9. " avatar " stands for a user's “virtual” representation (e.g. three-dimensional model). It is derived from the Sanskrit word Avatāra:incarnation.
12. Second Life has most ingredients of a society sociology politics culture conversation entertainment no comment symbols economics property
13. user numbers accounts (curiosity): 4.1+ mio. logged last 60 days: 1.5+ mio. online simultaneously: 16k – 32k premium accounts ($): growing user hours: growing
14. Second Life actors coding authority represent collaborate engage hold events trade test « live » create/build socialize trade create govern sell land users companies
17. basics of a market economy economics is usually defined as the study of choice under scarcity. [Scarcity] forces us to choose where to allocate our resources as to obtain the best mix of desires that we can. Castronova 2005 A market economy is an economic system in which the production and distribution of goods and services takes place through the mechanism of free markets guided by a free price system [...]. In a market economy businesses and consumers decide what they will produce and purchase. Wikipedia 2007
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19. owning land & building islands price: US$1,675 (65’536 m2) monthly land fee: US$295
21. Linden Dollar : L$ Second Life "currency" is a limited license right available for purchase or free distribution at Linden Lab's discretion, and is not redeemable for monetary value from Linden Lab.
22. currency exchange SL operates a currency exchange, the LindeX. Use and regulation of the exchange is at Linden Lab's sole discretion. Daily Volume: 200’000+ USD
23. banking in SL source: 239 New Accounts L$60’599’122 Total Volume 7 day Statistics 47.9 Avg. Transactions/hour 13’944 Total account L$117’745’637 Total deposits Ginko Financial Statistics, Feb 1, 2007
24. Greenspan vs. Rosedale source: Aggressively adding money to the currency supply as the overall size of the economy increases. Reducing the supply of money by aggressively raising interest rates when inflation begins to rise. Means of maintaining price stability Jeff Bezos, CEO of Amazon.com Four US presidents Powerful backer Ensures that the L$ doesn’t appreciate against the US$ by making it impractical and unattractive to keep Linden Dollars in savings accounts. Ensured low interest rates by making it impractical and unattractive to keep US$ in savings accounts. Technique to encourage maximum spending Second Life doesn’t really have regulations Youthful acolyte of objectivist Ayn Rand Libertarian tell Controls currency rate by manipulating money supply Controlled currency rate by manipulating money supply God-like power $7.7 million per month $1 trillion per month Size of economy supervised
26. RL company presence in SL represent/ advertise events trade collaborate engage/ build relations user/avatar (client) interaction business utility (future revenue) prototype and test
38. LIFT’07 workshop virtual worlds will play an important role for Fortune Global 500 companies YES or NO
39. SL – condemned to fail (NO) 7 of 15 people believe that virtual worlds will NOT play a major role in Dec 2009 (5 of these persons believe that virtual worlds will eventually play an important role within an extended timeframe) 7 NO votes
40. SL – the party goes on? (YES) 8 of 15 people believe that virtual world will play an important role in Dec 2009 (of these 8 nobody believed SL would be this virtual world) 8 YES votes
51. We believe that superior economic performance comes from sharing knowledge and not from keeping it. Open Knowledge
52. We do not try usual formulas. We deliver unique solutions through multidisciplinary approaches, ad-hoc teams, visual thinking , and rigorous project management . We have high impact. Consulting