SlideShare a Scribd company logo
Identity Book
Through this book,
discover the story of
Arosière company .
Who we are , what
we do, which target
and our products on
the market.
3
4
5 - 9
10 - 13
14 - 15
16
17
Table
of contents
Arosière story
Arosière target
Arosière style
Arosière Campaign with Chopard
Arosière retail store
Arosière on social network
Arosière contact
AROSIERE
FASHION COMPANY
ArosièreCompany
Astrong
Ready-to-wearLabel
Founded in 2014 by the French Designer
Hoda El Haddad, the label Arosiere offers
an invariably glamorous hand embellished
designs for women’s wear.
Luxury and modernity infiltrates every
element of the brand. Her particularity is
to mix original designs with an exacting
technical know-how for the creation of
a successful ready-to-wear label.
Arosiere Design is underscored by
contrasting fabric textures , sensuality
of its shapes with soft volumes in
luxurious chiffon, silks, satins and wool.
Her passion for the detail and a love
of colour and print echoes her
optimistic, feminine and consistently
desirable collections across its ready
to-wear. Arosiere’s work is an innate
understanding of shapes, fabrics and
its applications. Fluid and classical
silhouettes are combined and executed
with disciplined details.
Hoda El Haddad is renowned
for breathtaking gowns, ready
to wear design, modern chic
styles. Her collection represents
a new generation of women with
a glamorous signature, femininity
and a modern aesthetic which
creating emphasis and drama.
THE STORY
AROSIERE STORY
Every great dream begins
with a dreamer . Always
remember , you have
within you the strength,
the patience and the
passion to reach for the
stars to change the world.
AROSIERE
Philosophy
HODA EL HADDAD PORTRAIT
WHO WE ARE
3
AROSIERE TARGET
The woman Arosière is an elegant woman.
A French silhouette very elegant and chic
with modern and quirky details. The clothes
are simple, practical but still very feminine
and sexy to put the woman's body in value.
Arosière adapts materials and fabrics for a
luxurious ready-to-wear garments for everyday
use and evening wear. Styles that symbolizes
the brand : Tweed tailor with jewelry buttons,
two-tone crepe dress, drapped dresses alliance
of simplicity and elegance.
The Woman Arosière
The woman Arosière has no age, she has a style.
Who is the woman Arosière ?
4
AROSIERE STYLEArosière products, shooting, campaign
Tweed tailor
5
COATS
6
DRESSES
7
DRESSES
8
9
SHIRT AND SKIRT
9
AROSIERE CAMPAIGN
AW 19/20
AROSIERE COLLABORATION WITH CHOPARD JEWELLERY
Collection worn by the gorgeous French singer Dièse
10
11
12
13
AROSIERE RETAILS STORES
«Avanti launched in 2005 as the Riyadh’s
first high fashion multi-brand concept,
which is known as the ultimate fashion
and lifestyle destination in Saudi Arabia.
It houses some of the world’s most coveted
designers from around the globe. Avanti
brand is renowned for personalized service,
exclusivity & luxury, and also for unique
shopping experience for luxury shoppers
with high standard of service and product
offering. »
AVANTI website
https://www.jawahir.sa/brands/avanti
WHERE AROSIERE IS SOLD
Arosière is currently sold in two luxury multi-brand concept stores in Middle East, Saudi Arabia. The first shop is in the central of Riyadh.
14
AROSIERE RETAILS STORES
JEDDAH JAWAHIR website
https://www.jawahir.sa
WHERE AROSIERE IS SOLD
Arosière is also sold in an other luxury multi-brand concept stores in Saudi Arabia at Jaddah .
15
AROSIERE ON SOCIAL NETWORK
You can find the brand on social networks, including
instagram « arosiereofficial ».
The website « www.arosiere.com » is active but will be functional from February 2019 with the launch of the
new collection A/W 19-20. We also plan to have a 3D platform on the website to allow customers to view
prototypes directly in 3D. So mixing the world of fashion with our future is that of new technologies.
AROSIERE website
www.arosiere.com
AROSIERE instagram
arosiereofficial
AROSIERE COMMUNICATION
16
AROSIERE CONTACT
AROSIERE contact us
Email : hh@arosiere.com
Phone : 07 500 832 059
Web site : www.arosiere.com
Showroom : 25 Ennismore Gardens Mews, SW71HY London
Contact Arosiere company
AROSIERE LTD
17

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Arosière - Identity book

  • 2. Through this book, discover the story of Arosière company . Who we are , what we do, which target and our products on the market. 3 4 5 - 9 10 - 13 14 - 15 16 17 Table of contents Arosière story Arosière target Arosière style Arosière Campaign with Chopard Arosière retail store Arosière on social network Arosière contact AROSIERE FASHION COMPANY
  • 3. ArosièreCompany Astrong Ready-to-wearLabel Founded in 2014 by the French Designer Hoda El Haddad, the label Arosiere offers an invariably glamorous hand embellished designs for women’s wear. Luxury and modernity infiltrates every element of the brand. Her particularity is to mix original designs with an exacting technical know-how for the creation of a successful ready-to-wear label. Arosiere Design is underscored by contrasting fabric textures , sensuality of its shapes with soft volumes in luxurious chiffon, silks, satins and wool. Her passion for the detail and a love of colour and print echoes her optimistic, feminine and consistently desirable collections across its ready to-wear. Arosiere’s work is an innate understanding of shapes, fabrics and its applications. Fluid and classical silhouettes are combined and executed with disciplined details. Hoda El Haddad is renowned for breathtaking gowns, ready to wear design, modern chic styles. Her collection represents a new generation of women with a glamorous signature, femininity and a modern aesthetic which creating emphasis and drama. THE STORY AROSIERE STORY Every great dream begins with a dreamer . Always remember , you have within you the strength, the patience and the passion to reach for the stars to change the world. AROSIERE Philosophy HODA EL HADDAD PORTRAIT WHO WE ARE 3
  • 4. AROSIERE TARGET The woman Arosière is an elegant woman. A French silhouette very elegant and chic with modern and quirky details. The clothes are simple, practical but still very feminine and sexy to put the woman's body in value. Arosière adapts materials and fabrics for a luxurious ready-to-wear garments for everyday use and evening wear. Styles that symbolizes the brand : Tweed tailor with jewelry buttons, two-tone crepe dress, drapped dresses alliance of simplicity and elegance. The Woman Arosière The woman Arosière has no age, she has a style. Who is the woman Arosière ? 4
  • 5. AROSIERE STYLEArosière products, shooting, campaign Tweed tailor 5
  • 10. AROSIERE CAMPAIGN AW 19/20 AROSIERE COLLABORATION WITH CHOPARD JEWELLERY Collection worn by the gorgeous French singer Dièse 10
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  • 14. AROSIERE RETAILS STORES «Avanti launched in 2005 as the Riyadh’s first high fashion multi-brand concept, which is known as the ultimate fashion and lifestyle destination in Saudi Arabia. It houses some of the world’s most coveted designers from around the globe. Avanti brand is renowned for personalized service, exclusivity & luxury, and also for unique shopping experience for luxury shoppers with high standard of service and product offering. » AVANTI website https://www.jawahir.sa/brands/avanti WHERE AROSIERE IS SOLD Arosière is currently sold in two luxury multi-brand concept stores in Middle East, Saudi Arabia. The first shop is in the central of Riyadh. 14
  • 15. AROSIERE RETAILS STORES JEDDAH JAWAHIR website https://www.jawahir.sa WHERE AROSIERE IS SOLD Arosière is also sold in an other luxury multi-brand concept stores in Saudi Arabia at Jaddah . 15
  • 16. AROSIERE ON SOCIAL NETWORK You can find the brand on social networks, including instagram « arosiereofficial ». The website « www.arosiere.com » is active but will be functional from February 2019 with the launch of the new collection A/W 19-20. We also plan to have a 3D platform on the website to allow customers to view prototypes directly in 3D. So mixing the world of fashion with our future is that of new technologies. AROSIERE website www.arosiere.com AROSIERE instagram arosiereofficial AROSIERE COMMUNICATION 16
  • 17. AROSIERE CONTACT AROSIERE contact us Email : hh@arosiere.com Phone : 07 500 832 059 Web site : www.arosiere.com Showroom : 25 Ennismore Gardens Mews, SW71HY London Contact Arosiere company AROSIERE LTD 17