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Auto marketing dynamics
This document discusses strategies for optimizing an automotive dealership's online presence and sales. It promotes retargeting ads to people who have visited the website or searched for related terms. It also promotes inventory syndication, which distributes a dealership's vehicle listings across many websites and pages for visibility. Data on past client successes is shown, with increases in website visits and inventory searches of over 100%. The final pages discuss setting up specific programs and services for search optimization, retargeting, syndication, and call tracking for an automotive dealership. Pricing ranges from $1,497 for setup to $1,297-1,797 per month.
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Auto marketing dynamics
- 1. Special Presentation Preparedfor Suss Buick GMC
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- 3. WE HAVE WORKEDWITH
- 4. INTERNET BEHAVIORS Source: RL Polk—2011study Internet Other The Internet is the most influential and used source of information
- 5. GOOGLE DOMINATES 3.2 BillionGlobal Google Searches Per Day Yahoo Bing Other
- 6. INTERNET BEHAVIORS 88% ofconsumers who search for a type of local business on a mobile device call or go to that business within 24 hours. That’s real business!
- 7. INTERNET BEHAVIORS Google hassaid 71% of those who use their search engine use the auto- complete feature. This makes the search box and suggested searches the most used part of the search engines
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- 11. SEARCH BEHAVIOR Autocomplete isused by shoppers Autocomplete is used by lazy people Autocomplete is used by people who feel lucky Autocomplete is used by 71% of Google users Autocomplete influences search from the start
- 12. Results HOW WELL DOESTHIS RUN?
- 14. Retargeting It’s Really PrettyEasy….
- 15. Retargeting is… The Practiceof Serving Ads based on prior engagement to Get Visitors To Return!
- 16. Site Retargeting • ServingAds to People Who Visit Your Website After They Leave
- 17. Site Retargeting • ServingAds to People Who Visit Your Website After They Leave
- 18. Search Retargeting • Servingads to people who demonstrate interest in your specific keywords (they did not visit your website!)
- 19. Facebook Retargeting • Servingads to people who visit your website – on their Facebook Newsfeed / Right Column
- 20. Results Matter • Youwill get traffic, from the exact people you want to reach • Unlike SEO, Social Media, Reputation, etc … RTB has a very quantifiable ROI. • Typically, you will find that as you get more “conversions” – remember traffic is a given, you will increase your spend.
- 21. Targeting – Site/ Search • What you need most…. Qualified traffic who has already “RAISED THEIR HAND” saying they are interested in your product or service!
- 22. Website Visitors /Highlights • Total Website Visitors – Jan-May„13: 34,126 – Jun-Oct‟13: 42,487 – Increase of 25% • Inventory Searches – Sep-Nov 2012 vs 2013: – Total Inventory Searches up 121% – New Inventory Searches up 206% – Preowned Inventory Searches up 108%
- 23. Retargeting…Have You EverWondered? • When you search for something, you always seem to see more ads about it? • For example… – I‟ve been known to search Toyota terms – so when I go to the Miami Herald website what do I see…
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- 27. Find People “Inthe Market” Now…
- 28. Building for theFuture • Over 16,000 website visitors added to “database”
- 29. Bottom Line ToGet Those Customers….
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- 31. Inventory Syndication More Syndicationat a Fraction of the price
- 32. Inventory Syndication More Syndicationat a Fraction of the price
- 33. Inventory Syndication “The Elephanton the Web”
- 34. Inventory Syndication “The Up& Coming”
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- 36. Inventory Syndication “New Kidon the Block”
- 37. Inventory Syndication Only onLevel 3 for Now
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- 41. Inventory Syndication • TheMarket Research Report sets us apart. • The Carline Evaluator scores your vehicles based on our craigslist market data and our private sellers top vehicle picks based on your dealership's craigslist market.
- 42. Inventory Syndication • Withcraigslist charging $5 per vehicle, would you rather post the best of your inventory that is currently being requested by private sellers or blindly post your entire inventory? • Craigslist charging per vehicle was the best thing that could have happened to your dealership because you have the Carline Evaluator.
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- 45. Inventory Syndication • Oncewe have Graded your Carline…Let’s you make an educated decision on what to post to CraigsList.org • Your Entire Inventory can be posted to 100’s of websites and 10’s of 1,000’s of webpages
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- 48. Inventory Syndication • WoodyButts Chevy o Small Chevy store in South GA. o 28 Vehicles in Inventory o Only 17 Graded out to “Top Tier” o Posted $500 budget over 30 days o Received 141 Phone Calls over 30 days….BOOM
- 49. Inventory Syndication • Comingin a Few Weeks to Level 3 o Youtube Videos o Facebook o Landing Page for Each Car in Inventory!
- 54. • Search BoxOptimization • Based on Keywords chosen • Retargeting Program • Automotive Inventory Syndication • See attached • Automotive Call Tracker ROI • $1,497 Setup • Standard $1,297/mo • Premium $1,797/mo