2018 SITEC EC CLASS - Introduction to E-Commerce 101: The E-Tail Process by A...sitecmy
Electronic retailing is the sale of goods and services through the internet. Electronic retailing, or e-tailing, can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the internet and its users.
Tony Hsieh is the CEO of Zappos.com. Zappos started in 1999 and has grown to 1600 employees across its headquarters in Las Vegas and fulfillment center in Kentucky. Zappos prides itself on providing excellent customer service through fast shipping, easy returns, and friendly customer support. It has over 8.5 million customers and repeat customers make up over 75% of sales and order more frequently and at higher values than new customers. Hsieh outlines four things needed to build a strong brand: having a meaningful vision, focusing on repeat customers through great service or low prices, being transparent, and having a committed culture with core values.
The document discusses the growth of online marketing and global businesses. It provides statistics showing the rapid growth of the internet and online businesses. As an example, it describes the story of Whizlabs Software, an Indian startup that grew to have over 400,000 users and 70 enterprise customers across 130 countries with 95% of revenue coming from outside India, despite having no sales team or visits outside Delhi. The document advocates for online marketing and global reach as an opportunity for leveling the playing field and argues that being online is necessary to reach customers and not fall behind competitors.
This document provides an overview of success in ecommerce. It discusses choosing the right product or service, options for entering the ecommerce market such as using existing marketplaces or building your own website, how to market an ecommerce website through SEO, social media, email marketing and more. It also covers analytics and mobile considerations. The document aims to give a comprehensive introduction to achieving success in ecommerce.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.
2018 SITEC EC CLASS - Introduction to E-Commerce 101: The E-Tail Process by A...sitecmy
Electronic retailing is the sale of goods and services through the internet. Electronic retailing, or e-tailing, can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the internet and its users.
Tony Hsieh is the CEO of Zappos.com. Zappos started in 1999 and has grown to 1600 employees across its headquarters in Las Vegas and fulfillment center in Kentucky. Zappos prides itself on providing excellent customer service through fast shipping, easy returns, and friendly customer support. It has over 8.5 million customers and repeat customers make up over 75% of sales and order more frequently and at higher values than new customers. Hsieh outlines four things needed to build a strong brand: having a meaningful vision, focusing on repeat customers through great service or low prices, being transparent, and having a committed culture with core values.
The document discusses the growth of online marketing and global businesses. It provides statistics showing the rapid growth of the internet and online businesses. As an example, it describes the story of Whizlabs Software, an Indian startup that grew to have over 400,000 users and 70 enterprise customers across 130 countries with 95% of revenue coming from outside India, despite having no sales team or visits outside Delhi. The document advocates for online marketing and global reach as an opportunity for leveling the playing field and argues that being online is necessary to reach customers and not fall behind competitors.
This document provides an overview of success in ecommerce. It discusses choosing the right product or service, options for entering the ecommerce market such as using existing marketplaces or building your own website, how to market an ecommerce website through SEO, social media, email marketing and more. It also covers analytics and mobile considerations. The document aims to give a comprehensive introduction to achieving success in ecommerce.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in February 2013. The workshop covers various online marketing topics including the online landscape, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and mobile websites. Specific areas discussed within SEO include the SEO process, myths, keyword research, link building, and Google algorithm updates. The benefits and process of PPC advertising on platforms like Google AdWords is also summarized.
Simon Melaniphy Business Mania Bournemouth University Talk 171110Refreshed Media Ltd
Refreshed Media Managing Director Simon Melaniphy gave a 1 hour talk to students at Bournemouth University's Business Mania Group on setting up and growing Refreshed
Aquent is a global staffing company dedicated to marketing and creative services organizations. It has 20 years of experience helping these organizations find talent. Aquent has offices in nearly 70 locations across 17 countries to serve customers worldwide. It works with industry leaders, including over 90% of the Fortune 100 and two-thirds of the Fortune 500 companies. In addition to staffing services, Aquent also provides consulting, training, outsourcing, and translation services.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
The document discusses how gWave, a 10+ year online marketing agency, can help companies show marketing ROI in a slow economy through services like web design, organic search engine optimization, paid search, email marketing, and online media buying. gWave promises to produce results for clients and their customers through these multifaceted solutions. The document invites the reader to learn more about an opportunity for a live assessment of their needs.
This document discusses innovative lead generation techniques for websites. It provides an overview of key concepts like defining leads versus inquiries, using a sales funnel to qualify leads, and having a lead tracking tool. It then lists 10 facts about lead generation, including that customers view websites in various contexts and are task-oriented. Various lead generation tactics are outlined such as search engine optimization, paid search, local search, blogging, social media, and high-value content like tools, emails and answering questions. It emphasizes that great lead generation systems are more important than the offer itself, and that testing techniques like paid search can provide valuable insights.
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007Laurafries
The document provides guidance on how to sell a website to advertisers by understanding the buyer, communicating the website's value proposition, planning campaigns based on metrics and goals, and measuring results. It emphasizes understanding the advertiser's objectives, leveraging local audience and demographic targeting advantages, and providing data and reports to demonstrate campaign performance and drive ongoing success.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
The document discusses tips for pay per click (PPC) advertising and search engine optimization (SEO), noting that while PPC can generate immediate revenue, SEO is generally preferred as it does not require ongoing costs and can help focus SEO efforts. Keys to effective PPC include testing keywords, ad variations, and landing pages that clearly relate to ads and provide incentives. The document also recommends segmenting ads by region and providing ROI reports to track performance.
This document summarizes an online marketing workshop presented by Sam Shetty in August 2012. The workshop covered various online marketing topics including the digital landscape, search engine optimization, pay-per-click advertising, social media, and conversion rate optimization. It provided an overview of each topic and key considerations and best practices related to implementation. The document also included various statistics, diagrams, and tips to help attendees understand online marketing strategies and how to improve results.
This document provides an overview of an online marketing presentation by Ken Jurina and Adriel Michaud of Top Draw Inc. The presentation covers topics such as content management systems like WordPress, search engine optimization, paid search advertising, social media marketing, and case studies of how Top Draw helped clients improve online marketing efforts and results. Examples of measurable results for clients included increased website leads, sales, and revenue.
This document provides an overview of a digital marketing presentation by Ken Jurina and Adriel Michaud of Top Draw Inc. The presentation covers digital marketing topics like content management systems, mobile marketing, search engine optimization, local search optimization, search engine marketing, social media, measurement, and case studies. It also introduces Top Draw as a full-service digital marketing agency with experience helping businesses leverage the internet and their websites to generate new leads and sales.
SEO Strategies For large and small business adtech
SEO strategies for businesses of various sizes. It begins with questions about business size, type, and industry. The document then covers whether social media is part of SEO and how to measure ROI of SEO efforts through metrics like incremental revenue and costs. Reasons for SEO failure and whether SEO or paid search converts higher are discussed. It concludes by asking which area of SEO may see the biggest changes in 2009.
How To Build A Google Adwords Campaign Joel Warady
The document discusses Google AdWords campaigns. It explains that Google is the dominant search engine with 65% market share. Major elements of an AdWords campaign include ads, keywords, landing pages, and tracking. Prior campaigns have driven thousands of qualified visitors to websites at costs of a few dollars per click. Continuous tweaking of placement, bids, keywords and landing pages can optimize effectiveness.
This document discusses pay per click (PPC) advertising and how to increase returns on investment through qualified leads. It begins by outlining limitations of search engine optimization and introduces PPC as a way to get around those problems. The bulk of the document then covers best practices for PPC campaigns, including keyword research, daily budgeting, landing page optimization, and tracking conversions. It emphasizes the importance of quality scores, call-to-action, and testing variations to improve click-through and conversion rates. An example case study demonstrates how one company improved their online leads through implementing a PPC strategy.
Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
gWave Consulting Internet Marketing Presentation: Venture Tech Network: Ingra...gWave Consulting
This document discusses internet marketing best practices and driving targeted web visitors. It is presented by Melani Gordon, the CEO and founder of gWave, an online marketing company with over 10 years of industry experience. The document outlines gWave's services, which include web design and development, organic search engine optimization, paid search services, and email marketing to produce results for clients and their customers.
http://www.PReasy.com/Linda
Presentation on How To be Google-icious. This presentation will help you understand why it is important to be on top of Google and how you and your business can be Google-icious
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Simon Melaniphy Business Mania Bournemouth University Talk 171110Refreshed Media Ltd
Refreshed Media Managing Director Simon Melaniphy gave a 1 hour talk to students at Bournemouth University's Business Mania Group on setting up and growing Refreshed
Aquent is a global staffing company dedicated to marketing and creative services organizations. It has 20 years of experience helping these organizations find talent. Aquent has offices in nearly 70 locations across 17 countries to serve customers worldwide. It works with industry leaders, including over 90% of the Fortune 100 and two-thirds of the Fortune 500 companies. In addition to staffing services, Aquent also provides consulting, training, outsourcing, and translation services.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
The document discusses how gWave, a 10+ year online marketing agency, can help companies show marketing ROI in a slow economy through services like web design, organic search engine optimization, paid search, email marketing, and online media buying. gWave promises to produce results for clients and their customers through these multifaceted solutions. The document invites the reader to learn more about an opportunity for a live assessment of their needs.
This document discusses innovative lead generation techniques for websites. It provides an overview of key concepts like defining leads versus inquiries, using a sales funnel to qualify leads, and having a lead tracking tool. It then lists 10 facts about lead generation, including that customers view websites in various contexts and are task-oriented. Various lead generation tactics are outlined such as search engine optimization, paid search, local search, blogging, social media, and high-value content like tools, emails and answering questions. It emphasizes that great lead generation systems are more important than the offer itself, and that testing techniques like paid search can provide valuable insights.
How to Sell Your Website to Advertisers: AAN Convention, Portland 2007Laurafries
The document provides guidance on how to sell a website to advertisers by understanding the buyer, communicating the website's value proposition, planning campaigns based on metrics and goals, and measuring results. It emphasizes understanding the advertiser's objectives, leveraging local audience and demographic targeting advantages, and providing data and reports to demonstrate campaign performance and drive ongoing success.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
The document discusses tips for pay per click (PPC) advertising and search engine optimization (SEO), noting that while PPC can generate immediate revenue, SEO is generally preferred as it does not require ongoing costs and can help focus SEO efforts. Keys to effective PPC include testing keywords, ad variations, and landing pages that clearly relate to ads and provide incentives. The document also recommends segmenting ads by region and providing ROI reports to track performance.
This document summarizes an online marketing workshop presented by Sam Shetty in August 2012. The workshop covered various online marketing topics including the digital landscape, search engine optimization, pay-per-click advertising, social media, and conversion rate optimization. It provided an overview of each topic and key considerations and best practices related to implementation. The document also included various statistics, diagrams, and tips to help attendees understand online marketing strategies and how to improve results.
This document provides an overview of an online marketing presentation by Ken Jurina and Adriel Michaud of Top Draw Inc. The presentation covers topics such as content management systems like WordPress, search engine optimization, paid search advertising, social media marketing, and case studies of how Top Draw helped clients improve online marketing efforts and results. Examples of measurable results for clients included increased website leads, sales, and revenue.
This document provides an overview of a digital marketing presentation by Ken Jurina and Adriel Michaud of Top Draw Inc. The presentation covers digital marketing topics like content management systems, mobile marketing, search engine optimization, local search optimization, search engine marketing, social media, measurement, and case studies. It also introduces Top Draw as a full-service digital marketing agency with experience helping businesses leverage the internet and their websites to generate new leads and sales.
SEO Strategies For large and small business adtech
SEO strategies for businesses of various sizes. It begins with questions about business size, type, and industry. The document then covers whether social media is part of SEO and how to measure ROI of SEO efforts through metrics like incremental revenue and costs. Reasons for SEO failure and whether SEO or paid search converts higher are discussed. It concludes by asking which area of SEO may see the biggest changes in 2009.
How To Build A Google Adwords Campaign Joel Warady
The document discusses Google AdWords campaigns. It explains that Google is the dominant search engine with 65% market share. Major elements of an AdWords campaign include ads, keywords, landing pages, and tracking. Prior campaigns have driven thousands of qualified visitors to websites at costs of a few dollars per click. Continuous tweaking of placement, bids, keywords and landing pages can optimize effectiveness.
This document discusses pay per click (PPC) advertising and how to increase returns on investment through qualified leads. It begins by outlining limitations of search engine optimization and introduces PPC as a way to get around those problems. The bulk of the document then covers best practices for PPC campaigns, including keyword research, daily budgeting, landing page optimization, and tracking conversions. It emphasizes the importance of quality scores, call-to-action, and testing variations to improve click-through and conversion rates. An example case study demonstrates how one company improved their online leads through implementing a PPC strategy.
Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
gWave Consulting Internet Marketing Presentation: Venture Tech Network: Ingra...gWave Consulting
This document discusses internet marketing best practices and driving targeted web visitors. It is presented by Melani Gordon, the CEO and founder of gWave, an online marketing company with over 10 years of industry experience. The document outlines gWave's services, which include web design and development, organic search engine optimization, paid search services, and email marketing to produce results for clients and their customers.
http://www.PReasy.com/Linda
Presentation on How To be Google-icious. This presentation will help you understand why it is important to be on top of Google and how you and your business can be Google-icious
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
OMLogic NASSCOM- July 2007
1. Online Marketing: Your Gateway to
Global Reach!
Pradeep Chopra
Co-founder, OMLogic Consulting
www.omlogic.com
2. How far we have come?
• 8 Billion searches are made every month
• It took 13 years for television to reach 50 Million
users- it took the Internet less than 4 years
• If eBay were a country, it would be the 5th most
populous country in the world behind China , India ,
the U.S. and Indonesia .
• Business.com domain was sold for 7.5M US$
• YouTube (with zero revenue) was sold for 1.6B US$
• 21 years old made 1M US$ through single page
www.omlogic.com
3. Today… at Home
• Internet Ad spend in India will grow from Rs 210
crore in 2006 to Rs 2250 crore in 2009
• An IT services startup bags .25M US$ deal through
internet
• A product startup acquires over 100 enterprise
customers including Fortune 500’s without any
meeting
• A 2 year old used cars seller site drives over 200,000
visitors per month
• A single person company in Mumbai makes over
25,000 US$ per month
www.omlogic.com
5. Whizlabs Software
“Global Reach from an Indian Beach”
www.omlogic.com
6. Whizlabs in 2000
• 3 People with no clue about Selling
• Rs 45,000/- (personal savings)
• Good Product for IT Professionals
• No Customer
www.omlogic.com
7. Whizlabs in 2005
“We don’t go anywhere, we reach everywhere!”
• One of the Global Leaders
• 1M Unique Visitors in a niche community
• Over 400,000 Users
• Customers in over 130 Countries
• Over 70 Enterprise Customers
• 95% Revenue from Outside India
• Yet, No Sales Team | No Visit Outside Delhi
www.omlogic.com
8. The Turning Point…
• Jan 10, 2001: Launched Java certification
product
• Jan 28: Sold online to someone in US for 25$
• August: Launched 2nd Product
• And Whizlabs started…
www.omlogic.com
9. Time to Sell
Days
Pre-order
2001 2002 2003 2004
Year
www.omlogic.com
15. What is Online Marketing?
Online marketing is a way to get your
product/service/brand out there to the World
Wide Web of customers/users.
www.omlogic.com
16. Why Online Marketing?
• Pull Vs Push
• Cost Effective
• 24*7
• Global Reach
• Measurability
• Scalable
• Instant
• Direct to customer
www.omlogic.com
17. Is it only Sales & Marketing?
• Customer Satisfaction
• Branding
• Market Differentiation
• Hiring
• Productivity
• Market Research
• Procurement/Logistics
www.omlogic.com
18. What does it include?
Search Engine Optimize (SEO)
www.omlogic.com
26. What does it include?
Search Engine Optimize (SEO)
Pay Per Click (PPC) Advertising
Email Marketing
Affiliate Marketing
Online Public Relation (PR)
www.omlogic.com
28. New PR World
• Direct to Customer
• Any Time
• Any Reason
• Cost Effective (and even FREE :))
• Measurability
www.omlogic.com
29. What does it include?
Search Engine Optimize (SEO)
Pay Per Click (PPC) Advertising
Email Marketing
Affiliate Marketing
Online Public Relation (PR)
Blogging
www.omlogic.com
31. Blogging contd.
• Purpose
– News
– Customer/Partner Development
– Brand Building
– Training
– Feedback
• Recipe for Success
– Passion
– Discipline
– For the reader
– Being honest
• Corporate Blogging
– From the top
– Guidelines
www.omlogic.com
32. What does it include?
Search Engine Optimize (SEO)
Pay Per Click (PPC) Advertising
Email Marketing
Affiliate Marketing
Online Public Relation (PR)
Blogging
Community Building
…
www.omlogic.com
39. Are there any secrets?
Landing Pages
Lead Generation
Call for Action
Adwords Optimization
Long Tail Keywords
Geography
Time
Position
www.omlogic.com
40. Adwords Optimization
• Long Tail Keywords
• Geography
• Time
• Position
www.omlogic.com
41. Are there any secrets?
Landing Pages
Adwords Optimization
Long Tail Keywords
Geography
Time
Position
Differential Pricing
www.omlogic.com
43. How can I implement?
• In-house
• Outsourced
• Hybrid
www.omlogic.com
44. How do I choose the right vendor?
• Educate Yourself
• Vendor Portfolio
• Vendor’s Own Business
• Customer References
• Beware of False Promises
www.omlogic.com
45. How much will it cost?
Different Business Models
• Fixed Cost
• Lead Based
• Revenue Sharing
www.omlogic.com