The document outlines six basic steps for creating a digital logo, starting from visualizing and sketching ideas to digitizing and using image programs. It emphasizes the importance of elements like relevance, visibility, distinctiveness, adaptability, and timelessness in logo design. Additionally, it provides descriptions of various design tools and techniques, including vector-based logos that allow scalability without quality loss.

1. Explains Ideas About
Logo
ARTS 6

2. Basic Steps in Creating a Digital Logo
• 1. Visualize and sketch – No designer has ever been
faulted from sketching too much. When ideas present
themselves, sketch them immediately. When they do not
present themselves, stop sketching and work on
something else. Give you mind a chance to refresh itself.
When you are ready to resume work, sketch other option.
Just let your creativity flow naturally. It is alright in
pinpointing what it is that you really like takes a long time.
Often, the best solutions come from the least expected
type of a designer.
Graphic tablet and pen

3. Basic Steps in Creating a Digital Logo
• 2. Scan to digitize or make the image appear
on the computer screen – Scan the sketch to a
fresh drive as a digital image, to scan the image,
you need a basic piece of equipment known as a
scanner. A scanner enables you to incorporate in
your digital logos real world sketches and
drawings that you have made. A scanner is an
essential tool to all logo designers who need to
alter and enhances their designs digitally.
Flat bed scanner

4. Basic Steps in Creating a Digital Logo
• 3. Get started with image programs – Many drawing
and image software programs are available to create
digital logs. Some programs are downloadable or open
source (photo illustrator, inkscape, photoshop) and can
be learned easily. Start to familiar yourself with them.
Practice makes perfect. Use their website tutorial as well.
Figuring out how to use a software program starts with
an understanding of all the features it contain. After you
open your logo in one, several control panels appear on
your desktop, one of which is long and narrow.
Photoshop CS3

5. Here are some apps you can use:
Download Apps
https://adobe-photoshop.en.softonic.com/download
Download Apps
https://www.filehorse.com/download-
adobe-illustrator/
Download Apps
https://inkscape.org/release/inkscape-1.0/
Download Apps
https://www.gimp.org/downloads/
Download Apps
https://www.canva.com/download/windows/

7. What are the Elements of a Logo?
Relevant
Your logo has to be relevant. It doesn’t have to be a literal representation of
your business but should have some relevance to the particular industry, as well as
make it clear to potential customers why your business is relevant to them.
Visible
Secondly, your logo needs to be visible. In a crowded marketplace it needs to
make an impact and stand out from the crowd.
Distinctive
Thirdly, your logo needs to be distinctive. If your potential customers can’t
remember or describe your logo to other potential customers, then you have a
problem.

8. What are the Elements of a Logo?
Adaptable
Fourthly your logo needs to be adaptable. Will it work as well in black and
white as in color, will it scale or is it so complicated that detail will be lost at small
sizes?
Timeless
Finally, your logo needs to be timeless. It shouldn’t look out-of-date yet
shouldn’t be so trendy that it will age badly.

9. Toolbox or toolbar
This toolbar is full of features that are helpful to
logo designers.
Dodge Tool – the dodge tool lightens an image.
To use, drag icon over the image you want to
lighten.
Burn Tool – this tool darkens an image. To use
this tool just drag it over the image.
Sponge tool – the sponge tool soaks color out of
the image. Drag the tool over the section of the
image you want to change.

10. Toolbox or toolbar
Crop tool – this tool changes the size of the
image. To use, drag the icon over the image you
want to lighten.
Eraser Tool – this can erase part of the image in a
certain layer. To erase everything in a certain area,
flatten the image or go through every layer to
delete that part.
Hand Tool – this tool moves around an image
within an object. Use the zoom tool when you
want to adjust the section of picture you want to
look at.

11. Toolbox or toolbar
Lasso Tool – the lasso tool can select areas
within a layer that cannot be reached with the
Marque tool.
Marque tool – this is a group of tools that allows
you to select rectangles, ellipses, circles, and
squares.
Move Tool – this tool moves around all objects
within a layer. To move an entire image, flatten the
layer by selecting All layers at the top of the
window.

12. Toolbox or toolbar
Paint Bucket Tool – this tool makes an area one
color. To edit all layers at one time, click on all
layers at the top of the window.
Pen tool – the pen tool makes lines and can be
used with shape tools to create different shapes.
To create lines, use the Pen tool to create an
anchors ( little boxes on a line and change the
shape of the line by moving around the anchor.
Pen tool is used to create curves

13. Toolbox or toolbar
Pencil tool and Brush tool – these tools draw or
paint a line. Change the color of the paint brush by
clicking on the color picker.
Type tool – It put text in a picture. Click on the
picture with the Type tool and select a box the size of
the area you want to add.
Zoom tool – Zoom in on part of the picture for closer editing.

14. Air Brush – Use this tool to create a soft spray and
clouding effect.
Measure tool – Use this tool like a ruler.
Blur tool – Use this tool to soften sharp
edges.
Gradient tool – Use this to highlight a color and make it
fade from dark to light.
Rubber Stamp tool – Use this to replicate the same
pattern or image.

15. What is a vector-based logo? For what purpose is it used by logo
designers?
Getting the artwork from paper to computer is known as digitally formatting your
art. Most modern logo designers digitally format their logos in a vector-based
computer program. Using a vector-based computer in an effective way to create
logos, especially when logo designers work across an array of different media
and applications. The primary advantage in using vector-based program is that
the image they create can be blown up and they would not show any distortion,
pixilation, or loss of quality.

16. Understanding Vectors
Computer displays are made up of small dots called pixels. The image is built
up from these dots. The smaller the dots are the closer they are together. The
better the quality of the image, but the bigger the file needed to store data. If
the images is magnified, the resolution deteriorates and it becomes grainy.
In contrast, a vector graphics program uses a mathematical formula, not dots or
pixels. It is used for lines, colors, and shapes. The mathematical data determines
the makeup of the image. It also determines where it should be placed, and
whether it can be scaled to any size without losing sharpness or detail.

17. Direction: A. Identify what tool is describe in the following.
__________ 1. This tool darkens an image.
__________ 2. It lightens the image.
__________ 3. It soaks color out of the image.
__________ 4. This is a group of tools that allows you to select
rectangles, ellipses, circles and squares.
__________ 5. It can draw or paint a line.
Direction: B. Answer. Unscramble the following jumbled
words.
6. N P E T L O O - ______________________
7. P O C R O O L T - ____________________
8. P E T Y O L T O - _____________________
9. B R U L T L O O - _____________________
10. O S S A L O L O T - __________________

18. Assignment:
Create your own logo using Canva.