This document summarizes Serena's new capabilities for change and release management to support revenue generating apps (RevApps). It discusses: 1) Four new announcements including self-serve environment provisioning and release automation for Windows Azure and VMware. 2) How RevApps are key to business success but IT struggles to meet expectations for frequent releases with new features. 3) How DevOps and Serena's change and release management tools help organizations better manage the request-to-release cycle for RevApps. 4) Two customer examples that saw significant reductions in release times and issues using Serena's solutions.

1. Accelerating RevApp
Request-to-Release Cycles
Serena’s new capabilities for Change & Release Management
23Apr 2013
David Hurwitz

2. 4 Things We’re Announcing
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DevOps focus to support RevApps
NEW Self-Serve Environment Provisioning
Serena Release Automation
NEW Windows Azure & VMware targeting
Serena Release Automation
LATEST Hassle-Free Change Management
Throughout Serena Orchestrated IT Solutions
1
2
3
4

3. The World Runs on Apps
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4. Revenue Apps Key to Business Success
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Loyalty
Programs
Flight
Reservations
Home & Mobile
Banking
Account
Management
eCommerce
Claims
Processing
Trading
Credit Cards
& Payments
Revenue AppsRev Apps
Revenue-generating
Customer-facing
Differentiating
Strategic

5. Apps Changing Expectations for Business
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68
More request-to-release cycles
More features, not just fixes
Competition everywhere

6. Apps Are Tip of the Iceberg
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Mainframe Continuous
Delivery
Mobile
Cloud
Service
Transition
DevOps
Agile
Development
68

7. IT Struggles to Meet RevApp Expectations
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Desired
Features
Release Wall
Turns2 4 6 12 52 1500365

8. Request-to-Release Breakthrough
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2 4 6 12
More Features
AND
More Releases
52 1500365
Success!
Turns
Desired
Features

9. REVAPPS
REVAPPS
REVAPPS
REVAPPS
Customers
Business
What’s Causing IT’s RevApp Challenges?
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OpsDev

10. DevOps Is First Step in Helping RevApps
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REVAPP
REVAPP
REVAPP
REVAPP
Customers
Business
OpsDev
DevOps
Need to manage request-to-release cycle

11. Customers
Business
Serena Helps You Quickly Rev Your RevApps
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Dev Ops
RevApp Management
RevApp Analytics
Change Orchestration
DevelopPlanRequest Release Service

12. Dev Ops
Serena’s Change & Release Management
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Analytics
Change Orchestration
Develop
Multi-Platform
Audit Trails
Plan
Prioritization
Resource Views
Request
Self-Service
Centralized
Release
Automation
Stage-Gate
Service
Incidents
Problems
Single calendar for all
releases and requests
Process automation across
request-to-release cycle
Central capture and
fulfillment for app requests
Self-serve deployment,
production-ready control

13. Dev Ops
3 Ways to Get Started with
Change & Release Management
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Develop
Multi-Platform
Audit Trails
Plan
Prioritization
Resource Views
Request
Self-Service
Centralized
Release
Automation
Stage-Gate
Service
Incidents
Problems
Demand Management Continuous Delivery Release Management
Change Orchestration
Analytics

14. Orchestrating Request to Release in Six Weeks
Profile
Leading online provider of rental properties in US
Challenges
• Need to reduce time to deliver new features
• Faced manual release process, taking up 30% of
sprint duration
• 9 product teams, 400 servers
Solution
• Initial implementation in 6 weeks
• Requests, continuous delivery, release and change
management
Benefits
• 65% reduction in release time
• 70% reduction in environment issues
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“In our business, we can’t afford to
have 18-month projects for new
features. We were very good at
creating new products, but we
needed to get better at how we
managed the releases of these
products.”
Matt Stratton
Director, Technology Operations

15. Orchestrating Demand for Changes to Financial
RevApps
Profile
• Leading provider of financial data, research and
analytics.
• >10,000 employees, >$4 billion in revenue
Challenges
• Inconsistent way of dealing with app changes
• No formal release planning systems
• Limited visibility into resources
Solution
• Requests, demand management, release
automation and change management
• Resource utilization (projected and actual) across
multiple dev tools
Benefits
• Comprehensive visibility into content of releases
• Better decision-making with allocating, planning
and prioritizing app rollouts
• Complete audit trail of release authorizations
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“By rolling up the time that it takes on
specific tasks, we can better plan the
distribution of resources across
building, fixing and maintaining
applications.”
VP, Information Technology

16. Launch, Availability and Pricing
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Serena Orchestrated IT v4.5 capabilities generally
available
Typical configuration of $250K includes core
modules and a Quick Start implementation
appropriate for a RevApp
Mid-May
$250K
Launch of Serena Orchestrated IT v4.5 supporting
Change & Release Management
April
23

17. The Upshot: It’s All About DevOps
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$
Serena revving
Orchestrated IT with
a laser focus on
RevApps
Dev VPs can drive
dramatically faster
RevApp release cycles
with Serena Change &
Release
Serena uniquely
combines R2R
Orchestration with
Release Automation
IT Ops can jumpstart
DevOps with Serena
Change & Release

18. Thank You!
14Mar 2013