Glossy Make Up is a unique lash brand with a range of inspiring false lashes for makeup artists and lash-lovers. Sophisticated designs to accentuate makeup.

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confidential
Business Proposal
NOVEMBER, 2015

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Contents
• BUSINESS INTRODUCTION
- Concept Overview
- Our Target Audience
- About Natasha Zaki
• Our Values
• The Brand Experience
- Products & Packaging
- Corporate Brand Elements
- Display Stand Introduction
• Our LASHES: The Styles
• Press & clients
• Social Media Activity
• Who’s Wearing Our Lashes?
• Events, Collaborations & Praise
• Contact Us

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Business
IntroductionFor Glossy Make Up

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The Concept
Who We Are & why we exist
Our greater purpose is
To be a leading authority for
glamorous women globally.
We aim is to empower women everywhere to feel glamorous
and look beautiful by offering the gold standard in make up artistry
and education, complimented by a range of quality customised
beauty accessories.

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The Target Audience
Who WE SELL TO
We are here for
The ‘Glamourista’
She is glamorous and feminine with a sophisticated
modernity and confidence that radiates.

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About Natasha Zaki
Founder & Make up Artist
Natasha Zaki is a renowned Make up Artist,
influential Beauty Blogger, and Founder
of the well-loved make up & beauty
accessory brand, Glossy Make Up.
A former assistant to Pat McGrath (the most influential make up artist
in the world), Natasha is a true artist and a consummate professional.
Her talents, enthusiasm and natural affinity for forming personal
connections have led her to travel the world and build a highly
impressive career doing the make up for luxury Design Houses such
as Dior, Lanvin, Galliano, Dolce & Gabbana, Prada and Mulberry in
the world’s fashion capitals of Paris, Milan, London and New York.
Originally from Knightsbridge, London, Natasha currently spends her
time between London and Dubai, and remains the make up artist and
brand of choice for glamorous make up among the Socialites in the
region. A combination of passion, product knowledge and industry
expertise have led Natasha to recently launch her very own designs
for false eyelashes and make up brushes under the Glossy Make Up
brand – primarily in response to a gap in the market for comfortable
and affordable 100% Real Hair Lashes designed by real make up artists.

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“Nothing makes a woman
more beautiful than the belief
that she is beautiful.”
Sophia Loren

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Our
ValuesDRIVING OUR CULTURE

9. Trust
We take pride in our role as mentors in the make up world.
We build trust with our clients and customers by offering personalized
make up services and applying our expertise across our quality products.
Our focus is always to guide and offer advice that is thoughtful, honest
and uplifting; like a close girlfriend who has always stood by your side,
bringing out your best.

10. Passion
We love what we do and it shows. We’re passionate about helping women
feel glamorous and look like the most beautiful version of themselves.
We strongly believe that when you feel beautiful, you wield confidence
that radiates – and it looks positively gorgeous!

11. Quality
Our priority is always to put out a product or service that will make
your life more fabulous. Our standards are high and we strive to be
best-in-class. From our easy to follow make up tutorials to our carefully
curated make up & beauty recommendations, to our own thoroughly researched
product line of lashes, brushes and more. We view ourselves as the customer
first, and we aim to surpass expectations, every time.

12. Connected
We’re social and it shows! We live online and in the ‘real’ world, and
inspiration is everywhere. We’re attuned to the trends of today and what
our clients and fans say. We love staying plugged in to the latest in beauty,
fashion and trends of all-things glam to keep our finger on the pulse in this
beautifully connected world.

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Your Time
to GlowOur Brand Promise

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The Brand
Experience

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Products & Packaging
Contouring Brush Set
PRODUCT Features & Benefits:
· Made from Taklon Hairs, which are Vegan
Hypoallergenic.
· Bristles have been fabricated to pick up
Wet and Dry products, so can be used with
both formulas.
· Handles are light-weight and a glamorous
golden tone.

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Products Packaging
False Eyelashes
Available in five glamorous styles:
1. Knightsbridge
2. Kensington
3. Chelsea
4. Soho
5. Mayfair
PRODUCT Features Benefits:
· Lashes are made from Human Hair and a Silicone
Band for comfort, making them reusable up to
10 times.
· The Mayfair Lash is made from Mink Hairs which
are feather-like and ultra-glamorous.
· Individual Lashes (future product) will be made
from a mix of Natural and Synthetic Hair.

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Products Packaging
Lash Applicator Paper Bag

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Corporate Brand Elements
Stationery Collateral

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Product Packaging
Future Product Designs
Extended Brush Range Selfie ‘Glow’ Brush

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Display Stand
Retail Environment
FRONT view
Mirror
crystal handles
IPAD TO VIEW
BRAND PRODUCTS
AND FEATURES
Gold Border
DRAWERS
FOR ORGANIZED
PRODUCT STORAGE
BACK LIGHT WITH
DIFFERENT LIGHTING
MODES. CREATED
FROM WHITE ACRYLIC.
A make up display stand for retail that
is feminine and functional in its design,
with an aura of sophisticated Hollywood
glamour.

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Display Stand
Retail Environment
Side view TOP view lash applicator
EYELASH BOXES
brushes displayed
BRUSHES STANDING
IN CONTAINER FOR
USE DURING MAKE UP
APPLICATIONS
I PAD
A make up display stand for retail that
is feminine and functional in its design,
with an aura of sophisticated Hollywood
glamour.
CONTAINER STORAGE
FOR ACcESSORIES

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Our
LashesThe Styles

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1 Knightsbridge
PERFECT FOR cat eyes

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2 Mayfair
PERFECT FOR A night out

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3 Kensington
PERFECT FOR A natural look

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4 Chelsea
PERFECT FOR FLIRTY EYES

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5 Soho
PERFECT FOR day to night glamour

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Press
Clients

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JOELLE
KNIGHTSBRIDGE
MAKEUP BY MIISO
CHELSEA
Sheida Fashionista
KNIGHTSBRIDGE
MAKEUP BY KENANA
MAYFAIR
FARHANA BODI
KNIGHTSBRIDGE
FOZAZA
SOHO
Emirates Woman magazine
November, 2015
Press Clients
JELENA PERIC
CHELSEA

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Social Media
Activity

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Social Media Activity
Connecting through conversations
@glossymakeup
38k+ Followers
@natashazaki
Website:
www.glossymakeup.com@glossymakeupartist
25K+ Likes

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Who’s Wearing
Our Lashes?

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Who’s Wearing Our Lashes?
Trendsetters Tastemakers
Joelle Mardinian
Host of The Joelle Show / Entrepreneur
Ambassador of Max Factor, Pantene, Fresh Look
@clinicajoelleofficial @maisondejoelleofficial
@JoelleParis
Nikki
Fashion, Beauty Celebrity Make Up Artist.
Nail art Lash Addict.
Sarah Hilal
Beauty Blogger @blendnsmack
Self-taught. Aspiring SFX and Fashion MUA.
Dubai Lebanon.
Mariya Lyubashevskya
Self-taught Make Up Artist
@mariya.ae
Dubai
Hrush Achemyan
Celebrity Artist, @styledbyhrush
www.styledbyhrush.com
Lailli Mirza
Presenter of PintsizedFashionista.com
Luxury YouTube Blogger (#PintsizedFashTV)
London Dubai
Maya Ahmd
Make up Artist, BeautiqueByBouba
YouTube Blogger (#makeupbymayaahmd)
@makeupbymaya
Miiso
Freelance Make up Artist, UK
@makeupbymiiso
Nikki
Fashion, Beauty Celebrity Make Up Artist.
Nail art Lash Addict.
S
Sarah Hilal
Beauty Blogger @blendnsmack
Self-taught. Aspiring SFX and Fashion MUA.
Dubai Lebanon.
WHO’S WEARING OUR LASHES?
an
elle Show / Entrepreneur
f Max Factor, Pantene, Fresh Look
official @maisondejoelleofficial @JoelleParis
intsizedFashionista.com
be Blogger (#PintsizedFashTV)
hmd
Artist, BeautiqueByBouba
e Blogger (#makeupbymayaahmd)
upbymaya
e Makeup Artist, UK
upbymiiso
PAGE: WHO’S WEARING OUR LASHES?
Joelle Mardinian
Host of The Joelle Show / Entrepreneur
Ambassador of Max Factor, Pantene, Fresh Look
@clinicajoelleofficial @maisondejoelleofficial @JoelleParis
Lailli Mirza
Presenter of PintsizedFashionista.com
Luxury YouTube Blogger (#PintsizedFashTV)
London Dubai
Maya Ahmd
Makeup Artist, BeautiqueByBouba
YouTube Blogger (#makeupbymayaahmd)
@makeupbymaya
Miiso
Freelance Makeup Artist, UK
@makeupbymiiso
Mariya Lyubashevskya
Self-taught Make Up Artist
@mariya.ae
Dubai
Nikki
Fashion, Beauty Celebrity Make Up Artist.
Nail art Lash Addict.
S
Sarah Hilal
Beauty Blogger @blendnsmack
Self-taught. Aspiring SFX and Fashion MUA.
Dubai Lebanon.

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Events, Collabs
Praise

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Caggie Dunlop from
“Made in Chelsea”.
Make Up BY NATASHA ZAKI
backstage with
Pat McGrath and
make up by Natasha ZAKI
Natasha ZAKI watching
Wow by Wojooh makeup
presentation
Natasha ZAKI is appointed
Make up Artist for
the Wow by Wojooh
Makeup Launch!
Events, Collabs Praise

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Events, Collabs Praise
Bridal make up
by Natasha Zaki
Make up for Gheir.com
by Natasha Zaki
make up on Dana Wooley
BY NATASHA ZAKI
beautiful make up
by Natasha ZAKI using
Glossy Make Up Lashes
make up by
MakeupbyMaya using
Glossy Make Up Lashes
Natasha ZAKI does make up
for socialite Mim design

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Contact
NATASHA ZAKI
founder
M. +971 (0)56 214 2020
natasha@glossymakeup.com
@glossymakeup
glossymakeup.com