This is a deck on the state of Artificial Intelligence applications in Marketing. It covers an overview of the AI types and algorithms being used for Marketing use cases, a brief of the near-term future of AI in marketing, and covers some Marketing startups focusing on AI technologies.
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.
Artificial Intelligence can be defined as a machine which has a brain of its own and command itself using Neurotransmission, or in a layman term it can be termed as Intelligent Computer. For example lets take the case of a fertilizer industry, Fertilizer Industry Uses robots to produce hazardous chemicals which can be dangerous when a human being come across these chemicals it can be dangerous for them, so use of robots brings the productivity at ease, and making the work continuous for 24*7. For turning off the robot you also don't need to visit the plant You can do that job remotely. Lets Talk about how Artificial Intelligence can transform marketing.
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
AI is making a huge impact on marketing. This guest lecture was delivered to Second Year students in Digital Marketing at Bournemouth University in March 2018. It covers tech drivers; the impact on our personal and business lives; how to prepare; which tools to use and much more.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency.
Artificial Intelligence can be defined as a machine which has a brain of its own and command itself using Neurotransmission, or in a layman term it can be termed as Intelligent Computer. For example lets take the case of a fertilizer industry, Fertilizer Industry Uses robots to produce hazardous chemicals which can be dangerous when a human being come across these chemicals it can be dangerous for them, so use of robots brings the productivity at ease, and making the work continuous for 24*7. For turning off the robot you also don't need to visit the plant You can do that job remotely. Lets Talk about how Artificial Intelligence can transform marketing.
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
AI is making a huge impact on marketing. This guest lecture was delivered to Second Year students in Digital Marketing at Bournemouth University in March 2018. It covers tech drivers; the impact on our personal and business lives; how to prepare; which tools to use and much more.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
Revolutionizing Marketing The AI Impact.pptxjay prajapati
This presentation is about the intersection of marketing and AI technology in today's world. It explores how technology and AI have changed the landscape of modern marketing, and discusses the potential benefits and drawbacks of using AI in marketing. The presentation defines key terms related to marketing and AI, and provides real-world examples of how companies are using AI in their marketing efforts. Overall, the goal of this presentation is to educate the audience on the ways that AI is changing the game in the marketing industry and to encourage them to consider the possibilities and challenges of integrating AI into their own marketing strategies.
How is Artificial Intelligence transforming the way of digital marketing?MakeWebBetter
Hey, guys, we have come up with the idea of introducing the concept of artificial intelligence in digital marketing strategies.
Here is what we have covered in our presentation :
>> What is Digital Marketing?
>> What is Artificial Intelligence?
>> Why do we need to think about digital marketing using AI?
>> How is AI changing the way of digital marketing strategies?
>> Why do businesses need to combined their marketing strategies with AI?
>> Some popular case studies on AI and its tools being used by companies.
>> What are the latest statistics on artificial intelligence and the related trends?
>> Conclusion with the advantages
So guys, if you think you are in the developing phase of your business then you really need to see an eye to eye with right marketing strategies to stand in front of the curve in a long run.
For this, we feel blessed to provide you with necessary tutorials constantly, if you like our post, like and share it.
To know us to visit: www.makewebbetter.com
Follow us on:
Twitter - https://twitter.com/makewebbetter?lang=en
Instagram - https://www.instagram.com/makewebbetter/
Facebook - https://www.facebook.com/makewebbetter/
Stay connected to keep getting more updates.
Thanks For Watching
Team MakeWebBetter
Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results.
In this presentation, we explore the AI tools marketers should be using. We cover:
• What AI can do
• The risks of using AI
• The top 10 marketing AI tools
• How tools can support different areas of your marketing
• The future of AI tools
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
AI is an interdisciplinary science with multiple approaches. that’s why we can see a lot of answers to the question “What is Artificial Intelligence?” , there is no singular definition of AI that is universally accepted.
At its core, Artificial Intelligence is a constellation of many different technologies that are capable of performing tasks requiring human intelligence. When applied to the usual business tasks, these technologies can learn, act, and perform with human-like levels of intelligence. It is used to simulate human intelligence in machines, saving us a lot of time and money in doing business.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Join Blendr.io on a trip to the future, as we explore how big data and AI (artificial intelligence) are already changing digital marketing, and how they will disrupt every aspect of digital marketing even more in the future. We'll have a look at machine learning, deep learning, chatbots powered by NLP (natural language processing) and other mind blowing technologies. We'll also see how companies such as Google, Facebook and others are using AI to fundamentally change how we profile individuals and how we target them. Finally, we'll explore how AI can help your company today.
www.blendr.io
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
Revolutionizing Marketing The AI Impact.pptxjay prajapati
This presentation is about the intersection of marketing and AI technology in today's world. It explores how technology and AI have changed the landscape of modern marketing, and discusses the potential benefits and drawbacks of using AI in marketing. The presentation defines key terms related to marketing and AI, and provides real-world examples of how companies are using AI in their marketing efforts. Overall, the goal of this presentation is to educate the audience on the ways that AI is changing the game in the marketing industry and to encourage them to consider the possibilities and challenges of integrating AI into their own marketing strategies.
How is Artificial Intelligence transforming the way of digital marketing?MakeWebBetter
Hey, guys, we have come up with the idea of introducing the concept of artificial intelligence in digital marketing strategies.
Here is what we have covered in our presentation :
>> What is Digital Marketing?
>> What is Artificial Intelligence?
>> Why do we need to think about digital marketing using AI?
>> How is AI changing the way of digital marketing strategies?
>> Why do businesses need to combined their marketing strategies with AI?
>> Some popular case studies on AI and its tools being used by companies.
>> What are the latest statistics on artificial intelligence and the related trends?
>> Conclusion with the advantages
So guys, if you think you are in the developing phase of your business then you really need to see an eye to eye with right marketing strategies to stand in front of the curve in a long run.
For this, we feel blessed to provide you with necessary tutorials constantly, if you like our post, like and share it.
To know us to visit: www.makewebbetter.com
Follow us on:
Twitter - https://twitter.com/makewebbetter?lang=en
Instagram - https://www.instagram.com/makewebbetter/
Facebook - https://www.facebook.com/makewebbetter/
Stay connected to keep getting more updates.
Thanks For Watching
Team MakeWebBetter
Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results.
In this presentation, we explore the AI tools marketers should be using. We cover:
• What AI can do
• The risks of using AI
• The top 10 marketing AI tools
• How tools can support different areas of your marketing
• The future of AI tools
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
AI is an interdisciplinary science with multiple approaches. that’s why we can see a lot of answers to the question “What is Artificial Intelligence?” , there is no singular definition of AI that is universally accepted.
At its core, Artificial Intelligence is a constellation of many different technologies that are capable of performing tasks requiring human intelligence. When applied to the usual business tasks, these technologies can learn, act, and perform with human-like levels of intelligence. It is used to simulate human intelligence in machines, saving us a lot of time and money in doing business.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Join Blendr.io on a trip to the future, as we explore how big data and AI (artificial intelligence) are already changing digital marketing, and how they will disrupt every aspect of digital marketing even more in the future. We'll have a look at machine learning, deep learning, chatbots powered by NLP (natural language processing) and other mind blowing technologies. We'll also see how companies such as Google, Facebook and others are using AI to fundamentally change how we profile individuals and how we target them. Finally, we'll explore how AI can help your company today.
www.blendr.io
The Impact of AI in Digital Marketing.pptxAniruddh Saha
"The Impact of Artificial Intelligence in Digital Marketing" presentation explores the transformative role of artificial intelligence (AI) in the digital marketing landscape. It highlights how AI-powered technologies and algorithms are revolutionizing marketing strategies, customer engagement, and overall business performance. The presentation delves into various areas where AI is making a significant impact, including personalized marketing, data analytics, chatbots, voice search, and advertising. It discusses real-world examples, success stories, and emerging trends in AI-driven digital marketing. By examining the opportunities and challenges associated with AI, the presentation equips the audience with valuable insights and practical knowledge to leverage AI effectively in their marketing strategies, stay competitive, and drive business growth in the digital era.
AI - Over hyped and Under appreciated - DMAS - 30 June 2017Ian Morrison
AI is a misnomer. Implying sentience leads to over hyped expectations.
Ian talks to the reality of AI application in marketing and startups.
He focusing on what AI is being used for now, hints at its role in the future and reflects on his own “AI” projects over the years.
Frameworks for adoption are presented with some clues as to who to work with and how to work with vendors for AI success.
In-depth literature review to understand existing AI marketing practices & case studies on successful AI adoption in marketing to understand current practices and challenges
HacktoberFestPune - DSC MESCOE x DSC PVGCOETTanyaRaina3
HacktoberFestPune is a beginner-friendly, all-inclusive event that is absolutely free of cost. Certificates will be issued by DSC MESCOE and DSC PVGCOET for everyone who can complete 4 successful Pull Requests by 13th October 10 AM! An evening filled with speaker sessions, interactions with fellow developers, and mini-games, we think you'll have a great time with everyone!
AI for Customer Service - How to Improve Contact Center Efficiency with Machi...Skyl.ai
About the webinar
It only takes one bad interaction for a customer to abandon a service or product. Businesses are no longer just competing with other companies’ products, they’re competing with a customer’s last service experience. All contact centers worldwide are looking for new and strategic ways to increase operational performance, reduce cost and still provide high-touch customer experiences that improve customer loyalty and highlight ways to increase revenue and productivity.
Through this webinar, we will understand how AI can augment the effort, focus and problem-solving abilities of human agents so that they can tackle more complex or creative tasks. With an abundance of data from logs, emails, chat and voice recordings, contact centers can ingest this data to provide contextual customer service at the right time with the right way providing satisfactory customer service and retain the brand value.
What you'll learn:
- How organizations are leveraging AI & Machine learning in Customer Service
- Live Demo of AI & ML in Customer Service
- Best practices to automate machine learning models
To explore more, visit: https://skyl.ai/form?p=start-trial
Using artificial intelligence in travel, tourism and hospitality industryAtalbihari Baddar
Artificial Intelligence (AI) is a buzzword for recent years and it has impacted many business sectors including banking, agriculture, manufacturing and retail, many sectors have benefited by Artificial Intelligence.
AI, Machine Learning and Data Science are already defining the way we travel now and how we will travel in the future.
All depends on us to understand the power of this genie and use it in more innovative ways to give optimum customer experience, efficient service delivery and increased profits and revenues!
Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.
The field was founded on the assumption that human intelligence "can be so precisely described that a machine can be made to simulate it".
This raises philosophical arguments about the mind and the ethics of creating artificial beings endowed with human-like intelligence.
This presentation discusses:
1. Background on Artificial Intelligence (AI)
2. How is reshaping Human Resources practices and processes, with emphasis on talent acquisition and learning & development.
3. New skills that HR professionals need in this new ERA
Now a days Artificial intelligence is rulleing the entire world. Many e-commerce businesses are already using forms of AI to better understand their customers, generate new leads and provide an enhanced customer experience.E-commerce sectors have unlocked new opportunities and scope for retailers. Retailers also have never seen such a growth in their sales. Artificial intelligence is taking E-commerce to the next level.
Smarter businesses process mean growing business, isn't it?
Learn how to make every part of your business smarter enabling #Intelligence with Salesforce Einstein with our webinar.
1. Getting introduced to AI and Salesforce Einstein
2. AI for smarter business
3. How to use Salesforce Einstein Artificial Intelligence
and much more...
Ask our experts Devarshi Choksi and Priyanka Lakhani how to work out with defined strategies and actionable insights to get the right deliverables.
For more info visit https://www.aimdek.com/
Understand the five important FinTech Trends and how you can leverage those for your business. Discover how the FinTech trends integrate technology, process and products. International use cases will be discussed in this presentation. This is a must-view webinar for retail banking operations staff, wealth managers, and technology teams supporting banking business.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
1. AI in Marketing
JoMetry
PERFORMANCE MARKETING
Marketing Strategy| Product Management | Product Marketing
Boston – San Francisco – Los Angeles
http:/www.jometry.com
3. Topics
▪ What is AI?
▪ Types of AI
▪ Narrow AI – Emerging Use
Cases
▪ The Algorithms of AI
▪ Top 5 objectives
▪ What is AI doing for
Marketing?
▪ Emerging AI Applications in
Marketing
▪ Planning for AI Marketing
▪ The Near Future
▪ AI Marketing Startups
Part 1 –What’s AI Part 2 – AI in Marketing
4. About JoMetry
JoMetry is a one-of-a-kind marketing agency offering focused professional services designed to power your
marketing programs with the latest tools, technologies, and proven marketing practices. We specialize in data-
driven marketing programs, and providing expertise over the entire product lifecycle from conception and
development to market launch and growth. Our practitioners are a unique blend of professionals at the
intersection of marketing practices, Data Science, and cutting edge of technology. JoMetry offers
comprehensive programs in the following areas:
• Marketing Strategy
• Digital Marketing
• Marketing Analytics
• Market Research
• Training
5. What is AI
• Learning
• Reasoning
• Problem Solving
• Planning
• Creativity
• Social Awareness
• Perception
• Motion
• Manipulation
AI Systems are software programs that demonstrate at least a few of
the following activities associated with human intelligence:
Mental Physical
The activities on the left are
associated with Machine
Intelligence while the
activities above are related to
Robotics.
AI, Machine Learning, and Robotics form a natural alliance
Machine Learning – the
method in which vast amounts of
information is fed to a neural
network based AI system to train
it.Vision and Language
recognition systems are good
examples
Robotics – the science of
creating programmable electro-
mechanical devices that can
autonomously interact with their
environment and without the
need for human oversight and
interaction.
6. Types of AI
• Intelligent system
• Trained
• Task oriented
• No specific
programming for tasks
• Cannot adapt
• Highly adaptable
• Can learn vastly
different tasks
• No limit to learning
• Achieve Sentience???
Narrow General
Examples
• Chatbots
• Virtual Assistants
• Vision Recognition
• Predictive Analytics
????
Don’t exist yet!
Features
7. Emerging Use Cases (Narrow AI)
Vast amount of Use Cases shaping up for Narrow AI. A few examples:
• Coordinating complex tasks such as booking all elements of travel
(Airline, Hotel, Cabs, Events etc.)
• Sensor based Equipment diagnostics for maintenance and repair
• Medical analytics such as disease diagnostics, tumor analysis etc.
• Video Analysis of rooftops, Lidar analysis of Geological features, etc.
• Analysis of content on websites (for e.g. to flag disallowed content)
8. AI Algorithms
• Feedforward ANN / Feedback
ANN
• Supervised Learning
• Unsupervised Learning
• Reinforcement Learning
• Deep Learning
• Recurrent Neural Network
• Convolutional Neural
Network
• Long-ShortTerm Memory
(LSTM)
• Back Propagation
• Bayesian Networks
ML and Neural Nets
Evolutionary Computing
• BFS – Breadth First Search
• DFS - Depth First Search
• DLS – Depth Limited Search
• IDS – Iterative Deepening
Search
• UCS – Uniform Cost Search
Uninformed Search
• Genetic Algorithms
Expert Systems
• Greedy Search
• A* Search
Informed Search
• Fuzzy Logic
• Experts Systems
9. AI in Marketing - Top 5 Objectives*
1. Drive Revenue Growth
2. Better Serve Existing
Customers
3. Meet Rising Customer
Expectations
4. Remain Competitive
5. Improve/Strengthen Our
Brand
*Emarsys/Forrester Survey – July 2017
Why AI in Marketing?
AI can vastly improve
• Finding patterns in mountains of data that
cannot be easily analyzed with other
techniques
• Real-time analysis of streaming data
• Creating efficient and better customer
experiences (CX)
• Automating redundant human processes
10. What is AI doing for Marketing
• Real-time determination
ofTargets (e.g. in PPC
advertising)
• Mitigating customer churn
with dynamic discounts
and offers
• Identifying and promoting
X-Sell/UpSell
opportunities
Action
Operations (Real-Time)
• Omnichannel Customer Insights
- Understanding customer
experience and behavior by
channel (Retention, CX
Improvement, X-Sell/UpSell)
• Predictions (Purchase readiness,
X-Sell/UpSell, Opportunity
Customer Churn)
Insights
• Content Customization -
Managing real-time
interactions to personalize
content
• Shopping Help (Chatbots
for product
recommendations,
Customer Service)
• Facial Recognition (Improve
CX, Link to downstream
systems)
Stream Processing
Analytics
Most AI applications today focus on existing use cases!
Segmentation
DB
11. The Near Future
In the next five years, these areas of AI in Marketing will see the fastest
adoption:
1. Price Optimization will get better and will make its way to many more industries
2. Improved Demand Forecasting will create up to 20% inventory reduction
efficiencies
3. Propensity models for Cross-Sell and UpSell will get much better
4. Customer Segmentation, increased micro-segmentation, and more accurate Sales
Projections
5. Dynamic Optimization of the marketing-mix will become a reality
12. Planning for AI Marketing
• Strategy
• Understand where AI can benefit your organization
• Assess current capabilities (People, Processes,Technology)
• Plan
• Sell the benefits to Executive Management and Obtain the budget
• Create the right environment
• Develop appropriate skills, and people
• Integrate AI initiatives into your Marketing Plan
• Execute
• Select the AITechnologies that fit your objectives
• Integrate AI tools into campaign activities
• Measure results and adjust tactics
13. Marketing AI Startups
• Appier (Taiwan): Real-time ad-optimization engine that uses AI to predict what audience members are
likely to do next. Finds your audience across multiple digital devices, emphasizing the mobile.They’re
creating a more evolved and sophisticated version of your own audience data pool, which used to be called
‘cookie pools’.
• Drawbridge Identity Platform – Uses AI to assign unique IDs to users whichever device they come from.
The “anonymized ID” is chiefly used for targeted marketing but can also be used beyond advertising for uses
such as fraud detection)
• InsideSales.com – AI-powered Sales Acceleration - feeds off of trillions of data points on B2B
transactions.The cross-company data allows Neuralytics to make predictions that help sales reps prioritize
the most effective sales activities.
• Persado - finds the phrases and words that drive the greatest action for your audience. Can be used in
advertising and other areas where actions can be encouraged.
14. Marketing AI Startups
• UIPath – Robotic process automation leveraging computer vision to operate the UI of software more
efficiently and accurately than human users.
• Invoca – CallTracking and Analytics - Signal AI, uses machine learning algorithms to analyze live
phone conversations to understand caller intent and outcomes.The solution is built for higher quality
leads, greater marketing insights, and increasing pipeline.
• Conversica – Automated Sales Assistant - automates and improves routine business
conversations using virtual assistants powered by artificial intelligence.The Sales Assistant engages
every lead in a human conversation to qualify more of them for the sales team, freeing humans to
spend more time closing business.
15. Marketing AI Startups
• Gong.io – Gong’s conversation intelligence platform records, transcribes, and analyzes all of your
sales calls so you can drive sales effectiveness at scale, figure out what’s working and what’s not, and
ramp new hires faster by helping them replicate your top performers.
• Amplero – Artificial Intelligence Marketing (AIM) Platform that leverages machine learning and multi-
armed bandit experimentation to enable marketers to achieve better results.
