This document provides guidance on building a profitable ecommerce business. It discusses the importance of inbound marketing over outbound marketing and focuses on search engine optimization and pay-per-click advertising. It emphasizes the need to balance web traffic, conversion rates, and customer loyalty for sustainable growth. The document also stresses the importance of establishing a unique identity rather than being a generalist and defines customer lifetime value and its importance in decision making.
The Practical Guide to Marketing Your Pest Control Business OnlineCoalmarch
Our inbound marketing experts have put together this guide specifically for the lawn care and pest control industries! If you are a service-based company looking to grow your business online, this guide is for you. We're sharing our top tips & tricks from the experts at Coalmarch Productions & the creators of Sprowt.
www.getsprowt.com
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
- Pay-per-click (PPC) advertising has been around for over a decade but is showing its age, with low conversion rates and many advertisers finding it no longer provides a positive return on investment.
- Large companies like FTD have decided to stop pursuing PPC advertising during peak seasons when costs rise significantly.
- The inventor of PPC argues the future is in pay-per-action models where advertisers only pay for measurable actions like sales or leads, rather than just clicks, to better align incentives between advertisers and publishers.
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Rick Backus - Content to Clients - SearchLove Boston 2014Distilled
Rick Backus is the founder and CEO of CPC Strategy, an advertising agency that manages over $35 million in advertising spend for over 240 active clients. CPC Strategy started using outbound marketing but has transitioned to inbound marketing using content like blogs, webinars, and white papers to generate leads. They use tools like WordPress, Marketo, Salesforce, and Optimizely to manage content, leads, and testing. Their goal is to connect their clients' inventory to customers' shopping intent through content marketing.
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
The Practical Guide to Marketing Your Pest Control Business OnlineCoalmarch
Our inbound marketing experts have put together this guide specifically for the lawn care and pest control industries! If you are a service-based company looking to grow your business online, this guide is for you. We're sharing our top tips & tricks from the experts at Coalmarch Productions & the creators of Sprowt.
www.getsprowt.com
The document provides an overview of internet marketing strategies and tactics for small businesses. It discusses six key areas of successful internet marketing: search engine optimization, social media, paid search, affiliate marketing, email marketing, and mobile marketing. It also notes that internet marketing is projected to grow to $36.7 billion by 2014 and that search engine optimization, paid search, and search engine marketing offer high returns on investment. Further, it emphasizes that simply having a website is not enough and businesses must promote their sites to attract relevant traffic and maximize their online presence.
- Pay-per-click (PPC) advertising has been around for over a decade but is showing its age, with low conversion rates and many advertisers finding it no longer provides a positive return on investment.
- Large companies like FTD have decided to stop pursuing PPC advertising during peak seasons when costs rise significantly.
- The inventor of PPC argues the future is in pay-per-action models where advertisers only pay for measurable actions like sales or leads, rather than just clicks, to better align incentives between advertisers and publishers.
As many businesses increase their global footprints, corporate employees have the chance to work anywhere around the world. While job mobility provides the opportunity to develop new skills, broaden experience and cultivate professional networks, how does one prepare for job mobility and maximise the value of such an opportunity when it arises?
For those looking outside of your current industry, what are the important areas you need to take note of to ensure that you are emotionally, financially, and professionally ready for this next step?
Whether you are looking at progression within or outside your industry, in this talk I share some of the practical lessons I have seen work for myself, as well as for peers, when in comes to the development of my career.
Rick Backus - Content to Clients - SearchLove Boston 2014Distilled
Rick Backus is the founder and CEO of CPC Strategy, an advertising agency that manages over $35 million in advertising spend for over 240 active clients. CPC Strategy started using outbound marketing but has transitioned to inbound marketing using content like blogs, webinars, and white papers to generate leads. They use tools like WordPress, Marketo, Salesforce, and Optimizely to manage content, leads, and testing. Their goal is to connect their clients' inventory to customers' shopping intent through content marketing.
National Reputation and National Positions breaks down some key ingredients to creating successful internet marketing campaigns whether its PPC, SEO or Reputation Management.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
Colin Woon - The bigger the business, the bigger the SEO challengeMarketing Festival
The document discusses the challenges of executing an SEO strategy within a large organization like Telefonica Europe (O2). Some key points:
- Bringing SEO management in-house required learning how the large business operates and meeting many internal stakeholders.
- It was important to distinguish between SEO (the function of optimizing a site for search) and organic search (the traffic source), as they have different objectives.
- At O2, most traffic and sales come from brand search terms, but SEO can help optimize performance for generic search queries.
- Leveraging subdomains and partner sites helps control more of the search results for branded keyword phrases.
- Competing for new
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
HubSpot had a very successful year in 2012. Key highlights included:
- Annual revenue increased 82%
- Increased number of customers by 42% and number of employees (HubSpotters) by 41%
- Raised $35 million in new funding to recruit talent, grow through acquisition and invest in products
- Opened a new European headquarters in Dublin to further global inbound marketing
- Held its largest ever Inbound conference with over 2,800 attendees
- Customer success stories showed 93% of customers increased leads using HubSpot
GeePC is a small family-run computer business looking to expand its online presence to attract more customers. The business wants to sell wholesale to local companies and launch an e-commerce website for worldwide sales. Despite a small budget, experienced staff can help the company grow into the next major online retailer.
The document discusses key findings from a 2014 inbound insights report on marketing trends in the United Kingdom. Some of the main findings include:
- Inbound marketing adoption grew significantly in 2014, with an additional 25% of UK marketers adopting an inbound strategy. The UK adoption rate is marginally lower than the US rate.
- B2C companies in the UK are having the most success with inbound marketing and seeing greater ROI compared to B2B and non-profit companies.
- Social media has become an increasingly important source of leads for UK marketers, topping the list at 82%. Other important lead sources include email marketing, SEO, and blogs.
Kevin Hillstrom - How The Future of Retail is Like Professional SportsMarketing Festival
Retail and e-commerce can learn from the strategies used in professional sports to acquire new customers and promote merchandise. Sports focus heavily on acquiring new fans by creating limited and exclusive experiences, developing new players, regularly practicing and improving performance, and using analytics to optimize strategies. In contrast, many retailers rely on the same promotions, lack new merchandise development, and focus on engaging rather than acquiring customers. Adopting strategies like those of Zara, Nordstrom, and sports teams that treat customer acquisition and new merchandise as priorities could help retailers compete more effectively, especially against Amazon.
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...Marketing Festival
This document summarizes a presentation about how search engine ranking factors have changed and will continue to change over time. It discusses how factors like user signals, content relevance, and machine learning have become more important than traditional SEO tactics. It also notes that while ranking factors are always evolving, some basic technical fundamentals like site architecture, relevant links, and page speed remain important. Industries also have different ranking factor priorities based on typical user intentions within those categories. The overall message is that SEO requires adapting to changes and focusing on creating unique, relevant high-quality content.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Inbound marketing your competitive advantage - the content marketing show - w...HubSpot
The document discusses inbound marketing and how it can help companies better target their marketing efforts towards buyers like Dave. It recommends using buyer personas to understand customers and create relevant content and marketing assets. It also stresses the importance of measuring marketing performance across the entire customer funnel, from attracting visitors to converting leads and closing sales. If done correctly through inbound marketing, companies can see significant increases in web traffic, leads, and customers over time.
Stephen Akintayo is an inspirational speaker and serial entrepreneur who is the CEO of several consulting and media firms in Nigeria. The document discusses mini importation business, which refers to importing goods from abroad at wholesale prices and reselling them locally for profit. It provides information on goods to import, websites to purchase from, shipping options, and tips for promoting and selling the imported goods successfully.
The document provides tips on how to sell in a saturated market, including creating greater perceived value for your product, establishing strategic pricing, finding new submarkets within existing markets, and staying aware of trends. It also discusses digital marketing tools like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing as ways to reach customers in saturated markets. The benefits, objectives, evolution, and components of a digital marketing strategy are outlined.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
Introducing best marketing strategies- advanced marketing for big time results. Inside this E book, you will discover the topics about right into strategies, marketing tips, few good markets, free publicity and pay per click strategies, affiliate strategies, website words of kingdom, budgeting basics, more on traffic, most common mistakes, mistakes of recurring signup, to charge or not to charge, free subscriptions and many more!
This document provides marketing strategies and tips for online businesses. It discusses using one-time offer (OTO) marketing to give away a free product and offer another product at a discount. It also recommends targeting niche markets like moms, travel, China, and baby boomers. For publicity, it suggests writing press releases and distributing them online or to local media outlets. Inexpensive advertising methods discussed include advertising in ezines, pay-per-click programs, pay-per-lead programs, and affiliate marketing.
Your Guide to Pay Per Click (WSI Cyprus)WSI (Cyprus)
Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows
your company to create online brand exposure to your target markets. Additionally, PPC gives you
ultimate control over your marketing dollars while allowing you to capture the attention of the booming
number of online consumers who are ready to spend money on your products and services. You just
need to be there. It’s like having an ad in your local newspaper and only paying for the prospects that
read it! How can it get any better than this in advertising?
This document provides an overview of internet marketing and affiliate marketing strategies. It includes 10 chapters that discuss topics like the basics of internet marketing, viral marketing techniques, setting up an affiliate marketing system, and affiliate marketing. The document aims to educate readers on different aspects of online marketing and how to promote businesses through the internet. It provides tips and recommendations but also includes disclaimers that the information is for reference only and the author is not liable for any losses resulting from using the content.
This document summarizes an expert's advice on pitching startups to investors. The expert emphasizes starting the pitch with the "why", focusing on the purpose and passion behind the idea. Investors care most about the team, so the pitch should introduce the founding team and their relevant experience. The pitch also needs to clearly explain what problem is being solved, why it can succeed now, and how the idea will be marketed and grow into a large business. Simply explaining features and plans is not enough without properly addressing these core questions upfront to engage and convince the investor.
This document provides guidance on how to build a successful internet home business. It discusses choosing a domain name based on relevant keyword research. It recommends setting up websites using WordPress and services like HostGator for hosting. The document emphasizes the importance of email marketing tools to build an email list of customers and developing relationships over time. It also discusses basic search engine optimization strategies. Overall, the document provides a high-level overview of fundamental components and steps to consider when starting an internet home business, including choosing a domain, building a website, using email marketing, and search engine optimization.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Colin Woon - The bigger the business, the bigger the SEO challengeMarketing Festival
The document discusses the challenges of executing an SEO strategy within a large organization like Telefonica Europe (O2). Some key points:
- Bringing SEO management in-house required learning how the large business operates and meeting many internal stakeholders.
- It was important to distinguish between SEO (the function of optimizing a site for search) and organic search (the traffic source), as they have different objectives.
- At O2, most traffic and sales come from brand search terms, but SEO can help optimize performance for generic search queries.
- Leveraging subdomains and partner sites helps control more of the search results for branded keyword phrases.
- Competing for new
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
HubSpot had a very successful year in 2012. Key highlights included:
- Annual revenue increased 82%
- Increased number of customers by 42% and number of employees (HubSpotters) by 41%
- Raised $35 million in new funding to recruit talent, grow through acquisition and invest in products
- Opened a new European headquarters in Dublin to further global inbound marketing
- Held its largest ever Inbound conference with over 2,800 attendees
- Customer success stories showed 93% of customers increased leads using HubSpot
GeePC is a small family-run computer business looking to expand its online presence to attract more customers. The business wants to sell wholesale to local companies and launch an e-commerce website for worldwide sales. Despite a small budget, experienced staff can help the company grow into the next major online retailer.
The document discusses key findings from a 2014 inbound insights report on marketing trends in the United Kingdom. Some of the main findings include:
- Inbound marketing adoption grew significantly in 2014, with an additional 25% of UK marketers adopting an inbound strategy. The UK adoption rate is marginally lower than the US rate.
- B2C companies in the UK are having the most success with inbound marketing and seeing greater ROI compared to B2B and non-profit companies.
- Social media has become an increasingly important source of leads for UK marketers, topping the list at 82%. Other important lead sources include email marketing, SEO, and blogs.
Kevin Hillstrom - How The Future of Retail is Like Professional SportsMarketing Festival
Retail and e-commerce can learn from the strategies used in professional sports to acquire new customers and promote merchandise. Sports focus heavily on acquiring new fans by creating limited and exclusive experiences, developing new players, regularly practicing and improving performance, and using analytics to optimize strategies. In contrast, many retailers rely on the same promotions, lack new merchandise development, and focus on engaging rather than acquiring customers. Adopting strategies like those of Zara, Nordstrom, and sports teams that treat customer acquisition and new merchandise as priorities could help retailers compete more effectively, especially against Amazon.
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...Marketing Festival
This document summarizes a presentation about how search engine ranking factors have changed and will continue to change over time. It discusses how factors like user signals, content relevance, and machine learning have become more important than traditional SEO tactics. It also notes that while ranking factors are always evolving, some basic technical fundamentals like site architecture, relevant links, and page speed remain important. Industries also have different ranking factor priorities based on typical user intentions within those categories. The overall message is that SEO requires adapting to changes and focusing on creating unique, relevant high-quality content.
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Inbound marketing your competitive advantage - the content marketing show - w...HubSpot
The document discusses inbound marketing and how it can help companies better target their marketing efforts towards buyers like Dave. It recommends using buyer personas to understand customers and create relevant content and marketing assets. It also stresses the importance of measuring marketing performance across the entire customer funnel, from attracting visitors to converting leads and closing sales. If done correctly through inbound marketing, companies can see significant increases in web traffic, leads, and customers over time.
Stephen Akintayo is an inspirational speaker and serial entrepreneur who is the CEO of several consulting and media firms in Nigeria. The document discusses mini importation business, which refers to importing goods from abroad at wholesale prices and reselling them locally for profit. It provides information on goods to import, websites to purchase from, shipping options, and tips for promoting and selling the imported goods successfully.
The document provides tips on how to sell in a saturated market, including creating greater perceived value for your product, establishing strategic pricing, finding new submarkets within existing markets, and staying aware of trends. It also discusses digital marketing tools like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing as ways to reach customers in saturated markets. The benefits, objectives, evolution, and components of a digital marketing strategy are outlined.
Marketing 2020 is an annual event at the University of Derby, it is focused on Marketing and local business. Guest speakers this year were Heidi Barlow of East Midlands Airport, Adam Tamsett of Intu Derby and Simon Jacobson of Bing search
Introducing best marketing strategies- advanced marketing for big time results. Inside this E book, you will discover the topics about right into strategies, marketing tips, few good markets, free publicity and pay per click strategies, affiliate strategies, website words of kingdom, budgeting basics, more on traffic, most common mistakes, mistakes of recurring signup, to charge or not to charge, free subscriptions and many more!
This document provides marketing strategies and tips for online businesses. It discusses using one-time offer (OTO) marketing to give away a free product and offer another product at a discount. It also recommends targeting niche markets like moms, travel, China, and baby boomers. For publicity, it suggests writing press releases and distributing them online or to local media outlets. Inexpensive advertising methods discussed include advertising in ezines, pay-per-click programs, pay-per-lead programs, and affiliate marketing.
Your Guide to Pay Per Click (WSI Cyprus)WSI (Cyprus)
Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows
your company to create online brand exposure to your target markets. Additionally, PPC gives you
ultimate control over your marketing dollars while allowing you to capture the attention of the booming
number of online consumers who are ready to spend money on your products and services. You just
need to be there. It’s like having an ad in your local newspaper and only paying for the prospects that
read it! How can it get any better than this in advertising?
This document provides an overview of internet marketing and affiliate marketing strategies. It includes 10 chapters that discuss topics like the basics of internet marketing, viral marketing techniques, setting up an affiliate marketing system, and affiliate marketing. The document aims to educate readers on different aspects of online marketing and how to promote businesses through the internet. It provides tips and recommendations but also includes disclaimers that the information is for reference only and the author is not liable for any losses resulting from using the content.
This document summarizes an expert's advice on pitching startups to investors. The expert emphasizes starting the pitch with the "why", focusing on the purpose and passion behind the idea. Investors care most about the team, so the pitch should introduce the founding team and their relevant experience. The pitch also needs to clearly explain what problem is being solved, why it can succeed now, and how the idea will be marketed and grow into a large business. Simply explaining features and plans is not enough without properly addressing these core questions upfront to engage and convince the investor.
This document provides guidance on how to build a successful internet home business. It discusses choosing a domain name based on relevant keyword research. It recommends setting up websites using WordPress and services like HostGator for hosting. The document emphasizes the importance of email marketing tools to build an email list of customers and developing relationships over time. It also discusses basic search engine optimization strategies. Overall, the document provides a high-level overview of fundamental components and steps to consider when starting an internet home business, including choosing a domain, building a website, using email marketing, and search engine optimization.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
The document discusses how SEMrush uses data from tracking 95 million keywords and 40+ million domains to gain insights into competitors' spending, products, ads, and other information. It provides examples of how to use this data when making decisions such as whether to launch new products, how to allocate budgets, which competitors are spending the most on certain keywords, and other competitive intelligence. The key message is that competitors inevitably reveal valuable data through their search and paid advertising activities, and companies can minimize risks and learn from others' successes or mistakes by spying on competitors using tools like SEMrush.
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
This document provides an overview and guide to online marketing services offered by 411 Locals. It introduces the company and what they do, which is provide affordable marketing solutions tailored for small and mid-sized businesses. The document outlines their basic package which includes getting the business listed on Google within 3 months, a free optimized website, social media profiles, and business directory listings. It discusses the benefits of online marketing and importance for businesses. The remainder of the document covers topics like the online marketing process, timeline, keywords, myths, additional services, frequently asked questions, and testimonials.
This document provides an overview and guide to online marketing services offered by 411 Locals. It begins with an introduction to the company and what they do. The main body then discusses key topics like the benefits of online marketing, statistics on consumer online behavior, the basic package of services offered, and the timeline clients can expect for search engine optimization results. It emphasizes that online marketing is an ongoing process requiring collaboration between the client and agency.
Elevated SEO is a full-service internet marketing company that focuses on driving traffic to websites and converting that traffic into customers. They offer search engine optimization, social media marketing, website design/development, and other services to help businesses improve their online visibility and attract more customers. Their goal is to help clients succeed by crafting an effective online marketing strategy and presence. Testimonials from clients highlight how Elevated SEO has helped increase their website traffic and rankings on search engines, leading to more qualified leads and increased sales.
10 upcoming factors of SEO | SEO Company in kolkataRaunak Chatterjee
Know all about upcoming SEO tricks and Strategies which will be a great turning point for your business.
Choose an expert or the best SEO company in Kolkata.
Visit: https://raunakchatterjee.com/
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
affiliate marketing fortune to yourself and deprive your competitors with this book you will discover the topics about introduction to affiliate marketing, how to pick up the products, using pay per click to promote affiliate products, using search engine optimization to sell products as an affiliate.
The document provides an overview of an SEO reseller program. It defines SEO as optimizing a website to perform better in search engines by ranking higher. The SEO reseller program allows individuals to sell SEO services from the company by acting as a reseller and branding the services under their own business name, while the company handles the actual work. There are no monthly fees for resellers, and resellers can start selling instantly but may need 3 days to set up online branding if purchasing a reseller kit from the company.
This document outlines the rights and restrictions for a report on building an internet home business. It can be given away, broken into parts for websites with attribution, and used as content for autoresponders and websites. However, it cannot be edited, added to products/courses, or sold. The document also provides tips for internet marketing success, including treating it as a real business, focusing on one program, developing customers, and learning advertising, marketing, and promotion skills.
Recession Busting Ecomm Business And Marketing Strategies V3BillMooney
The document discusses strategies for ecommerce, retail, and service businesses to boost sales during economically challenging times. It suggests developing an ecommerce website, reinventing an existing website to generate more leads and sales, and implementing a profitable pay-per-click advertising campaign. The rest of the document outlines 15 categories of business activities and provides ideas for each to help businesses rejuvenate and recession-proof themselves.
The Power of Digital Marketing for Your Small Business by One Marketing MindOne Marketing Mind
Ready to supercharge your small business in the digital age? Discover the transformative capabilities of digital marketing with this guide. From boosting your online presence to connecting with your target audience and achieving real results, this resource equips you with the strategies and insights needed to propel your business to new heights. Harness the power of digital marketing to drive growth, engage customers, and thrive in the modern marketplace. Your journey to success starts here.
In today's digital-driven world, the path to business success lies in harnessing the immense power of digital marketing. Small businesses, just like their larger counterparts, can thrive and prosper by embracing the strategies and techniques outlined in this comprehensive guide.
Explore the transformative capabilities of digital marketing as you journey through these pages. Discover how to establish a formidable online presence, effectively engage with your target audience, and achieve tangible results that drive growth and profitability.
This guide is your compass, leading you through the dynamic landscape of digital marketing without overwhelming jargon or complex theories. Instead, you'll find practical insights, real-world examples, and actionable steps that empower you to:
Boost Your Online Presence: Learn the art of creating a user-friendly website, optimizing for mobile, and leveraging the vast potential of social media.
Create Compelling Content: Craft content that captivates your audience, from engaging blog posts to attention-grabbing videos and visually stunning infographics.
Dominate Search Engines: Master the intricacies of SEO (Search Engine Optimization) to ensure your business shines on search engine results pages.
Excel in Paid Advertising: Harness the immediate impact of PPC (Pay-Per-Click) advertising on platforms like Google Ads and Facebook Ads while staying within your budget.
Leverage the Power of Email: Discover the art of building and segmenting your email list, and learn how to create email campaigns that convert.
Conquer Social Media: Navigate the diverse landscape of social media platforms, connecting with your audience and measuring your social media ROI.
Harness Data Insights: Make data-driven decisions by understanding the importance of analytics tools like Google Analytics and learn how to act on the insights they provide.
Manage Your Online Reputation: Gain the skills to monitor your online reputation, respond to customer reviews, and shape a positive online brand image.
Budget Wisely and Measure ROI: Set a digital marketing budget that aligns with your business goals, and understand how to measure your Return on Investment (ROI).
Your small business's journey to success starts right here. Empower yourself with the knowledge and tools to navigate the digital landscape, connect with your audience, and achieve the results you've always dreamed of.
Introducing Super Affiliate Marketing Edge
Keep Most of the Affiliate Marketing Fortune to yourself
and Deprive your Competitions! inside this ebook, you will discover the topics about
introduction to affiliate marketing,
how to identify & pick hot selling products, using pay-per-click to promote affiliate products, using search engine optimization to sell affiliate products, as an affiliate, BUM marketing
exposed for affiliates, leveraging on free reports to increase affiliate sales rising to the super lever, and become a super affiliate marketer today!
Similar to Pitfalls to Avoid while Hiring an SEO Service Company (20)
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
QuickBooks Sync Manager Repair Tool- What You Need to Know
Pitfalls to Avoid while Hiring an SEO Service Company
1. HOW TO
BUILD A PROFITABLE
ECOMMERCE
BUSINESS
PRESENTED
BY
SEO CORPORATION
SEO CORPORATION
2. CONTENTS
1. Introduction
2. Inbound Vs Outbound Marketing
3. Maximize Your Profit with 'Perpetual Growth Strategy'
4. Establish a Unique Identity for Your Company
5. What is Customer Lifetime Value?
6. Customer Segmentation: Its Implications on Your Business
7. Which Inbound Marketing Channel Is More Appropriate?
8. Use SEO Correctly For Your Business
9. Keyword Stuffing: How much is enough?
10. Streamline Your PPC Campaign
11. Mobile E-commerce: The Next Big Thing in the Online Market
12. Role of Social Media
13. Importance of Web Design
3. About the Author
Vishal Vivek
Chief Executive Officer, SEO Corporation.
www.seocorporation. net
An Entrepreneur, Search Marketing Guru or a gifted writer:
there are many facets to Vishal Vivek’s persona. His brain
child, SEO Corporation, has assisted numerous businesses to
leverage the benefits of online marketing, and drive them to
the top of their respective domains. In fact, his company has
changed the paradigms of the industry, and still continues to
do so.
Apart from his venture, he is also the guiding light for
numerous E-commerce businesses across the globe. He is
blessed with the capability to recognize latest market trends,
and execute them in a beneficial manner. At the helm of all
is his never-say-never attitude, which enables him to knock
down any obstacle.
His patrons belong to different industries; and seek his advice
for understanding and surviving in the ever-changing online
landscape. He is particularly interested in upcoming trends,
and is naturally drawn to E-commerce opportunities. As a
matter of fact, he has already played a significant role in
establishing several reputed names in the E-commerce
market.
When he is not working, you can find him immersed in
reading or finding out newer ways to conquer the online
market. If you seek an expert advice, feel free to contact him.
After reading this eBook , please send feedback or
questions directly to Vishal Vivek by emailing
info@seocorporation.net or by
skype : seo.corporation
Contact Number :
1-85-5801-9192 Toll Free (US)
+447937444619 (UK)
+ 91 750-3341-387 (India)
4. 4 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Introduction
The impact of Internet can be felt in every aspect of our life. It can be claimed
that the mere existence of contemporary human society thrives over Internet
connectivity. We socialize, read news, play games, and do a lot more on the
web. Interestingly, it has also put forward a way to satiate our shopping impulses.
Yes, we are talking about the advent of E-commerce industry, which is poised to
be the next game changer.
Remember that Internet is all about empowering you; and this also includes
awarding power to shoppers. Anyway, the numerous factors have already
accelerated the wheel of growth for the E-commerce industry. Amidst all this
development, numerous entrepreneurs are making their way to the market. But,
setting up an online business is no cake walk! You need to do your home work
before taking any step.
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5. 4 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
To cater to this demand, tons of mediocre eBooks or help guides have piled up in
the online space. They teach quick methods to become a SEO guru overnight;
however, most of them rarely provide anything meaningful. Even many of them
recommend outdated tactics that are certain to leave a negative impact on your
business.
There is no need to panic, as we present an authentic guide to establish a
successful E-commerce venture. Here, we will talk about the finest SEO and
PPC techniques in the town. We are not concerned with short term profits or web
traffic; instead, a strategy with long term & sustainable competitive edge is our
focus. Note that farsightedness is the key to success in the industry. Read on to
find out more.
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Inbound Vs Outbound Marketing
If you’ve setup your online business, the dilemma of choosing between inbound
and outbound marketing is certain to strike you. Let us clear out the clouds of
confusion for you. Inbound marketing is more effective when it comes to directing
traffic to your shopping portal. It is estimated that roughly 81% of online traffic is
earned through inbound marketing.
But, what’s the dissimilarity between inbound and outbound marketing? Well,
inbound marketing is consumer-focused, solutions-driven and content rich; it
comprises of Search Engine Optimization, Blogging, newsletters, etc. On the
other hand, outbound marketing is driven purely by the marketer, is product-
focused; and involves print advertisement, cold calling, telemarketing, email
marketing, etc.
Without acknowledging the difference between these marketing strategies, no
business can thrive in the competitive online space. An appropriate
acquaintance with both the concepts is essential for successful deployment of
your marketing planning.
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7. 6 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Pay Attention to the Search Engine:
Note that search engine accounts for up to 72% of this inbound traffic. So, your
marketing strategy needs to revolve around search engines; further, Google
should dictate your entire focus. Remember that Google is the leader in the
online search space, and its position is nothing less than a monopoly. No e-
commerce business can afford to ignore this inbound channel.
Dealing with Google involves numerous tactics; for your convenience, we’ve
categorized them in two fundamental categories. Have a glance at them:
Search Engine Optimization: This practice deals with efforts targeted at
improving your page rank in the search results.
PPC or Pay per Click Marketing: It involves advertisements exhibited
alongside Google search results.
Interestingly, Search Engine Optimization and Pay per Click mechanism gets
most of the action. Approximately 43.4% of the online marketing budget is
directed to Pay per Click. On the other hand, Search Engine Optimization
accounts for 25.8% of the total marketing budget pie.
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8. 7 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Maximize Your Profits with Perpetual
Growth Strategy’
Getting more traffic is beneficial. Isn’t it? Well, it is always great to get more web traffic, but
the sad truth is that there is no assurance of better revenues or profits. Perpetual Growth
Strategy put forwards similar views. It clearly emphasizes on these three factors:
Influx of Web Traffic
High Rate of Conversion
Winning Customer Loyalty
All these three factors are crucial for sustainable growth in the E-commerce
industry. Note that they depend on each other, and your success relies on
maintaining a perfect balance between them. Let’s take a hypothetical instance;
John is the owner of a firm www.coolgadgets.com. His venture deals in
electronic gadgets of all sorts. Anyway, a quick search for related keywords on
Google is definite to lower his spirits. His site ranks poor on each crucial
keyword. So, he decides to take solace in Google Adwords. As an added
measure, he raised his bids to $1.5. But, is it worth his time & hard earned cash?
Let’s find out:
Scenario I:
If John receives 500 clicks, and 2% of those clicks get converted in to sales. In
this scenario, he sells 10 products. The Average Order Value is $50, which
results in total revenues of $750. Sadly, the expenses on the promotion
overshadow the return. In this scenario, John is down by $250. It should be clear
to you that the Return on Ads Spend is the crucial factor deciding the success of
promotional campaign. So, how the business will survive? Apparently, the
stipulations need to be subjected to further modification.
Avg. Cost
per Click
Clicks Conversion
Rate
Sales AOV Revenue Ad fees ROAS
$1.50 500 2% 10 $50 $500 $750 0
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Scenario II:
Avg.
Cost
per
Click
Clicks Conversion
Rate
Sales AOV Revenue Ad
fees
ROAS
$1.50 500 4% 20 $50 $1000 $750 25%
After careful adjustment in the conversion rate, it is clear that conversion rate can
make or break the day. The conversion rate is doubled to 4%, placing 20 sales
on John’s table. If the Average Order Value is
$50, revenues will jump to $1000. Now, let’s do the calculation. Ad fees stand at
$750, leading to the benefits of $250. So, the Return on Ad Spend accumulates
to a decent 25%. But, after considering cost of goods sold, profit is fairly
minuscule for John.
Scenario III:
Avg.
Cost
per
Click
Clicks Conversion
Rate
Sales AOV Revenue Ad
fees
ROAS
$1.50 500 8% 40 $50 $2000 $750 62.5%
In this scenario, the conversion rate is again doubled to 8%. Sales will jump to
reach 40 units, which offer $2000 in total revenues. The Return on Ad Spend
stands at 62.5%, which is pretty impressive by all standards. Now, after
considering cost of goods, John will finally make some profit. Thus, a conversion
rate of 8% is vital for John’s E-commerce venture to survive and prosper. But,
there’s more to the equation. We are talking about customer loyalty.
John is aware of the fact that customers tend to change their gadgets quite often.
He senses an exciting opportunity in this behavior. If he succeeds in attracting
mere 30% of his customer in the next one year, his Return on Ad Spend will
augment by leaps and bounds. See the table for further explanation:
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Everything remaining same, sales will grew to 52. The Average Ordered Value is
still $50. The total revenues will become $2600. The ROAS will be a staggering
260%. After taking into account cost on goods, the profits will certainly please
John and his online business. Let’s suppose, the same customers are repeated
again, the return on ad spend will experience further augmentation.
The example of John and coolgadgets.com showcases that even higher PPC
bids are beneficial for your business. The focus point should be high conversion
rate, repeat customers and higher Pay per Click bids. Note that higher bids are
sure shot ways to attract more web traffic, which holds the potential to improve
your page rank as well.
This example discusses the benefits of PPC, but inbound marketing comprises of
several other techniques. A dominant force on the landscape would be Search
Engine Optimization; however, remember the basic need of balancing web traffic,
conversion rate and customer loyalty.
If you have mastered this technique, you’re sure to take the leading charge in
your domain. However, the sad truth is that most online shopping sites fails to
concentrate on these three crucial provisions, and hence, suffer in the long run.
Points to Remember:
Focus on data. You need to collect objective data to take rightful
measures.
Accept changes and hit the right buttons. If you’ve made an error, don’t
hesitate to make amendments. Small incremental changes can go a long
way.
You need to attract, convert and retain your customers. Pay attention to all
of them.
Avg.
Cost
per
Click
Clicks Conversion
Rate
Sales AOV Revenue Ad
fees
ROAS
$1.50 500 8% 52 $50 $2600 $750 260%
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11. 10 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Establish a Unique Identity for Your
Company
Let’s bother John’s example once again; he is among hundreds (if not
thousands) selling gadgets on Internet. But, what is his Unique Selling Point?
Unfortunately, many e-commerce ventures fail to answer this query as well.
What Makes You Different from Other Sellers In the Online
Market?
Before you move approach customers, try to find out answer to the above stated
question. Usually, online sellers offer similar answers, such they provide tempting
price, their price is good, and so on. These reasons fail to strike the right chords
with prospective customers, who are already bombarded with numerous options.
If you don’t have anything unique to offer, you are stuck in the generalist territory.
The trouble with being a generalist is that the approach is far from being
sustainable in nature. In the long run, you could get lost in the crowd of similar-
looking shopping sites. Interestingly, big brands in the business also suffer from
generalist syndrome (pun intended). They offer all things at all prices to
everyone. However, you are the new kid on the block. You need to make a
statement to distinguish your business from others.
Drawbacks of the Generalist approach:
Your profit margins are certain to go on a downward spiral.
With no or insufficient profit, your marketing budget is bound to fall.
Final nail in the coffin would be decrease in overall sales.
Will Inbound Marketing Save the Day?
No, inbound marketing cannot provide medication for this trouble, especially in
the long term. Without any compelling reason for transaction, sales are bound to
suffer. The only way out of this menace is walking the path of a generalist.
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12. 11 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Characteristics of a Specialist:
A specialist charts out his own course; he establishes his own set of rules. He
see world from a different view, and this outlook conveniently carves a niche for
his company. He is also not concerned with providing average value to the
client; his eyes are set on offering an added incentive. Let’s take John’s example.
He can target technology buffs with out-of-the-box site layout, which is
accompanied by technical jargons. He has created a unique aura around his
products, but many prospect customers could get offended. He is definitely
targeting a distinct audience with this approach. The process could also comprise
of lesser product selection or extended shipping time. It is like walking on a two
edge sword.
But, he is offering a unique experience to his visitors! There are some downsides
to the process, but providing everything is not possible in the long run. He needs
to innovate and differentiate, or leave the way for others to move forward. As we
stated above, a distinct group is targeted. Deciding a target customer base is not
free from complications. Anyway, the decision will decide the future of your
venture. A hasty approach is never welcomed; so, take time to ponder over the
issue.
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13. 12 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
What is Customer Lifetime Value?
Customer Lifetime Value offers a better understanding of general business
performance; plus, it offers assistance while deciding target audience, product
segments, promotion channels, and much more.
For calculating Customer Lifetime Value, you need to assume some aspects of
your customer behavior:
Customer life time i.e. the duration in which sales are anticipated.
Purchase frequency i.e. customer’s tendency to purchase.
Average Order Value
Your Gross Profit from the customer
Acquisition cost i.e. money spend on acquiring a customer.
We will again take John and his site’s example to evaluate customer lifetime
value. For this, the above stated data points will be considered one at a time.
Customer Life time:
The first in the steps to find our Customer Lifetime Value is the evaluation of
Customer Life Time. As John sells electronic gadgets, the nature of his
customers vary from technology enthusiasts to ordinary buyers. A technology
buff would acquire newer technology at a better pace than an ordinary buyer.
Under ideal conditions, John should conduct a survey and track customers’
behavior. This will equip with an authentic estimation of numbers of years he
should anticipate orders from a particular customer.
But, we don’t live in an ideal world. So, John will have to resort to educated
guesses in the present scenario. Experts who develop financial models also take
refuge in this technique.
For John, his client base can be broadly categorized in three fundamental
categories:
An amateur or layman whose average buyer lifespan stands at 1 year.
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14. 13 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Hobbyist whose lifespan could go up to 2 years.
Advanced or enthusiast buyers who will indulge in shopping for 5 years.
Let’s suppose that an amateur buyer accounts for 30% of the total customer
base. Hobbyists share 45% of the remaining share. Advanced buyers eat up
25% share, which appears quite miniscule. The average customer lifespan
comes to about 2.66 years.
Employing marketing automation or order management systems could picture
the expected number of orders by each segment discussed above. However, he
is short of such facilities. So, he will have to resort to speculation.
As Per His Estimations for One Year:
An amateur will purchase only 1 product
Hobbyists possess the tendency to order 1.5 times for the given period
Advanced buyers are likely to order two times in the given duration
It should be the noted that above mentioned figures are average calculations. If
this data is to be considered, John will get 1.5 orders per customer.
Average Order Value:
It is quite convenient to calculate the Average Order Value. For instance, John’s
total revenues stand at $1 million for 10,000 orders. The hypothetical duration is
taken as 3 years. The resultant average Order Value for the duration will be
$100.
Gross Profit:
Profit to commercial establishment is what oxygen is for us; and the idea also
holds true for E-commerce firms striving to survive in the overly-crowded online
market. Gross Profit is calculated by deducting Cost of Goods from the total
revenues. In this case, the more the merrier!
Acquisition Cost:
John shells out $10000 for attracting eyeballs through different promotional
channels (Pay per Click, Search Engine Optimization, etc), and get a hold on 300
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15. 14 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
new customers. The hypothetical duration for the considered example is 3 years.
The Acquisition cost will stand at $33.33.
Final Calculations:
It is time to add them all! In this manner, profit for each new customer could be
calculated. The profit is Customer Lifetime Value for John and his company.
1. Evaluate Orders per Customer
Customer Lifetime (in years) 2.66 years
Purchase each Year 1.5
Total Number of Orders* 3.99
* For 3 years.
2. Evaluate Income for Each Buyer
Average Order Cost $100
Buy out in 3 Years 3.99
Income from Each Customer $399
3. Lastly, find out the Customer Lifetime Value
Revenue Each Customer $399
Deduct Cost of Goods $250
Deduct Acquisition Cost $33.33
Average Customer Value $115.67
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16. 15 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
So, Average Customer Value=$115.67
By calculating CLV or Customer Lifetime Value, you can also evaluate the
success of your marketing strategy. You need to master this methodology for
creating a sustainable development model for the online venture.
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17. 16 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Customer Segmentation: Its
Implications on Your Business
We have already discussed the significance of specialization in the E-commerce
business; plus customers have been categorized as amateur, hobbyists and
advanced. We also learned to calculate Customer Lifetime Value, but what if
the entire spotlight falls merely on Advanced Users. The average Customer
Value will surely scale new heights. Let’s have a look.
Evaluate Orders per Customer
Customer Lifetime (in years) 5 years
Purchase each Year 2
Total Number of Orders 10
Evaluate Income for Each Buyer
Average Order Cost $100
Buy out in 3 Years 6
Income from Each Customer $600
Lastly, find out the Customer Lifetime Value
Revenue Each Customer $600
Deduct Cost of Goods $400
Deduct Acquisition Cost $33.33
Average Customer Value $166.67
So, Average Customer Value for Advanced Customer=$166.67
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18. 17 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
The surprising final figure clarifies that an advanced buyer is worth 144% more
than average buyers. So, ignoring this segment is certain to drive you into the
ground. Perhaps the most disruptive mistake occurs in this segment, as most
entrepreneurs fail to identify different segments in their customer base. You
need to set out your priorities, and allocate resources according to them.
Case Study: Hit the Bull’s Eye with Right Marketing Strategy
One of our clients deals in exquisite & rare paintings through an E-commerce
portal. Since its inception, her site targeted prospective clients with inbound
marketing channels, such as SEO and PPC. The traffic was great; however,
conversion rate was quite disappointing. Considering the nature of her E-
commerce site, her products are never on the affordable site. As a
consequence, very few visitors actually bought anything.
So, she made a strategic decision to avail our services. To accelerate the
conversion, we took no time to identify the right audience. We decided to cater
to wealthier buyers who would be interested in purchasing classy paintings.
Although a small section of buyers was targeted, the conversion rate
skyrocketed. The change in target audience enabled our client to taste decent
profits.
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19. 18 HOW TO BUILD A PROFITABLE ECOMMERCE BUSINESS
Which Inbound Marketing Channel is
Appropriate?
The availability of marketing channels is just overwhelming for every business
owner in the online space. However, such accumulation of options is not always
a good thing. You need to set the wheel in motion, and any holdup could cause
exodus of prospective buyers to a rival business. Most business owners try to
do a little of everything, but excels at nothing. To set the momentum right, you
need to prioritize certain marketing channels, especially the most lucrative ones.
The most enticing channel would be search engines, and Google takes the
center stage when we talk about search engines. A brief analysis of web traffic
for online sellers put forward a rosy picture for numerous inbound marketing
tactics; particularly Search Engine Optimization and Pay per Click campaigns
rule the rooster.
Have glance at this pie chart:
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Some Vital Conclusions from the Pie Chart are as follows:
SEO accounts for a staggering 51% of the web traffic. In our view, the
share is bound to increase further in the near future. So, you definitely
cannot afford to ignore this tactic.
PPC or Pay per Click holds the second position with 21% share.
Direct visits accounts for 13% visits.
Email marketing accounts for 6%, which put some weight on this method.
Thus, search engine enjoys monopoly over web traffic. There is no need to say
that marketers should allocate most of their marketing budget to search engines.
However, we would not like to underestimate the growing influence of social
media outlets over the shopping behavior of the web savvy generation.
SEO & PPC for Success:
Okay, both the techniques arrive with own sets of benefits and disadvantages.
For a successful online marketing campaign, a balanced diet of SEO and PPC is
highly recommended.
Search Engine Optimization:
This strategy is essential to improve your page rank.
More appropriate for long term goals.
In the long run, it is less costly in comparison with PPC campaigns.
Pay Per Click:
Tends to be on the expensive side.
High rate of success.
Appropriate for short term results.
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Decide Your Budget Wisely:
In this segment, a single metric is employed to decide the allocation of the
budget. We are talking about Cost per Acquisition, which is calculated by
dividing your total marketing cost by the number of conversions. In addition,
perform this exercise for both SEO and PPC.
CPA or Cost per Acquisition = Total Marketing Cost/ Number of
Conversions
If your CPA for SEO activities is low, shell out some cash for augmenting such
activities. In the similar fashion, low CPA for PPC campaigns implies step up in
terms of budget.
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Use SEO Correctly For Your
Business:
In the earlier chapters, we discussed the importance of specialization and finding
out the target audience. You cannot move forward without identifying long term
goals for your business. Once you’ve decided, align your SEO activities with the
set objectives.
Vitality of Keywords:
Here, online merchants need to adopt a vigilant and thoughtful approach.
Remember our client selling exquisite and rare paintings through an E-commerce
portal. As we explained earlier, a normal buyer will not be interested in buying
such paintings. Hence, we formulated keyword strategy targeting elite class for
our client.
It should be noted that keywords make the backbone of any successful SEO
campaign. Lots of merchants will be competing with you on these phrases.
Hence, it will take considerable investment and duration to defeat your arch
nemesis.
A common mistake most online merchants do is emulating other businesses,
focusing on certain crucial keywords. Most players in the online market fail to
understand that less-specific and famous keywords can yield better results. It is
easier to rank higher while competing on these phrases. Couple this strategy
with long tail keywords, and expect some great results.
Proceed in a Systematic Manner:
Stage 1:
Set your priorities. We have repeated this statement earlier in this document as
well. If you’re an online merchant, chances are that your site would comprise of
numerous categories and sub categories. Further, there could be countless
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brands in your consideration list. Now, you need to identify the high-value
categories and brands, so that the target audience is catered in an appropriate
manner. Recognize the portions you need to optimize the most.
Let’s take the example of John and his fictional shopping portal. He is involved in
selling gadgets. Now, he needs to understand his core area of interest and focus.
For instance, he decided to emphasize on selling mobile phones. Thus, his
keywords should revolve around this category, along with associated brands.
Stage 2:
Employ analytical tools to discover keywords. Generally, you will take assistance
from Google Adwords Keyword Tool to lay hands on keywords. Such tools
showcase the number of times people searched for in a given month. . However,
this strategy could backfire on several occasions. The trouble lies in taking it too
far. Many online merchants, knowingly or unknowingly, go over same keywords
in dissimilar manners. However, such keyword stuffing has already raised
eyebrows at Mountain View, California.
The way out of this mess is to employ Google Analytical tools to find out great
keywords. The process does not end here. Try to sketch different concepts
around these keywords. For example, John want to focus on ‘Smartphone's’, so
he could also focus on keywords like Smartphone apps, Smartphone
advantages, need for Smartphone cases, personalize Smartphone, etc. There is
a dire need to inject ingenuity in your approach.
Stage 3:
‘The pen is mightier than the sword’
This statement by Edward Bulwer Lytton holds true for your business as well.
The supremacy of content is already well-established in the online space. As we
explained earlier, an E-commerce portal comprises of innumerable categories,
sub categories, products, and much more. In the past, you could have managed
with shady content. But, Google is way smarter now. Any unnatural or
manipulative scheme is certain to attention trouble. You need to explore
concepts, and develop high-quality content around your targeted keywords.
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Remember these stipulations While Creating Content for Your
Site:
Original content will do the trick for you. On the other hand, duplicate
content is a big no.
Keywords should be incorporated naturally.
Get a cup of coffee, and do some research about your product. Your
message should be clear to the reader.
Final proof reading is a must. Spelling mistakes or punctuation errors will
fetch havoc to your shores.
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Stage 4:
The final stage is replicating the above mentioned stages across different
sections and pages of your portal. Over time, your site will witness in page
ranks. But, success should be measured in terms of growth in overall revenues.
Who Should Write Your Content?
Okay, we’ve already discussed the importance of content in Stage 3. But, we
often tend to outsource the content part to a professional writer. Content is way
more than just accumulation of words; they represent your commitment to high
quality and customer convenience. Be very selective while deciding on a writer
or writing service provider.
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Keyword Stuffing: How Much is
Enough?
Back in the days, SEO primarily concerns the incorporation of keywords to attract
maximum web traffic. This practice saw the end of the light with Google Panda
update; with further updates, the search company fortified the importance of
appropriate keywords placement techniques. Interestingly, the search mogul
displays a favorable attitude towards sites with suitable keywords placement.
For instance, if John is striving to optimize the product page selling Smartphone,
an aggressive approach will definitely raise red flags. As we explained earlier, try
to draw out a concept around your keywords.
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Streamline Your Pay Per Click
Campaign:
The thumb rule is that high conversion rate is the key to success. High
conversion rates also pave the way for more spending on PPC campaigns; so,
your business will reach new horizons. For John and his portal, streamlining the
entire process is the key. For your convenience, we’ve listed different steps that
will provide an easy-to-comprehend guide to ace this tactic. Have a look:
Step 1:
Define Your Category:
In earlier chapters, we shed some light on the importance of identifying your
target audience. While crafting the layout of your PPC campaigns, bear in mind
the targeted category and its requirements. As we’ve seen in John’s example,
advanced users tend to provide better returns. If the PPC campaign aspires to
allure such buyers, the thought process should turn to parameters concerning
advanced users.
Now that John clearly knows where his buyers are, he can source the mightiest
weaponry to shoot for success.
Step 2:
Effective Copy writing
Crafting a marketing campaign is an art. Your message should be conveyed in a
clear manner; plus, you have to scream for customer attention among the horde
of rivals. Ironically, the online landscape is flooded with generalist ads. As a
matter of fact, it is quite hard to distinguish one from another. If you are a start
up, this gets more important. You need to tout your strengths in front of the
world.
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Identify your Unique Selling Point, and tempt users with it. Hire a copy writer
who knows how to play with words. The text should make tempting claims to
entice users. Just think why a user should click on your ad? And don’t forget to
experiment; a bold & out of the box attitude can go a long way. Note that these
few words can make or break the day.
Step 3:
Strategic Placement of Keywords
The ads on PPC campaigns usually suffer from characters limit. So, placement of
keywords becomes more complicated and tiresome. Once again, generalist ads
are certain to doom your ambitions. With all the successful marketing campaigns
floating around, sensible keywords placement is the common focus. Let’s
suppose that John publishes an advertisement `` Smartphones with Lowest
Prices’’. Now, this is something definitely out of a generalist’s bag.
Sure, people care about affordable pricing. But, customer posses more needs
than low process. You need to find out your expertise. In John’s case, it could be
funky cases for smartphones. So, the advertisement could go like Funky
Smartphone Cases’’. In the end, the focused keyword is funky smartphone
cases, which is unusual and could allure potential customers.
Step 4:
Manage Your Account
It is highly recommended that online merchants manage their accounts in a
responsible manner. Sadly, most players in the online world tend to make the
terrible mistake of keeping their accounts unorganized. A popular approach
would be synchronizing account to the structure of the portal. For instance, we
have classified an Adwords account in two different parameters: Campaigns and
Ad Group. Here, campaigns refer to categories, and Ad Group refers to products
on the site.
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Step 5:
Keyword Strategy
Final step would be formulating your keyword strategy. Similar to Search Engine
Optimization, PPC campaigns also require brain storming. Online merchants can
choose from these four types:
Broad: Here, the search giant employs close variation and synonymous to
their consideration.
Modified Broad: Only close variations are concerned.
Exact: Only an exact keyword search will lead to display of your
advertisements.
Phrase: Even when your keyword is present in a lengthy query, your
advertisement will be displayed.
Rise of Google Shopping
Google is a restless entity. But, we love the search giant for this trait. Anyway,
Google Shopping is one such endeavor that holds the potential for changing the
dynamics of the online industry. The facility allows marketers to display product
listing ads. It is observed that this tactic yield better results in comparison with
traditional PPC campaigns
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Mobile E-commerce: The Next Big
Thing in Online Market
For a generation that survives on their smartphones, the rise of mobile E-
commerce should not come as a surprise. Especially, the younger generation
holds the biggest appetite for shopping on their mobile phones. And it is time for
online merchants to sit up and take notice. In fact, many established players are
still trying to play the catch up game. The race has begun, and you need to
invest your resources to tap into the potential of this segment.
The real winners would be the ones who will understand the needs of customers.
Note that many of these individuals could be first time shoppers, and bad
experience could be devastating for your reputation and business. You need to
update your business philosophy. Getting a responsive layout for your portal
would be a welcome step. Then, try to make your visitors experience as
convenient as possible. Text should be clear; plus, images should depict
products in their full glory. Remember that you cannot afford to offend your
customer fondling the screen of their smartphones.
Many big players have introduced the concept of one click payment mechanism
in their mobile sites. The idea is noble, and ensures a hassle-free experience for
buyers. Another great idea would be developing a mobile application for your
site. Many online retailers already offer apps for their buyers, and you can also
walk on this path to ensure better sales.
Points to Remember:
Consider the need of different screen sizes, and develop a site
accordingly.
Ensure transaction security for your buyers.
The home page should be free from unnecessary things.
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Home page should provide roadmap for other features on your site.
Employ different text sizes for landscape and portrait modes.
Search option is a must on every mobile E-commerce site.
Provide easy access to your offerings.
Utilize `m’ as sub-domain in the URL; it will make it convenient for
Google to crawl it.
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Role of Social Media
Moving on, social media outlets have become important sources of web traffic.
These outlets comprises of Facebook, G+, Twitter, etc. Traditionally, online
merchants have focused on Search Engine Optimization, Pay per Click, and
other related mechanisms. Now, the burning question is how to taste success on
this medium. Well, the first step would be injecting the element of fun in your
approach. You need to adopt tactics that hit the right notes with the audience.
People love to hang out on social networking sites, and they expect you to be
equally fun-loving. A vibrant presence is certain to allure visitors from all walks of
life. In addition, your Facebook page should be engaging and needs to talk a lot
about your company.
Once you have established your credibility on a particular social network, visitors
will definitely start pouring in. Don’t forget to provide easy-click links. Amusingly,
spoon feeding your prospect customers is the right way to go. They need to feel
comfortable, and a successful social marketer should not be afraid to travel an
extra mile to ensure it.
Some Recommendations for Budding Social Marketers:
Promoting a giveaway is a tried and tested tool for attracting prospect
clients.
You need to exhibit your products in an appropriate manner. Remember
that a picture says a thousand words.
Your message should be clear. Here, focus on both content and design.
A fresh layout will certainly do the trick. Be innovative, and fetch new ideas
to the table.
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Support a cause to gain momentum. For instance, flaunt a new post or
banner to celebrate women’s day.
Getting some votes on a quiz is also a great way to attract eyeballs.
Ask for views of your visitors on different trends.
Educate your members to gain traction. Post some facts related to your
expertise.
Post some enchanting videos and images.
Contacting you should be convenient for users. Note that your visitors
have a short attention span.
Flaunt your strengths through visuals and content.
If you have a seasonal offer, show it off through social media outlets.
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Case Study:
The above displayed Facebook page for Kaya Clinic several important criteria.
The most important criterion would be the simple yet effective exhibition of
products and services. The banner page shows some products, which send out
the intended message. Further, the page also suggests informative posts quite
often. A skin quiz is also present, which is definite to engage visitors. Remember
that you should not try to aggressively push your products; instead, a subtle
approach should be adopted.
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Importance of Web Design
Design is where the heart of An E-commerce site is! Your visitors cannot touch
the products, so the responsibility of convincing buyers falls on the designer’s
shoulders. Visualize a customer walking into a physical store; the layout of the
store is the first thing to get noticed. How the products are displayed says a lot
about your business. Now, apply these conditions to your online store. A poorly-
designed site is certain to offend your visitors; and all of your efforts will go down
the drain. The layout of your portal should be easy to use; the aesthetics should
be stunning. Beautiful graphics and informative videos are sure shot ways to win
the confidence of the customer.
The layout of your site should convey the message that you are a customer-
centric and purpose-driven company. It is also advised to develop an emotional
bond with your customer, which generates customer loyalty. For this, you need to
understand the needs of customers, and respond accordingly. Collecting
feedback and suggestions is very helpful. Note that our business should be ever-
evolving, and adaption is the key to survival in the corporate jungle.
Some Methods to Enhance User Delight:
Go for User-Centric Design:
Think from a user’s perspective. Is your site easy to use? Does it successfully
leave a positive impression? Try to answer these questions. Investing in a user-
centric design is definitely rewarding. A successful web designer is able to
translate customer’s needs & hopes in to a great design. It’s better to define
buyers’ needs in the first stage, and then proceed forwards.
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Convenient Navigation:
The next time you visit a hyper market, notice the intelligent usage of space to
display different products. Everything is carefully categorized, which maximizes
buyers comfort. The similar philosophy is applied to every online store out there.
Test your portal again and again, and ask for opinion of other users. Never be
afraid of criticisms. As a matter of fact, they help you to improve your tactics.
Responsive Layout:
Responsive design is a layout that elegantly gets adjusted to suit desktop,
smartphones or tablets. No business in the online business can afford to ignore
this trend. Anyway, your customer base s highly likely to be scattered among
desktop, mobile phone, tablets. Plus, the consumer market is brimmed with
products flaunting different screen sizes. The screen size for smartphones could
vary from 3inchs to 5inches. And there are ‘phablets’ with screen sizes between
5 to 7inches. Remaining users could be accessing your site from tablets. Don’t
forget the conventional desktops, which still control a big chunk of the market.
So, there is a dire need for a one-fit-all solution. Responsive design is the
solution. It saves your buyers from a sub-optimal experience while using different
devices.
Benefits of Responsive Design:
It is comparatively easier to manage a responsive layout.
Responsive design is beneficial for SEO as well. An easy-to-use website
will be appreciated by users and Google alike.
One design is appropriate for different devices. It will increase your reach.
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Compelling Imagery:
It is wisely said that first impression is the last impression. Before reading about
product or service, your visitor is definite to notice the pictures around it. Thus, it
is highly recommended that compelling pictures should be focus of your design
philosophy. Mediocre images will not appeal to buyers’ senses, and could
impact your revenues. Beautiful professional shots in your catalog will give
buyers a powerful reason to recommend your site to their friends.
Give Your Site a Personality
Don’t limit your site’s potential with a common design. Give your creativity wings,
and come up with something out of the box. There is no dearth of shopping
portals on Internet; so, you need to give a buyer some reasons to remember you.
Give your portal its own personality. A unique design could do the trick, but don’t
try to make things complicated.
The design mirrors your business philosophy. Employ this philosophy to create
an exclusive persona for your site. Don’t be afraid of experimentation.
Remember that a great design allows brand to shine. Splash some unusual
colors, try some wacky navigation graphics, and push your limit.
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