From 2015 to 2016, Mahmoud M. Abdelghany Selim served as Marketing Brand Manager for LOCAL INITIATIVES. During this time period, he led several initiatives to increase sales and engage customers, including promotions focused on high value items, discounted shakes and toppings, celebrating national days, growing social media followers, introducing new products, and creating detailed store profiles and reports to improve performance. Through these efforts, sales increased by over 300% on some days and 145% for cakes, and follower count grew from under 10,000 to over 72,000.