The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Elizabeth Marsten
Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Elizabeth Marsten
Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
There’s no question that marketers find search marketing valuable at driving conversions, but we also know that reaching and influencing new prospects is a revolving challenge. According to a study by Forrester Consulting, research revealed that although digital targeting strategies are well adopted by marketers, many face challenges understanding the value of intent data and how to apply it to improve the performance of prospecting and retention strategies.
Join this FREE webinar to:
- Understand what is intent data, and why is it misused and misunderstood.
- Use intent data signals to optimize Google Adwords
- Acquire and re-engage buyers who are ready to buy right now.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Better Together: Search & Social. PRESENTATION: Better Together Search and Social - Moving From Cowboys to Hedgehogs - Given by Ellen White, @ellenreathwhite - Team Detroit / Ford Motor Company, Director, Organic Search (SEO). #SMX #24A
The Role of Search in Media Mix SEMPO Cities HoustonChristi Olson
Search has evolved from queries and 10 blue links on a page to a customized and personalized experience to help enable and empower people to do more. As we strive to understand how search fits into the overall media mix, we’ll dive into the customer decision journey and how you can personalize and tailor messaging across each stage of the journey. We’ll also cover how Microsoft is using search to power new experiences across devices and new media formats.
Leveraging the Power of Search Intent to Maximize Your Clicks and ConversionsAlasdair Johnstone
A good account structure is one of the top ways to improve CPA, budgetary control, and overall AdWords performance. Boring!
We’ll make the process of restructuring your account fun and interesting!
- How to Identify Search Intent
- Structuring Your Account
- Let’s Talk About Ads
- Story Time
HeroConf 2015: Leveraging Geography for PPC SuccessAmy Bishop
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. Unfortunately, when we take over accounts, we generally see that geography was set up at campaign launch, never to be changed again. This was the premise for my session. There are many efficiencies to be gained by fluidly monitoring and optimizing to geographic data. The engines have even set the precedent by creating geographic bid modifiers but modifiers are still somewhat shallow in terms of the optimizations that are possible. Take a look at this deck to learn more about analyses and optimizations that you can make within your accounts.
For more insight, I've detailed the analyses and optimizations on the Clix blog: http://wp.me/p4WzE-1iV
Elizabeth Marsten (CommerceHub) – E-commerce Online MeetupSemrush
Latest insights into e-commerce paid search, focusing on the emergence of advertising in marketplaces and Google’s new Shopping Actions and what it means for product data, budgets and even internal team workflows – both agency and in-house.
Master trainer and coach Tom Ferry is back by popular demand on Secrets Of Top Selling Agents! In this power-packed hour, Tom will be teaching us all how to be wildly successful in 2016 by identifying Key Performance Statistics, planning personal and professional goals and a strong vision statement, how to track transaction results and goals, create progress charts and daily action checklists, plan financial and self analysis, all of which result in real estate mastery.
In May of this year, Tom's Secrets Of Top Selling Agents webinar saw a capacity crowd over 2,000 agents. Don't miss your chance...sign up now to secure your seat!
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
There are more than 5,000+ businesses in the Flathead Valley and that means you have at least 1, or maybe more than 50+ competitors. 25% of your website visitors today are coming from smartphones. We can help you capture more ready-to-buy customers!
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
LotLinx Advertising Helps Car Dealers Sell Cars FasterBrian Pasch
Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call PCG for a live demo 732-450-8200. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
There’s no question that marketers find search marketing valuable at driving conversions, but we also know that reaching and influencing new prospects is a revolving challenge. According to a study by Forrester Consulting, research revealed that although digital targeting strategies are well adopted by marketers, many face challenges understanding the value of intent data and how to apply it to improve the performance of prospecting and retention strategies.
Join this FREE webinar to:
- Understand what is intent data, and why is it misused and misunderstood.
- Use intent data signals to optimize Google Adwords
- Acquire and re-engage buyers who are ready to buy right now.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Digital Dealer Workshop North East: Cherry Hill, NJ
Traditional paid search as we know is changing. Keywords and Match Types are still a part of paid search, but they are giving way to how they are used in conjunction with audiences and attribution models. Learn more about how audience marketing and attribution models impact your Bing and Google Paid Search Campaigns, how you can be using re-marketing and RLSA to make your search and digital marketing campaigns more targeted, and about different digital marketing attribution models and how they will be impacting your marketing.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Better Together: Search & Social. PRESENTATION: Better Together Search and Social - Moving From Cowboys to Hedgehogs - Given by Ellen White, @ellenreathwhite - Team Detroit / Ford Motor Company, Director, Organic Search (SEO). #SMX #24A
The Role of Search in Media Mix SEMPO Cities HoustonChristi Olson
Search has evolved from queries and 10 blue links on a page to a customized and personalized experience to help enable and empower people to do more. As we strive to understand how search fits into the overall media mix, we’ll dive into the customer decision journey and how you can personalize and tailor messaging across each stage of the journey. We’ll also cover how Microsoft is using search to power new experiences across devices and new media formats.
Leveraging the Power of Search Intent to Maximize Your Clicks and ConversionsAlasdair Johnstone
A good account structure is one of the top ways to improve CPA, budgetary control, and overall AdWords performance. Boring!
We’ll make the process of restructuring your account fun and interesting!
- How to Identify Search Intent
- Structuring Your Account
- Let’s Talk About Ads
- Story Time
HeroConf 2015: Leveraging Geography for PPC SuccessAmy Bishop
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. Unfortunately, when we take over accounts, we generally see that geography was set up at campaign launch, never to be changed again. This was the premise for my session. There are many efficiencies to be gained by fluidly monitoring and optimizing to geographic data. The engines have even set the precedent by creating geographic bid modifiers but modifiers are still somewhat shallow in terms of the optimizations that are possible. Take a look at this deck to learn more about analyses and optimizations that you can make within your accounts.
For more insight, I've detailed the analyses and optimizations on the Clix blog: http://wp.me/p4WzE-1iV
Elizabeth Marsten (CommerceHub) – E-commerce Online MeetupSemrush
Latest insights into e-commerce paid search, focusing on the emergence of advertising in marketplaces and Google’s new Shopping Actions and what it means for product data, budgets and even internal team workflows – both agency and in-house.
Master trainer and coach Tom Ferry is back by popular demand on Secrets Of Top Selling Agents! In this power-packed hour, Tom will be teaching us all how to be wildly successful in 2016 by identifying Key Performance Statistics, planning personal and professional goals and a strong vision statement, how to track transaction results and goals, create progress charts and daily action checklists, plan financial and self analysis, all of which result in real estate mastery.
In May of this year, Tom's Secrets Of Top Selling Agents webinar saw a capacity crowd over 2,000 agents. Don't miss your chance...sign up now to secure your seat!
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
There are more than 5,000+ businesses in the Flathead Valley and that means you have at least 1, or maybe more than 50+ competitors. 25% of your website visitors today are coming from smartphones. We can help you capture more ready-to-buy customers!
This is a presentation I did at a Flight Club mastermind. It reviews one of our best performing Marketing Funnels, Facebook Ad Hacks, our 2015 Content Marketing Strategy, how we Research New Market Niches, our Split Test strategies and lots more.
LotLinx Advertising Helps Car Dealers Sell Cars FasterBrian Pasch
Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call PCG for a live demo 732-450-8200. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Search Engine Marketing Overview BMA Aug 2013 Holladay Erik Holladay
Search Engine Marketing
SEM Behind the Curtain: Introduction and Overview
Presented to the Business Marketing Association, Houston Chapter, August 2013.
Breakout Session: How to Use Data to Revitalize Your Marketing
During this informative round-table discussion, three heavy-construction industry professionals with experience in publishing, marketing, and digital analytics will discuss proven strategies for using information to drive brand awareness and sales. The discussion will cover advertising best practices; fundamentals of brand strategy; and demystifying SEO. Learn how to use analytics, research, and good-old-fashioned listening to drive brand value.
Panelists: Tim Hillegonds, Chief Strategist, Thrive Creative
Trevor Pease, President & COO, KHL Group Americas
Izzy Crouch, Campaign & Traffic Analyst, KHL Group
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
In this digital age, there are now more and more opportunities for faster, more profitable processes. No matter what your dealership role, Think Fast! will give you insights into how you can improve performance, increase profit and make your customers happier.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
How to Energize Your Digital Solar Marketing StrategiesMaciej Godlewski
Full video & analysis is on http://firedupdigital.com/solar-marketing-strategies/
Learn how to refine your solar marketing strategies to make your brand stand out from the competition and get sales. Digital marketing offers possibilities for lower cost of acquisition in solar and you should leverage it. In this presentation we teach you solar marketing ideas you can use right away to bring you solar leads.
If you have any questions, please feel free to reach out to me at maciej [at] firedupdigital.com
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
6. INTERNET BEHAVIORS
88% of consumers who search for a type
of local business on a mobile device call
or go to that business within 24 hours.
That’s real business!
7. INTERNET BEHAVIORS
Google has said 71% of those who use
their search engine use the auto-
complete feature. This makes the
search box and suggested searches the
most used part of the search engines
11. SEARCH BEHAVIOR
Autocomplete is used by shoppers
Autocomplete is used by lazy people
Autocomplete is used by people who feel lucky
Autocomplete is used by 71% of Google users
Autocomplete influences search from the start
20. Results Matter
• You will get traffic, from the exact people you want
to reach
• Unlike SEO, Social Media, Reputation, etc … RTB
has a very quantifiable ROI.
• Typically, you will find that as you get more
“conversions” – remember traffic is a given, you will
increase your spend.
21. Targeting – Site / Search
• What you need most….
Qualified traffic who has already “RAISED THEIR
HAND” saying they are interested in your product
or service!
22. Website Visitors / Highlights
• Total Website Visitors
– Jan-May„13: 34,126
– Jun-Oct‟13: 42,487
– Increase of 25%
• Inventory Searches
– Sep-Nov 2012 vs 2013:
– Total Inventory Searches
up 121%
– New Inventory Searches up
206%
– Preowned Inventory
Searches up 108%
23. Retargeting…Have You Ever Wondered?
• When you search for something, you always
seem to see more ads about it?
• For example…
– I‟ve been known to search Toyota terms
– so when I go to the Miami Herald website what do I
see…
41. Inventory Syndication
• The Market Research Report sets us apart.
• The Carline Evaluator scores your vehicles based on our
craigslist market data and our private sellers top vehicle
picks based on your dealership's craigslist market.
42. Inventory Syndication
• With craigslist charging $5 per vehicle, would you
rather post the best of your inventory that is
currently being requested by private sellers or
blindly post your entire inventory?
• Craigslist charging per vehicle was the best thing
that could have happened to your dealership
because you have the Carline Evaluator.
45. Inventory Syndication
• Once we have Graded your
Carline…Let’s you make an
educated decision on what to
post to CraigsList.org
• Your Entire Inventory can be
posted to 100’s of websites and
10’s of 1,000’s of webpages
48. Inventory Syndication
• Woody Butts Chevy
o Small Chevy store in South GA.
o 28 Vehicles in Inventory
o Only 17 Graded out to “Top Tier”
o Posted $500 budget over 30 days
o Received 141 Phone Calls over 30 days….BOOM
49. Inventory Syndication
• Coming in a Few Weeks to Level 3
o Youtube Videos
o Facebook
o Landing Page for Each Car in Inventory!
50.
51.
52.
53.
54. • Search Box Optimization
• Based on Keywords chosen
• Retargeting Program
• Automotive Inventory Syndication
• See attached
• Automotive Call Tracker ROI
• $1,497 Setup
• Standard $1,297/mo
• Premium $1,797/mo
