The document summarizes the communication process and production workflow at ARY Digital, a Pakistani media company. It outlines the various departments involved, including marketing, planning, production, and post-production. It describes the three stages of production - pre-production, production, and post-production. It also identifies some problems like technical issues, politics, and uneducated staff, and provides recommendations such as implementing an ERP system, controlling politics, and providing training to staff.

1. By Ramish Hasan Bilgrami Omer Mukhtar Ahmed Mehtaz Sultan Munib Agha Rabeet Ahsan The communication process at ARY Digital

2. Inter-Departmental Communication Flow

3. Departments within ARY Digital Marketing Department Planning Department Production Department ENG (Electronics and Graphics Department) Set Department Store Department Make-up Department Transportation Department

4. Medium of Communication Telecommunication Written communication Face-to-face/one-on-one

5. The Production Process

6. The Production Process Four subsidiaries: Drama Department Magazine Department Editing Department Up-link Department

7. The magazine department The most important department Responsible for 16 hours of transmission daily Consists of a ‘Head of the Department’ and five ‘film’ directors as his/her subordinates

8. Pre-Production Production Post-Production Stages

9. Pre-production Process starts when a proposal is sent to the HOD and the HOD forwards it to the COO Production. After approval from the COO, a budget is made, which includes ALL the costs associated with the making of the show. The budget is then transferred to the Planning Department as well as HOD for their respective approval

10. Once the budget is approved, the director engages in holding auditions for the desired host- TALENT After choosing the talent, the director will than decide upon the day of shooting and fill out the ‘ENG’ form for the cameras and equipment, which is sent to the planning as well as ‘ENG’ department respectively Another form is sent to the Set Department and the Transportation Department

11. Production The production involves all the technicalities of the shooting procedures If the shoot is not initiated on time then the director has to write in and inform the planning department to make them aware of the reasons for the delay in shoot. This is another fine example of feedback control deployed and sustained at ARY digital networks.

12. Post Production The post production revolves around ever evolving roles of the editing department, which edits the show and prepares it in the final state. The completed show is sent to the Up-link department for airing. Finally the show is aired and a feedback is received to ARY that how many people are tuned into the channel at the time.

13. Problems Technical and functional problems Medium Politics Feedback Control Uneducated Staff

14. Recommendations A massive overhaul in the respective mediums is required. Implementation of SAP ERP program to make its management and communication cycles more efficient. Politics Should be controlled. Formal training and workshops regarding basic IT skills Employees should be taught English writing and speaking skills. A system of flexible two way communication should be implemented for proper feedback.

15. The End