The document discusses how most companies' profits come from a small percentage of high-value customers, but it is difficult for companies, especially small- and medium-sized enterprises (SMEs), to identify and target these customers without artificial intelligence (AI). The startup ArtuData aims to bring the benefits of AI to all companies by pooling anonymous customer data from many SMEs to train AI models, allowing even small businesses to better target, attract, convert, and retain their most profitable "big fish" customers. This approach could help SMEs regain competitiveness and grow exponentially where larger companies have an advantage with their own vast datasets and AI capabilities.