The document discusses the role of social networks in extension education. It begins by defining social networks as means of communication that connect people through relationships. It then discusses how social networks can be used in extension education by going beyond face-to-face teaching and providing asynchronous learning. Several popular social media platforms are described, including their founders, launch dates, and key features. The roles of these social networks in disseminating information for extension education are outlined. Both the advantages of social networks in sharing ideas and communicating more cost effectively, as well as challenges around passive users and infrastructure issues are covered.

1. WELCOME
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2. Speaker:
Arjun Prasad Verma
Ph.D. Scholar
DAIRY EXTENSION DIVISION
ICAR-NATIONAL DAIRY RESEARCH INSTITUTE
Credit Seminar
on
Role of Social Networks in
Extension Education
Course Teacher:
Dr. K. Ponnusamy
Principal Scientist
NDRI, Karnal

3. “It’s possible that these social networking tools are just
the beginning of something, that they could lead to ways
of finding and interacting with one another, we never
imagined . . .”
Lisa Hoover

4.  Means of communication via computer (or even mobile phone)
that connects people or organizations or a group of people
which are linked to relationships such as family, friendship or
professional ties (Hempell, 2004).
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5. Going beyond face-to-face
teaching.
Provides asynchronous
learning.
It help to interact, create,
share, retrieve, and exchange
information and ideas.
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6. Philosophy and principles for
using of Social networks
Involve and engage
Organizational policy on social media
Broad-based information
Subject to change
Facilitating the interaction
Gate keeping
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7. 7
Role
Discussions
Opinions
Video and
image sharing
Events
Demonstration
Blackboard

8. Facebook
Google+
Youtube
Twitter
Blog
LinkedIn
 Wikis
Pinterest
Flickr etc.
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9. Facebook
•Founder-Mark Zuckerberg
•Launched- February 4, 2004
•Headquater-Menlo Park, California,
US
•Subsidiaries- Instagram, WhatsApp.
(2009 by Brian Acton and Jan Koum)
•Website www.facebook.com
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10. 10

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12. Farmer’s Pages
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13. 13
Information
about
conference
Announcement
of publication
for Journal of
Extension

14. Role in Extension education
Post photos from the farm
Share agricultural messages & farm facts
Connect with agriculture pages
Post videos of operations and demonstrations
Advertise agri-tourism events
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15. Founder- Chad Hurley, Steve
Chen, and Jawed Karim (PayPal
employees)
Launched- February 14, 2005
Headquarters- San Bruno,
California, US
Website- www.youtube.com
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18. Role in Extension education
Disseminate educational messages,
video, and TV news clips
Trigger the interest of the viewers
Demonstrate experiments
Use videos to inspire the learner
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19. Founder- Reid Hoffman, Allen Blue Konstantin
Guericke, Eric Ly and Jean-Luc Vaillant
Launched- May 5, 2003.
Headquarters- Mountain View, California, U.S.
LinkedIn is a business-oriented social
networking service.
It is mainly used for professional networking.
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21. Role in Extension education
•Use to spread positive messages
•Job listing
•Publishing platform
•Online recruiting
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22. Founder- Jack Dorsey
Launched- March 21, 2006
Website - www.twitter.com
It is a micro-blogging platform.
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23. • Publishing news
• Rapid spread of solutions to exercises, problems or specific
controversies.
• Posting bibliographical notes.
• Solving of specific problems through group effort.
Role in Extension education
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24.  Term ‘Blog’ coined by Jorn Barger in
the year 1997.
 Web + Log= Blog
 It is like a Web diaries.
BLOG
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25. • Sharing expertise and information via commentary and
description of events.
• Help in bring research-based information to learner.
Role in Extension education
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26. PODCASTS
• Audio or video messages created by an individual
or group and available on the Internet.
• Messages created with audio-only include the
voice of the Extension educator vocally sharing
his or her educational message.
• Some podcasts feature enhanced video, meaning
the video includes voice recording, music,
pictures, and/or animation.
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27. Role in Extension education
• For demonstrating an improved
practice
• Sharing essential research-based
information.
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28. • Founder- Ward Cunningham (1995, wikiwikiweb)
• Tool for working collaboratively on a project.
• Knowledge come from community of dozens or even
thousands, many authors.
• E.g. Wikipedia (Wales, 2002)
Wikis
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29. oHelp to share information, create agendas or curricula.
o Post class resources and Web links for planning an event or course
o Invite community members to participate in a class wiki.
Role in Extension education
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30. oFounders- Ben Silbermann, Evan
Sharp, and Paul Sierra.
oLaunched- 2010.
oAllows users to visually share
images
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31. Role in Extension education
Rich display of complex and detailed
info-graphics of a event
Share agriculture’s story through
pictures
Picture show how real-life farm,
ranch, barn, or crops actually look like
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32. • Founder- Stewart Butterfield and
Caterina Fake.
• Launched- February 10, 2004.
• Website- www.flickr.com
• It is owned by Yahoo.
• Flickr are very popular photo sharing
sites.
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flickr

33. Role in Extension education
To upload pictures of what
is happening in Extension
To combine writing with
images
To share with farmers
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34. MySpace
• Founder- Chris DeWolfe and Tom Anderson
• Launched in August 15, 2003.
• MySpace is a allows users to create their own
profile pages, and friends, and links to pages
within and outside the MySpace environment.
Role in Extension education
Pictures
Contact table
Friends
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35. Launched on June 28,
2011.
Owned and operated by
Google Inc.
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36. Role in Extension education
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Post photos, location tagging and
status updates of farm enterprise.
Help in disseminating multimedia
content

37. ADVANTAGES OF SOCIAL NETWORKS IN
EXTENSION EDUCATION
Sharing of ideas
Tool of communication
Bridges communication gap
Source of information
Important customer interaction tool
Cost effective
Less time consuming
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38. CHALLENGES IN USING SOCIAL NETWORKS IN
EXTENSION EDUCATION
Passive users
Irrelevant information
Infrastructure issue
Mindset of users
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39. CONCLUSIONS
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40. References
• Xie, K., & Gu, M. (2007). Advancing Cooperative Extension with podcast technology.
Journal of Extension [Online], 45(5) Article 5TOT2. Available at:
http://www.joe.org/joe/2007october/tt2.php
• Lester, J. & Perini, M. 2010. Potential of social networking sites for distance education
student engagement. New Direction for Community Colleges, 50, 67-77.
• Raj, S., Bhattacharjee, S., Chowdhury, A., Kelsey, H. and Odame, H. .H. Social
Media for Rural Advisory Services, Global Forum for Rural Advisory Services (GFRAS)
August 2015, pp. 1-4
• Saravanan, R. and Suchiradipta, B. 2014. Social media: New generation tools for
“Agricultural Extension”? AESA blog No. 42. December 2014
• Chowdhury, A. and Hambly Odame, H. 2013. Social media for enhancing innovation in
agri-food and rural development: Current dynamics in Ontario, Canada. The Journal of
Rural and Community Development 8(2): 97–119.
• Kaplan, A. M and M. Haenlein. 2010. “Users of the World, Unite Challenges and
Opportunities of Social Media.” Business Horizons 53(1): 59–68.
• Hempell, A. 2004. Orkut at eleven weeks: An exploration of a new online social network
community. Computer and Information Science, 19(5): 77-92.
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41. Thankyou....
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