Tour & Taste
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This document provides information about franchising opportunities with Wingstop. It discusses Wingstop's history and growth, franchisee demographics, support provided to franchisees, the core product and business model. Key details include Wingstop operating 440 stores in 34 states, average unit volumes over $760k, and plans to continue domestic and international expansion. Franchise fees and initial investments are listed. The document indicates an offer of sale cannot be made and information is subject to change, directing the reader to review the Franchise Disclosure Document.
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Tour & Taste
- 1. Private & Confidential This is not an offer to sell a franchise. An offer to sell a franchise can only be made by prospectus. Information subject to change. See Franchise Disclosure Document for up to date information and full details
- 2. • WHY WINGSTOP | Who We Are • WINGS | Our Focus • GROWTH | Where We Are Going • SUPPORT | The Franchise Program • DEVELOPMENT | Take Flight
- 3. • CEO Jim Flynn • COO Bill Knight • Chief Development Officer Wes Jablonski • Vice President of Real Estate John Finch • Vice President of Franchising Bruce Evans
- 5. • 15-Year History • Sales grew from 11.9 million in 2000 to • Founded in Dallas in 1994 $255.4 million in 2008 to $320 million in 2009 • Began franchising in 1997 • AUV = $760K+ • Today Wingstop has 440 stores • International Expansion into Mexico in 34 states
- 7. • Single Unit Owners • Multi-Unit Owners • Teachers, former Military, Professional Athletes, Attorneys • No restaurant experience required
- 8. • One of America‟s fastest growing brands • Honors include: • Restaurants & Institutions‟ 2009 Consumers‟ Choice in Chains Award • Technomic Top 10 Fastest Growing Fast Casual Chain • „Best Of‟ Rankings Across U.S.
- 11. • Core product • Single Focus on Wings • Ease of Operations
- 13. • Small restaurant footprint • Low investment cost • Focus on carryout service = 80% of sales
- 14. • Wings as center-of-plate focus • Cooked Fresh and Made-to-Order • Introduced Boneless wings & strips • No microwaves or heat lamps • Side dishes – hand-cut seasoned fries
- 15. Voted Best Wings: Consistently ranked “Best Wings” Dallas Denver in Markets and Festivals Across Tampa Cleveland the Country Philly National Buffalo Wing Festival Chicago Atlanta Orange County Many, many others
- 18. • Launched similar expansion in California in 2005 • Grew from 0 to 90 stores open, another 75 under development • Many of our top-grossing stores on the West Coast
- 19. • Development agreement to open in Queens • Two restaurants open in Philadelphia owned by Indianapolis Colt Raheem Brock • Plan to open 75 more stores in next 5 years
- 21. • Troy Aikman, national spokesman for six years • National and local exposure
- 22. • Grand Openings • Local Store Marketing Plan • POP / Fish Bowl • Best Of Accolades in Top Markets • Dedicated Franchise Marketing Consultants
- 23. • Launching “Cater-Wing” program this winter • But all remain focused on wings • Currently testing new flavors, products as the core product
- 24. • Marketing • Training • Real Estate Selection • Construction • Ongoing Operations
- 25. • Typical size = 1600 sq. feet • Seats 20-40 guests • In-line shopping centers • Vintage, pre-jet aviation store design • Unveiled new prototype design
- 28. • Initial investment of $311,500 to $538,000 • Minimum net worth of $400,000, of which $200,000 must be liquid capital • Competitive Franchise fee • Royalties • Franchise agreements at 10 years, with option to renew