Shift away from digital apps to hardware solutions that use digital technology to create physical interactions 3d printing3M Virtual Presenter - get panel recommendations by interacting with a digitally projected avatarlearn about products by talking “face-to-face” with a representative in California who was live-streamed onto a monitor with wheelsTaking digital ideas and making them come to life in the real worldCurious to see who has oneEx: NIKE fuelband in 2012
Everyone loves a playground.Talking Addidas shoe. I got to put on a pair and run-through an obstacle course and shoot basketball hoops while my shoes yelled at me to "run faster" and "work harder".
http://fleksy.com/The company's flagship product Fleksy revolutionizes typing on smartphones through patent pending predictive text technology. Users can type on a keyboard layout on their smartphones without needing to look at the screen.Plotter:A social mapping app that lets you easily create, share, crowd source and discover maps on your phone.
She passionately spoke about her decision to move from Switzerland to the US, not being afraid to push beyond traditional design boundaries and definitions of creativity. Tina attributed her fearless creativity and awesomeness to her Aunt.
April Virtual Series: What Happens in Austin, Doesn't Stay in Austin
Digital Moguls was by Kristin Bolton-Keys in 2011, when a group of marketers at a Fortune 500 company were determined toexpand their digital knowledge. Over time, the group held several classroomstyle learning sessions covering: Digital Marketing 101, Blogging 101, SEO 101 and Takeaways from the 2012 SXSW Interactive Conference. Digital Moguls serves as a content hub providing innovative, intuitive and inspirational content for those seeking to share their knowledge and learnabout digital technology and trends. Ultimately connecting people who want to learn, share and create digital experiences.
Agenda How To Navigate SXSW Key Themes/Trends Session Recaps SXSW Takeaways 4
South By Southwest (SXSW) is held annually in Austin, Texas
Navigating SXSW: A Newbie’s Perspective Why SXSW? My SXSW POA Plan, plan, plan (wait, did I say plan!) Embrace Austin Experience the brands (Spotify House, Samsung, 3M, Trade Show) Importance of BIT sessions (wearebit.com/@wearebit) Legal focused sessions in technology, film and music
Digital + Physical InnovationMakerbot’s Replicator Beam
Connected Objects: Google PlaygroundGoogle opened a one day pop-up shop called Art, Copy & Code. Art, Copy Code is a series of projects and experiments to show how creativity and technology can work hand in hand.
Our Real Reality is Augmented Local vs. Remote Focused vs. Distracted Unified vs. Fractured Present vs. Absent Now vs. Later
Lean Startup Track:Etsy’s [Backend] Transition From Startup 2 SuperpowerDescription: A crowd favorite was the day long Lean Startup Track featuring Eric Reis, author of “The Lean Startup”Presenter: Ross Snyder, Software Engineer, EtsyHighlights: Etsy transitioned from a waterfall development process to a “continuous deployment process” Process includes deploying multiple times a day Product managers, designers, and senior management can deploy Deployinator - open source platform available on Github. Check out the presentation here.
Startup AcceleratorDescription: Startups battled it out to become the ultimate Interactive winner across several verticals: News, Mobile, Innovative Web, and Health Technologies.Social Winner: Plotter Mobile Winner: Syntellia (Fleksy)
Data, Storytelling and Breaking Through the NoiseDescription: Explore how data driven stories can have significant impact for connecting with the audiences you want to reach.Presenters: Ashley Brown, Dustee Jenkins, Gary Goldhammer and Jon SteinbergHighlights: Use data to react on your Editorial Calendar: Coke has a 2 hour brainstorm every week to look at the data and determine how they can be more relevant. A recipe for Coca-Cola cake was so engaging that they created a food vertical on their site. The new website/blog experience is about telling great stories, not selling your product. A good rule of thumb - ask the media to share your story. If not, it might be too product focused. If so, its probably a good story.
Lawyered: Lessons from Foursquare, Meetup, & EtsyDescription: Lawyers from Foursquare, Meetup and Etsy explore the legal and business challenges facing tech companies and provide insights on how growing tech companies can navigate legal issues.Presenters: Brian Chase, General Counsel, Foursquare David Pashman, General Counsel, Meetup Sarah Feingold, Counsel, EtsyHighlights: Business and the Law Managing Risk Newer companies may have a higher risk tolerance Engage counsel early so risks can be assessed and managed Legal Trends: 2013 Hot Topics Privacy User generated content Balancing IP enforcement/disputesDisclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.
Crowdfunding 2.0 - The Game ChangerDescription: The independent film business has lived with the donor form of Crowdfunding via IndieGoGo and Kickstarter for years. Thanks to the new JOBS Act, there is a new form of Crowdfunding.Presenters: Dan Satorius (moderator), Of Counsel, Lommen Abdo Law Firm and Satorius Law Firm Brian Meece, Co-Founder & CEO, RocketHubHighlights: Small part of the larger funding strategy for startups TV Example: Shark Tank Advantage for potential and fans Opportunity to have an equity stake in a business they believe in Managed by an intermediary Money gets invested only if minimum is reached Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.
Legal Takeaways Role of Counsel Active member of the team Engaged from the beginning/product planning phase In-house vs Outside Counsel As user-sourced content increases, tech companies will increasingly be faced with a range of IP concerns and potential disputes. For privacy, companies need to balance their customer’s experience while adhering to the laws. The need for clear, transparent policies are essential. As startups, you are setting precedent not only for your company, but potentially for the industry. Crowdfunding is a potential game changer. However, it should only be one part of the larger funding strategy for a business. Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.
Keynote: Tina Roth Eisenberg, Founder of Swiss MissHere are Tina’s 11 rules to live by:1. Invest your life in what you love2. Embrace enthusiasm - keep going, gets in the flow, dont be afraid to show it3. Dont complain. Make things better - do something about it or let it go4. Trust and empower - shift from being a maker to manager is difficult5. Experience > Money6. Surround yourself with like minded people7. Collaborate8. Ignore the haters9. Make time to think and breathe10. If an opportunity scares you, take it11. Be that eccentric Aunt to someone (or whoever inspired you )