Space, Competitions, Prizes.
Materials:
Steel, Aluminium, Stainless Steel, Thermo Set Plastics,
Titanium, Carbon Fibre, Tin, Pine, MDF, Oak, Plywood,
Beach, Cedar, Mahogany, Cheap, Expensive, Recyclable,
Biodegradable, Sustainable.
Functions/Purpose:
Interactive, Display, Inform, Sell, Prices, Free Samples,
Persuade, Advertise, Represent the Brand, Useful,
Helpful, Easy to Understand.
Position of Product:
High, Low, Eye Level, Forward, Back
, Side, Deep, Shallow, Central, Moving, Rotating, Obvious,
Subtle, Hidden, Individual, Cluttered, Straight, Angled.
Links FX: Establishing a need and Analysing the context
Logical: Logical design and use is very important when designing a product. There are lots of
things that are very ‘Logical’ to include in the design of a point of sale. For example the brand
name is necessary on the PoS to advertise the make of the product advertised. This needs to be
clearly displayed on the unit so that it can be easily seen. The colours of the brand need to link
in with the PoS itself. This is so that the brand can be identified in the future due to the colours
of the PoS reminding customers of the brand. The product itself needs to be used at the PoS.
This is very logical due to the fact that the customer needs to know actually what they are
buying in order to make the purchase. But most important is the fact that the PoS needs to be
clearly displayed in the location it is situated. This is important as the PoS needs to attract the
attention of the customer. This can be done in several ways. One is that the PoS is positioned at
eye level so that it is clearly spotted by the customer. The PoS also needs to be positioned near
to the foot fall of the customer so that it can be seen by passers by that may be attracted to the
PoS. It could also be positioned on the way to the tills so that the customer may pass it whilst
going to pay for other items meaning that they may spend a little more money since they are
already spending some.
Illogical: Illogical design and use is also very effective when designing a PoS. An example of
this is that having a lot of fragrances close together will make it hard to distinguish the individual
scents. This means that the user may need to spray some on a cardboard strip to get a good
smell of the fragrance. This means that the customer may put the strip in their bag and later find
it and want to purchase the fragrance, and if the brand name is printed on the strip then it will
make locating the fragrance easier. The size of the PoS in comparison with the product itself is
also illogical but effective. For example a big PoS with a small product suggests that that product
is more exclusive and that it may be a limited edition piece. Also, if you are displaying an item
that is interactive you may not want to make it so that the customer can interact with it as it
may could give too much of the product before the customer has purchased it.
Need: There are several things that are essential for a PoS. For example the Brand must be
displayed on the PoS. This is so that the customer knows who makes the product that they
are interested in buying, it also advertises the brand itself. The product also has to be safe
for the customer, it cannot be able to cause injury or harm to the customer as that could cost
the shop a lot of money. The product also has to be secure on the PoS. This is so that it isn’t
easily stolen and that it is prevented from theft. This is important for expensive products.
Keep/Scrap: Keep and Scrap is whether the PoS can be reused or whether it has to be
thrown out. This is important because if it can be kept it will save the brand money as they
don’t have to make new PoS they can just adapt the existing ones. This means that the PoS
has to be sustainable and made so it can be adapted to save the brand money.
Form/Function: Form and function is important when designing a product. This
argument is basically whether you want to make the product work really well but it is not as
aesthetically pleasing or if you want the product to look really good but not as effective as it
could be. It is very hard to get the perfect balance. It is hard to find a product that
aesthetically looks really good and works incredibly well with regard to the function of the
product. This means that there are very few products that a the perfect balance and many
designers spend years trying to create the perfect balance. Which is more important
depends on the type of product that you are creating. For example if you are producing a
product that needs to look good form is more important. If you are producing a product that
needs to work really well then obviously function is far more important.
X Factor: X Factor is that special something that is unique to your product. Something that
only your product can do. This means that this can be used as a unique selling point which
means that the product is more likely to sell.

8. Initial Specification
Aesthetics: Aesthetics will be very important when designing my PoS.
L’Oreal Men Expert uses very modern, sophisticated aesthetics to relate to
their middle aged customer. The customer would be attracted to the PoS
due to the aesthetics being very simple yet eye catching. This would be
through the use of the L'Oreal Men Expert colours which are Black, Orange
and Silver. The PoS would have very sleek, linear edges along with smooth
angles and rounded edges. This would create a professional look and make
the PoS very aesthetically pleasing. The PoS would not be too over the top
as this would not represent the brand very well and could turn customers
away due to the vulgar aesthetics of the Pos.
Cost: Cost is very important when designing the PoS. The PoS must be
finished to a high standard and look attractive to the eye but at the same
time must be affordable to produce, especially if it is to be used in high
numbers. If the PoS is reasonably cheap to manufacture then it will allow
L’Oreal Men Expert to display their PoS in various environments without
costing the company too much money. However, the finish of the PoS
must relate to the quality of the product itself. This is because the PoS
cannot look tacky as this will effect the visual appearance of the product
itself, especially as the PoS will be considerably larger than the Product
being displayed.
Customer: The customer is also very important when designing the PoS.
A typical L’Oreal Men Expert customer would be a middle aged male who
was conscious of his facial appearance. He would want to look professional
in front of his peers, showing that he is sophisticated and respects himself.
This has to be taken into account when designing the PoS as it has to
attract the attention of this type of customer. If the PoS does not relate to
this customer then it may lead to the customer ignoring the PoS thinking
the product is not what they are looking for.
Environment: The environment that the PoS is going to be situated is also
very important when designing it. Is the PoS going to be situated in a shop?
Or will it be used at marketing events? This will effect the needs of the PoS
which is crucial when designing it. This includes where about the PoS will be
situated in that certain environment. For example will the product be
positioned at eye level or lower down? Will the PoS be situated near the
customers foot fall if placed in a shop?. The PoS also needs to suit that
environment that it is positioned in. It cannot be too lairy as it may put off
possible customers of that certain shop in which the PoS is situated.
Size: The size of the PoS is crucial when designing it. The size of the PoS
must suit the environment it is situated . If it is too small then customers
may walk straight pass and not notice the product on display. However, if
the PoS is too big it may dwarf the product and make it look out of place,
which could put customers off. Despite this, If you make a PoS a significant
amount bigger than the product it is selling then this could add to the idea
of exclusivity or suggest that the product is of a limited edition.
Safety: The safety of the PoS is incredibly important when designing the
PoS. It has to be safe so that it will not cause harm or injure the customer
as this could lead to serious consequences involving the shop where it is
sold. The PoS must not have any sharp edges or sharp pieces that could cut
the customer. It also has to be very stable so that it cannot fall over when
knocked and possibly fall on a customers foot causing an injury. It cannot
be highly flammable in case it was ignited which could have disastrous
effects. It must not have anywhere where the customer could trap their
finger or snag their clothes when using the PoS to view the product.
Function: The primary function of the PoS is to display that certain
product. However, it can have several other secondary functions. These can
include allowing the customer to interact with the product, for example test
the product on their skin to get a grater understanding of the fragrance. This
can also include purely advertising the brand that manufactures the
product. Also, the PoS should provide information about the product that is
being displayed, for example the price and the range available for purchase.
Materials: The Materials used in the manufacture of the PoS should be
highly thought about when designing the PoS. The materials must make
the PoS look aesthetically pleasing yet not be too much in terms of value.
The PoS could be made out of Plastic which would add to the sophisticated
aspect of the brand as cardboard looks cheap. However the PoS needs to
be easy to assemble if it is to be used in shops. This rules out some more
expensive materials such as some metals as it will make the PoS very
heavy and hard to assemble before it is put onto the shop floor and it
could effect the safety of the PoS.

9. Research and Time Plan
Questionnaire: To find out more information on PoS’s I will create and
use several questionnaires to find out additional information about the
use and design of PoS. I will create two different questionnaires aimed at
two different people. The first will be aimed at L’Oreal Men Experts target
customers, with the other aimed at designers of PoS for male grooming
brands. This will allow me to understand what customers want in a good
PoS and what Designers find effective when they design PoS. I will ask
members of the public outside shops such a Boots, House of Fraser and
Superdrug as these shops all use men's grooming PoS in there stores. I
will write up the results on a notepad when conducting my research and
later type them up onto my coursework.
Person and Product Interaction: To find out how customers
interact and use the PoS, I will go to a store that sells male grooming
products that use PoS and observe the customers as they interact with
the Product. I will observe their body language and their movements
and what they do with the product. For example whether they smell
the product or they test the weight of the product etc. I want to learn
the sort of things that a customer would want to know when using a
PoS so that I can incorporate some of these things into my design. I
will go to a shop like Boots where PoS are used in the display of male
grooming products so that I can observe the actions of relevant
customers so I can get an accurate representation of how the
customers interact with the PoS. I will use a notepad to record the
findings in the store then write my findings up when I get home.
Environmental Snapshot: I want to look at the sort of environment that my PoS will be used in so
that I can design my PoS around this environment and make sure that my design is suitable. To do this I
will go into a shop such as Boots or Super Drug and take photographs and notes about that certain
environment. For example what colours are being used and the proportions of other PoS and objects
such as shelves. I will also look at customer foot fall which will allow to get a greater understanding of
the paths taken by customers so that I can decide where would be best to position my PoS. Similar to
the other research I will use a notepad to record findings and take some photos of the environment
that I can use later when designing my PoS.
First Hand Existing Design Analysis: I will gather 10
photographs of Existing male grooming PoS and use the
analysis method of ‘Access Fm’ to breakdown and study each
PoS. From this I hope to learn what other designers are doing,
whether there are any trends with PoS. It will allow me to
identify any weak points in the PoS so that I can make sure that
this problem does not occur when designing my PoS. I will look
for various functions and things that I could incorporate into
my design. I will take photos in shops such as Boots and
Superdrug of male grooming products to analyse for my
research.
Market Research: To get a greater
understanding of the market that my PoS
will be used I will complete a market
research that consists of looking at and
analysing five other competitors of my
product. This will give me a better insight
into the type of products that mine will be
up against which will help a lot when
designing my product. I will write up my
findings onto my coursework so that it can
be easily accessed when designing my
PoS.
Brand Profiling: I will analyse the brand that I have chosen to
create my PoS for. This will allow me to understand and view their
brand to gain knowledge. I will also look at their current branding to
gather ideas and to recognise what improvements could be made. I
will research the brand using the internet to collect information and
images so that I can build a picture of the brand in my head. This
means that when it comes to me designing the product I can design
it around the brand with ease as I already know and understand the
brand and their marketing. I will document the findings and then
write them up onto my coursework.
Mood Board: As part of my research I will also create a mood board to explore the
themes and ideas relating to my product and brand. This allows me to identify sources
of visual information that will allow me to gain a greater understanding of the style of
the product I am planning to create. It will also act as inspiration and allow me to find
points that I could incorporate into my design. I will create a mood board by collecting
a group of images that relate to my design, which I will get from the internet. I will
present all these images on a single page allowing for easy interpretation and in a clear
and organised layout.
Customer Profiling: For customer profiling I
will explore the type of customer that I think will
use my product. I want to find out what sort of
lifestyle they live, their income, their likes and
dislikes. I would also look a their age and their
professions to allow me to build an image of the
customer so that when I am designing my PoS
this will be on my mind throughout the process. I
would complete his research by writing up my
findings with the use of images .

10. Target Customer Questionnaire
Designer Questionnaire
As part of my research I decided that a questionnaire
would be a good way of finding out information and
tips on designing a PoS. I decided that I should create
two different questionnaires. One would be aimed at
L’Oreal Men Experts target customer and the other at
a Designer of Male Grooming PoS. This will allow me
to ask different question, for the customer I can ask
what they think and want in a good PoS, as for the
designer I can ask more advanced questions about
materials etc. Here you can see the questions that I
asked and the answers that I received. From this
Information I will be able to take into account some of
the feedback and incorporate this into my design.
Questionnaire
1. What draws your attention to a Point of sale? I think that it needs to be a reasonable size so that it is noticed and have
colours that are eye catching, either bright or sleek so that it catches the attention of a customer. The way that the
product itself is displayed also catches my attention.
2. What information do you want to be shown on a Point of Sale? I think that it is always useful to have the price clearly
shown and the brand that the product is made by.
3. What do you think makes a good Point of Sale? The Point of Sale shouldn’t be too flashy, it should look clean and simple
and shouldn’t have too much information on it, just what is crucial.
4. What do you think makes a poor Point of Sale? One that looks really tacky and poorly built. Also, the colours need to go
together otherwise it makes the Point of Sale look bad. Also, a really big Point of Sale with a small product looks out of
place.
5. What sort of size do you think a Male Grooming Point of Sale should be? I think a Point of Sale for a Male Grooming
product should be about 40x40cm, anything bigger will have a negative on the customer. Much smaller and it could be
missed by customers.
6. Do you think that a PoS should have an interactive feature? Yes I do, I think that even if it allows you to smell the product
or hold it. If you put the product in a glass case then customers may just walk away as they cannot be bothered to get a
sales assistant to get it out for them. However, for a Male grooming product then I don’t think that it should be too
interactive as it doesn’t really need to be.
1. What do you use to draw the customers attention in a PoS? There are a few things that we use to attract the customer.
The main thing is the aesthetics of the PoS. The colours are crucial and If the brand or product ‘s name is large then this
also draws the customers attention.
2. How much information do you usually display on a Male grooming PoS? Well, it usually depends on the product. When it
comes to displaying the price it depends , if the product is fairly cheap and this is a selling point then we display it.
However, if the product is fairly expensive and we think that displaying the price may turn customers away then we
usually do not show it. This also adds to the exclusivity of the product. With regard to the other information it usually
depends on the size of the PoS. We will usually put a description of the product and if the PoS is large enough we may
also display other products available in the range.
3. What sort of materials do you use in the manufacture of PoS? It usually depends on the brand of the product. For
example if you have an expensive brand then we would usually use a high quality plastic, something that makes the
product look it’s price. If it is for a cheaper product then we would use something like cardboard, because it doesn’t have
much effect on the product itself in a low price range. Other materials we would use are lightweight metals such as
Duralumin or we may use some types of wood.
4. What do you think makes a good PoS? Something that looks interesting, so that it attracts the customers attention. It also
needs to look good and more importantly make the product look good. It also needs to be proportionate to the product
in terms of size.
5. What do you think makes a poor PoS? The PoS cannot look tacky and cannot be too lairy either. More simple PoS look
far better. Also, if the PoS is showing more than one product, each individual product cannot be too clustered. Even
though in general there are sometimes positives about having the products clustered it is not the case with Male
Grooming PoS.
6. What is the ideal size for a Male Grooming PoS? This depends on the amount of products that are being displayed. For a
singular product PoS then the PoS cannot be too big, I’d say about 40 to 50cm width x 30 to 40cm height. Any bigger than
this and the product would look too small. For a PoS with multiple products on display it is up to you, however if it is going
to be really large then it has to be proportionate to the environment that it is going to be situated in.
7. What sort of interactive features do you use on Male Grooming PoS? There are a limited amount of interactive features
that you can use on a PoS. I think the most important is that the product can be sampled e.g. the customer can test and
smell the fragrance. Also, it is important for the customer to feel the weight of the product if they are going travelling ect.
On larger PoS we sometimes use interactive touch screens that allow the customer to view the entire range digitally, but
these are usually one off PoS used a marketing events as they cost a considerable amount more than your usual PoS.
After I gathered my research I wanted to identify the
main points of information that I had received. I did
this by highlighting the key points as you can see on
the right hand side. This means that I can clearly
Identify the key pieces of information so that my
research is effective and useful.
Summary of Questionnaire:
Need to include:
•Proportionate in Size to Product
•Eye Catching Colours
•Clean and Simple aesthetically
•Product needs to be interactive (Smell and to
Hold)
•Brand name clearly displayed
•Proportionate information displayed
•Description of the product
•Fairly high quality materials
•Looks interesting, something unique
•40 to 50cm in width x 30 to 40cm in height
•Proportionate to the environment
Need to Avoid:
•Not too much information displayed
•Shouldn’t look tacky and poorly built
•Not too interactive
•Materials should not be too expensive
•Not too clustered
•Not too big in size

11. Person Product Interaction
Another piece of research that I wanted to do is Person and Product interaction. This allows me an insight into the behaviour
and actions of a customer when they are using a PoS. The significance of this is that it allows me to incorporate my findings
into my design knowing how customers behave when using a Point of Sale. This allows me to design my PoS around the
needs and wants of a customer so that it is consequently more effective. I found a few interesting things when completing
this research. Initially I noticed that customers looked at the Point of sales that were more advanced and caught the eye of
the customer better. One of those is that the customers like to pick up the product. This lead to a few other interactions. I
noticed that practically all the customers smelt the product, and some even put some on their skin to smell. Others , held
the product as they wanted to feel the weight. I asked this customer why he had done this and he said that he does a lot of
travelling and weight is a big issue to him when travelling. Other customers wanted to test the build quality applying
pressure to the lid to see how secure it was as they do not want the product leaking. Many also felt the texture of the
product in their hands. As with the testing the smell, the majority of customers read the product description on the product
itself, some for quite along time in large detail. After all the customers had looked at the product they often compared the
price of the product with other products on sale, debating which product to buy and if that product was worth the money.
Despite this no customer spent more than 5 minutes at the PoS before either walking away or coming to a decision.
Environmental Snapshot
I decided that completing a Environmental Snapshot will help
significantly when designing my product. This is because it will allow
me to design a product the does not look out of place and suits the
environment that it will be situated in. I went into Boots a took four
photographs (displayed right) of the Men’s Grooming section. I did
this as this is where my product is likely to be displayed. This
allowed me to get a greater understanding of what colours, textures
and the layout of this environment. From this I learnt that many of
the colours used in the environment are very neutral and plain
allowing for the majority of colours to be used in the Point of Sales
without the risk of a clash and Point of Sales looking too lairy. I also
learnt that there was a wall where all the more expensive products
were situated (Top Left Picture) and that the cheaper, everyday
products were displayed on the shelves nearer the centre of the
shop. These products on the shelves were positioned on Point of
Sales but they were more simple and not as big as the ones of the
more expensive products. I also found that there were a few
individual Point of Sales standing individually around the customers
foot fall. These were larger and had more volume. These also had a
large image of the brand positioned above the product. (This can be
seen at the left hand side of the bottom left photograph). The
general layout allowed for spacious walkways and a clean, non-
cluttered look around the shop floor (Also Bottom Left).

12. Mood Board
I wanted to create a mood board so that I can gather a
selection of shapes and colours based on the brand and the
brands products. From my mood board I can see that the
colours used are mainly Black, Orange and Silver. Most
images include clean, linear lines with the occasional
smooth, sleek curve. All images portray the theme
Sophisticated and Professional which is key to the target
audience of my product. One of the reasons that I
completeda mood board was that I can use it as
inspiration when designing my product, allowing me to
incorporate some parts of products into my design.

13. Customer Profiling
It is crucial that I complete a Customer Profile for my product. A Customer Profile looks at several things about the target
audience, looking at their lifestyle, income and hobbies. This allows for a greater understanding of the customer so that I can
base my product around the results of this particular piece of research. After completing previous research and analysis of
the brand I can produce a stereotyped impression of a L’Oreal Men Expert Customer. This is the results.
L’Oreal Quote:
“2010 will give rise to a new male stereotype, the “Retrosexual” man, who reclaims an idea of masculinity based on old-
fashioned male values, unashamedly incorporating personal grooming as a sign of pride and confidence.”
Lifestyle: The Lifestyle of a L’Oreal Men Expert Customer is based around his profession, usually working in the city or an
office environment. This consumes his working week with time on the weekend to participate in various hobbies and time
spent with family/ wife/ girlfriend. He cares largely about his facial appearance, showing to his peers that he is sophisticated
and professional and has a lot of self pride. He uses these products to ward off the signs of ageing making him appear
younger than he is, or using these products so that in the future he holds of the signs of ageing.
Age: Age is very important with regard to a L’Oreal Men Expert customer. As the products are popular to be used to ward
off the signs of ageing then it is not quite as simple as other brands. I came to the conclusion that a stereotypical L’Oreal
Men Expert Customer would be aged between Late 20’s and to when the effects of a facial skincare product decrease and
becomes ineffective due to the natural ageing.
Likes: A L’Oreal men Expert customer would be heavily involved in his working life. This means that he would
like products that relate to his working life such as executive cars and smartphones. He would like technology
and products that are very modernistic incorporating linear lines and sleek curves. Also things like high quality
watches to make the impressions that they are still trying to stay young and look impressive by wearing
expensive clothing and accessories.
Income: An average L’Oreal Men Expert customer would have a disposable income around £25,000 any where
up to around £100,000. This is a wide range as the range of customer can vary a lot due to work place hierarchy
which results in different salaries.

14. Brand Profiling
I also decided that I should have a better look at the brand that I chose, L'Oreal Men Expert. I decided to do this by
completing a brand research . I did this so that I can make sure that the final product that I design will fit in well with the
brand and not look out of place. I looked at various aspects of the brand and here are my findings.
L’Oreal Paris
L’Oreal Men Expert is a specialist Men’s range made by L’Oreal Paris. L’Oreal Paris is a French company aimed at the beauty
trend and their products are sold in 120 countries worldwide. They work on their philosophy: “To innovate and offer top
performing products at great prices to the greatest number of consumers possible”. Their slogan is “Because you’re worth
it” and they pride themselves on a heavy involvement in the fashion Industry. Their main selling point is that they are
heavily based on scientific evidence and they are proud of this as it is one of their main selling points, that their products
actually work.
Branding and Packaging
L’Oreal Men Expert use three main colours in their branding. These colours are Black, Orange and Silver/Grey. This portrays
the professional and sophisticated look that L’Oreal Men Expert are putting across to the customer. The brand uses quite
modern looking styling on their packaging which represents their scientific side. Their branding appeals to men, however,
through the use of models such as Hugh Laurie it also attracts female customers purchasing the product for their husband or
boyfriend.
Prices/Where Sold
L’Oreal Men Expert offers an affordable yet scientifically proven product. This attracts the customer because it actually
works and does not cost a lot of money having a product that makes you look younger. To add to this the product is very
accessible to purchase. It can be bought in any major pharmacy and shops such as Boots and Super Drug. This means that
because these are very popular shops then the product will be seen by many people, often leading to a sale.
Advertising
L’Oreal Men Expert use several famous models to advertise their brand and their products. They use people such as Hugh
Laurie and Piers Brosnan to be the faces of their brand. This means that many customers would know who these people are
and want to look as good as them. You can see some of their advertising below and to the right.

15. Market Research
I decided that market research would be very useful to complete, as it would allow
me to look at other products and brands that my product would have to compete
against. It will allow me to identify unique selling points and analyse how other
products incorporate their companies branding. This will allow me to adapt and
design my product around existing products to create a better outcome. Here are 5
brands that I looked at the would be competitors of my L’Oreal Men Expert product.
Nivea For Men
One of the competitors I looked at was Nivea For Men.
Similar to L’Oreal Men Expert they are a major brand
with a large advertising campaign with recent television
adverts including faces such as Les Ferdinand and David
Seaman. This links in with the fact that they are the
official supplier of the England National football team.
Nivea For Men also concentrate on male anti ageing
skin care hosting a range of moisturisers and face scrubs
as shown in the image. The pricing is also similar to
L'Oreal men Expert with affordable products aimed at
late 20’s to middle age men. They portray their brand as
a very clean and simple product which relates to their
country of origin being France.
Dove Men + Care
Dove Men + Care again, is very similar to L’Oreal Men
Expert. They have based their company and their
branding around research undertaken in 2009. Similar
to L’Oreal Men Expert the are targeted at middle aged
men, however Dove Men + Care tend to concentrate on
body sprays and anti perspirant deodorants not as much
skin care and anti ageing products. Even though Dove is
a large brand their range for Men + Care is not very
big, compared to the likes of Nivea and L’Oreal Men
Expert. Similar to Nivea they have recently signed a deal
with the Welsh Rugby Union as their main sponsor. This
means that a lot of their target customers will see the
advertising at games and on television leading to an
increase in sales due to an increase in customers.
No7 For Men
No7 for Men is Boots home brand. They base their range on
channel’s No5 which is a lot more expensive. They still use
similar branding and packaging which portrays a more
expensive and classy product. They sell on the bases that
they are very cheap and to the untrained eye they look very
similar to Channel products. They sell a range of Serums and
Facial scrubs for men. Similar to all of these products they
are aimed at middle age men. Despite this No7 does not
portray a very manly image hence its link with Channel. This
may be to attract female customers buying the products for
husbands and boyfriends.
LAB Series
Similar to L’Oreal Men Expert, LAB Series base their
products on factual science and advancements in
technology, proving that their products do genuinely what
the claim to do. This adds reassurance to the customer that
what they are buying does actually work. Their branding
does not have the same effect as the No7, with regard to
portraying an attractive packaging and fragrance. LAB Series
has very simple and effective packaging, portraying their
scientific side. This can be seen by the customer which adds
to the reassurance that the product actually does what it
says it does. This may appeal more to slightly older middle
aged men who just want a product that works.
Kyoku For Men
Kyoku for Men originate from Japan and have used many
traditional Japanese herbs combined with modern
technology to provide modern facial care products for men.
They have a slightly different approach to the market than
like the other brands. They have a range of slightly stranger
facial products including things such as Lip Fuel and Lava
Masque. Their products are purposely designed for male
skin and they are proud of the technology that the
incorporate into their products. Their products are fairly
expensive in comparison to the other brands and they have
a younger target audience which they attract with their
modern and sleek packaging.

16. First Hand Existing Design Analysis
I decides that I should complete some first hand existing design analysis to allow me to
gather a greater knowledge of Point of Sales that are currently being used. This consisted of
gathering a selection of images and using Access Fm to analyse each product. However, due
to certain legal reasons I was denied access to taking photographs in shops such as Boots and
Super Drug. This meant that I only managed to take a few photographs which meant that I
couldn’t gather as much information that I had wanted too. Here are a few of the
photographs that I was allowed to take and I will have to make the most of each photo.
Aesthetics: The aesthetics of this PoS are very basic and
simple. It consists of two simple colours, Black and Grey
and is made up of very Linear lines and shapes.
Cost: This PoS would be fairly low in cost, as it was made of
mainly one material. However, this PoS did look slightly
tacky and cheap because of this.
Customer: The customer of this PoS would be either the
target audience, or a female buying for their Husband or
Boyfriend as a present or a general shop.
Environment: This PoS was situated in Pound Land which
consists of a range of varying products, but this one was
positioned with the other grooming products.
Safety: This PoS was quite stable as it had a large base,
however the corners were quite sharp and protruded a fair
bit, causing a possible health and safety hazard.
Size: This PoS was based on the floor and was fairly tall.
This meant that most products were displayed at waist
height with the top few rows being easily visible.
Function: The function of this PoS was simply to display the
products, it did not have any interactive features.
Materials: This PoS was mainly constructed by wooden
interior covered in a gloss finished polymer.
Aesthetics: The aesthetics of this PoS again were very
basic, mainly consisting of three main colours, Black, grey
and White. It includes simple linear lines.
Cost: This PoS would also be low in cost, as it is simple and
made up of only a few parts. This makes it loo very basic
and not massively appealing.
Customer: The customer would be anyone wanting to try
the fragrance or anyone interested in purchasing the
product.
Environment: The environment that this PoS was situated
in was also Pound Land who concentrate on cheap
products. As you can see this PoS was also positioned with
the other grooming products.
Safety: This PoS was fairly safe as it did not have many
hazards, the corners were fairly sharp but were not in the
way of the customer.
Size: The PoS was of a fairly small size due to it being
located at the end of an Isle, it had a small platform that
held the product so the customer could sample it.
Function: The function of this PoS was to allow the
customer to sample the product to test the fragrance.
Materials: This PoS was mainly constructed of a
lightweight metal with some plastic parts to keep the cost
down.
Aesthetics: The aesthetics of this PoS consist of a small
selection of colours, consisting of Black, White and Gold.
It uses sharp, sleek lines incorporated into the PoS.
Cost: This PoS would cost slightly more, due to it mainly
being constructed of slightly more expensive materials
and being more detailed in terms of it’s design.
Customer: The customer of this PoS would be the target
customer, or a female buying for their Husband or
Boyfriend as a present or a general shop.
Environment: This PoS was situated in Debenhams, which
is a more upmarket shop, and this PoS was positioned
with all the other male and female grooming products.
Safety: This certain PoS is fairly safe as it is wall mounted,
however it does not have any barrier on the outer edge
to stop the products from falling off if they were knocked.
Size: This PoS was fairly large as it was mounted against a
wall. It had a few sections/shelves where different
products were shown.
Function: The function of this PoS is to display each
product along with a few other products from that
certain range, with a bottle of the product in the centre.
Materials: This PoS mainly consisted of a gloss polymer
with a strengthened interior, with metal border.
Aesthetics: The aesthetics of this PoS are quite simple, as it
only consists of one colour and bold linear lines.
Cost: This PoS would be fairly expensive as it is a large
piece and has a large volume and height.
Customer: The customer of this PoS would be someone
who is browsing the store or looking for a new product to
purchase, as a few products are displayed.
Environment: This PoS was found in Debenhams in the
male grooming section, along with various other PoS.
Safety: This PoS was quite stable as it had a large base,
however the corners were quite sharp and protruded into
the foot fall of the customer, meaning that the customer
could catch their clothing or hurt their leg if they bumped
into the PoS.
Size: This PoS was based on the floor and was quite tall and
fairly wide. This meant that most of the products that were
displayed were not easily see as they were hidden by the
other shelves.
Function: The function of this PoS was simply to display the
products, it did not have any interactive features.
Materials: This PoS had a metal interior and a fairly tough
plastic for the exterior and the shelves.

17. Research Summary
Important
Not as
Important
Clean and Simple Aesthetics
Must look Interesting and
Unique
Customer spends no more than
5 Minutes at PoS
Black, Orange, Silver Colour
Scheme
Must incorporate the theme
of Sophisticated and
Professional.
Proportionate to Size and
Environment
Eye catching Colours
Customer can Interact
with the Product.
Brand name clearly
displayed
Small description of
Product.
Neutral colours used in the
Environment Brand Image
Modern Linear Shapes
Several other competitive products
similar to L’Oreal Men Expert
Product ComparisonDifferent price
locations
Use high quality
materials
Lots of information

18. Further Specification
• My design must incorporate linear lines which allow a sleek and modernistic look. However, some smooth and subtle curves could also be used, but the
majority linear. I learnt this when completing my brand research and customer profiling.
• Throughout my designs I will use the theme of Sophisticated and Professional. I decide to do this when completing my Customer profiling as the target
users life would be based around his city job and would want this to be reflected in the products that he uses.
• I will use the typical L’Oreal men Expert colour scheme in my designs. This consists of three main colours, Black, Orange, Silver/Grey which portray the
theme of Sophisticated and Professional. I found this during my brand research.
• I want to keep my designs nice and simple as I found out in the questionnaire that cluttered PoS often put customers off. This will also make the PoS
look sleek and fit in well with the Professional theme.
• I'm going to use fairly high quality materials to insure an aesthetically pleasing PoS, however at the same time I want to try to keep costs as low as
possible, so that they can be produced in high numbers without costing the company too much money.
• I want my PoS to be positioned at eye level (but can still be floor based) in the environment that it will be situated in. I also wanted it to be located near
the customers foot fall. I came to this decision after completing my Environmental snapshot.
• My designs need to be proportionate in terms of the size of the product displayed and the environment it is situated in. I found this out when
completing my Designer Questionnaire.
• My PoS will have to be very safe and cannot be of any hazard at all to possible customers. This is due to the fact that if someone was to get injured, this
could cost the company a considerable amount of money.
• I want my PoS to be fairly interactive in terms of holding and smelling the product on display. I decided this when completing my Target customer
Questionnaire as this was on of the things that I found the majority of customers want in a PoS.
• When selecting the materials to use in the manufacture of my PoS, I want to use materials that will mean that the PoS is of a high aesthetic level, but at
the same time do not cost too much money. This will mean that more PoS can be made for less money.

19. 50 Initial Ideas

20. 50 Initial Ideas

21. 20 Best Initial Ideas

22. 20 Best Initial Ideas

23. 20 Best Initial Ideas

24. Concept 1

25. Concept 2

26. Concept 3

27. Development
This is the design that I have chosen to
develop and eventually manufacture.
Originally my design consisted as one
main outer ring with a smaller inner
ring. When drawing my concept I
thought that the word ‘Expert’ could
be easily applied to my design, which
would create a stronger link between
my design and the brand.
‘EXPERT’
I decided that I could easily incorporate
the lettering of ‘Expert’ into my design
with the ‘X’ positioned inside the main
outer circle and with the ‘ERT’ being
positioned externally to the right
hand side of the design. This means
that the ‘E’ can be created from the
left hand side of the outer circle with
the ‘P’ being created from the smaller,
inner circle. This can be clearly seen
from the image to the left.
Font of Lettering
For the ‘X’ and ‘ERT’ I’ve decided
to use the font that is used for
L’Oreal Men Expert branding
and logo. I then had the choice
of what case to have the
lettering, Upper or Lower. Here
you can see several examples of
both Fonts. I chose the Upper
case font as it relates to the
clean, and professional aspect
of L’Oreal Men Expert and
makes the PoS look sharper and
more contemporary.
Lower Case Upper Case
Materials for ‘X’ and ‘ERT’
I have several options for what material I want to manufacture my
lettering out of. These being Metal, Wood and Plastic. Here I have looked
at each material in further detail so I can decide on what material to use
for my design.
Metals
For my design I would use a metal such as
Aluminium. I looked into the properties of
aluminium and this is what I found:
•Lightweight
•Ductile
•Good strength to weight ratio
•Attractive finish
The two that really stand out as being
important for my design is the Attractive
finish and strength to weight material.
However, I am aware that aluminium is
reasonably expensive and a lot would be
needed to manufacture the lettering.
Wood
I decided that a wood such as MDF would
be suited to creating the lettering on my
design. Here are some of it’s characteristics:
•Easy to Cut/Shape
•Reasonably cheap
•Finishes can be easily applied
•Easy to get hold of
All these properties are useful for my design
and the fact that it can be easily cut and
shaped would be very useful for cutting out
my lettering. Despite this, the one issue I
have is that the finish wouldn’t not relate
to my brand very well.
Plastic
I could use a plastic such as Polystyrene. Here
is what I found out about the properties of
Polystyrene:
•Very Hard
•Can be flexible when slightly heated
•Can be coloured
•Has a gloss finish
The properties that stand out the most are
the fact that it can be bent into curves and
has a gloss finish. The one problem is that it
may look slightly cheap and tacky, and
doesn’t really relate to the clean, modernistic
side of L’Oreal Men Expert.
I have decided to use a combination of two
materials for manufacturing my lettering. I am
going to use a MDF inner covered with a thin
layer of Aluminium. This is because MDF is fairly
cheap and easy to shape and Aluminium will
provide a attractive finish which will create more
modern aesthetics.
Another Student in my class has pointed out the
use of the MDF inner covered in the outer
material may be considerably time consuming so
I may change this when it comes to manufacture.

28. Development
Manufacture of Lettering
To create the lettering for my design I will need to cut them out from the original source
material, this being the MDF and Aluminium. There are several methods of doing this but I
want one that will take the least time yet do the job to a high standard. Here are some of
the methods that I looked at using.
MDF
There are several methods that I could use to cut out the
MDF inner to my lettering. The two I have chosen to look
into are two different saws, a Hegner Saw and a Coping
Saw.
I could use a Coping saw as it will allow me to make
accurate cuts along a tight curve due to the use of its thin
blade, which can be easily changed to different teeth size.
The only real disadvantages of using this method is that
Coping saws are limited to cutting within shallow frames
and that this process may take quite along time to cut out
all of my lettering.
The other Saw I could use is the electrically powered
Hegner Saw. Hegner Saws are used for cutting curves that
are too intricate for a coping saw or jigsaw. This means
that I could cut even more precise cuts without the effort
of using the manual Coping Saw. This would be particularly
useful when cutting out the curve at the top of the ‘R’.
Coping
Saw
Hegner
Saw
Aluminium
There are a few ways that I could cut out my Aluminium sheet letters to attach to the outside
of my pine inners. However, the first method that I came across seemed to be the most suited
to the job. This was to use a Band saw, with a metal specific blade fitted, to cut the sheet
aluminium. This is because it allows planar two dimensional cutting. This is useful as the
majority of the lettering is made up of linear lines. However, my only problem is that there are
a few curves in the lettering which means that a band saw could not be used. To solve this I
could use a Jigsaw for these few curves and intricate angles. A jigsaw allows for these angles
to be cut, and is fairly quick and simple to do.
Band
Saw
Jigsaw
After completing this development I have come to the conclusion that I would use a Hegner
saw to cut the MDF inner and Band saw for the majority of the aluminium with a few
intricate cuts being made with a Jigsaw. I chose the Hegner saw as it allows for more detailed
cuts and is a lot quicker to do. I chose the Band saw as it is also a quick process and the Jigsaw
allows me to cut those curves on the letter ‘R’.
Construction of Lettering
Before I cut out my Lettering from the materials I have selected I want to be able to mark
out where to cut so that I know that am cutting in the correct place. One of the ways
that I though I could do this was create a cardboard template that I could lay on top of
the materials. This means that the MDF inner and Aluminium outer layer will line up
perfectly meaning a clean join. As I wanted to use the same font that is already used on
L’Oreal Men Expert branding I could print off the lettering then create a cardboard
template out of that. Here you can see the Font and what my template would look like. I
would use a pencil to mark out the design of the lettering onto the materials then cut
them out on the machines I have decided to use.
Here you can see what each template would look like and here are a few images of a model I
made to get a greater understanding of the lettering. The ‘E’ and ‘R’ would be cut out as one
piece, not separate letters. This would allow for greater accuracy when cutting the materials
leading to a better finished product. An advantage of using templates is that they can be
used again, if another was to be manufactured. If this was to go into mass production then it
would be more suited to use a Jig.
Attaching both Materials
There are several ways that I could attach the
Aluminium outer layer to the MDF inner. I decided
that an adhesive would be suitable and would be
strong enoughto join both materials. I though that I
could use an adhesive such as Epoxy Resin. This
adhesive comes in two parts, a Resin and a Hardener.
It is important to get the correct mix of the resin and
hardener to achieve optimum results. A n example of
an Epoxy resin adhesive is Araldite. This is simple to
use and will do the job of joining both materials
effectively. Some advantages of the adhesive are :
• 1: 1 Mix ratio
•High shear and peal strength
•Good resistance to static and dynamic loads and
vibration.
Resin
(White)
Hardener
(Red)

29. Development
One of the main components of my design
is the Large outer ring. This is a major part
as it incorporates the ‘E’ of Expert. There
are several options as to what material to
create this component out of. Here are a
few materials that I could use.
The first material that I thought that I could use is Aluminium. An advantage of using
Aluminium is that it fits in well with the professional and modern theme of the brand.
There are also several finishes I could apply to it which would greatly improve the
aesthetics of the design. However, this component is large in size and it would be very
costly to construct this component out of purely Aluminium. I decided that I could do the
same as the Lettering and use Aluminium as an outer layer for just the ‘E’ part of the
design. This means using another material for the inside and the outside of the right hand
side. After looking at possible options I decide that my best choice is to use a large thick
Plastic tube to create the outer ring. From this I could then attach to outer materials to the
outside through several methods. However I will still need a material to cover the right
hand side of the outer ring as I still want a linear, squared outer ring, so another material
will need to be used on the right hand side of the outer ring.
I decided that I could simply use a thin layer of Gloss
Black Polystyrene plastic to cover the right hand side of
the outer ring. The advantages of this is that it is quite
cheap and easily cut into intricate shapes and curves.
After completing this development I have come to the
decision to use a large Plastic tube as the main part,
with the ‘E’ being created by using a thin sheet of
brushed Aluminium which will look contemporary and
fit in well with the brands theme. Then I will use a thin
layer of gloss black polystyrene plastic to cover the
right hand side of the circle so that the component has a
greater finish and is more aesthetically pleasing.
Brushed Aluminium
Sheet, Black Gloss
Polystyrene and Pine
(may need to use two
layers to create
desired width).
I have decided to use a large Acrylic tube to create the outer ring of my design. The first
thing I will need to do, is to measure and cut out a section of this tubing. I will need to use
a saw but there are a few options of saw that I could use. After researching various saws
that I could use I came to two possible options. I wanted to look at the positives and
negatives of using each saw to decide what one I will eventually use for my design.
Hack Saw
This saw is useful for cutting materials,
accurately and can be used to create
intricate curves and shapes judging the
ability of the user. There are a few
different blade sizes I can chose from to
create the optimum cut. The only
disadvantage of this is that it would take
quite along time and it would be quite
hard to obtain a perfectly straight cut
after sawing for a long time. It is also
quite easy to go off line and then it is very
hard to correct this mistake.
Band Saw
This is my other option of saw that I could use to cut out my large Acrylic tubing. This
saw allows for very linear, straight line cuts to a high level of accuracy. It leaves a
high finish cut which has minimal waste and minimal effect to the aesthetics.
Another advantage of using this type of saw is that it is a fairly quick process and does
not tire the user after time as it is an electrically powered saw. This would be very
useful if the product had to be made in high numbers.
After completing this development
I have decided that I am going to
use a Band saw to cut my Large
Acrylic tubing to the correct size.
The main reasons for this is that It
cuts very planar two dimensional
lines which is what I need to have
to achieve a clean and accurate cut.
It was pointed out that I will need to make sure that this piece of
Aluminium is filed and sanded so that it does not create a sharp edge which
could be a safety hazard on my design.

30. Development
After researching the cost of using a section of Acrylic Tubing for my large outer
ring I discovered that the cost of buying preformed Acrylic tubing was very
expensive and I would not be able to afford the cost of the tubing as the one I
would use is very expensive. I started to think of other ways that I could create this
outer ring with still using Acrylic as the material.
One of the ways that I thought I could do this is by
manufacturing a MDF Jig In which I could bend a
sheet of Black Gloss Acrylic around to create my
outer ring. I would cut out a Large outer ring in MDF
which would be the correct width and diameter for
the outer ring on my design. I would then sand this
down so that the surface is nice and smooth so this
doesn’t effect to finish of the Acrylic when it is bent.
There are several advantages of using this method. One is that using the MDF
jig and using the Acrylic sheet dramatically reduces the cost of manufacturing
this certain component. Also, I can easily change the size of the outer ring by
simply cutting out a new jig and using another sheet of plastic. This is not a
problem as MDF is very cheap and it will not take too much time to create
another mould.
To bend the plastic around the MDF jig I will use a Strip Heater /Line Bender
to warm the Acrylic to a temperature in which it can be bent with ease. This
process may take time but is fairly simple and will lead to a good final
component. After the Acrylic has been bent around the Jig I will join each end
together to create a full outer ring for my design.
Here are a few images of a model I created of
the MDF Jig that I will use to bend my Acrylic
sheet into a full outer ring for my design. This
is obviously not to scale but it did allow me to
get a better understanding of what I need to
do to create a high quality component. There are several ways that I can attach my Brushed Aluminium sheet and my
Polished Acrylic to my large Acrylic tube. However, I want to use something that
will fit in really well with the contemporary side of my brand. After thinking about
a few possibilities I thought that using some sort of Bolt would create a good
Aesthetical effect. This would also fit in well with the aspect of Science and
Technology in my brand. I decided to look at several different types of bolt and
chose what one would suit my design the most.
Hex Bolt
A Hex bolt has a hexagonal “Hex” shaped head. They usually have a fully threaded shaft or
sometimes a Hex bolt may only have a partially threaded shaft. These Bolts can be used
with either Hex Nuts but can also be used with Cap and Acorn Nuts. The only problem with
using Cap or Acorn nuts is that the bolt may have to be cut to the correct size which could
prolong the manufacturing process.
Hex Bolts (Various) Hex Nut Cap/Acorn Nut
Chicago Bolt
Chicago Bolts have threading along the outside of a cylindrical shaft (Similar to a normal Bolt),
the Chicago bolt has a hollow shaft that is smooth on the outside and threaded along its
interior. These two components combine to create a strong sealed bolt. These bolts often have
smooth rounded heads but have to be correctly measured to ensure a solid connection.
Two examples of
different sized Chicago
Bolts.
After completing this piece of development I have come to the decision
that I want to use Hex Nuts and Bolts on my design. The reason for
this is that they look quite industrial and I think that will contrast well
with the Brushed Aluminium. However, I like the look and purpose of
Chicago bolts and may use them somewhere else on my design later on
in development.
Even though this technique is do-able
a few people who have used the same
method before has pointed out that it
is very difficult to produce a perfectly
round shape.

31. Development
Another component that will be part of the large outer ring on my design is
the small shelf on the left that one of the products will actually sit on. This
component is key as it will also make up part of the ‘E’ in ‘Expert’. There are
several ways I could manufacture this component, but I want a quick and
simple solution as this part is not very complicated. I thought that I could
simply create a MDF block, which could be easily shaped and attached to the
large Acrylic ring. This block could then be easily covered in thin aluminium
sheet to make it fit in better aesthetically with the brand and match the rest of
the outer ring.
MDF Shelf
This will be mounted onto the left hand side of the
outer ring on my design. I wanted to use MDF as it can
easily be shaped and will need to be on the left hand
side, due to the curvature of the outer ring, if it is to
have a nice clean connection. I can use a Hegner saw to
cut this component out of a MDF block, which will allow
me greater accuracy when cutting the curved side due
to the Hegner saw having a thin blade which is good for
curves.
Here you can see a small diagram of the
shape of the component. The curvature
on the left is not to scale as it has been
exaggeratedfor the purpose of showing
the need for a curved side. Also I would
add two small parts above and below to
add more stability and to ensure a
strong connection.
This component would be covered in a thin layer of aluminum sheet so that it matches the rest
of the outer ring. I would do this exactly the same way as the lettering on my design which has
been shown in a previous development. However I would make cuts in the Aluminum on the top
of the componentwhich will allow the product to ever so slightly sit into the component. This
will make the product more stable and less likely to be knocked off its stand. Here you can see a
Birds eye view of the component and you can see the cut that would need to be made, depending
on the shape of the base of the product.
Top layer of
Aluminium for
product shelf.
Along with the large outer ring of my design the base is also a major
component of my design. This is an important part as the main body
of the design and the lettering both have to attach to this
component. There are a few ways that I could manufacture this part,
but I want a method that will be of a sound and sturdy construction,
yet having high quality aesthetics that fit in well with L’Oreal Men
Expert.
For this component I have decided that I want to use a similar technique again to the lettering
and the shelf I have explained previously. This means that I want to use a MDF Wooden Inner, as
it is stable, cheap and easy to cut to the correct size. I then want to cover this MDF inner with a
layer of Gloss Black Acrylic plastic. This means that my base will be stable and cheap, yet still
having good aesthetic qualities through the use of the Acrylic layer. To allow the main body of my
design to sit securely onto the base I will cut out spaces similar to what I have done on the small
shelf so that the components will have a better connection when joined.
Here you can
see a birds eye
view of this top
sheet of
Aluminium and
you can see the
position of the
cut-outs. You
can also see
where the other
components
join to the Base.
Another crucial component to my design is the supports that mount either side of the
large outer Acrylic tube. These hold this tube in position and strengthenits join to the
Base. After looking at the rest of the main components I will look at these components
and decide how I am going to manufacture them.
Basic diagram of the shape of the
supports for the main body of the
design.
I chose this method as it would allow me to easily
create the angled side that would be needed to fit
onto the outer ring, however using the MDF does
not fit in that well with the theme of the brand.

32. Development
The base of my design will be stable due to its size and the fact that
it is proportionate to the rest of my design so there is no chance of
it becoming unbalanced and falling over. As stated in my initial and
further specification my design will be positioned at waist height so
that it can be easily seen and interacted with. This means that it will
need to be stable with regard to horizontal movement on the
surface that it is placed on and being that my Base is made out of
smooth MDF this may be a problem. After thinking about this
problem I decided that using Rubber Feet will increase surface
friction meaning that there is no chance of my design sliding
around. There are several types of rubber feet that I could use and I
decided that I wanted to look at a few before choosing the one that I
want to use on my design.I have decided that I would want to
use feet that are low in profile, yet
have high levels of grip. I could use
either of the top two feet due to
the fact they are not too high yet
will provide sufficient grip. They
can also easily be screwed into the
bottom of my Base.
After manufacturing the Base and Large Outer Ring as two separate
components I will want to join them together somehow to produce
the PoS. This part is crucial as these are the two largest
components on my design and the stability of the Large Outer ring
is dependant on the structural integrity of the Base and it’s
connection. After talking to my Design Technology teacher he
suggested that I could either drill holes through the Acrylic outer
ring and into the MDF supports and Base and then use Screws to
attach the two large components together. He also suggested that I
could use an Adhesive as there is a large surface area at the join,
which would ensure a strong bond and connection between the
two components.
Adhesive
I could use an Adhesive such as Epoxy Resin to join these two
components together. This is because it is a very strong Adhesive and is
largely suited to attaching Plastic to Wood. This method would be fairly
quick but I would have to take great care as I would only have one
chance to ensure a good join and once stuck It would be almost possible
to separate both components and then rejoin them, still with a strong
connection.
Screws
I could also use screws to attach these two components together. I would
use a drill to drill holes through both components. This is good as I will
only have to drill through the outer layer of the Acrylic ring and into the
MDF supports and base which will provide a strong bond to be made as
the screw will connect tightly with the MDF. If I do make a mistake I can
always re-drill the hole as these screws will not be seen as they will be
hidden from view by the Aluminium layer on the outside of the large
Acrylic tube.
The area highlighted in Red is
the join that will combine both
components. The red arrows
show the direction and position
of where the screws would go.
After completing this development I have decide that I will use screws
to attach these two components together. I chose screws as it will
allow for a more sturdy and solid connection and If I make a mistake it
can be easily corrected.

33. Development
The ‘X’ of my ‘Expert’ that will be situated inside the large Acrylic outer ring
will also need to be attached. This component will be attached to the Large
outer ring using a strong and secure method. After completing the previous
development I have discovered that the use of screws will ensure a strong
and stable join. The ‘X’ is made of a MDF construction so this will mean that I
can easily drill holes that will allow for the component to be screwed into
place.
To ensure a clean join I will shape the
bottom left hand leg so that it fits tightly
to the large outer ring. Because the outer
ring is curved I will need to cut this curve
out exactly on this leg of the ‘X’. It is
important to ensure a accurate cut so that
there is the optimum amount of surface
area for the join. Here you can see a
diagram of the ‘X’ and you can see where
the curve would need to be cut on the
bottom left hand leg.
Similar to connecting the main outer ring to
the Base, I have decided that it would be a
good idea to use screws to join the ‘X’ to
the main outer ring. This will provide a
secure connection as the screw will easily
be able to anchor into the MDF well. This
is a simple and easy process and should
not take too much time which means that
it is good if multiple need to be produced.
The arrow shows the direction that the
screws would be drilled into the design.
The large block under the ‘P’ of ‘Expert’
is an important part of my design. This is
because it supports the ‘P’ and is what
all the information and product
description is written on. However as
this component does not need to be
complicated and only has a simple roll I
want to manufacture it in such a way
that it does not take too long to
manufacture, yet had a high level of
accuracy and a high quality finish.
I though that I could simply manufacture the majority of this component
out of MDF. This is because I will need to create the curve on the right
hand side and bottom of the component. This is so that it fits nicely into
the curvature of the large outer ring on my design. I chose MDF as it is
cheap and It will allow me to create this curve with the use of a Saw, and
to a high level of accuracy. This entire process should be fairly quick and
easy to do.
As this component will need a perfect curve, I will need a saw that can
cut intricate curves, with a high level of accuracy and precision. If this
cut is inaccurate this component will not be able to sit inside the large
outer ring, with a good secure join. Earlier on in development I found out
that a Hegner saw is very good at cutting these types of curve. The left
hand image shows the blade of a Hegner saw and you can see that due to
it’s thinness it’s ideal for cutting curves and intricate cuts.

34. Development
Attaching this component to the large outer ring will be incredibly
important. This is because it is very important that this component sits
perfectly onto the surface of the outer ring. It also needs to be perfectly
straight vertically as there are several other components that attach to
it. Earlier during development, I looked at using screws as a method of
attachment. I think this would work well with this component as well, as
I can simply drill holes through the Acrylic outer layer straight into the
MDF component. This would create a strong connection between the
MDF component and the large outer ring of my design.
An example of the sort of
screw that I could use to
attach the MDF
component to the outer
ring of my design.
Here you can see the
possible areas that Screws
could be drilled into these
components. As it is a
large block of MDF I would
use multiple screws to
ensure a solid connection.
However, creating this component out of MDF may be practical, but the
aesthetical qualities of MDF do not fit in with the brand, L’Oreal Men
Expert. After thinking about possible ways that I could solve this I decided
that I should do what I have done with previous components similar to
this one. This means that I will cover the MDF Block in Orange Acrylic
plastic. This will improve the aesthetics of this component yet this
process will be fairly quick and easy to do.
As only two sides of this component will be on show, I will only need to cut
out parts for the top and front of this component. I will use a Hegner saw to
cut these parts as it will allow me to get an accurate cut for the curve on the
front piece of Acrylic.
This then brings up the matter of how I am going to attach these two pieces
of Acrylic sheet onto my MDF component. In previous development’s I
learnt that I can simply use and adhesive such as Epoxy Resin, as it is suited
to attaching plastics to wood. This is a quick and easy process, which will
keep time spent doing it to a minimum.
I chose Orange Acrylic as it is an
easy material to work with and
can be cut and sanded easily. I
wanted to use Orange as I learnt
in my Brand research that it is a
main colour for L’Oreal Men
Expert and it will also add
contrast to the Aluminium
sheet and Gloss Black Acrylic.
As I stated in previous developments this component is very important to
my design. This is because it is where all the information and product
description is positioned. There were several ways I could do this but I
thought that I could print off the design for the product description and
then layer it between the Orange Acrylic already on the component and
then lay a thin sheet of clear Acrylic over the top. I could then drill
through both layers of Acrylic and into the MDF and use screws to attach
all the parts together. The use of the screws would fit in well with the
science and technology themes behind the brand and would improve the
components aesthetical qualities.
Here you can see a side view of
the front of this component. You
can see the two layers of acrylic
with the blue line representing
the printed product description.
The arrows show where the
screws would be inserted into
the component.
My friend has pointed out that if I
were to make the whole of this
component out of plastic then I could
simply use a adhesive to attach it into
the correct place.

35. Development
The next main component of my design is the smaller inner circle. This part is
important as it makes up the ‘P’ in ‘Expert’ and most importantly it is where
the other product is displayed in the design. After, thinking if there was any
other ways that I could make this component I decided that I should use the
same technique and process used to manufacture the larger outer ring. The
same as the outer ring, I will need to manufacture a MDF jig (only this time
smaller).
I will use a heat gun to slowly melt a sheet of Black Gloss Acrylic to a suitable
temperature that I can bend around the MDF Jib until a complete ring is
created. I will then attach the two ends so that it completes the full inner ring.
Here you can see the Acrylic sheet
being bent around the MDF mould.
This process will take quite along time
to complete, but it will be significantly
cheaper than buying a already
manufactured Acrylic tube.
This is what it should look like after I
have finished bending the Acrylic
sheet. The component should be
able to be easily removed from the
Jig as I will sand the jig so that it is
nice and smooth.
Using a Heat Gun will allow me to heat the Acrylic
sheet to the correct temperature quickly without
melting the material. I will have to heat a section
then bend it around the MDF jig and then complete
this process several times to fully bend the whole of
the smaller inner ring for my design. I will have to
take care during this process as I do not want to
bend the Acrylic out of shape even the slightest as it
may mean that I may not be able join both ends
together with a clean connection.
Another component that is attached to this smaller inner ring is the
vertical strut that supports the inner ring. This component is also
important as it creates part of the ‘P’ in ‘Expert’. This part is fairly
simple and does not have any interactive feature or major purpose in
the design itself. This means that I want to manufacture this part as
quickly as possible, yet still make sure that it has a high level of finish. It
is also important that this component matches the smaller inner
circle, so that the shape of the ‘P’ in ‘Expert’ can be clearly
distinguished.
After taking all this into account I decided
that I should use the same method that I
used for the product description and
information component. This means that I
will mark out and measure the shape and
size of the component onto a block of MDF
and then use a Hegner saw to cut this out.
This will allow me to create the curve that is
needed for the top of this component to sit
under the curved inner ring so that a tight
and accurate join is created. I will then use
Black Gloss Acrylic plastic and cut out
panels for the front and both sides of this
component. I will then use a adhesive such
as Epoxy resin to attach these Acrylic panels
to the MDF component. This allows for the
component to fit in with the rest of the ‘P’
and the Brand L’Oreal Men Expert.
Here you can see
the shape of the
component that
needs to be cut
out of the MDF.
You can see the
curve at the top
which will need to
be perfect to
ensure a correct
fit with the smaller
inner ring.
Here you can see the position of the
component when it is incorporated into the
design. You can see that it is key for holding
the smaller inner circle in place and
supporting that component.
After completing this development I now know that I can easily
manufacture this component and that its construction should not
take too long to do. After this component has been created it should
fit in really well with the smaller inner circle and the product
information component. The aesthetics should relate well with my
brand theme.
After I have cut out and sanded this
MDF component I can then attach
the Acrylic sheet with the use of
Epoxy Resin so that this component
matches the inner ring.
Someone in my class has suggested that it may have been
simpler to make the ‘P’ of m design all one piece, which
would also increase the strength of the part.

36. Development
After manufacturing these two components, the smaller inner ring and the supporting strut, I will need to decide on how I am going to attach these to my
design. I thought that I could either use an adhesive or I could use screws and possibly a Chicago bolt to attach the inner ring to the outer ring. After
discussing these possible options with my design technology teacher I decided that using screws and a Chicago bolt would be far better. This is due to the fact
that it will create a stronger join between the components and the aesthetical qualities of the screws and bolts will fit in much better with the technology
theme of my brand.
For the supporting strut I will use screws to attach this component to the
bottom of the outer ring. I will use a drill to create the suitable holes needed to
enable a secure bind between the MDF component and the screw. This should
provide a sufficient connection between both components.
The area circled is where I would
use screws to attach the support
strut to the large outer ring. I will
inset the screws into the
component through the bottom of
the outer ring.
Here you can see the position that I have decided
to use a Chicago bolt to attach both components
together. The advantage of using a Chicago bolt is
that it allows for a strong connection and fits in
well with the theme of science and technology in
my brand. It also improves the aesthetical effect
of my design whilst providing a strong bond.
• My design must incorporate linear lines which allow a sleek and modernistic look. However, some smooth and
subtle curves could also be used, but the majority linear. I learnt this when completing my brand research and
customer profiling.
• Throughout my designs I will use the theme of Sophisticated and Professional. I decide to do this when
completing my Customer profiling as the target users life would be based around his city job and would want
this to be reflected in the products that he uses.
• I will use the typical L’Oreal men Expert colour scheme in my designs. This consists of three main colours, Black,
Orange, Silver/Grey which portray the theme of Sophisticated and Professional. I found this during my brand
research.
• I want to keep my designs nice and simple as I found out in the questionnaire that cluttered PoS often put
customers off. This will also make the PoS look sleek and fit in well with the Professional theme.
• I'm going to use fairly high quality materials to insure an aesthetically pleasing PoS, however at the same time I
want to try to keep costs as low as possible, so that they can be produced in high numbers without costing the
company too much money.
• I want my PoS to be positioned at eye level (but can still be floor based) in the environment that it will be
situated in. I also wanted it to be located near the customers foot fall. I came to this decision after completing
my Environmental snapshot.
• My designs need to be proportionate in terms of the size of the product displayed and the environment it is
situated in. I found this out when completing my Designer Questionnaire.
• My PoS will have to be very safe and cannot be of any hazard at all, to possible customers. This is due to the
fact that if someone was to get injured, this could cost the company a considerable amount of money.
• I want my PoS to be fairly interactive in terms of holding and smelling the product on display. I decided this
when completing my Target customer Questionnaire as this was on of the things that I found the majority of
customers want in a PoS.
• When selecting the materials to use in the manufacture of my PoS, I want to use materials that will mean that
the PoS is of a high aesthetic level, but at the same time do not cost too much money. This will mean that more
PoS can be made for less money.
Specification Checkpoint 1
So far during this development I have managed to follow all
my specification points except for one. I have kept true to
using materials and lines that fit in well and portray the
themes of my brand L’Oreal Men Expert.
The one point that I have not yet covered is the interactivity of
my design. It is interactive to a certain extent due to it
allowing the customer to pick up and interact with the
product. However I want to extend my designs interactivity
which I will look at doing during further development.
Here is an image of how my design looks so far:

37. Development
As the main part of my design is the large outer ring and the components situated
inside it, it is crucial that I make sure that these components are strongly secured
to the base piece of my design. I looked at using screws through the bottom of the
outer ring, drilled into the MDF base but I decided that this would not provide
enough support and stability. Previously I decided that I could use shaped pieces
of wood either side of the large outer ring.
These two components are based on ‘Chocks’ used to make sure large aircraft
and vehicles do not move when stationary. This means that the top edge will be
curved allowing a secure fit with the curvature of the large outer ring. With one
component either side of the large outer ring this should enable a snug
connection and allow sufficient support of the main part of my design.
Here you can see Aircraft Chocks
that I have based these two
components on. They will provide
a secure fit and decrease the
chance of side to side rotation of
the main large outer ring.
As these components will need
to be securely attached I have
decide to use screws to attach
these components to the Large
outer ring and the base of my
design. Here you can see where
screws could be placed on my
design.
I have decided that I will use MDF to create these two
components. The reason behind this is that I can easily cut the
MDF to create the smooth curve so that the component fits onto
the large outer ring nicely. Also, MDF is fairly cheap which will
mean that due to these components being fairly small I can
manufacture them quickly and easily, still with strong practical
properties. As these components are not too important
aesthetically I have decide to simply use a Gloss Orange spray
paint to provide a finish to the bare and simple MDF. This will
relate well with my brand and allow me to add a contrast of
colours on my design.
The products that are positioned on my PoS will need to stand out so that they
will attract the attention of the customers in that shop. After a bit of thinking I
thought that I could use angled lighting to shine onto the products. Initially I
thought of using small bulbs but then realised that this would not be practical.
This is because They could easily smash and they would become very hot,
leading to a health and safety hazard, as they would be positioned near where
the customers hand would be if they were reaching to pick up he product. This
meant that I would need to find another source of lighting.
After talking to my Design Technology
teacher I found that I could use L.E.D
lights. These would be perfect as they
are low profile and do not become
really hot after being on for a long time.
They also use minimal electricity
meaning that they wont cost lots to
power. I will use Strip L.E.D’s as they
can easily be attached to my design,
without ruining the aesthetics. Here you
can see an example of Strip L.E.D’s.
I now need to decide where I will position these Strip L.E.D’s. I will
position them above both products so that they are illuminated by
the light. Here you can see where these L.E.D’s would be positioned.
One reason for using Strip
L.E.D’s is that I can easily
attach them to the top of the
inner ring and to the inside of
the outer ring. This is because
it is possible to purchase Strip
L.E.D’s that have an adhesive
backing so they can simply be
stuck to the desired location.
The arrows show the direction
that the lights would be
facing, pointing the light down
onto the products on display.

38. Development
Even though my design will be located in a large shop or store the issue of powering
these L.E.D’s still exists. There are several ways of powering the L.E.D’s on my
design and here I have looked at both possible options.
The first method I looked at was the use of an 9 Volt Battery stored in my design.
There are several advantages and disadvantages of using this power source
which I have looked at in this Development.
Advantages:
• Small in Size
• Easily stored in my design
• Easy to get hold of the battery
Disadvantages:
• Not a very long lifespan, so would have to be replaced often
• A large number would need to be purchased , meaning that it would cost
either the brand or the store a considerable amount of money to maintain
and keep the PoS powered while it is in the store.
The second power source that I found I could use is a 12 volt DC
mains transformer connected to mains electricity.
Advantages:
• Will never need to be replaced
• Can easily be turned on and off
at the mains
Disadvantages:
• More expensive to buy
• Harder to hide/store in my design.
After looking at both power sources I have decided to use the 12V
Transformer connected to mains electricity. This is purely down to
the practicality of the power source in a store environment. The
benefits of the 12V is that it will not need to be replaced and can
easily be turned on and off. The only issue is how I will position it in
my design but I should be able to do this.
My problem is that the 12V Transformer is quite large in size and may be difficult
to position on my design. Firstly I looked at possible placements for the
Transformer. After a bit of thinking I decided that I should have the Transformer
externally on my design as it will be on for long periods of time and may overheat
if it was positioned internally on my design. Obviously I want the Transformer to be
hidden from view as it will ruin the PoS’s aesthetics, so I have decided to mount it
behind the PoS.
There is only one place that I can really position the performer without it being
seen. I will have to mount the Transformer behind the Product description and
Information component beneath the ‘P’ in ‘Expert’.
Here you can see where
the Transformer would
be mounted. This would
allow for sufficient
cooling and easy access if
it does need to be
replaced.
The advantages of the Transformer being positioned here is that it is
close to both areas where L.E.D’s will be positioned. This means that
excess cable will not be needed, and there is minimal cable to hide
from view. Below you can see where the cable will be positioned on
the rear of my design to power the L.E.D’s.
I will hide the cables for the L.E.D’s behind the layer of Acrylic and
Aluminium on the front of the outer ring and ‘P’ for ‘Expert’. This
means that they a hidden from view so will not disrupt the clean
linear lines of my design.
Blue = L.E.D’s
Red = Cables
Towards Mains
Socket.

39. Development
My next step is to work out how I am going to mount the Transformer to the back
of my design. I have spoken to my Design Technology teacher and he suggested
that I shouldn’t physically attach the Transformer to my design. I agreed as it may
need to be replaced at some stage and if it was attached this would take a
significantly longer amount of time to remove.
I have decided that I should use some sort of shelf with sides. This means that the
Transformer sits on the shelf but is not attached. This means that the Transformer
can easily be removed, yet due to the sides on the shelf it is stable and cannot fall
off the design. Also this will provide good ventilation for the Transformer as it is not
mounted in an enclosed area on my design.
This shelf will provide a stable and
secure mount for my Transformer.
It will be attached to the rear of my
product description component. As this component is out of sight and it only has a practical use I
decided that I will simply create this shelf out of MDF wood. I will cut
out the main bottom piece and the three sides out of the MDF. I will
then use an adhesive such as a wood glue to hold these components
in place. I will then drill holes and then use screws to attach these
pieces together.
The glue will hold the
components in position
which will allow me to
drill holes and use
screws to attach these
components.
MDF components
After completing my Specification Checkpoint 1 I realised that my design is currently
not very interactive when the customer is using the PoS. However, the problem
that I have is I want my design to be simple yet effective, which relates very well
with the ethos of L’Oreal Men Expert. This means that I do not want to perform any
dramatic changes to my design as it may effect the simplicity of my design.
I decided that I should ask some advice from
my design technology teacher. After a few
ideas, I though about possibly incorporating
an interactive feature that is related to the
theme of Technology in L’Oreal Men Expert. I
then decided that maybe using some sort of
magnifying glass would be functional, yet at
the same time an interesting aspect of my
design. However, I am not sure where about
to position this component on my design.
I would use a magnifying glass
similar to the one pictured above.
The main function of my PoS is to display the products. This means
that it would make sense to use the magnifying glass near or on
the products being displayed. As there are two products displayed
on my design then I have decided that the it would be best to use
the magnifying glass on the product displayed inside the ‘P’ of
‘Expert’. This is because it is central on my design and If I were to
use it on the product on the ‘E’ then it may ruin the shape of the ‘E’
making it less obvious that it is a ‘E’.
Here you can see
where I would
like to locate my
Magnifying Glass
on my design.
Another student in my class has pointed out that
I need to make sure that I use the correct
magnification on the lens, otherwise the image
could be distorted and out of proportion.

40. Development
After thinking about this Magnifying Glass component, I wasn’t sure on how much
of the Magnifying Glass I should have on my design. This is because I do not want
this certain component obscuring the view of my design and the products that are
being displayed. The two options I have are shown.
Option 1
My first Option is to have the whole of the
Magnifying Glass on my Design. This
option would be harder to attach to my
design, and may disrupt the clear outline
of the letter ‘P’ in ‘Expert’.
Option 2 My second Option is to have
just the Glass part, not the
handle, on my design. This
would allow the customer to
get a magnified image of the
Product without effecting the
shape of the letter ‘P’.
After completing this development I have decided to just use the Glass part of the
magnifying glass on my design. This is because it still provides an interactive feature to
my design, but most importantly it doesn’t block or obscure the Letter ‘P’ of ‘Expert’ on
my design.
After the previous few Developments I now know where and what parts I am going to
use on my design. This then brings on the question of how large this glass lens that I
have decided to use is going to be. Again I have two options that I have thought of
using, both seen bellow.
Option 1
My first option is to have the Glass Lens smaller than the diameter of
the inner circle of the Letter ‘P’ on my Design. This would allow for the
customer to view around the lens to look at the product in its full size.
However as the same product is displayed on the left hand side of the
PoS then this is not necessary and may just lead to an obscured view
of the other product positioned inside the ‘P’ of ‘Expert’.
Option 2
My other option is to have the Glass Lens exactly the
same size as the inner diameter of the Letter ‘P’. This
would mean that all of the product would be magnified.
This would also benefit my
design as it would allow for
a completely clear, non
obscured view of the
product that is displayed on
my design. This would also
need no mounts or other
components to hold it in
position as it can be directly
mounted to the ‘P’.
I have decided to use Option 2 as it will allow for a clearer view of the product and
will involve less components to mount to my design.
= Glass Lens

41. Development
I have now worked out most things about the interactive feature that is the
Magnified Glass Lens. The only thing left is to work out a practical, and simple way
of attaching this component to my design. I Have a few options but I want to use
something that will not effect the aesthetics of my design. I want to use a method
that will look clean and wont damage the look of the Glass Lens.
I have decided after much thought that I could simply use a strong Adhesive such
as Araldite to attach this Lens to the Acrylic inner circle. This would be perfect as it
will provide a strong bond, yet at the same time not obstruct the aesthetics of the
clear Lens.
Using an Adhesive like Araldite will
mean that the clarity of the Glass
Lens will not be effected.
I can simply apply the Araldite to the inside of the Acrylic inner
circle. This means that I can just slowly slide the Glass Lens into
position. I may have to use something to hold it in place while it
dries but if measured correctly it should be a tight, accurate fit. I
wont need too much adhesive so I will use a thin piece of scrap
material to spread it onto the wall of the inner circle.
The Araldite will be
applied to the inside of
the inner circle so that
the Lens can be easily slid
into position.
Even though I have now included the Magnifying glass lens to my
design to improve it’s interactivity, I still want it to be more
interactive. When completing my Questionnaire I found that lots of
people want to be able to sample the product. I have done this by
allowing the left hand product on display to be removed easily so that
the customer can test the product. However I could further increase
the PoS’s interactivity by providing very small free sample pouches.
The advantage of having Free samples is that it allows the customer to
try the product before they purchase. Also if they put the Free Sample
in there bag and forget about it, they may find it one day and want to
buy the product.
Here you can see
Free Sample
pouches similar to
the ones I will use
on my design.
After thinking where I could position
these Free Samples I decided that I
could put them between the large
outer ring and the lettering of ‘ERT’.
This is because it is a central position
but will not damage the outline of
‘EXPERT’. Here you can see the
position highlighted by the red circle.
The free sample rack on of my design may change
during manufacture as it may turn out that there is not
enough space to have the free samples positioned here.

42. Development
After identifying where I will position my Free Samples I now need to work out a
way of holding and storing these on my design. I want them to be easily accessible
so I think that a simple design will suit my design a lot better. There are a few
options of methods I could use but here are the two I thought would be the best.
Option 1
My first Option is to use a Rack
type storage device for holding my
Free Samples. The Free Samples
will slot into each gap in the rack.
This is good as it is an ordered and
neat way of holding the Free
Samples. However the only
problem with using this storage
type is that it will take a fair
amount of time to manufacture
for something that isn’t that
important for my design.
Option 2
My second Option is to use a very simple, tray like method. I would
simply use a shallow tray in which the Free Samples could be situated.
This is good as it allows for them to easily be picked up and they can
be refilled really easily and quickly. In comparison to Option 1 this
method will take a lot less time to manufacture which is important
especially if my design was to be batch produced.
After completing this Development I have decided that I am going to
use Option 2. This is because it is a simple yet effective storage
technique. It will be quick and easy to manufacture which is crucial
as it is not a very important part of my design.
As this component is not largely important on my design, I want to
construct it as simply and as quickly as possible. As it is not a large
component I do not have to worry to much about Aesthetics. After
thinking about what sort of materials I could use to manufacture this
component I decided that using a material such as Acrylic would be
perfectly suited to manufacturing this component.
Using Acrylic would suit my design as it is easily cut into the correct
shape. Also, I would use Gloss Black Acrylic which will provide a
good aesthetical finish that will fit in well with my brand and the rest
of my design. This means that it will also be quite discrete and wont
ruin the clean and modern look of my design.
I will simply use four sheets of Acrylic to create the sides of the tray. I will use an
Adhesive such as Epoxy Resin to attach all these components together. As the top
layer of the base on my design is already made of Black Gloss Acrylic the I can just
glue these four sides to the base of my design. This then creates a very simple yet
effective tray for holding the Free Samples.
Here you can see what my
design should look like
with they tray in position.

43. Development
After completing further development on other aspects of my design I can start to
figure out some finer details of my design. So far I have chosen to Use a
combination of Aluminium sheet and Gloss Black Acrylic plastic to make the facing
of my outer ring on my design.
However I now need to work out how I am going to mount this outer facing to the
main part of my outer circle, the large plastic tube. I have already decided to use
Hex Nuts and Bolts as this fits in well with the theme and ‘Technological’ side of my
brand. I decided that I will use a ‘L’ shaped mount that will have two holes drilled
in either side. This mount will be at a right angle which will allow me to attach the
two components together with a strong and secure bond.
Here you can see the bracket that I will
use to attach these two components
together. It allows for both components
to be attached at an exact right angle.
I now know how I am going to attach these two components.
However I still need to decide where I am going to attach these
components. After a bit of thinking I decided that I should mount
these brackets onto the back of the outer ring facing. This is so that
the bracket is out of sight and that the clean linear lines of my design
are kept intact.
This is how my design will
look. You can see that the
bracket will be mounted
behind the components
so that it is hidden from
view.
After the previous development I now need to work out what
position I am going to attach the Outer facing and the main acrylic
tube. Depending on the outcome of this development I may need to
adapt the way that the Main body of my design attaches to the base
of my design.
I have two possible options to how I could do this. The first is to
attach the main acrylic tube to the outside of the outer facing.
However this would create a wall around the edge of the design
meaning that some of the inner components would be covered
slightly. Due to this I have decided to use the second option which
is to attach the outer facing to the outside of the main body. This
would create the opposite effect to the other option meaning that
there is a slight wall on the outside of my design.
This consequently means that other components of my design now
need to be adapted to incorporate this change of design.
Front of Tube is hollow.
Mounting Brackets.
Someone pointed out that this part of my design
may not be necessary if I can get a tight enough
fit for the outer ring to slide onto the top of the
Acrylic tube.

44. Development
As stated in the previous development, as I have changed the design of my Outer
ring on the main body of my design, a few of the components on my design will
need to be changed and adapted to allow for these recent changes.
The first component that I will need to adapt is the MDF mount that will sit
between the round main body, and the base on my design. This needs to be
changed as I have now decided that I am going to mount the outer facing of the
main body onto the outside of the acrylic tube. This means that the main acrylic
tube will need to be raised to allow for the outer facing to fit between the acrylic
tube and the base.
Originally I was planning on just using two MDF chocks, one either side of the main
acrylic tube but as the main acrylic tube needs to be raised I will need to change
the shape and dimensions of this mount. I have decided that instead of using two
separate components to simply just make one large part out of MDF. This will save
time and will make the bond between the two components strong and stable.
Here you can see the shape of my new mount that I will use on my
design. This will be made solidly out of MDF as it can easily be cut out
and shaped. However, it will be painted Gloss Black like the original
chocks that I was previously going to use. The arrow shows the height
increase that has been made to make room for the outer facing on the
main acrylic circle. The mount will be shaped to the bottom of the
Acrylic ring so that a correct and clean fit is achieved.
Acrylic tube.
Base of design.
Another component on my design that will now need to be changed is the position
of the tray that will hold the free tester samples. This is because as the Outer
facing is now mounted to the outside of the large acrylic tube, there is now not
enough room to position the tray at the area that was previously decided.
However, due to this change of design, there isn’t many other areas that I can
position this component without dramatically changing my design. This is
obviously not an option at this stage which means that I will need to add this
component to the outside of my design.
I have decided that the only place I could realistically put this component is to have
it mounted to the left hand end of the base. This would not effect the rest of my
design but at the same time it will allow the tray to be easily seen and accessed by
the customer.
Here you can see the new location of the tray component. I will still
use similar construction to what was previously stated but this will
need some adaption. This should also make my design look less
cluttered as this component was slightly cramped in its previous
location. This should make my design look a lot neater.
My friend said that this modification will improve my design a
lot as it will not appear as cluttered which is crucial for it to fit
into with my brand and design theme.

45. Development As the design of the Free Sample tray has been changed and it has been
positioned differently on my design, I need to adapt how it is
manufactured slightly.
I still want to use similar materials and construction to what I had
previously decided. This means that I still want to use Gloss Black
Acrylic to form the sides and base of this tray. I still want this
component to be of a simple construction as It is not a hugely important
part of my design.
After taking this in to account I have decided to simply create an acrylic
lidless tray using four sides and one base sheet. I will then consequently
mount this component to the end of my base. This means that it can be
assembled easily and without having to adapt my design at all to allow
for its new design and position.
After a bit of thought, I have decided that the best method of
attachment is to simply drill holes through the component and the MDF
base and use screws to join both parts. This should create a strong and
sturdy bond.
Here you can see what this
component will look like
once attached to the base
of my design. It will be
slightly higher than the
base so that it can be
clearly seen and accessed
by the customer.
After talking to my Design Technology teacher we realised that just simply using
a tray would not be a very practical way of holding the free samples in position.
This is because it would look messy as there would be no organisation or order in
the way that the samples are stored. This would conflict with my brand as
L’Oreal Men Expert concentrate on being a Sophisticated and Professional
company and the lack of order would not fit in well with my brand. It would
also ruin the clean and linear lines of my design.
Originally I decided that I could use some sort of rack to hold the samples in
position. After thinking about possible ways of holding the samples in place I
decided that I should take inspiration from my original idea.
However, I do not want to use a rack and I have already decided that I am going
to use a tray style unit. I decided that I could use the rack design, but mount it
horizontally across the top of my tray. This would allow for the samples to be
held into position vertically. This would also allow them to look ordered and tidy.
Here you can see a birds eye view of the rack style component that I
will attach to the top of my tray component. It will allow the samples
to be held in position, consequently making it look more ordered so
that it fits in better with my brand. This will also be made out of Gloss
Black Acrylic, same as the rest of my tray component.

46. Development
I have now decided the majority of this tray component that I will use to store the
free sample testers.
Throughout the design of this component I have tried to keep things as simple as
possible. There a re several reasons for this. The main reason is that I want this
component to be as simple as possible so that it can be quickly manufactured as it
is not a hugely important part of my design.
I have done this by constructing it of one material and using a simple method of
attachment to attach the component to the base of my design. I know need to
decide the final and most important part of manufacturing this component and
that it is what I am going to use to attach all the separate pieces of Acrylic
together.
I have decided to keep things simple and use an adhesive to attach all the acrylic
parts together. I know that Dichloromethane will be perfect for the job.
The advantages of using
Dichloromethane is that it
is perfect for attaching
acrylic to acrylic. It can be
applied by using a fine
paint brush so it can be
accurately applied. The
main advantage though is
that it dries clear meaning
that there will be no
obvious sign of any excess
adhesive.
Specification Checkpoint 2• My design must incorporate linear lines which allow a sleek and modernistic look. However, some smooth and
subtle curves could also be used, but the majority linear. I learnt this when completing my brand research and
customer profiling.
• Throughout my designs I will use the theme of Sophisticated and Professional. I decide to do this when
completing my Customer profiling as the target users life would be based around his city job and would want
this to be reflected in the products that he uses.
• I will use the typical L’Oreal men Expert colour scheme in my designs. This consists of three main colours, Black,
Orange, Silver/Grey which portray the theme of Sophisticated and Professional. I found this during my brand
research.
• I want to keep my designs nice and simple as I found out in the questionnaire that cluttered PoS often put
customers off. This will also make the PoS look sleek and fit in well with the Professional theme.
• I'm going to use fairly high quality materials to insure an aesthetically pleasing PoS, however at the same time I
want to try to keep costs as low as possible, so that they can be produced in high numbers without costing the
company too much money.
• I want my PoS to be positioned at eye level (but can still be floor based) in the environment that it will be
situated in. I also wanted it to be located near the customers foot fall. I came to this decision after completing
my Environmental snapshot.
• My designs need to be proportionate in terms of the size of the product displayed and the environment it is
situated in. I found this out when completing my Designer Questionnaire.
• My PoS will have to be very safe and cannot be of any hazard at all, to possible customers. This is due to the
fact that if someone was to get injured, this could cost the company a considerable amount of money.
• I want my PoS to be fairly interactive in terms of holding and smelling the product on display. I decided this
when completing my Target customer Questionnaire as this was on of the things that I found the majority of
customers want in a PoS.
• When selecting the materials to use in the manufacture of my PoS, I want to use materials that will mean that
the PoS is of a high aesthetic level, but at the same time do not cost too much money. This will mean that more
PoS can be made for less money.
As you can see even though I have continued to
stick with the rest of my specification, the aspect of
Interactivity is still lacking on my design. Even
though it has been dramatically improved I still
think more can be done. I have decided to
concentrate these next ten bits of development on
improving my design Interactivity.

47. Development
As stated in my second specification checkpoint, even though I have greatly
improved my designs interactivity I think that It can still be vastly improved. The
benefit of increasing my designs Interactivity is that it will mean that the brand and
product are more likely to stick in the mind of the customer if there was some sort
of interaction involved when using the PoS.
I now just need to find an area of my design that I can develop and consequently
make more interactive. After a bit of thinking I decided that it would be a good
idea to concentrate on the part of my design that incorporates the magnifying
glass lens. This the inside of the Letter ‘P’ on my design.
I though about possibly changing the way that the magnifying glass is used but then
decided that this may be too complicated and have a negative effect on the feel of
my design. I then thought about possibly changing the internal part of the Letter
‘P’. Originally it would just hold another bottle of the product, but this one would
be magnified by the lens. However, as another product is displayed on the ‘E’ then
this does not make much sense and would seem illogical.
I consequently decided that I should adapt the product displayed
inside the letter ‘P’. This would create a point of interest on my
design and would make a more interesting way for the customer to
find out information about the product if they had to look through
the magnifying glass lens.
The area on my design
that I have decided to
make more Interactive.
I have now decided on the area that I am going to develop to further increase my
designs Interactivity. I chose this area as it is a central, and main focal point of my
design.
I now need to think about what I could do to this area to improve its interactivity. In
the previous development I thought about possibly adapting the design of the
product displayed in the inside of my letter ‘P’. This would create an area of
interest on my design.
I though about possibly creating something a bit different out of the product. After
some thinking I decided to take some inspiration from the main themes of my
brand, L’Oreal Men Expert. I decided to concentrate on the technology and science
that is involved in L’Oreal Men Expert products. I though about possibly creating
some way of portraying this science and technology through the placement of the
product mounted inside the ‘P’ of my design.
I know just need to think about a few possible ways that I could do this. I think this
would work as my brand believe strongly in the truth of their products and the
way that they do actually work based on the science behind the products.
After completing this
development I have decided
that I can incorporate the
science and technology
behind my brand into the
middle product and use it to
display extra information
about my product.

48. Development
After deciding that I am going to use the inner product to portray the technology
and science behind my brand and product, I now just need to decide on a suitable
way to do this.
I have several options as to how I can portray this information. I am completing this
development so that I can work out which method would be best to use and
which one would create the best outcome for my design. Here are the two main
ideas that I have had:
Option 1
My first idea is to simply have a small amount of
written information displayed onto my inner
product. This would allow for greater
understanding of my product and allow for
greater detail in explanation to be used. The
text would obviously be incredibly small so that
once the customer looks through the magnified
lens the text is the correct size.
Here you can
see how the
text would be
presented.
Obviously
more text
could be fitted
onto the actual
product on my
design.
Option 2
My second option is to portray this
information through the use of diagrams
and images. This will allow the customer to
visibly see the effects of the product and
this information will be a lot quicker to
take in by the customer. Using this method
it will also allow the customer to picture in
their heads the result of using this product.
Day 1
Day 7
Day 13
Day 16
After completing this development I have decided that using visual
methods to portray the Science and technology behind my design
will suit my design much better. It allows the customer to visibly see
the results and it also allows for greater understanding of the
product.
Now I have decided on what sort of method I am going to use to
portray this information, I now just need to decided on what I am
actually going to display.
After speaking with my Design Technology teacher and looked
further into the themes and aims of my brand, L’Oreal Men Expert, I
have come up with a few options to what I could portray onto this
product. After looking at all of the possible options I chose the one
which I think will relate the best with my Brand.
I have decided that I am going to portray four separate images of a
mans face, lined vertically down the product. Next to each photo
will state the number of days that the individual has used the
product. The images will show the gradual effects that using the
product will have on the users skin.
The reason I have chosen to use this to portray the Technology and
Science behind the products of my brand is that L’Oreal Men Expert
strongly believe that their products do genuinely do what they say
that they do and using this method it will allow me to show these
effects through factual images.
Day 1
Day 7
Day 13
Day 16
Here you can see
the Images and
Days that show
the effects that
using the product
has on the user.

49. Development
I have now decided to go for the visual images on my design to portray the
information, to increase interactivity on my design.
I now need to work out a way of creating these images that I will use on the
product. Obviously as these products are showing the results of using the
product I need to adapt each photo to show a slight improvement each time.
I have decided that I am going to use a photo of a man that fits in well with
the target audience of my product. I will now need to use a piece of software
to edit each image to show clearer and smoother skin on the mans face.
I spoke to a friend who is currently doing A-Level Photography and he has said
that he can aid me by showing me how to do this on Adobe Photoshop. This
would mean that I can get high quality images and portray the product to its
full potential.
I can use smudging tools and other tools to adjust skin colouring on the four
images.
I have now worked out most of my inner product that will display the
information that I have chosen. I now just need to decided on a way that I
am going to incorporate this onto the product.
I want to use a method that will involve minimum time and will be simple to
manufacture. One of my first ideas was to have a hollowed out circle in
the middle of the product. I would then place the information in the cut
out on my product. This would allow the customers to look into the
product which relates well with regard to looking in more detail about
what makes up the product and looking at the technology and science
behind it.
However after thinking about using this Method I realised the this would
take an incredible amount of work to create and assemble.
I consequently decided that it would benefit my design much more if I just
kept this component as simple as possibly. After a bit of thought I have
decided on simply using a computer to create the graphic for my design
and I have spoken to a printing shop and they have told me I can print it
to sticker paper so I can simply attach this to the product by sticking it on.
This will keep this part of my design nice and simple and easy to create.
Day 1
Day 7
Day 13
Day 16
This is what the Sticker
will look like on my
design. It will be fairly
simple in appearance but
that will; have a positive
effect on the customer. It
will be simply stuck to
the product.

50. Development
After deciding that I am going to use a sticker to attach the graphic to the
front of the product situated inside the letter ‘P’ on my design, I now need to
work out how I am actually going to create this product as I am obviously not
going to use a bottle of the actual product.
I still want to keep this part of my design as simple, yet as aesthetically
pleasing as possible. I want to use a very basic component to display the
graphic.
Because of this I have decided that I am going to use a simple, single piece of
Gloss Black Acrylic that will be shaped to the accurate sizing of a bottle of
the actual product. This will mean that the customer is not distracted by the
product backing and can fully concentrate on the Graphic.
I will bend the bottom using a line bender so that the product can sit upright
inside the ‘P’ of my design. This will also allow the product to be removed so
that the graphic or whole component can be changed in the event that the
PoS will be used for another L’Oreal Men Expert product.
Here you can see a front
and side view of the
Acrylic component that
will have the Graphic
attached to it. It will be a
single piece of Gloss
Black Acrylic sheet.
During development one of the ideas that I have tried to incorporate into
my design is that I can design this PoS so that It can be adapted easily, so
that it can be used for other L’Oreal Men Expert products.
This directly relates to this piece of development where I am going to
decide on the method to use to attach this inner product onto my design.
Obviously if this PoS is going to be reused for other products, the acrylic
component needs to be removable from my design. I have decided to use
the same method of attachment as I have for the other product.
This is a simple yet effective method in which there will be a slight bath for
the product to sit in. This will mean that the product will be stable but at
the same time can be easily removed if the PoS needs to be changed to a
new product which means that the interactive Graphic will need to change.
However, unlike the other product this product’s bath will need to be
rectangular due to the shape of the acrylic component, where on the
other product, situated on the left hand shelf, it is a bottle of the actual
product so will have a rounded bath. This bath can be easily cut out during
manufacture.
Here are a top and side
view of the bath that will
be created to position
the Acrylic component.

51. Development
Up to now there has not been a back to my design and it has been hollow.
However, after thinking more about where my design is going to be located,
I have realised that I will need to add a backboard to my design.
This is because my PoS will be placed I shops such as Boots and Superdrug
where the finish of the walls and surfaces can sometimes be quite
unattractive. I have decided that this could ruin the look of my design if there
was a bleak wall showing through my design. Also, light from the L.E.D’s could
be lost through the back of my design which would mean that less is being
angled onto the product itself.
I have decided to keep things simple and just create a laminated image that
can be easily attached to the back of my design. After a bit of thinking I have
decided that I should include images that represent the product and the
brand, L’Oreal Men Expert, onto the background image. I will also stick to the
brand colours using only Black, Orange and Silver to create this Background. I
can also include links to Social Networking pages by L’Oreal Men Expert.
Specification Checkpoint 3
• My design must incorporate linear lines which allow a sleek and modernistic look. However, some smooth and
subtle curves could also be used, but the majority linear. I learnt this when completing my brand research and
customer profiling.
• Throughout my designs I will use the theme of Sophisticated and Professional. I decide to do this when
completing my Customer profiling as the target users life would be based around his city job and would want
this to be reflected in the products that he uses.
• I will use the typical L’Oreal men Expert colour scheme in my designs. This consists of three main
colours, Black, Orange, Silver/Grey which portray the theme of Sophisticated and Professional. I found this
during my brand research.
• I want to keep my designs nice and simple as I found out in the questionnaire that cluttered PoS often put
customers off. This will also make the PoS look sleek and fit in well with the Professional theme.
• I'm going to use fairly high quality materials to insure an aesthetically pleasing PoS, however at the same time I
want to try to keep costs as low as possible, so that they can be produced in high numbers without costing the
company too much money.
• I want my PoS to be positioned at eye level (but can still be floor based) in the environment that it will be
situated in. I also wanted it to be located near the customers foot fall. I came to this decision after completing
my Environmental snapshot.
• My designs need to be proportionate in terms of the size of the product displayed and the environment it is
situated in. I found this out when completing my Designer Questionnaire.
• My PoS will have to be very safe and cannot be of any hazard at all, to possible customers. This is due to the
fact that if someone was to get injured, this could cost the company a considerable amount of money.
• I want my PoS to be fairly interactive in terms of holding and smelling the product on display. I decided this
when completing my Target customer Questionnaire as this was on of the things that I found the majority of
customers want in a PoS.
• When selecting the materials to use in the manufacture of my PoS, I want to use materials that will mean that
the PoS is of a high aesthetic level, but at the same time do not cost too much money. This will mean that more
PoS can be made for less money.
After completing Development I have managed to
complete my specification and incorporate all of it
into my design. I have made sure that my design fits
in well with my brand and uses sharp linear lines
with a combination of curves to endorse the
aesthetics. I have also dramatically increased my
designs interactivity without going over the top. The
result is perfect for my brand as it is not too
interactive but allows the customer insight into the
Science and Technology behind the products.

52. Final Design
Social: One of the Social issues that I have highlighted with my design is that due to
the product being aimed at ageing men, it may mean that it makes the customer
become self conscious of their facial image. Also the use of models such as Hugh
Lorre may put off customers as it portrays the brand to be directed at well off,
middle/upper class men.
Moral: My design is morally acceptable as it is true to the customer, as L’Oreal Men
Expert believe strongly in the Technology and Science in their products. This
reassures the customer as the brand are being honest and portraying the true results
of using this certain product. My design can also be adapted so that it can be reused
by the brand to display other products, this increases the longevity of my design.
Environmental: As my design is made up mainly of three main materials, MDF, Gloss
Black Acrylic and Aluminium sheet then if my design was being recycled it could be
taken apart so that the materials can be recycled separately. However I have used
adhesive in several parts of my design which would make this process take a
significant amount of time. However I have designed my PoS so that it can be reused
by my brand to show other products so it wont necessarily need to be recycled.

53. Dimensional Drawing
600mm
300mm
250mm
250mm
100mm
250mm
250mm
120mm
60mm
60mm
80mm
60mm
200mm
60mm
170mm
120mm
60mm
40mm
100mm 500mm
250mm
140mm
40mm
50mm
160mm
10m

54. Plan of Manufacture
I thought that it would be a good idea to create a rough plan to follow throughout the manufacture of my design. I did this so that I could work
out how long it would take to manufacture certain components and work out how much I had left to make before my design is finished.
1. Large Acrylic tube and Outer Ring
2. Base of Design
3. Stem to attach the main body to Base
4. Inner Acrylic Tube and attachment
5. Inner Shelf and ‘X’, ‘P’ and ‘info’ components
6. Magnifying Glass
7. ‘ERT’ Component
8. Free Samples Holder

55. Cutting List
Part No. Description Material Length Width Height Unit Cost Quantity
1 Base MDF with
Acrylic
covering
200mm 600mm 40mm £2.00 1
2 Tester Holder Acrylic 200mm 100mm 60mm £2.00 1
3 ‘ER’ MDF with
Aluminium
front layer
50mm 170mm 120mm £4.00 1
4 ‘T’ MDF with
Aluminium
front layer
50mm 60mm 120mm £2.00 1
5 Outer facing
for main body
Aluminium
and Acrylic
2mm 250mm 250mm £3.50 1
6 Main Body Acrylic 140mm 170mm 170mm £12.00 1
7 Mount for
Main Body
MDF 140mm 190mm 50mm £0.50 1
8 Front of ‘P’ Acrylic 5mm 80mm 110mm £0.50 1
9 Body of ‘P’ Acrylic 140mm 60mm 60mm £1.50 1
10 Information
Display
MDF with
Acrylic Top
and Front
140mm 60mm 40mm £0.50 1
11 ‘X’ MDF with
Acrylic Front
10mm 60mm 60mm £0.50 1
12 Shelf on ‘E’ MDF 140mm 60mm 10mm £1.00 1

56. Marketing
NEW L’OREAL MEN
EXPERT POINT OF SALE.

57. Finished Product
I was limited when manufacturing my PoS, so some
elements of development were not able to be included
but they would be included on the real Point of Sale.

58. Evaluation against Specification
• My design must incorporate linear lines which allow a sleek and
modernistic look. However, some smooth and subtle curves
could also be used, but the majority linear. I learnt this when
completing my brand research and customer profiling.
• Throughout my designs I will use the theme of Sophisticated
and Professional. I decided to do this when completing my
Customer profiling as the target users life would be based
around his city job and would want this to be reflected in the
products that he uses.
• I will use the typical L’Oreal men Expert colour scheme in my
designs. This consists of three main colours, Black, Orange,
Silver/Grey which portray the theme of Sophisticated and
Professional. I found this during my brand research.
• I want to keep my designs nice and simple as I found out in the
questionnaire that cluttered PoS often put customers off. This
will also make the PoS look sleek and fit in well with the
Professional theme.
• I'm going to use fairly high quality materials to insure an
aesthetically pleasing PoS, however at the same time I want to
try to keep costs as low as possible, so that they can be
produced in high numbers without costing the company too
much money.
• I want my PoS to be positioned at eye level (but can still be
floor based) in the environment that it will be situated in. I also
wanted it to be located near the customers foot fall. I came to
this decision after completing my Environmental snapshot.
• My designs need to be proportionate in terms of the size of the
product displayed and the environment it is situated in. I found
this out when completing my Designer Questionnaire.
• My PoS will have to be very safe and cannot be of any hazard at
all to possible customers. This is due to the fact that if
someone was to get injured, this could cost the company a
considerable amount of money.
• I want my PoS to be fairly interactive in terms of holding and
smelling the product on display. I decided this when completing
my Target customer Questionnaire as this was on of the things
that I found the majority of customers want in a PoS.
• When selecting the materials to use in the manufacture of my
PoS, I want to use materials that will mean that the PoS is of a
high aesthetic level, but at the same time does not cost too
much money. This will mean that more PoS can be made for
less money.
Further Specification Evaluation Client Evaluation Customer Evaluation
• I feel that a good combination of Modern
lines and curves have been used in my
design, especially in the main outline of my
design.
• I have definitely stuck to these two themes
throughout my design and feel that it fits in
really well, especially with the use of the
Aluminium sheet.
• Even though this is quite a simple
specification to stick to I feel that I have
been true to it throughout my whole design
and manufacturing process.
• I would like to think that I have achieved
this in my design, especially after I
relocated the position of the tray that holds
the free samples on my design.
• I feel that I have successfully completed
this specification through he use of
materials such as Aluminium yet at the
same time kept cost low through using
Acrylic sheet throughout my design.
• I have completed this specification due to
the way that my Design can be easily
placed onto a flat surface of any height and
the use of the rubber feet to aid grip.
• I have stuck to this specification but due to
manufacturing limitations I had to create a
scale model of the full-size design.
• I have made sure throughout my design
that I have filed and sanded all sharp edges
to avoid the risk of injuring the customer
and have used rubber feet for stability.
• I feel that I have completed this point as
the customer can pick up and test the
product and with the use of the magnified
lens which adds to the interactivity.
• Similar to a previous specification I have
completed this through using a range of
materials that allow for the high level of
finish yet at the same time keep the cost as
low as possible.
• The Design does incorporate very modern
and linear yet angular geometry which fits
in very well with the overall appearance
and the brand, L’Oreal Men Expert.
• This Design does stay very true to the
themes and ethos of the brand and the
design consequently portrays this at a very
high attention to detail and finish.
• It is obvious that the designer has stuck to
the main colours of the brand and has
made these colours, especially the orange
stand out very clearly, yet in proportion.
• The finished product has a perfect balance
with regard to the use of space and the
overall proportions of certain components
and aspects of the design.
• Throughout the manufacture of this certain
design it is clear that high attention to
detail has been used with regard to the
choice of materials, and selection of certain
materials has created the perfect finish.
• The designs placement is very important
but with regard to this specific design it is
perfect as it can be position at a range of
heights due to it’s stable, flat base.
• As stated in a previous specification the
design definitely has practical and realistic
proportions which suits the brand.
• The design looks like it would be very safe
to have in a shop environment. It has a
large stable base and the use of the rubber
feet dramatically improve grip.
• This design allows for this specification
perfectly due to the way the customer can
remove the product and interact with it
accordingly.
• The overall use of materials in this design
allows for a high aesthetical level yet at the
same time keeps the cost low which is
perfect for if the design was to be made in
large numbers.
• I found that the PoS looked very modern
and in a shop such as boots it would
definitely attract the attention of the
customers.
• Similar to the last specification the design
looked very professional and had a very
smooth and sleek finish, and portrayed
what the brand is about very well.
• The colours of the design were very striking
and definitely stood out. But at the same
time you could tell that it was L’Oreal Men
Expert straight away.
• The PoS was very well laid out and you
could clearly tell the function of each part
very easily. The design wasn’t too cramped
or cluttered which was good.
• The design looked professional due to its
high level of finish, especially the shine
from the gloss plastic. Yet at the same time
the materials looked like they would not
cost too much money to use in the design.
• The design was positioned at a very good
level as it enabled the customer to use it
easily. The only thing is that the glass lens
may be a bit low for some people to use.
• The PoS did not seem overwhelming with
regard to size, however it was big enough
so that it could be used with ease.
• The Design was very safe and was nice and
stable on the display surface. It had smooth
edges so it was safe when the customer
reached in to pick up the product.
• The PoS was interesting through the use of
the magnified lens but was not too over the
top with interactivity as that wouldn’t have
fitted in very well with the brand.
• The design did not look cheap and tacky
due to the use of the aluminium and high
finish Acrylic. This is even though a large
amount of the plastic was used in the
manufacture process.

59. User Feedback Modification
It was pointed out that I will need to make
sure that this piece of Aluminium is filed and
sanded so that it does not create a sharp
edge which could be a safety hazard on my
design.
Original View View of Finished Product
I initially thought that the Aluminium could be a safety hazard due to it
having a thin sharp edge. Despite this, after seeing the finished product I
don't think that this is an issue anymore due to the fact that the aluminium
has been sanded to a very high standard. Also, the way that the Aluminium
is layered onto a piece of Acrylic do there is no thin edge at the side of the
Aluminium anymore, meaning that there is no longer any safety risk.
Even though this technique is do-able a
student in the year above who has used the
same method before has pointed out that it is
very difficult to produce a perfectly round
shape.
I think that it was good that a piece of Acrylic tube that was the correct
size was found as it produces a perfect circle and looks a lot more
professional and clinical. It also meant that Ross didn’t have to worry
about joining the bent Acrylic into one piece as this would have left an
obvious join mark and would have been very time consuming. Another
benefit of having thee completely round tube is that it allowed the outer
ring component to be slid onto the tube without having to use an adhesive
or other method of attachment.
The free sample rack on my design may
change during manufacture as it may turn out
that there is not enough space to have the
free samples positioned here.
I am glad that the rack that held the free samples was moved on Ross’
design as it would have looked very cramped where it was originally going
to be. It would have also been difficult for the customer to reach into to
take a free sample as it was hindered by the lettering and the outer ring on
the design. The new position means that the free samples can easily be
taken and held well due to the new type of rack. It also looks good sitting
at the end of the design and I like the way that it changes that shape of the
base as it did look slightly boring just being a straight rectangle.

60. Modification for Mass Market
Problem for Mass Production Modification Needed Manufacture Process Type of Production
1. The First problem for Mass production on my
Design is that I have used a large amount of
adhesive to attach various components. When it
comes to Mass Production a lot of time would be
wasted gluing the components together and
errors could easily be made. The components
could be attached incorrectly, but due to it being
glued this mistake could not be erased so the
component would have to be discarded.
2. Another problem with my design is that the
large ‘ERT’ component that attaches to the base
of my POS is made solidly of layers of Acrylic. This
adds a considerable amount of weight to the
PoS, meaning that they would be heavier to
transport or move around the shop. Also the
large amount of Acrylic being used would be very
costly if these PoS’s would be made in large
numbers.
3. Another problem with my design is that it will
take a considerable amount of space up to
transport. This is primarily down to the fact that
the large ‘ERT’ is permanently attached to the
base. This means that the packaging will have to
be substantially larger to allow for this
component, without the risk of it being damaged
in transit.
4. Another Issue with my design is that the rack
that holds all the free samples is simply glued
onto the end of the base. This does provide a
strong join as both parts are fairly light weight.
However having to glue this component onto the
base will just lengthen the manufacturing
process, where time is crucial. Also the join is
noticeable which if eradicated would make the
design look a lot neater and professional.
To solve this problem for Mass Market I
would make my design so that all the
components slot together. This would
mean that I wont need to use Adhesive
and the finished product will look a lot
neater in appearance. The positive about
this is that it would not take much
adjustment for theses changes to be
made.
To solve this issue I have decided that I
should use a more simple method for
creating the ‘ERT’. Instead I would use a
few layers of Acrylic sheet separated by
washers. This would then be all held
together by aluminium rods going through
the pieces or Acrylic. This would mean
that less Acrylic would be used saving
weight and reducing the cost.
The modification I would make to
eradicate this problem is that I would
design the ‘ERT’ so that it slots into the
base of my design. Very similar to the
main body of my design I would create
two separate holes in the base so that the
‘ERT’ simply slots into place and can be
easily assembled on arrival.
Only a slight change would be needed to
make this modification. All that would
need to be done is to allow the free
sample rack to be incorporated into the
base of my design, meaning that the front
of the base and rack would be one whole
piece. This would mean that these two
components would be combined into one
meaning it will be quicker to put together.
To manufacture my design with these
changes that need to be made, I would
simply just adjust the CAD element of
these components so that the slot
together. The benefit of this is that the
majority of my design is made of Acrylic so
I can adapt it using CAD and the CAD
process is fairly quick and simple to use
and it produces a high quality finish.
The manufacturing process would not
have to adapted much to allow for this
change. I would still create the Acrylic
pieces by CAD, and then all that would
need to happen is for the Aluminium rods
to be cut to the correct size. The separate
pieces would then be attached together
with Dichloromethane and the rods used
for rigidity.
To allow for this change in manufacture all
I would have to do is adjust my CAD
design to allow for the ‘ERT’ to slot into
place. I would do this by creating two
square shaped holes in the base of my
design. I would then just extrude the ‘ERT’
CAD to produce two rectangular blocks
that will insert into the holes.
I would simply adapt the CAD design to
incorporate the rack into the base. I would
make sure that I would add some small
finger joints on the Acrylic sheets to allow
a strong bond between the pieces,
consequently creating a solid component.
This would add no cost to the
manufacture of my design but would
result in creating a more clinical product.
These modifications now means that my
design is a lot more suited to Mass
Production. This is because the use of CAD
means that these components can be
made in large numbers and cut out using
machines very quickly and efficiently with
minimal man effort.
This process would also be ideal for if the
PoS was to be mass produced as the
majority of components would be made
on CAD with just the Acrylic rods made
separately. The process would not be
hugely time consuming and would mean
that the component has high aesthetical
values after completion.
This change that would be made to my
design means that it would be ideal for
mass manufacture. The use of CAD design
means that the changes are easily made
and can be further changed in the future if
needed. This also makes the design a lot
easier to transport as it could then be
separated into three parts.
This change is very simple yet significant.
This means that my design would still be
highly suited to mass production due to
the simplicity of the CAD design. After a
slight change the Acrylic sheet could then
be cut over and over again, without
effecting any other aspect of the design or
components.