Arabic Search Marketing MediaME Presentation 2011
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A quick look at the life of an Arabic search engine marketer, with some anecdotes on the peculiarities of doing SEM in Arabic.
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Arabic Search Marketing MediaME Presentation 2011
- 1. ARABIC سEARش Elias Dabbas The Media Supermarket 28 November, 2011
- 2. WEB ANALYTICS METRICS Page Views Ad Impressions Visits Click-Through Ratio (CTR) CPA Unique Visitors Bounce Rate CPC Conversion Rate CPM
- 3. THE POWER OF SEARCH
- 4. THE POWER OF SEARCH People search alone
- 5. THE POWER OF SEARCH People search alone
- 6. THE POWER OF SEARCH People search alone A voluntary activity that needs a user (not passive reception)
- 7. THE POWER OF SEARCH People search alone A voluntary activity that needs a user (not passive reception)
- 8. THE POWER OF SEARCH People search alone A voluntary activity that needs a user (not passive reception) It is an expression of desire (not a selection between choices)
- 9. THE POWER OF CONTENT
- 10. THE POWER OF CONTENT How can a person possibly end up on a page?
- 11. THE POWER OF CONTENT How can a person possibly end up on a page?
- 12. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL
- 13. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL
- 14. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL Clicking on a search result
- 15. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL Clicking on a search result
- 16. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL Clicking on a search result Clicking on an advertisement
- 17. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL Clicking on a search result Clicking on an advertisement
- 18. THE POWER OF CONTENT How can a person possibly end up on a page? Directly entering the URL Clicking on a search result Clicking on an advertisement Clicking on a text link
- 19. 120M QUERIES / DAY 14% on Mobile
- 24. WHAT IS THE MOST SEARCHED MOBILE BRAND IN ARABIC? Blackberry iPhone Nokia Sony Ericsson
- 25. Most searched mobile brand
- 26. If you had budget to create a mobile version of your site, which operating system will you support?
- 27. Mobile traffic - devices
- 30. “HGUHF” 368,000 SEARCHES / MONTH ??!!
- 37. GOOGLE KEYWORD ANOMALY? Keyword Monthly queries #$%&'$ا 673,000 Zamalek )*+,ا 165,000 Alahli Alahli is much more popular in Egypt, but Google reports more queries on zamalek. Why?
- 38. ا,+*) = ا,+*-
- 39. Keyword Monthly queries #$%&'$ا 673,000 Zamalek )*+,ا 165,000 Alahli -*+,ا 685,000 Alahli
- 40. LOCALIZATION Using classical Arabic is the safest way to go Use local language in local campaigns only Good luck!
- 41. LAYMOON $10/ن ?? Lemon Laymoon (Jordan) Orange Laymoon (Lebanon)
- 42. LABAN 2$ ?? Yoghurt Laban (Levant) Laban Milk (Egypt)
- 43. What are the most popular topics for Arab women?
- 44. Women Topics
- 47. TOOLS TO USE • Google keyword tool • Google insights for search • ConversionUniversity.com • AdWords Learning Center
- 48. THANK YOU Elias Dabbas elias@media-supermarket.com
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