Artificial Intelligence (AI) Human Behaviour Personization Decision Support Behaviorial Analysis Social Interaction Automation Routine Tasks Productive Modeling Forecasting

1. Artificial Intelligence (AI) and Human Behaviour
Dr. A. Prabaharan
Professor & Research Director,
Public Action
www.indopraba.blogspot.com

2. AI & Human Behaviour
AI intersects with human
behavior in numerous ways,
influencing decision-making,
social interactions, and daily
activities.
Here's how AI impacts human
behavior
www.indopraba.blogspot.com

3. Personalization
 AI algorithms analyze vast amounts of data to
tailor recommendations, content, and
experiences to individual preferences and
behaviors.
 Personalized recommendations on platforms
such as social media, e-commerce websites,
and streaming services influence human
behavior by shaping consumption choices
and online interactions.
www.indopraba.blogspot.com

4. Decision Support
 AI provides decision support across various domains,
assisting humans in making more informed and data-
driven decisions.
 From financial planning and healthcare diagnosis to
route optimization and customer service, AI-driven
decision support systems influence human behavior
by providing insights, recommendations, and
predictions that guide decision-making processes.
www.indopraba.blogspot.com

5. Behavioral Analysis
 AI algorithms analyze human behavior
patterns, such as online browsing habits,
social media interactions, and purchase
history, to identify trends, preferences, and
anomalies.
 Behavioral analysis enables targeted
marketing, fraud detection, and predictive
modeling, influencing human behavior by
predicting future actions and outcomes
based on past behavior.
www.indopraba.blogspot.com

6. Social Interaction
 AI-powered virtual assistants, chatbots, and
social robots engage in conversational
interactions with humans, simulating empathy,
understanding, and emotional support.
 These AI-driven social interactions influence
human behavior by providing companionship,
assistance, and entertainment, particularly in
contexts where social interaction with humans is
limited or unavailable.
www.indopraba.blogspot.com

7. Automation and Routine Tasks
AI automates routine tasks and processes,
freeing up human time and resources for
more complex and creative endeavors.
Automation influences human behavior by
changing work patterns, job roles, and skill
requirements, prompting individuals to
adapt to new tasks, workflows, and ways
of working in AI-enabled environments.
www.indopraba.blogspot.com

8. Feedback and Reinforcement
www.indopraba.blogspot.com
 AI systems provide feedback and reinforcement in
various contexts, such as online learning platforms,
fitness tracking apps, and gamified applications.
 AI-driven feedback mechanisms influence human
behavior by providing rewards, incentives, and
feedback loops that motivate behavior change, skill
development, and goal attainment.

9. Predictive Modeling and Forecasting
 AI algorithms forecast future trends, events, and
outcomes based on historical data and statistical
patterns.
 Predictive modeling influences human behavior
by shaping expectations, decisions, and actions
in anticipation of predicted events, such as stock
market fluctuations, weather forecasts, or
disease outbreaks.

10. End Note
 Overall, AI influences human behavior in diverse
and complex ways, shaping decision-making,
social interactions, and daily activities across
various domains.
 By understanding the implications of AI on human
behavior and adopting responsible AI practices,
stakeholders can harness the transformative
potential of AI to promote positive outcomes and
enhance human well-being in society.

11. www.indopraba.blogspot.com