Where Do Mobile Insights Go? Mobile Research Beyond Data Collection
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Qualvu presents on the future of mobile research at the Market Research in the Mobile World Conference 2012.
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Where Do Mobile Insights Go? Mobile Research Beyond Data Collection
- 1. Where Do Mobile Insights Go? Mobile Research Beyond Data Collection Presented by Anne-Marie O’Sullivan Director, Qualvu EMEA Email: sales@qualvu.com Twitter: @qualvu
- 2. the future: mobile research
- 3. Portable Video Available anytime, anywhere
- 4. Empowered (not limited) by mobile real moments real lives no recall anywhere, untethered
- 5. Digital Empowerment DIGITAL EMPOWERMENT transparency
- 6. how do you manage big data? will anyone even notice?
- 7. “We’re drowning in data yet starving for insights.” − Anne Mulcahy, former CEO, Xerox
- 8. The Missing Link to Mobile Data: The Back Room
- 9. R&D PAST RESEARCH CATEGORY DYNAMICS CUSTOMER KNOWLEDGE COMPETITIVE LANDSCAPE Client Researcher Smartest Person in the Back Room
- 10. The Missing Link Collaborating With Your Clients To Turn Mobile Data Into Deep Insights DEFINE COLLECT ANALYZE ? COLLABORATE INSIGHTS BUT How Do We Achieve This EASILY Within The Qualitative Research Workflow?
- 15. PUBLISH
- 16. DEMO
- 17. Mobile Breakthrough: Collaboration Must be as Innovative and Vibrant as Data Collection COLLABORATE DEFINE COLLECT ANALYZE & INSIGHTS CO-CREATE
- 18. Empower Your Clients Immerse them in organized mobile output Directional highlight reels Collaborate on key themes Engage cross-organizational stakeholders Deliver voice of the consumer in reports Elevate the Value of Qualitative
- 19. Increase Your Impact With Mobile World is Changing – Clients are Demanding Innovation Mobile is Key Emerging Technology Delivers Better Consumer Insights Positions you as Innovative Leader
- 20. Thank you! For researchers + their clients: www.qualvu.com/affiliate QUESTIONS? sales@qualvu.com Twitter @Qualvu www.qualvu.com
Editor's Notes
- Proposal:Here’s the paradox of mobile research data collection: The good news is that because of the preponderance of mobile technology today, brands have never before been able to collect so much valuable insight from consumers. The bad news is that because of the preponderance of mobile technology, brands have never before had so many rich consumer insights at their disposal. If that paradox sounds familiar, it should. We’ve been down this road before on the Internet – when information was in abundance and usefulness was a scarcity. Then along came Google, which taught us to expect instant answers – and created an expectation that all data should be so elegantly organized, easily accessible, and quickly delivered. But what if brands could do with consumer feedback what Google has done with our curiosity? What if they could efficiently and effectively take this in-the-moment, candid, direct flood of information they’re getting from consumers and turn it into distilled, logical, organized, compelling, and actionable intelligence? What if we could do for our clients what Google did for its users? Join John Williamson as he explores this intriguing possibility and reveals how the ability to not only capture the moment but also process insights in the moment is closer than you think.
- Tell a story: the future lies in mobile research. With the rise in smartphones, pocket cams, etc. mobile is in the rise. Today, we’ll take a look at mobile research. Specifically:why mobile research today presents an incomplete proposition how to leverage mobile research to empower consumers, researchers, and stakeholders alikehow innovations beyond data collection create real value for businessesthe strategic purpose of mobile research in driving better business strategy
- Mobile presents endless opportunities. Some may think mobile limits you but in fact…
- Mobile empowers you by capturing consumers real lives, in the moment, anywhere, untethered.
- The rise in mobile has lead to digital empowerment. Consumers are sharing in ways never before possible – and researchers are getting richer, more data-intensive insights than ever before. So what does that mean for researchers? For stakeholders? How do we as researchers turn that data into invaluable business decisions for our most important stakeholders?
- And that’s when you’ve hit the mobile road block: or the incomplete proposition of mobile.Challenges:How do you manage all of that big data now?Will anyone even notice?
- With the growth of mobile, consumers are creating and sharing more information than ever before. As a result, we’re drowning in data (the mobile roadblock).
- And this is the place that it all happens. The place where clients and researchers come together.
- To Casey: Put client in middle, with lines to customer knowledge, past research, R&D, competitive landscape, category dynamics
- It all starts with advanced software – that’s intuitive, easy, and built around optimal qualitative workflow and an integrated online platform which empowers researchers and clients to come together to master online methods and take their research to the next level.
- And that is themissing link to help you overcome that roadblock: collaboration and data immersion within the “backroom.”
- mobile empowers consumers, researchers, and stakeholders alike to deliver and connect with the truthbut mobile must go beyond data collection to create true valueresearcher-stakeholder collaboration and data immersion is key to overcoming the mobile road block and creating true business value