Growing manderley
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This document discusses Growing Manderley Turf Products and provides recommendations to improve their branding and marketing. It summarizes the company's history as a Canadian sod producer since 1960. It analyzes their current branding, marketing, and advertisements, noting they use a grayscale image and advertise through trade shows, yellow pages, and classifieds. The recommendations are to use Canadian pride and an accessible website with a clear logo, adjustable text size, and keyboard navigation, as well as new print products and advertising channels.
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Branding is about creating a unique identity for a product, service, or company that distinguishes it from competitors. It involves developing a brand name, logo, and other visual elements, as well as conveying a consistent message and promise through marketing. Key elements of branding include brand identity, personality, associations with colors and images, and delivering on the brand promise. Effective branding helps increase sales and market share by developing brand equity and preference among customers.
Multilingual Strategy Case Study
The document discusses the successes and failures of a website selling traditional Catalan Christmas items internationally and locally. It launched websites in Catalan (denadal.cat) and English (tiodenadal.online) and listed items on Etsy. The Catalan site focusing locally was most successful due to personalization and language focus. The author learned to prioritize languages and markets, optimize technical elements like keywords and architecture, ensure trust through payment methods and links, and analyze results to refocus strategies for future multichannel efforts.
Cafe coffe marketing strategy
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive growth. While facing competition, Café Coffee Day maintains its leadership through quality service and expanding accessibility of cafes nationwide.
Cafe coffee day
Café Coffee Day was founded in 1996 and has become India's largest coffee chain, pioneering the coffee bar concept. It has over 1450 cafes across India serving hot/cold coffee drinks and food. Café Coffee Day targets youth aged 15-45 and has become a popular hangout place. Its marketing strategy focuses on strategic locations, affordable pricing, and promotions through partnerships and loyalty programs to drive footfall of over 300 customers per cafe daily. While facing competition, Café Coffee Day maintains quality and variety to satisfy customers and continue its strong growth across India.
THE PRECISION TOOTHBRUSH
This presentation is prepared by Shivang Thakkar, under guidance of Sameer Mathur, IIM-Lucknow. SOURCE:- The Colgate-Palmolive Company : The Precision Toothbrush (Harvard Case)
Cafe coffee day
- Café Coffee Day is India's largest coffee chain with over 1530 cafés across 200 cities. It was founded in 1996 and pioneered the café culture in India.
- The average footfall in each café is 200 customers per day. Café Coffee Day is headquartered in Bengaluru and owned by Amalgamated Bean Coffee Trading Company Ltd.
- In addition to its café business, Café Coffee Day also owns coffee estates and exports coffee worldwide, making it one of the largest coffee exporters in India. The target audience for Café Coffee Day is young people between the ages of 20-30.
Inspiro restaurant case studies
This document describes Inspiro Brands, a brand strategy and design firm owned by Gina Mims that has developed brand identities for over 100 restaurants. Inspiro Brands works with restaurant and culinary clients to create consistent brand packages through services like brand strategy, logo design, signage, menus, uniforms, and more. The document provides examples of Inspiro Brands' clients and projects, and describes the various package options they offer clients at different price points to guide new restaurants in developing their brand and providing a memorable guest experience.
27-5-2011
Coca-Cola was founded in 1886 in Atlanta, Georgia. It is now the world's largest beverage company operating in over 200 countries. The company produces a variety of beverage brands. Some of its major brands include Coca-Cola, Diet Coke, Fanta, and Sprite. Coca-Cola faces competition from other beverage companies like Pepsi. The company has a long history and utilizes effective marketing strategies like slogans and advertisements to promote its products. Coca-Cola continues to expand its operations globally.
Growing the McDonald's Brand
McDonald's has grown its brand through strategic extensions over time. It started as a drive-in restaurant in 1937 and is now the world's largest fast food chain with over 68 million daily customers across 119 countries. McDonald's has expanded its product mix, increased its online and social media presence, and adapted to local cultures. Through new products, market and product development, McDonald's has overcome challenges to drive growth according to Ansoff's matrix. Successful brand extensions depend on perceived fit and associations between the parent brand and new products.
P&G ALUMNI NETWORK ATLANTA CHAPTER 10-24-17 PROGRAM - JOHN COSTELLO - BOTTOM-...
The summary provides an overview of Program 8 of the Atlanta Chapter Board serving its members. It features presentations from leaders in various industries, including the CEO of H&R Block Retail, the President of Arby's, and the CEO of Popeyes Louisiana Kitchen. The program will also discuss trends in marketing technology, executive search strategies, and predicting business turns. The document promotes an upcoming event in March with a former P&G global marketing officer and invites members to an alumni conference in October. It discusses the growing use of self-service kiosks in restaurants and retail and the benefits they provide.
Similar to Growing manderley (20)
P&G ALUMNI NETWORK ATLANTA CHAPTER 10-24-17 PROGRAM - JOHN COSTELLO - BOTTOM-...
P&G ALUMNI NETWORK ATLANTA CHAPTER 10-24-17 PROGRAM - JOHN COSTELLO - BOTTOM-...
Growing manderley
- 2. Growing Manderley Turf Products Presented by: Kenneth Asante, Daniel Fernandes, Stephen Papoutsis and Olivia Parker
- 3. Agenda • Company History • Target Markets • Branding & Marketing • Current Advertisements • Recommendations
- 4. Company History • Founded by John Hope in 1960 in Kemptville, Ontario • Largest producer of sod in Canada • 1990s began supplying turf for golf courses • International supplier • NSGA Green Certification
- 6. Analysis of Branding & Marketing • Clear branding of missions and objectives • Canada-wide, but local and provincial focuses • Current advertisements through: o Trade Shows o Yellow Pages o Classifieds
- 7. Analysis of Branding & Marketing Positive • Informative • Directed to multiple customers Negative • Grayscale image • Advertising channel
- 8. Analysis of Branding & Marketing • Vibrant colour scheme builds brand equity • Use branding to differentiate company
- 15. Recommendations 2. Accessible website Clear, separate, and easy to distinguish selections
- 16. Recommendations 2. Accessible website New “Canadian” logo Keyboard navigation Adjustable text size
- 17. Recommendations 3. New print products and new channels
- 18. Recommendations 3. New print products and new channels
- 19. Conclusion • Use colour • Improve website • Use different advertising channels • Be Canadian! You will grow your business
- 20. Thank you!