This Presentation Deals with the Brand Brand History Brand Identity Brand Value Manufacturing Brand Name Brand Logo SWOT Analysis

1. PRESENTATION BY
ARAVIND M

2. ž Thierry Hermès founded the company in
1837 as a harness workshop in Paris.

3. Leather goods and saddlery, men's and
women's ready-to-wear, footwear, belts,
gloves, hats, silks and textiles, jewellery,
furniture, furnishing fabrics, wallpaper,
tableware, fragrances, watches and petit.

4. Hermès is a brand that always makes
me smile (tweet this) . It enjoys an iconic
status and superiority in the ruthless
world of luxury through a combination of
rich heritage, exquisite craftsmanship,
eye for detail and high levels of quality
and professionalism maintained across
its entire business process.

5. According to global brand valuation firm
Interbrand, Hermès came in 32nd
amongst the Best Global Brands.
With a brand valuation of USD 23.4
billion, it trails behind Louis Vuitton with
a valuation of USD 28.8 billion.
16,74,11,79,00,000.00 Indian Rupee –
20,60,51,90,40,000.00 Indian Rupee

6. The majority of its products are
still manufactured in France, with 4,300
craftspeople and 61.4% of its workforce
located within the country. Maintaining a
large part of their manufacturing in
France is a key element
of Hermès strategy.

7. Hermes Birkin bags are very expensive.
Such a handbag can cost thousands of
dollars, to say the least, and it goes
without saying that not many people can
afford them.The highest price paid for
a Hermes bag was $379,261
2,71,35,176.40 Indian Rupee

8. The name Hermes dates far back to
Greek religion and mythology, it
originates from an Olympian God, the
son of Zeus. Hermes was the
representative and the messenger of the
Gods. Hermes is defined as moving
freely between the moral and divine
worlds, he was the conductor of souls into
the afterlife.

9. The now iconic logo of Hermes was
designed and introduced in the early
1950s. It comprises of a Duc carriage
which is attached to a horse, perhaps
interpreting the company's humble
origins as a horse saddlery manufacturer.
The orange color in the Hermes
logo gives the brand its distinctive style
and authentic edge

10. HERMES KELLY BAG Current Price
ž HERMES Togo Kelly 32 BagTBD
$11,800.00 (USD) - 8,44,142.50 RS
ž Hermes Epsom Sellier Kelly 28 Bag
$12,500.00 (USD) - 8,94,343.75 RS

11. The bag is currently in fashion as a symbol of
wealth due to its high price and use by
celebrities.
Birkins are the most
popular bag with handbag collectors, and
Victoria Beckham owns over 100 of them.
Its prices range from
US$11,900 to $300,000.
(8,51,296.25 RS - 2,14,61,250.00 RS)
HANDBAG $1750 - $41,500
(1,25,173 RS -29,68,391 RS)

12. q Strong brand name and global presence
q Hermes markets its products across the world through a
network of 300+ exclusive stores of which 180 are operated
directly
q The company principally operates 30+ production units
across France, Japan, Europe, the Americas and Asia-Pacific.
q Good presence and wide product range on offer
q More than 11,000+ people are employed with Hermes
International company
q Apart from clothes, Hermes offers luxury watches, jewellery,
perfumes etc
q The company has worked some of the world's most well
known designers
q Strong branding and marketing through online ads, print
media etc

13. q Intense competition means limited
market share growth for Hermes
q Fake imitation of the brand affects its
business and hurts brand value

14. q Hermes can try to expand its market
globally to tap customers
q To use the digital revolution to its full
advantage and expand its business
online through ecommerce
q The brand can focus on advertising to
increase brand recall

15. q Intense competition means reduction of
Hermes market share
q Ease of substitution as many options
available to the customer
q Imitation is the biggest threat in this
industry
q Being a global brand, recession and
economic instability affects its global
operations