This document discusses various art movements and concepts throughout history and in the digital era. It defines manifestos, abstract art, conceptual art, formalism, modernism, postmodernism, primitivism, and tachisme. It also discusses new media art and how art is used for psychological and healing purposes. Finally, it addresses how art is involved in every aspect of cinematography.

1. UNIT V
Art in Digital Era

2.  public declaration of the intentions, motives, or views
of an artist or artistic movement
 Art manifestos are sometimes in their rhetoric
intended for shock value, to achieve a revolutionary
effect
 1855- Gustave Courbet wrote a Realist manifesto for
the introduction to the catalogue of his independent,
personal exhibition.
 1886 the poet and essayist Jean Moréas published the
Symbolist Manifesto in the French newspaper Le
Figaro

3.  The first art manifesto of the 20th century was
introduced with the Futurists in Italy in 1909, followed
by the Cubists, Vorticists, Dadaists and the Surrealists:
the period up to World War II created what are still the
best known manifestos.
 Two goals:
 1. to define and criticize a paradigm in contemporary
art or culture
 2. to define a set of aesthetic values to counter this
paradigm

4.  Modern Art
 Abstract Art
 Conceptual Art
 Formalism
 Modernism
 Post Modernism
 PRIMITIVISM
 TACHISME

5.  “rebirth” of western European culture
 represents beauty of art
 It says something changed in the usual practice
ABSTRACT ART
The main concept is not to make an accurate, realistic
representation of something but to take an object and
exaggerate or simplify it using its form/shape, and
colours.
Form, shape, color, texture, technique plays a major role
in abstract art, Wassily Kandinsky Painting is an
example.

6.  an art movement of the 1960’s and 1970’
 the art representing ideas or concepts behind the art
itself.
 Constructing the meaning through the paintings
 Paintings done based on issues like issues on ceylon,
water scarcity

9. Changing Climate – Effects on Oceans & Living Things

10.  Formalism whilst not being a particular movement was
a period in Modern art from the late 1800’s to the
1960’s where form in art took priority over realism.
 It gave emphasis to shape, colour, texture, lines and
contrast in art.
 In this post-impressionist period, the basis of
formalism gave rise to other art movements such as
cubism, minimalism, and to some degree, pop art.

11.  Modernism was again more of an overall movement
which simply signified the change from traditional art
forms and the strive to create more complex artworks
which were abstract and expressionist in form.
 It was a movement containing many other
movements; which made the move away from
conventional artwork, and happened during the
period of 1890-1940

12.  a period between 1960 and today
 It is an overall subject concerning itself with areas such
as deconstruction (analyzing art that assumes that
text cannot have a fixed meaning), idea of reality,
simulacra (Baudrillard), and structuralism.
 PRIMITIVISM
 [1890-1950] was an art style whereby artists would
display bizarre works attempting to make touch with
the ‘primitive’ side of the world, and highlight the
phenomena of the European /Western world which
was argued to have lost touch

13.  Primitivism was an attempt to embrace and raise the
status of tribal arts,
 Throughout the later 20th century and into the 21st,
artists and scholars have attempted to historically
contextualize Primitivism and expose its
shortcomings as a framework for understanding art
from non-European cultures.

17.  Creating and appreciating art is a rational activity.
 Aesthetic appreciation is also an activity that is valued
highly.
 We enjoy aesthetic appreciation for its own sake and
tend to think that engaging with art cultivates our
minds in ways that add to our understanding of the
world.
 The bewitching(attractive and impressive) elegance of
a painting or design can not only be absorbing in its
own right but the ways in which a work is expressive,
profound or insightful can enhance our understanding

18.  The New Aesthetic is primarily, though not entirely, an
internet-based approach or a cultural phenomenon
and, as such, affects or will affect the lives of the
entirety of humanity real-time web-based enquiry The
New Aesthetic covers so many theoretical and
practical fields media art, media archaeology, digital
art, digital aesthetics HCI, internet privacy, object-
oriented ontology and programming

19.  Like other art forms before it, new media art has
shifted the focus from object to process:
 new media art resists "objectification" and challenges
traditional notions of the art object.
 Once predominantly referred to as computer art and
then multimedia art, it became "new media" at the end
of the twentieth century,
 New media art is often characterized as process-
oriented, time-based, dynamic, and real-time;
participatory, collaborative, and performative;
modular, variable, generative, and customizable.

20.  In this digital era, art used for psychological and healing
purposes. It is used by art therapists, psychotherapists and
clinical psychologists as art therapy.
 The diagnostic Drawing Series, for example, is used to determine
the personality and emotional functioning of a patient. The end
product is not the principal goal in this case, but rather a process
of healing through creative acts, is sought.
 Graffiti art and other types of street art are graphics and images
that are spray-painted or stenciled on publicly viewable walls,
buildings, buses, trains and bridges, usually without permission.
Certain art forms, such as graffiti, may also be illegal when they
break laws (in this case vandalism). Art for the purpose of
entertainment may also seek to sell a product, i.e. the movie or
video game.

30.  Art in cinema represents different dimensions in
cinema; it includes the overall craft of cinema, the
making of film starts from location, the beauty of the
place, the character selection (casting), props (mis-en-
scene).
 In every part of the filmmaking art is involved, it is
not only art direction but more than that. It is involved
from preproduction to postproduction Set drawings of
film BAHUBALI