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April Virtual Series: What Happens in Austin, Doesn't Stay in Austin

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Learn about key themes and trends from the 2013 SXSW Interactive Festival

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April Virtual Series: What Happens in Austin, Doesn't Stay in Austin

  1. 1. What Happens in Austin,Doesn’t Stays in Austin
  2. 2. Kimberly Bennett Kristin Bolton-Keys Sheila Collins Scott Struletz@kbennettlaw @kristinbkeys @sheiladcollins @struletz
  3. 3. Digital Moguls was by Kristin Bolton-Keys in 2011, when a group of marketers at a Fortune 500 company were determined toexpand their digital knowledge. Over time, the group held several classroomstyle learning sessions covering: Digital Marketing 101, Blogging 101, SEO 101 and Takeaways from the 2012 SXSW Interactive Conference. Digital Moguls serves as a content hub providing innovative, intuitive and inspirational content for those seeking to share their knowledge and learnabout digital technology and trends. Ultimately connecting people who want to learn, share and create digital experiences.
  4. 4. Agenda How To Navigate SXSW Key Themes/Trends Session Recaps SXSW Takeaways 4
  5. 5. South By Southwest (SXSW) is held annually in Austin, Texas
  6. 6. Navigating SXSW: A Newbie’s Perspective  Why SXSW?  My SXSW POA  Plan, plan, plan (wait, did I say plan!)  Embrace Austin  Experience the brands (Spotify House, Samsung, 3M, Trade Show)  Importance of BIT sessions (wearebit.com/@wearebit)  Legal focused sessions in technology, film and music
  7. 7. Digital + Physical InnovationMakerbot’s Replicator Beam
  8. 8. Connected Objects: Google PlaygroundGoogle opened a one day pop-up shop called Art, Copy & Code. Art, Copy Code is a series of projects and experiments to show how creativity and technology can work hand in hand.
  9. 9. Augmented Reality
  10. 10. Chronic Media Multi-Tasking VS.
  11. 11. Expectations of Cognitive Capabilities
  12. 12. Our Real Reality is Augmented Local vs. Remote Focused vs. Distracted Unified vs. Fractured Present vs. Absent Now vs. Later
  13. 13. Lean Startup Track:Etsy’s [Backend] Transition From Startup 2 SuperpowerDescription: A crowd favorite was the day long Lean Startup Track featuring Eric Reis, author of “The Lean Startup”Presenter: Ross Snyder, Software Engineer, EtsyHighlights: Etsy transitioned from a waterfall development process to a “continuous deployment process” Process includes deploying multiple times a day Product managers, designers, and senior management can deploy Deployinator - open source platform available on Github. Check out the presentation here.
  14. 14. Startup AcceleratorDescription: Startups battled it out to become the ultimate Interactive winner across several verticals: News, Mobile, Innovative Web, and Health Technologies.Social Winner: Plotter Mobile Winner: Syntellia (Fleksy)
  15. 15. Data, Storytelling and Breaking Through the NoiseDescription: Explore how data driven stories can have significant impact for connecting with the audiences you want to reach.Presenters: Ashley Brown, Dustee Jenkins, Gary Goldhammer and Jon SteinbergHighlights: Use data to react on your Editorial Calendar:  Coke has a 2 hour brainstorm every week to look at the data and determine how they can be more relevant.  A recipe for Coca-Cola cake was so engaging that they created a food vertical on their site. The new website/blog experience is about telling great stories, not selling your product.  A good rule of thumb - ask the media to share your story. If not, it might be too product focused. If so, its probably a good story.
  16. 16. Lawyered: Lessons from Foursquare, Meetup, & EtsyDescription:  Lawyers from Foursquare, Meetup and Etsy explore the legal and business challenges facing tech companies and provide insights on how growing tech companies can navigate legal issues.Presenters:  Brian Chase, General Counsel, Foursquare  David Pashman, General Counsel, Meetup  Sarah Feingold, Counsel, EtsyHighlights: Business and the Law  Managing Risk  Newer companies may have a higher risk tolerance  Engage counsel early so risks can be assessed and managed Legal Trends: 2013 Hot Topics  Privacy  User generated content  Balancing IP enforcement/disputesDisclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.
  17. 17. Crowdfunding 2.0 - The Game ChangerDescription:  The independent film business has lived with the donor form of Crowdfunding via IndieGoGo and Kickstarter for years. Thanks to the new JOBS Act, there is a new form of Crowdfunding.Presenters:  Dan Satorius (moderator), Of Counsel, Lommen Abdo Law Firm and Satorius Law Firm  Brian Meece, Co-Founder & CEO, RocketHubHighlights:  Small part of the larger funding strategy for startups  TV Example: Shark Tank  Advantage for potential and fans  Opportunity to have an equity stake in a business they believe in  Managed by an intermediary  Money gets invested only if minimum is reached Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.
  18. 18. Legal Takeaways Role of Counsel  Active member of the team  Engaged from the beginning/product planning phase  In-house vs Outside Counsel As user-sourced content increases, tech companies will increasingly be faced with a range of IP concerns and potential disputes. For privacy, companies need to balance their customer’s experience while adhering to the laws. The need for clear, transparent policies are essential. As startups, you are setting precedent not only for your company, but potentially for the industry. Crowdfunding is a potential game changer. However, it should only be one part of the larger funding strategy for a business. Disclaimer: The following slides are not legal advice and instead are an overview of trends and discussions at SXSW. If you should need legal advice, please seek the assistance of local counsel or your local bar association.
  19. 19. Keynote: Tina Roth Eisenberg, Founder of Swiss MissHere are Tina’s 11 rules to live by:1. Invest your life in what you love2. Embrace enthusiasm - keep going, gets in the flow, dont be afraid to show it3. Dont complain. Make things better - do something about it or let it go4. Trust and empower - shift from being a maker to manager is difficult5. Experience > Money6. Surround yourself with like minded people7. Collaborate8. Ignore the haters9. Make time to think and breathe10. If an opportunity scares you, take it11. Be that eccentric Aunt to someone (or whoever inspired you )
  20. 20. Questions? www.digitalmoguls.org @digitalmogulsFacebook.com/digitalmoguls

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